scholarly journals Copa do Mundo da FIFA e Jogos Olímpicos e Paralímpicos no Brasil: legados no município de Campinas-SP (FIFA World Cup and the Olympic and Paralympic Games in Brazil: Legacies in the municipality of Campinas-SP)

Retos ◽  
2020 ◽  
pp. 86-94
Author(s):  
Dirceu Santos Silva ◽  
Olívia Cristina Ferreira Ribeiro ◽  
Bruno Modesto Silvestre ◽  
Marina Brasiliano Salerno
Keyword(s):  
High Performance ◽  
Professional Training ◽  
Local Population ◽  
Knowledge Exchange ◽  
Sports Facilities ◽  
Structured Interviews ◽  
World Cup ◽  
Fifa World Cup ◽  
Mega Events ◽  
The City

Resumo. O objetivo do artigo foi analisar os legados dos megaeventos esportivos no município de Campinas-SP, em decorrência da realização da Copa do Mundo da FIFA de 2014 e Jogos Olímpicos e Paralímpicos de 2016. Trata-se de uma pesquisa com método descritivo-interpretativo, de abordagem quanti-qualitativa. A coleta de dados envolveu observações in loco e entrevistas semiestruturadas com gestores municipais, seguida de análise de conteúdo por meio do programa Iramuteq. Os resultados do Iramuteq permitiram a criação de quatro categorias: Centro Esportivo de Alto Rendimento (CEAR), Legados Negativos, Recepção e Segurança. Na categoria CEAR, reportou-se a ausência de planejamento e a inauguração parcial do equipamento esportivo, com atrasos e obra embargada. Nas categorias legados negativos e recepção das delegações foram reportadas a neutralidade ou negação dos legados e a superestimação dos impactos possíveis no período que antecede a realização dos megaeventos esportivos. Na categoria segurança, a única que apresentou um legado positivo para a cidade, foi reportada a melhoria da qualificação profissional, governança, e troca de conhecimento entre diferentes instituições que realizavam o monitoramento e proteção da população local, turistas e delegações. Por fim, pode-se concluir que, a despeito do observado na categoria segurança, os legados dos megaeventos esportivos em Campinas não se materializaram, de modo que a cidade não aprimorou a sua infraestrutura esportiva, tampouco obteve impacto significativo em sua economia. Abstract. The aim of this study was to analyze sports mega events legacy to the city of Campinas-SP after FIFA 2014 World Cup and 2016 Summer Olympics and Paralympics Games. A descriptive-interpretative with a quanti-qualitative analysis was performed. Semi-structured interviews with city stakeholders and in loco observations were used for data collection, then transcription content analysis was performed by Iramuteq software. The program identified four different categories: High Performance Sport Center (HPSC), Negative Legacies, Delegation Reception and Safety. It was reported a lack of planning, delays and embargoes regarding HPSC openings and equipment use. For Negative Legacies and Delegation Reception, it was reported neutral or negative legacies and an overestimation of possible positive impacts just before the sports mega events. The only category that showed a positive legacy was Safety, it was reported better professional training, government and knowledge exchange between the institutions responsible for monitoring and protection of local population, tourists and sports delegations. Finally, with the exception of Safety, the positive sports mega events legacies at Campinas-SP did not occur, since the city did not improve their sports facilities and did not have a significant economy impact.

scholarly journals Introduction

2020 ◽  
Vol 6 (1) ◽  
pp. 52-67
Author(s):  
Margit Ystanes ◽  
Tomas Salem
Keyword(s):  
Urban Development ◽  
Rio De Janeiro ◽  
Special Section ◽  
State Of Exception ◽  
World Cup ◽  
Fifa World Cup ◽  
Mega Events ◽  
State Security ◽  
Black Life ◽  
The City

For more than a decade, urban development in Rio de Janeiro was driven by the urgency of preparations for mega-events such as the 2014 FIFA World Cup and the 2016 Summer Olympics. During these years, Brazilian authorities used the megaevents to create a state of exception that legitimized a broad range of state security interventions across the city. While Brazilian authorities presented the events as an opportunity to create a modern, dynamic, and socially inclusive city, this special section argues that the security interventions implemented in Rio during the years of Olympic exceptionalism intensified racialized and gendered inequalities and reproduced historical patterns of necropolitical governance that has sought to render black life in Brazil impossible.

scholarly journals Challenges in Developing Urban Marketing Strategies: Evidence From Ekaterinburg

2021 ◽  
Vol 17 (4) ◽  
pp. 1137-1150
Author(s):  
D. M. Kochetkov ◽  
◽  
D.B. Vuković ◽  
E.A. Kondyurina ◽  
◽  
...  
Keyword(s):  
Swot Analysis ◽  
Marketing Strategies ◽  
Place Marketing ◽  
World Cup ◽  
Fifa World Cup ◽  
Theoretical Contribution ◽  
Mega Events ◽  
Winter Olympics ◽  
System Solution ◽  
Marketing Positioning

2018 FIFA World Cup became the first championship held in Russia and Eastern Europe. However, at that time, Russia already had experience in hosting sports mega-events such as the 2014 Winter Olympics in Sochi, the 2013 Summer Universiade in Kazan, and before that the 1980 Olympic Games in Moscow. Hosting the championship in 11 cities at once sets the 2018 FIFA World Cup apart from all these events. It gave impetus to the socio-economic development of all cities (and regions) where the matches were held, including Ekaterinburg. On the other hand, the sports mega-event provides unique opportunities for the global marketing positioning of the city. The present study examines the challenges of developing a city marketing strategy using the case of Ekaterinburg. Theoretical foundations of place marketing were employed for the analysis. Based on the critically explored concepts of place marketing and the competitiveness of the territory, the author’s 4C + 1S model was constructed. The current state of the urban environment was evaluated using a SWOT analysis conducted in a group of students. The research also analysed cities’ experience in conducting recent sports mega-events in the world and managing their facilities and infrastructure after these events. In conclusion, we formulated the proposals for Ekaterinburg’s positioning, including the improvement of the transport system, solution to environmental problems, increase in the effectiveness of the local government, and maintenance of public consensus. As a basis for specialisation, it is suggested to consider either the industry of meetings (MICE) or industrial tourism with complementary ‘natural’ and ‘historical’ directions. The proposed 4C + 1S model can be used as a methodological framework for the creation of urban marketing strategies. Additionally, the article makes a theoretical contribution to the development of place marketing. The results can be applied in further academic urban studies.

Sports mega-events in the perception of the local community: the case of Itaquera region in São Paulo at the 2014 FIFA World Cup Brazil

2018 ◽  
Vol 20 (6) ◽  
pp. 810-823
Author(s):  
Roberto Paolo Vico ◽  
Ricard Ricci Uvinha ◽  
Nuno Gustavo
Keyword(s):  
Local Community ◽  
Sao Paulo ◽  
São Paulo ◽  
World Cup ◽  
Fifa World Cup ◽  
Mega Events

The 2015 Cricket World Cup in Christchurch

2019 ◽  
Vol 13 (1) ◽  
pp. 4-17
Author(s):  
C. Michael Hall ◽  
Alberto Amore
Keyword(s):  
Local Community ◽  
City Centre ◽  
Sporting Events ◽  
Structured Interviews ◽  
World Cup ◽  
Content Type ◽  
Mainstream Media ◽  
Disaster Capitalism ◽  
The City

Purpose This study aims to focus on the development and upgrading of the Hagley Park cricket oval in Christchurch for the 2015 Cricket World Cup and how this hallmark event was used a catalyst to rebrand the city following the 2010 and 2011 earthquakes. Design/methodology/approach This paper is based on the findings from research conducted between 2012 and 2016. Data for the analysis were collected from mainstream media, sport organisations websites and government archives. In addition, a two-round series of semi-structured interviews with relevant stakeholders was undertaken in the aftermath of the Cricket World Cup. Findings In the case of Christchurch, the earthquakes and the destruction of much of the downtown provided a recovery opportunity, with the 2015 Cricket World Cup used to expedite the development of a new sporting venue in the city centre and rebrand the city to international tourists and sport enthusiasts. Research limitations/implications The Hagley Park cricket oval case study provides evidence on the rhetoric of urban competitiveness and the use of hallmark sporting events to reframe urban development in post-disaster contexts. Originality/value This research provides further evidence on the logics of disaster capitalism and how cities embark on costly redevelopment projects for sports and events whilst overlooking exacerbating vulnerabilities among the local community.

DYNAMICS OF CONSTRUCTION OF BUSINESS CENTERS IN SAMARA CITY MIDDLE AREA

2016 ◽  
Vol 6 (3) ◽  
pp. 62-66
Author(s):  
Aleksei A. KAIASOV
Keyword(s):  
Future Development ◽  
Historical Period ◽  
Middle Zone ◽  
Social Business ◽  
World Cup ◽  
Fifa World Cup ◽  
Business Function ◽  
Business Functions ◽  
The City

In this article1 the author views the periods of formation of business function in Samara, features of the development in each historical period and emergence of new types of buildings - business centers. The article deals the middle area of the city as the most promising for the formation of Samara city business functions. The middle area of the city concentrates the various functions - commercial, administrative, social, business, hotel and has great potential for future development. In connection with the beginning of the implementation of major federal projects: transport hub of Kurumoch airport, the design of the technopark and Сentral highway, preparations for the FIFA World Cup 2018, the role of the middle zone of the urban environment structure increases.

The Impact of Atmosphere in the City on Subjective Well-Being of Rio de Janeiro Residents During (vs. Before) the 2014 FIFA World Cup

2017 ◽  
Vol 31 (6) ◽  
pp. 605-619 ◽  
Author(s):  
Andrea Schlegel ◽  
Rebecca Pfitzner ◽  
Joerg Koenigstorfer
Keyword(s):  
Rio De Janeiro ◽  
Positive Impact ◽  
Well Being ◽  
Subjective Well Being ◽  
Path Modeling ◽  
World Cup ◽  
Fifa World Cup ◽  
Time Period ◽  
The Impact ◽  
The City

This study looks at the hosting of the 2014 Fédération Internationale de Football Association World Cup in Rio de Janeiro and, based on research drawing on environmental psychology and studies of liminality, hypothesizes that the perceived celebrative atmosphere in the city increases subjective well-being of host city residents (cariocas). Data were collected via in-person intercept surveys from 221 and 218 cariocas before and during the event, respectively. There was an increase in subjective well-being from before the event to during the event. The results of two-group path modeling revealed further that there was a positive impact of the perceived celebrative atmosphere in the host city on residents’ subjective well-being during the event; the effect was weaker (though still positive) for the time period when the event was not being hosted. Initiatives may build upon the atmospheric elements in a city to increase subjective well-being of residents, particularly in the context of event hosting.

The Pan American Games in Rio de Janeiro 2007: Consequences of a sport mega-event on a BRIC country

2011 ◽  
Vol 46 (2) ◽  
pp. 140-156 ◽  
Author(s):  
Martin Curi ◽  
Jorge Knijnik ◽  
Gilmar Mascarenhas
Keyword(s):  
Rio De Janeiro ◽  
Local Level ◽  
Poor People ◽  
World Cup ◽  
Major Question ◽  
Mega Events ◽  
Pan American ◽  
Mega Event ◽  
Social Confrontation ◽  
The City

Sport mega-events were very important for Brazil in 2007. The 15th Pan American Games took place in Rio de Janeiro. It was the largest international tournament held in Brazil since the 1950 World Cup and the 1963 Pan American Games. The latter were held in São Paulo. In 2007, 5000 athletes and 60,000 tourists were expected from the 42 participating countries. Despite being a developing country, Brazil does have a sizable middle class, but in Rio de Janeiro there are also lots of favelas (slums), where millions of poor people live. Despite vast differences in wealth, power and social status, these socially and culturally distinct groups nonetheless utilize common public spaces. We see this social confrontation as a major question for the analyses of sport mega-events and we would like to demonstrate its consequences on a local level . This social tension was such that the Organizing Committee actually constructed a ‘big wall’ around the stadiums which turned them into islands of excellence to be shown on television, thus hiding the unsightly parts of the city, that is, poor neighborhoods and favelas. This wall could be seen as the BRIC-way of organizing mega-events.

Sport mega-events and their legacies: The 2010 FIFA World Cup

2011 ◽  
Vol 28 (3) ◽  
pp. 305-306 ◽  
Author(s):  
Scarlett Cornelissen ◽  
Urmilla Bob ◽  
Kamilla Swart
Keyword(s):  
World Cup ◽  
Fifa World Cup ◽  
Mega Events
Sign in / Sign up

Export Citation Format

Share Document