Community Involvement in Health Planning: Lessons Learned From Practicing Social Marketing in a Context of Community Control, Participation, and Ownership

2018 ◽  
pp. 291-311
Author(s):  
Susan E. Middlestadt ◽  
Carol Schechter ◽  
Jackson Peyton ◽  
Brian Tjugum
Keyword(s):  
Social Marketing ◽  
Community Involvement ◽  
Health Planning ◽  
Lessons Learned ◽  
Community Control

scholarly journals Bringing Older Adults to the Table: Opportunities for Consumer Engagement in Planning and Policy Making

2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 102-102
Author(s):  
Alice Prendergast ◽  
Kristi Fuller
Keyword(s):  
Data Collection ◽  
Community Engagement ◽  
Community Involvement ◽  
Social Connectedness ◽  
Planning Process ◽  
The United States ◽  
Lessons Learned ◽  
Service Planning ◽  
Community Members ◽  
Design Data

Abstract Efforts to include community voice in health policy and service planning are gaining recognition and support in the United States. Findings suggest community involvement can contribute to a better understanding of systems and factors that impact health, and, subsequently, more effective and sustainable policy and program design. Additionally, engagement can increase community buy-in, and community members can gain a greater awareness of services; increased confidence navigating systems; feelings of social connectedness; and capacity to advocate around issues through participation. Despite these findings, the extent to which community members are engaged in planning and decision-making varies considerably. Researchers from Georgia State University conducted a review of state plans on aging using the Person-Centered Outcomes Research Initiative (PCORI) Engagement Principles and the Health Research & Educational Trust’s Community and Patient Engagement Spectrum as frameworks to assess evidence of community engagement. The frameworks recognize engagement throughout the planning process, including design, data collection and interpretation, and dissemination. The review revealed that few planning processes described significant engagement, but rather met the minimal requirements established by federal policy. Federal guidance on community-informed planning practices is sparse, as are resources to support states in adopting these processes. To address this gap, the research team drew on the frameworks and other promising practices to design two community engagement projects, both in partnership with Georgia’s Division of Aging Services. Methods for participant engagement, data collection, interpretation and application of results, and lessons learned through both projects will be discussed, as well as potential implications.

Using Web 2.0 for Health Promotion and Social Marketing Efforts: Lessons Learned From Web 2.0 Experts

2014 ◽  
Vol 31 (2) ◽  
pp. 178-196 ◽  
Author(s):  
Jennifer Allyson Dooley ◽  
Sandra C. Jones ◽  
Don Iverson
Keyword(s):  
Health Promotion ◽  
Web 2.0 ◽  
Social Marketing ◽  
Lessons Learned

The National Diabetes Education Program's “Control Your Diabetes. For Life.” Campaign: Design, Implementation, and Lessons Learned

2007 ◽  
Vol 13 (4) ◽  
pp. 65-82 ◽  
Author(s):  
Joanne Gallivan ◽  
Mimi Lising ◽  
Neyal J. Ammary ◽  
Rachel Greenberg
Keyword(s):  
Blood Glucose ◽  
Social Marketing ◽  
Glucose Control ◽  
Diabetes Education ◽  
Blood Glucose Control ◽  
Lessons Learned ◽  
Awareness Campaigns ◽  
Glucose Testing ◽  
Blood Glucose Testing ◽  
National Partnership

The National Diabetes Education Program (NDEP) is a federally sponsored national partnership including government, nonprofit, professional, and private sector organizations. The NDEP uses social marketing principles and processes to develop and implement awareness campaigns and educational activities to improve the treatment and health status of people with diabetes. Co-sponsored by the National Institutes of Health (NIH) and the Centers for Disease Control and Prevention (CDC), NDEP launched its “Control Your Diabetes. For Life.” awareness campaign in 1998. The campaign was designed to educate the millions of Americans with diabetes and their social supporters about the seriousness of diabetes, ways to control the disease, and the benefits of good glucose control. The NDEP conducted extensive audience research and applied behavior change theories and the social marketing framework to design, implement, and evaluate the campaign. From 1998 to 2003, the campaign achieved at least 700 million media impressions with its culturally appropriate television and radio public service announcements, print ads, and newspaper and magazine stories. In addition, over half of people with diabetes indicated awareness of the campaign and NDEP has tracked positive trends in practice of blood glucose testing and awareness of the A1C (also known as the hemoglobin A1C), the best measure of blood glucose control, since the campaign's launch.

Evaluating Place of Refuge Risk in the Chesapeake Bay

2014 ◽  
Vol 2014 (1) ◽  
pp. 814-824 ◽  
Author(s):  
Danielle Shupe ◽  
Gary Ott ◽  
Kristen Preble
Keyword(s):  
Community Involvement ◽  
Perceived Risk ◽  
Health And Safety ◽  
Steering Committee ◽  
Lessons Learned ◽  
Coast Guard ◽  
Environmental Damage ◽  
Hampton Roads ◽  
Local Case ◽  
Job Aid

ABSTRACT Worldwide, several tank ships have suffered structural failures at sea and shipping agents were unable to convince port stakeholders to provide the vessel a Place of Refuge. These situations resulted in catastrophic environmental damage to coastal states. They also highlighted the need for better Place of Refuge guidance to address both real and perceived risk within the port community. In coordination with the International Maritime Organization and the National Response Team, the U.S. Coast Guard established policies that encourage risk-based planning and decision-making to assist stakeholders in evaluating risks. The Coast Guard policy included a risk evaluation job aid to facilitate planning and serve as a response tool for a port faced with a Place of Refuge request from a stricken vessel. The Port Community of Hampton Roads continued this planning effort through the Area Committee. A “Steering Committee” was established and charged with drafting a Place of Refuge annex to the Virginia Area Contingency Plan. Port Community involvement was achieved through a series of workshops held by the Steering Committee. The workshop objectives were successfully met by reviewing historic local case studies, identifying critical stakeholders and working through the Places of Refuge process using the job aid. The Place of Refuge annex outlines the process used to communicate risk to stakeholders within the human health and safety, environmental and economic communities, with the goal of achieving consensus on a Place of Refuge decision. This paper will expand on the steps that led to the development of the Place of Refuge Plan and some of the key lessons learned regarding risk assessment and risk communication in the Port of Hampton Roads.

The Mental Healthiness and Aging Initiative: Lessons from a Social Marketing-Informed Research Campaign in Kentucky

2011 ◽  
Vol 17 (3) ◽  
pp. 18-38 ◽  
Author(s):  
Tina M. Kruger ◽  
Deborah Murray ◽  
Faika Zanjani
Keyword(s):  
Mental Health ◽  
Social Marketing ◽  
Real Life ◽  
Cooperative Extension Service ◽  
Lessons Learned ◽  
Train The Trainer ◽  
Communication Campaign ◽  
Full Color ◽  
Social Advertising ◽  
The Impact

The Mental Healthiness and Aging Initiative (MHAI) was a multifaceted social marketing-informed communication campaign designed to promote community awareness of mental health and aging. We hypothesized that MHAI would extend communication channels, providing a network for rapidly diffusing innovative mental health messages in Kentucky. Key messages discovered during formative research were incorporated into a communication campaign, which included a train-the-trainer curriculum, “Real Life Stories,” social advertising on radio and television, and a 12-month full-color calendar. We evaluated the impact of the train-the-trainer curriculum on the level of mental health and aging knowledge of Family and Consumer Science Agents in the Kentucky Cooperative Extension Service, who later diffused the campaign in local communities. Posttest scores showed a significant improvement ( p = .005) in objective knowledge about mental health and aging. Two months after diffusion of MHAI, a random telephone survey of 744 Kentucky residents found that respondents from the full-intervention counties more frequently reported feeling able to assist older adults with a potential mental illness ( p = .047) compared to residents in either partial intervention counties (social advertising only) or control counties (no contact). Lessons learned through the MHAI project can be applied by community mental health advocates to improve mental health outcomes.

scholarly journals Effective public participation is fundamental for marine conservation - lessons from a large scale MPA

2017 ◽  
Author(s):  
Jon C. Day
Keyword(s):  
Public Participation ◽  
Community Involvement ◽  
Large Scale ◽  
Good Practice ◽  
Marine Conservation ◽  
Environmental Conservation ◽  
Lessons Learned ◽  
The Public ◽  
Marine Park ◽  
Participation Program

The Representative Areas Program (RAP) was, at the time, the most comprehensive process of community involvement and participatory planning for any environmental issue in Australia. The RAP was a key component of the widely acclaimed rezoning of the Great Barrier Reef Marine Park, and although completed in 2003, many lessons learned are still relevant today. This paper provides an analysis of the comprehensive public participation program that significantly influenced the final planning outcome. It provides insights into a fundamental component of effective marine planning, assessing what worked well and what did not in terms of public engagement. Some aspects of the public participation program were innovative, and some were more effective than others. The outcome was one-third of the Marine Park was declared as highly protected no-take zones in 2004, with the remainder of the park also zoned to provide lower levels of protection. The methods used to engage the public and the 25 lessons discussed in this paper should be of interest for practitioners, policy makers and academics elsewhere aiming for ‘good practice’ approaches to achieve environmental conservation.

scholarly journals Family Planning and Health Commodities Security in Nepal

2014 ◽  
Vol 3 (1) ◽  
pp. 51-56
Author(s):  
HS Shakya ◽  
NP KC
Keyword(s):  
Family Planning ◽  
International Development ◽  
Social Marketing ◽  
Technical Assistance ◽  
Public Procurement ◽  
Health Indicators ◽  
Lessons Learned ◽  
Maternal Child Health ◽  
External Donor ◽  
Health Commodities

Background: Commodity security is essential for effective delivery of quality health services. Commodity security exists when people are able to choose, obtain and use products whenever they need them. With leadership of Government of Nepal’s Logistics Management Division and with technical assistance from United States Aid for International Development funded projects have been consistently working toward this goal with priority to Family Planning (FP), Reproductive Health, and Maternal Child Health commodities. Methods: A National Consensus Contraceptive Security Forecast meeting is held annually at center. The meeting is participated by Regional, District, Program Divisions, National Planning Commission, Ministry of Finance, External Donor Partners, Social Marketing agencies, and Non Governmental Organizations (NGO). The quantity needed, shipment schedule, funding requirement and funding shortfall, distribution and storage strategies for the Public, Social Marketing, and NGO sectors are presented for next five years. Results: With secured funding, increased availability of family planning commodities (stock-outs rate is less than 2%) at service delivery sites have contributed to improve national health indicators like Total Fertility Rate and Contraceptive Prevalence Rate. Key program interventions have ensured FP commodity security through effective coordination of public, private and external donor partners. Conclusion: Key lessons learned was a spirit of ‘Teamwork’ and good coordination –active involvement of other stakeholders is essential for ensuring FP commodity security. Other was an importance of ‘Advocacy’ for commodity security at district, regional and central levels of government and among stakeholders. Challenges are complexity of public procurement procedure and frequent transfer of trained staff, and distribution and transportation of health commodities from district to health facilities still poses a challenge to supply chain management. Nepal Journal of Medical Sciences | Volume 03 | Number 01 | January-June 2014 | Page 51-56 DOI: http://dx.doi.org/10.3126/njms.v3i1.10359

Sign in / Sign up

Export Citation Format

Share Document