HIERARCHICAL MODEL OF INTERNAL MARKETING TO PREDICT EMPLOYEE SATISFACTION AND TURNOVER INTENTION

The objective of this paper is to assess the predictive influence of internal marketing on employee job satisfaction and turnover intention of frontline employees of travel agencies in Sabah. Specifically, the study aims to investigate the extent to which each of the four dimensions of internal marketing (internal communication, reward system, working condition and training) affects employee job satisfaction and the intention to leave the organization.Conceptually, this study extends the concept of Internal Marketing by re framing it as a formative hierarchical construct and modeling its impact on job satisfaction and turnover intention. The two-stage approach was adopted in partial least square structural equation modeling to examine the hierarchical modeling of internal marketing. The findings suggest that internal marketing is a significant predictor of job satisfaction and indirectly influences employees‟ turnover intention. The conceptualization of internal marketing as reflective formative type of second order model was justified in this study. Other than the conceptual and empirical contribution, this study also offers an alternative method in modeling internal marketing of which could be adopted in future research.

Download Full-text

Brain Drain in Higher Education. The Impact of Job Stress and Workload on Turnover Intention and the Mediating Role of Job Satisfaction at Universities

European Journal of Business Management and Research ◽

10.24018/ejbmr.2021.6.3.849 ◽

2021 ◽

Vol 6 (3) ◽

pp. 1-8

Author(s):

Rao Tahir Anees ◽

Petra Heidler ◽

Luigi Pio Leonardo Cavaliere ◽

Nordiana Ahmad Nordin

Keyword(s):

Job Satisfaction ◽

Job Stress ◽

Turnover Intention ◽

Structural Equation ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Future Research ◽

The Impact

This study seeks to determine the impact of job stress and workload on turnover intention along with the mediation role of job satisfaction. A total of 140 academics and management personnel participated in this study’s survey. A partial least square structural equation modeling was used for data analysis. The results show that job stress and workload have a positive effect on turnover intention, while job satisfaction mediates the relationship between job stress, workload, and turnover intention. Future research could adapt and adopt the herein used methodology and research topic to other countries or in other industries.

Download Full-text

Effect of Job-Insecurity, Organizational Commitment, Job Satisfaction on Turnover Intention: A Case Study of Newcomer Lecturers at Private Islamic Universities in East Java Province, Indonesia

Jurnal Ilmiah Peuradeun ◽

10.26811/peuradeun.v6i2.284 ◽

2018 ◽

Vol 6 (2) ◽

pp. 199

Author(s):

Asep Saifuddin Chalim

Keyword(s):

Job Satisfaction ◽

Organizational Commitment ◽

Turnover Intention ◽

Structural Equation ◽

Job Insecurity ◽

Partial Least Square ◽

Least Square ◽

Path Model ◽

Equation Modeling ◽

Pls Analysis

This study discussed employee turnover as one of the crucial problems faced by every organization. This study sought to analyze the determinants of turnover intention, such as job insecurity, organizational commitment, and job satisfaction. The objects of this study were newcomer lecturers of private Islamic universities in East Java Province, Indonesia. To analyze the relationship among independent variables and dependent variable; this study employed a correlation path model. To build the structural formulation of the correlation path model, this study used the variance-based Structural Equation Modeling (SEM) as a Partial Least Square (PLS) analysis. The study found that job insecurity influenced job satisfaction and organizational commitment. Moreover, job satisfaction and organizational commitment had positive impacts on the turnover intention. In contrast, job insecurity did not have a direct significant impact on the turnover intention, but it had indirect effect that influences job satisfaction and organizational commitment.

Download Full-text

role of organizational commitments in mediating the effect of work motivation and job satisfaction towards turnover intention on nurses private hospital

International Research Journal of Management IT and Social Sciences ◽

10.21744/irjmis.v8n1.1101 ◽

2020 ◽

Vol 8 (1) ◽

Author(s):

Made Widya Astiti ◽

Ida Bagus Ketut Surya

Keyword(s):

Job Satisfaction ◽

Organizational Commitment ◽

Turnover Intention ◽

Structural Equation ◽

Work Motivation ◽

Sampling Technique ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling

This study aims to determine the role of organizational commitment in mediating the effect of work motivation and job satisfaction on turnover intention of nurses at private hospitals in South Kuta. The number of samples used was 82 nurses using saturated sampling technique or census methods and collecting data using a questionnaire that uses a Likert scale. The data analysis technique was performed using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach, and the VAF test to test the role of mediation. The results show that there is a negative and significant influence of organizational commitment, work motivation and job satisfaction on turnover intention. There is a positive and significant effect of job satisfaction and work motivation on organizational commitment, as well as the role of organizational commitment as a partial mediator between work motivation and job satisfaction on turnover intention which has a negative and significant effect. The findings in this study imply that companies are required to pay more attention to appropriate compensation and to reward employees who are loyal to the company and pay attention to the working conditions of their employees so that employees will remain in the company.

Download Full-text

Investigating relationships between internal marketing practices and employee organizational commitment in the foodservice industry

International Journal of Contemporary Hospitality Management ◽

10.1108/ijchm-05-2014-0269 ◽

2015 ◽

Vol 27 (7) ◽

pp. 1618-1640 ◽

Cited By ~ 20

Author(s):

Hyun-Woo Joung ◽

Ben K. Goh ◽

Lynn Huffman ◽

Jingxue Jessica Yuan ◽

James Surles

Keyword(s):

Job Satisfaction ◽

Organizational Commitment ◽

Turnover Intention ◽

Structural Equation ◽

Internal Marketing ◽

Equation Modeling ◽

Content Type ◽

Employee Job Satisfaction ◽

Study Results ◽

Foodservice Industry

Purpose – The purpose of this study is to investigate the relationships between internal marketing practices, employee job satisfaction, organizational commitment and turnover intention in the foodservice industry. Design/methodology/approach – The target population was employees who were currently working at a restaurant in the USA. All respondents were recruited from different states for the generalization of the study results. A confirmatory factor analysis validated the measurement model, and subsequently, structural equation modeling tested the proposed model. Findings – Three internal marketing practices – vision, development and rewards – were good indicators for predicting employee job satisfaction, and two internal marketing practices – development and rewards – in addition to job satisfaction were significant predictors for employee organizational commitment. Finally, the findings indicated that job satisfaction and affective commitment had a significant impact on lowering employee turnover intention. Research limitations/implications – In further research, more internal marketing practices – such as employee motivation, customer orientation, sharing information, employee empowerment – can be added to the model to increase employee job satisfaction and organizational commitment. Practical implications – Foodservice operators should focus on internal marketing practices to have satisfied employees who, in turn, are more likely to deliver high service quality to customers. Originality/value – This study has not only extended the influential scope of the internal marketing theory to organizational commitment, but has also proposed the antecedents of organizational commitment (i.e. internal marketing practices and employee job satisfaction) and clarified the relationships among them.

Download Full-text

THE ROLE OF EMPLOYEE ENGAGEMENT ON JOB SATISFACTION AND ITS EFFECT ON ORGANIZATIONAL PERFORMANCE

Jurnal Aplikasi Manajemen ◽

10.21776/ub.jam.2021.019.02.06 ◽

2021 ◽

Vol 19 (2) ◽

pp. 296-309

Author(s):

Unggul Sentanu Noercahyo ◽

◽

Mohammad Syamsul Maarif ◽

I Made Sumertajaya ◽

◽

...

Keyword(s):

Job Satisfaction ◽

Organizational Performance ◽

Employee Engagement ◽

Structural Equation ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Future Research ◽

Job Engagement

The purpose of this research was to analyze the role of employee engagement from the perspective of job engagement and organization engagement on job satisfaction and its effect on organizational performance. This research was conducted at a multinational manufacturing chemicals company located in Tangerang and Cilegon. The population was approximately 121 employees consisting of three job levels: Manager, White Collar, and Blue Collar. A target sample determined approximately 93 employees. Sampling using a non-probability sampling approach with a quota sampling method. The questionnaire was distributed to the population, but only 86 respondents filled out and returned the questionnaire. Method of hypothesis testing using Partial Least Square of Structural Equation Modeling (PLS-SEM) approach. The results suggested that job engagement has a positive and significant effect on job satisfaction but does not significantly affect organizational performance. Next, organization engagement has a positive and significant effect on job satisfaction but does not significantly affect organizational performance. Furthermore, job satisfaction has a positive effect and significantly influences organizational performance. Future research is advisable to examine the relations of other variables such as workload, work-life balance, and implementation of an integrated management system, which, believed, can provide a comprehensive view of employee engagement, job satisfaction, and organizational performance.

Download Full-text

Pengaruh Kepemimpinan Transformasional Dan Kompensasi Terhadap Kepuasan Kerja Melalui Komitmen Organisasi

Media Ekonomi dan Manajemen ◽

10.24856/mem.v33i1.624 ◽

2018 ◽

Vol 33 (1) ◽

Author(s):

Diansyah Diansyah

Keyword(s):

Job Satisfaction ◽

Transformational Leadership ◽

Organizational Commitment ◽

Structural Equation ◽

Positive Influence ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Employee Job Satisfaction ◽

Inner Model

AbstrakTujuan penelitian untuk mengetahui pengaruh kepemimpinan transformasional dan kompensasi terhadap kepuasan kerja melalui komitmen organisasi pada PT. Wira Mitra Prima. Metode pengumpulan data dengan menggunakan sensus sebanyak 39 orang sebagai populasi. Analisis data menggunakan Structural Equation Modeling-Partial Least Square (SEM-PLS) dengan menggunakan software SmartPLS versi 3. Tahapan perhitungan PLS menggunakan 2 model yaitu Pengukuran Model (Outer Model) dan Pengujian Model Struktural (Inner Model). Hasil penelitian menunjukkan bahwa kompensasi mempunyai pengaruh yang positif dan signifikan terhadap kepuasan kerja karyawan, kepemimpinan transformasional mempunyai pengaruh yang positif dan signifikan terhadap komitmen organisasi, kompensasi mempunyai pengaruh yang positif dan signifikan terhadap komitmen organisasi, komitmen organisasi mempunyai pengaruh yang positip dan signifikan terhadap kepuasan kerja karyawan, Selanjutnya kepemimpinan transformasional mempunyai pengaruh yang tidak signifikan terhadap kepuasan kerja karyawan, pengaruh kepemimpinan transformasional terhadap kepuasan kerja karyawan melalui komitmen organisasi adalah tidak signifikan begitu pula halnya pengaruh kompensasi terhadap kepuasan kerja karyawan melalui komitmen organisasi adalah juga tidak signifikan Kata Kunci: Kepemimpinan Transformasional, Kompensasi, Kepuasan Kerja, Komitmen OrganisasiAbstractThe aim of research to determine the effect of transformational leadership and compensation to job satisfaction through organizational commitment at PT. Wira Mitra Prima. Data were collected by using the census as many as 39 people as a population. Methods of data analysis using Structural Equation Modeling-Partial Least Square (PLS-SEM) with software version 3. Stages SmartPLS PLS calculation using the two models namely Measurement Model (Outer Model) and Testing Structural Model (Inner Model). The results showed that the compensation have positive influence and significant impact on employee satisfaction, transformational leadership has a positive influence and significant impact on organizational commitment, compensation has influence positively and significantly related to organizational commitment, organizational commitment has influence positively and significantly related to job satisfaction employee, then transformational leadership has no significant effect on employee job satisfaction, the influence of transformational leadership on employee satisfaction through organizational commitment is not significant so too is the influence of compensation on employee job satisfaction through organizational commitment is also not significantKeywords: Transformational Leadership, Compensation, Job Satisfaction, Organizational Commitment

Download Full-text

Pengaruh Kompensasi Dan Beban Kerja Terhadap Kinerja Melalui Kepuasan Kerja Pegawai UKPBJ Sekretariat Daerah Mojokerto

Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi ◽

10.30742/equilibrium.v17i1.1150 ◽

2021 ◽

Vol 17 (1) ◽

pp. 37

Author(s):

Anny Sugiarti ◽

Ernani Hadiyati ◽

Dwi Orbaningsih

Keyword(s):

Job Satisfaction ◽

Direct Effect ◽

Indirect Effect ◽

Structural Equation ◽

Employee Performance ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Employee Job Satisfaction ◽

The Status

This study used the quantitative data with an explanatory research method, while the samples were 44 employees with the status of the Civil Apparatus of Nation at the UKPBJ Regional Secretariat of Mojokerto City with details: 7 employees of the Election Working Group, 29 Procurement Officers, 8 employees of the Secretariat Section. Structural Equation Modeling (SEM) based on Partial Least Square (PLS) was chosen to analyze the hypothesis. The results of this study indicated that: "i) compensation didn’t has a direct effect on employee job satisfaction at the UKPBJ Regional Secretariat of Mojokerto City"; ii) workload didn’t has a direct effect on employee job satisfaction at the Regional Secretariat UKPBJ Mojokerto City; iii) compensation didn’t has a direct effect on the performance of employees at the Regional Secretariat UKPBJ Mojokerto City; iv) workload has a direct influence on employee performance at the Regional Secretariat UKPBJ Mojokerto City; v) job satisfaction didn’t have a direct effect on employee performance at the Regional Secretariat UKPBJ Mojokerto City; vi) compensation didn’t have an indirect effect on employee performance through job satisfaction at the UKPBJ Regional Secretariat of Mojokerto City; vii) workload didn’t have an indirect effect on employee performance through job satisfaction at the UKPBJ Regional Secretariat of Mojokerto City.

Download Full-text

ANTECEDENT DIRECT AND INDIRECT OF EMPLOYEE ENGAGEMENT

Journal of Business and Behavioural Entrepreneurship ◽

10.21009/jobbe.003.1.02 ◽

2019 ◽

Vol 3 (1) ◽

pp. 15-27

Author(s):

Muhamad Azis Firdaus

Keyword(s):

Job Satisfaction ◽

Organizational Culture ◽

Work Environment ◽

Employee Engagement ◽

Structural Equation ◽

Partial Least Square ◽

Least Square ◽

Endogenous Variable ◽

Equation Modeling ◽

Employee Job Satisfaction

This study aims to analyze the direct and indirect effects of antecedent variables on employee engagement. The study involved 272 respondents from two regional companies in the water sector in the Bogor area. The study took place from April 2018 to May 2019. Analysis of the data used Structural Equation Modeling Partial Least Square (SEMPLS) on employee engagement variables as the first endogenous variable, employee job satisfaction as the second endogenous variable and as mediating variables, as well as organizational culture variables and work environment as an exogenous variable. The results showed that the organizational culture variables, directly and indirectly, did not have a significant effect on the endogenous variables of employee engagement. Exogenous variables of the work environment, directly and indirectly, have a positive and significant influence on the employee engagement variable. The implication of the results of this study is that the Regional Water Supply Company (PDAM) in the Bogor region needs to develop its work environment attributes that can improve employee job satisfaction. This needs to be done considering that employee job satisfaction will affect the degree of employee engagement.

Download Full-text

Consumer Confusion in Mobile Application Buying

International Journal of E-Business Research ◽

10.4018/ijebr.2014100104 ◽

2014 ◽

Vol 10 (4) ◽

pp. 52-70 ◽

Cited By ~ 6

Author(s):

Tathagata Ghosh ◽

Venu Gopal Rao

Keyword(s):

Consumer Behavior ◽

Structural Equation ◽

Need For Cognition ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Future Research ◽

Consumer Confusion ◽

Managerial Implications ◽

Research Findings

This study aims to examine effects of consumer confusion proneness on two consumer behavior variables, word of mouth and buying decision, in a confusion prone product market like smartphone and mobile applications (app). Additionally, the study examines the moderating influence of a personality trait variable pertinent to information processing – need for cognition, on the afore-mentioned relationships. Data were collected via a survey from 254 post-graduate students and analyzed with the help of structural equation modeling with a partial least square (PLS) approach using SmartPLS 2.0. Research findings indicate that the dimensions of consumer confusion proneness behave differently in terms of their linkages with consumer behavior. Further, as expected, consumers' need for cognition also play a major moderating role which helps to fathom the concept of consume confusion in the context of mobile and smartphone applications. Academic and managerial implications as well as scope for future research are also discussed.

Download Full-text

ROLE STRESS AND ITS OUTCOMES: EVIDENCE FROM HOTEL INDUSTRY OF PAKISTAN

Journal of Applied Structural Equation Modeling ◽

10.47263/jasem.2(2)05 ◽

2018 ◽

Vol 2 (2) ◽

pp. 49-60 ◽

Cited By ~ 1

Author(s):

Asif Nawaz ◽

Kamran Yousaf Sandhu

Keyword(s):

Job Satisfaction ◽

Turnover Intention ◽

Behavioral Outcomes ◽

Sampling Technique ◽

Role Stress ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Front Line ◽

Hospitality Sector

Keeping in view the importance of services industries especially the hospitality sector, the study analyzed behavioral outcomes of role stress in front line employees of three, four and five star hotels in Lahore for the first time in the Pakistani context. Stratified random sampling technique was used to collect data from 262 front line employee of six job positions. By using smart PLS 3.0 software that utilizes Partial Least Square Structure Equation Modeling (PLSSEM) technique, the study found role stress negatively affecting job satisfaction and positively affecting both burnout and turnover intention of employees. All relationships were significant at 99% confidence level. The result showed eroding effect of stress on job satisfaction and accumulating tendency towards burnout and turnover intention. The results of this study, not only confirmed to previous results, both in direction and strength of the relationship. Rather, provided new insight to understand the phenomenon in the hospitality sector of Pakistan.

Download Full-text