scholarly journals Analysis of The Effect of Unit Features, Corporate Factors, Switching Barriers, and Customer Satisfaction Dimensions to Customer Loyalty in Komatsu Forklift Customers in PT. Bina Pertiwi in East Java Area

2021 ◽  
Vol 69 (1) ◽  
Author(s):  
Muhammad Wahyudi Ari Nugraha ◽  
Dr. Amelia ◽  
Dr. Ronald
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Switching Barriers

Service Quality Dimensions and Customers' Satisfactions in Mobile Communications

2016 ◽  
Vol 4 (1) ◽  
pp. 38-45
Author(s):  
S. Sakthivel Rani ◽  
S. Kannan
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Mobile Communications ◽  
Global Economy ◽  
Service Providers ◽  
Relative Effect ◽  
Primary Data ◽  
Mobile Service ◽  
The World ◽  
Switching Barriers

Objective - The world is moving towards continuous and ubiquitous availability of information. Entry of private operators in 1990's, competition has caused prices to drop and calls across India are one of the cheapest in the world. Technological advances combined with forces of globalization resulted in the transformation of the economy, industries, markets and customers resulting in a connected knowledge economy, borderless global economy, globalizing, covering and consolidating industries, fragmenting and frictionless markets and active, connected, informed and demanding customers. The objective of this research is to ascertain the constructs like customer satisfaction towards the mobile phone service providers, switching barrier and the customer loyalty factors. Methodology/Technique - Respondents in the study are the customers who use mobile phones. Primary data were collected with the help of the specially designed questionnaire, which was administered to the mobile users. The final questionnaire was pre-tested on 40 respondents and the coefficient values are all above .8 thus meeting Nunnaly's recommendation of greater than 0.7 as the acceptable reliability level. The overall alpha value was 0.8 and the instrument consists of customer satisfaction regarding the mobile service providers, which includes factors like price (5 items, 0.816), network coverage (4 items, 0.795), customer service (5 items, 0.852) and usage (8 items, 0.884). Switching barriers factors consists of 28 items like credibility factors (8 items, 0.863), congruency factors (7 items, 0.816), switching cast (8 items, 0.871), and value (5 items, 0.900). Final part of the instrument includes 17 customer loyalty factors like trust (7 items, 0.858), commitment (4 items, 0.848), word of mouth (3 items, 0.779) and cooperation (3 items, 0.691). Findings - Gender, location of the customers and service providers has a significant association with level of customer satisfaction. Gender and occupation have a significant association with level of customer switching barriers. Hierarchical regression analysis was used to analyze the main effect and the adjustment effect of those switching barrier factors and the relative effect. The contribution is that this study reviews theoretically and verifies empirically the relationship and mechanism between the customer retention and the switching barrier. Type of Paper - Empirical Keywords: Customer satisfaction factors; switching barrier factors; Customer loyalty factors.

scholarly journals The Impact of Customer satisfaction and Switching Barriers on Customer Loyalty in Pakistani Mobile Telecommunication Services

2012 ◽  
Vol 4 (4) ◽  
Author(s):  
Irshad Hussain Sarki ◽  
Sarwar M. Azhar ◽  
Dr. Niaz Ahmed Bhutto ◽  
Rafique Ahmed Khuhro ◽  
Imran Arshaad
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Mobile Telecommunication ◽  
Telecommunication Services ◽  
Switching Barriers ◽  
The Impact

scholarly journals FACTORS AFFECTING CUSTOMER LOYALTY OF MOBILE RFID SERVICES IN KOREA

2013 ◽  
Vol 19 (4) ◽  
pp. 687-705 ◽  
Author(s):  
Yong-Jae Park ◽  
Myung-Hwan Rim ◽  
Seung-Koog Lee
Keyword(s):  
Customer Satisfaction ◽  
Empirical Analysis ◽  
Customer Loyalty ◽  
Radio Frequency Identification ◽  
Perceived Value ◽  
Ease Of Use ◽  
Telecommunication Service ◽  
Factors Affecting ◽  
Switching Barriers ◽  
Mobile Rfid

Mobile radio frequency identification (RFID) services are expected to be launched in full-scale as a new service option in the telecommunications service market following the development of RFID technology and maturation of the IT infrastructure. Importance of customer loyalty has been widely recognized in business marketing for a long time, and the customer loyalty enhancement strategies for mobile RFID services is of significance to telecommunication carriers in terms of new business value creation. This study identifies the factors affecting customer loyalty for mobile RFID services and presents telecommunication service managers with information useful for improving customer loyalty for related new services. The data was collected from customers with some experience in the use of mobile RFID services through an online survey for an empirical analysis. And the collected data was analysed with structural equation model to verify the cause and effect relationship among perceived quality, switching cost, perceived value, customer satisfaction, switching barrier and customer relationship. The analysis showed that the quality of tag recognition and content quality proved to have a direct impact on the customer satisfaction, whereas connection quality and ease of use would rather indirectly than directly influence customer satisfaction by perceived value. Perceived value and satisfaction affected the loyalty. Adaptation cost affects switching barriers, the higher the switching barriers, the stronger the loyalty. Based on the results of the empirical analysis, practical implications were given. What is more, mobile RFID customers were divided into two groups that are favourably and unfavourably disposed toward the service, and suggested customer loyalty improvement strategies adapted for each group.

Factors affecting customer loyalty for mobile telecommunication industry

2016 ◽  
Vol 11 (3) ◽  
pp. 347-361 ◽  
Author(s):  
Ingy Shafei ◽  
Hazem Tabaa
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Service Providers ◽  
Mediating Effect ◽  
Telecommunication Industry ◽  
Consumer Loyalty ◽  
Content Type ◽  
Factors Affecting ◽  
Switching Barriers

Purpose This research works toward identifying the service quality constructs for the telecommunication industry, the extent they affect customer satisfaction, the perceived switching costs and their significance to the customer. The purpose of this paper is to examine the effect of customer satisfaction and switching barriers on customer loyalty as well as the mediating effect of the switching barriers on the customer satisfaction and loyalty link. Design/methodology/approach An empirical causal framework was developed and tested through qualitative and quantitative phases. In-depth interviews were performed with consumers and experts in the field as well a survey with consumers. The results were analyzed using Cronbach’s α, Pearson’s correlation and regression analysis techniques. Findings The results of the research showed that network quality, customer support and pricing structure are the main service quality constructs that affects the customer satisfaction, showing how the customer is more interested in the core services other than other benefits and value-added services. Originality/value The research presents a comprehensive framework enabling mobile service providers to understand the factors affecting consumer loyalty. In terms of practical implication; the telecommunications sector is changing radically and as the market is approaching its maturity, customer retention has become a critical issue in the success of the mobile telecommunications business. The findings of the research can aid practitioners in firms in focussing their efforts on areas that can build consumer loyalty and retention.

scholarly journals THE EFFECT OF SERVICE QUALITY AND SWITCHING BARRIERS ON CUSTOMER LOYALTY – A STUDY OF HOSPITALITY SERVICES

2011 ◽  
Vol 14 (2) ◽  
pp. 65-72
Author(s):  
Han Ho Ngoc Nguyen ◽  
Thanh Huynh Mai Pham ◽  
Thuy Ngoc Pham
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Physical Environment ◽  
Switching Barriers ◽  
Core Service ◽  
Service To Others ◽  
The Impact

Customer loyalty is the goal towards which many businesses, including tourist hotels place importance on. Loyalty does not only mean repurchasing, but also involves positive talk about the service to others. This paper models customer satisfaction as a mediating variable of service quality and customer loyalty. It investigates the effect of service quality on customer satisfaction and then the effect of customer sarisfaction on customer loyalty. The impact of switching barriers on customer loyalty is also investigated. The results show that there are two components of service quality affecting customer satisfaction, namely Core service (β = 0.406) and Physical environment (β = 0.254). The research also reveals that Customer satisfation (β = 0.688) and Switching barriers (β = 0.110) both have impacts on customer loyalty, in which customer satisfation plays the key role.

scholarly journals CUSTOMER SATISFACTION AND SWITCHING BARRIER AFFECT CUSTOMER LOYALTY OF PREPAID CARD USERS IN THE TELECOMMUNICATION SECTOR IN SAMARINDA

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Fey Fey Tanzil ◽  
Lorine Kalista Noor
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Rapid Development ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Mobile Telecommunication ◽  
Telecommunication Sector ◽  
Communication Services ◽  
Switching Barriers ◽  
Questionnaire Method

The development of technology and the high of globalization, bring change to many people in the world. The rapid development of information technology has made telecommunication necessary. Communication service operators, such as the Mobile Telecommunication Sector that serves cellular telecommunications networks, always try to provide the best service so that people feel satisfied and become loyal to these communication services. This study aims to detect and analyze the effects of customer satisfaction and switching barrier on customer loyalty. Quantitative models are used in this study. Quoting sample used is Purposive Sampling with total of 100 customers of prepaid mobile telecommunication in Samarinda. The pattern of data accumulation is by questionnaire method and data analysis method by multiple linear regression analysis. To determine customer loyalty (customer loyalty) can be measured by variable of customer satisfaction and switching barriers.

scholarly journals The Effect of Switching Barriers, Hedonic Value on Customer Loyalty with Customer Satisfaction as Mediator

2021 ◽  
Vol 8 (1) ◽  
pp. 411
Author(s):  
Yulisa Susanti ◽  
Wing Ispurwanto ◽  
Tri Ratna Murti
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Empirical Data ◽  
Structural Equation ◽  
Equation Model ◽  
Structural Relationship ◽  
Research Subjects ◽  
Satisfaction Scale ◽  
Hedonic Value ◽  
Switching Barriers

This study aims to obtain a structural relationship model between customer loyalty, customer satisfaction, switching barriers and hedonic value in Telkom Jakarta. The variables in this study were the exogenous variables consisting of switching barriers and hedonic values, the mediator variable was customer satisfaction and the endogenous variable was customer loyalty. As a hypothesis in this study is a theoretical model of the effect of switching barriers, hedonic value on customer loyalty with customer satisfaction mediator match (fit) with empirical data on Indihome customers in Jakarta. The research subjects were 400 Indihome customers in Jakarta. The data collection technique was carried out using the customer loyalty scale from Bobalca, et al., The customer satisfaction scale from Grigoroudis and Siskos, the switching barrier scale from Jones, et al., The hedonic value scale constructed by the author. The data analysis technique was carried out using SEM (Structural Equation Model) which processing was carried out using the Lisrel (Linear Structural Relationship) program. The results showed that the effect of switching barriers, hedonic value on customer loyalty with customer satisfaction mediator matched (fit) with empirical data, with NFI value 0.91, NNFI 0.90, CFI 0.92.

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