scholarly journals Local Residents’ Assessment of South Africa as a Domestic Leisure Travel Destination

Author(s):  
Nokulunga C Dlomo ◽  
Ikechukwu O. Ezeuduji

Market research has realised that identifying tourists’ needs and wants, and making concerted efforts to satisfying them is the hallmark of destination marketing. This study explores locals’ perception of South Africa (SA) as a leisure travel destination, and ways of marketing the destination, using the case of Mtubatuba Local Municipality in KwaZulu-Natal. We used a structured questionnaire to collect data from 400 respondents. Results show that respondents perceive South Africa as a favourable leisure travel destination. Results also show that better promotion of South Africa as a domestic leisure travel destination should be made, mostly through the usage of Technology. Young (18-30 years of age), female, and employed residents, and those with tertiary education, show higher demand for domestic tourism than their counterparts. This study recommends that domestic tourism marketing efforts by South African Tourism should be amplified targeting these demographic groups. Intensive and continuous domestic tourism promotion (using social media and other modern forms of Information and Communication Technology), competitive pricing (through reduced operational costs and bundle pricing), and further improvements on national security are areas that still need national attention. Domestic tourism demand translates into international or foreign demand.

2021 ◽  
Vol 10(4) (10(4)) ◽  
pp. 1503-1515
Author(s):  
Anita Aina ◽  
Ikechukwu Ezeuduji

Generation Z is increasingly becoming more powerful regarding influencing family travel choices and emerging as a segment with significant buying potential for tourism, however not much tourism-related studies have been conducted on this generational cohort. This study explored relationships between Generation Z members’ socio-demographics and perceptions of domestic tourism in KwaZulu-Natal Province, South Africa. A structured questionnaire survey of 385 Generation Z respondents gave rise to quantitative data for analyses. Descriptive and bivariate analyses were performed to explore variable relationships. Results show that significant number of Generation Z members have tertiary education but largely unemployed, as most of them were still studying at the time this research was conducted. Lack of funds and opportunity seem to be the major limiting factors to their participation in domestic tourism. Generation Z females, older members (above 20 years of age) and respondents with tertiary education are more likely to participate in domestic tourism than their counterparts. This study considers competitive pricing of tourism products and services and more aggressive marketing of local tourism destinations using technology as ways of attracting and retaining members of Generation Z as domestic tourists.


Author(s):  
Z. Makaula ◽  
S.F.G. Yusuf

This paper was initiated in order to find the usage and relevance of the Information and Communication Technologies (ICT) by the smallholder farmers of the Umzimvubu Local Municipality of the Eastern Cape Province in South Africa. A survey questionnaire was then developed to collect the relevant data from randomly selected six villages of Umzimvubu Local Municipality targeting 138 respondents. The questionnaires structure employed both closed and open-ended questions that were administered using a face to face interview, conducted on the sample population in each village. There seems to be a correlation between ICT usage and the economies of scale in agricultural development, where smallholder farmers tend to use less of highly modernized ICT, while commercial large scale farmers use more of the modernized ICT. This disparity amongst farmers is exacerbated in many areas by the differing support systems employed by the public extension services. 


10.28945/2679 ◽  
2003 ◽  
Author(s):  
ME Herselman ◽  
HR Hay

Information and Communication Technologies (ICT) are the major driving forces of globalised and knowledge-based societies of a new world era. They will have a profound impact on teaching and learning for two decades to come. The revolutionary change which is taking place in Information and Communication Technologies (ICTs), has dramatic effects on the way universities carry out their functions of teaching, learning and research, particularly on the creation, dissemination and application of knowledge. These developments pose unprecedented challenges to higher education institutions (HEIs) in developing countries particular in South Africa as South Africa is viewed as the leading country on the continent.


2019 ◽  
Vol 1 (1) ◽  
pp. 257-261
Author(s):  
Filomena Soares ◽  
Ana Paula Lopes ◽  
Anna Cellmer ◽  
Anne Uukkivi ◽  
Carolina Rebollar ◽  
...  

AbstractEmbracing tertiary education system represents the beginning of a transition and adjustment period for several students. Most of these have just finished high school where the environment is strictly defined, controlled, stable and attendance is mandatory. Higher Education changes the role of students’ responsibility and this can cause stress and difficulty in the transition to self-directed learning and autonomy promotion. The purpose of this paper is to present an Erasmus+ project that brought together six Higher Education Institutions from different European countries and to describe its current stage. This project aims to develop a shared understanding of engineering mathematics at an early stage of tertiary education and to raise awareness of cultural, professional and educational issues. The initial focus of the work is on the partners’ mutual interest in active learning, particularly the application of Information and Communication Technology in the field of engineering education. When finalised, the project hopes to provide students with a new authentic engineering mathematics subject which meets their needs. This is also the core reason why the on-line course will be composed using innovative pedagogics and ICT tools, as appropriate pedagogics supports students’ procedural, conceptual and application understanding in mathematics and enhances digital competencies, literacy and skills.


Author(s):  
M.Z Ramorola

There has been a steady rise in the practice and performance of religious activities within the cyberspace since the 1980s. Many pastors have embraced the use of technology in their religious and ministerial practices. However, what would be more critical is to understand how technology, once adopted and operational would assume the function of support and fulfil religious members’ spiritual, emotional and social needs. This paper discusses technology use in religious organizations, particularly during the lockdown period of Covid-19 between March 2020 to the July 2021. The article uses South Africa as a research context to explore technology use and its role to address the challenges of support, space and practice. The paper employed a qualitative interpretive paradigm to source data from six members from different religious organizations in South Africa. Three themes arose from the data: information and communication technologies provide space for religious member to network; information and communication media facilitate religious practice and activities; and information and communication technologies enhance management of resources.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kudakwashe Joshua Chipunza ◽  
Ashenafi Fanta

PurposeThe study measured quality financial inclusion, a more comprehensive measure of financial inclusion, and examined its determinants at a consumer level in South Africa.Design/methodology/approachThis study leveraged on FinScope 2015 survey data to compute a quality financial inclusion index using polychoric principal component analysis. Subsequently, a heteroscedasticity consistent ordinary least squares regression model was employed to assess determinants of quality financial inclusion.FindingsThe empirical findings indicated that gender, education, financial literacy, income, location and geographical proximity determine quality financial inclusion. These findings could inform policymakers and financial services providers on how quality financial inclusion can be promoted through tailoring financial products for various socio-demographic groups.Research limitations/implicationsDue to data limitations, the study was confined to South Africa and did not capture digital financial inclusion. Hence, future studies could replicate the study in Sub-Saharan Africa's context and compute an index that captures digital financial inclusion.Practical implicationsThese findings could inform policymakers and financial services providers on how quality financial inclusion can be promoted through tailoring financial products for various socio-demographic groups.Originality/valueThis study proposed a more comprehensive measure of quality financial inclusion from a demand-side perspective by accounting for important dimensions that include diversity, affordability, appropriateness and flexibility of financial products and services.


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