Journal of Business and Behavioural Entrepreneurship
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Published By Universitas Negeri Jakarta

2580-0272

2021 ◽  
Vol 5 (1) ◽  
pp. 60-77
Author(s):  
Mohc. Velian Muhajir ◽  
Tias Andarini Indarwati

Bubble drink products are one of the beverage trends that have developed this year, even during the Covid 19 pandemic. One of the bubble drink brands that is in demand by the public especially teenagers in Indonesia is Chatime, in which consumers do not buy Chatime just once. The purpose of this paper is to study the effect of corporate social responsibility, food quality, customer satisfaction, on repurchase intention, through customer satisfaction. The research sampling techniques used are nonprobability sampling by judgmental sampling. This study focuses on Chatime consumers who bought Chatime products during a pandemic Covid-19. The data analysis technique is used path analysis. The results show that CSR has a negative effect on repurchase intention and customer satisfaction, food quality has a positive effect on repurchase intention and customer satisfaction, perceived value has a negative effect on repurchase intention, but has a positive effect on customer satisfaction.


2021 ◽  
Vol 5 (1) ◽  
pp. 92-108
Author(s):  
Isiaka Mustapha ◽  
Zubairu Umaru Mustapha ◽  
Sakariyau Busra

The research in business clusters (BC) system of entrepreneurship development has increased in the recent year.  A plethora of research has explored; entrepreneurship and urban growth, the entrepreneurial attitudes on the structure of support for entrepreneurship in an ecosystem, the effect of business clusters on firm performance and more recently, the dimension of agglomeration, institution and environment on business clusters.  With the aid of Systematic Qualitative Assessment Techniques (SQAT), we review 79 business cluster journal articles published over the last 11 years (2010 – 2020) that sought to provide BC antecedent and impact on entrepreneurship and economy growth to provide a point for future research. Also, the review provides the geographic distribution, time distribution, underlying drivers of previous research, types and method of data collection used by these BC articles. Our findings shed light on the key themes including the evolution of BC, the impact of BC on the economy, application of BCs and the public policy maker roles. Furthermore, there is a dearth of BC research in Africa, South America and Australasia with most BC research are empirical and this represents gaps for future researchers to explore.


2021 ◽  
Vol 5 (1) ◽  
pp. 16-41
Author(s):  
Husam ALmaghalsah

The aim of this research intends to investigate Taiwanese egovernment websites with regards to Accessibility and Usability. The automated WAVE Accessibility tool and Nielsen’s 10 Heurestic Principle based surveys of foreign users of the English egovernment websites were used to test Accessibility and Usability respectively. The study found poor results that were unanimous across the board for Usability and total of just over 100 errors for Accessibility was the best performing website. The study proves that further research and investigation is necessary if Taiwan wants to meet its own governmental ambitions with regards to egovernment.


2021 ◽  
Vol 5 (1) ◽  
pp. 42-59
Author(s):  
Lilian Igbo ◽  
Umaru Zubairu

The purpose of this study is to systematically review the recent publications in Entrepreneurship Education in Universities (EEU) by considering the key characteristics and contributions of the articles. The study employed the Systematic Assessment Quantitative Technique (SQAT) developed by Australian researchers, Catherine Pickering and Jason Antony Byrne to identify and analyze 60 peer-review EEU articles. The result showed that Europe, followed by Africa had the highest geographical spread of EEU articles and none in South America. A bulk number of the EEU research was empirically founded, implying conduct of more conceptual studies as to provide clearer understanding of new norms and fundamental issues in EEU. Significantly, most of the articles revealed positive impacts of EEU on learning outcomes, although more on short term impacts. Therefore, this calls for more long term impact researches to corroborate the assumption that EEU produces entrepreneurial graduates that contribute to economic growth. Furthermore, methods of data collection for most of the EEU articles were through survey, multiplicity in methods of data collection should be encouraged in future EEU researches as to gain more insightful results of the studied and related issues in EEU.


2021 ◽  
Vol 5 (1) ◽  
pp. 149-160
Author(s):  
Mukson ◽  
Mohamad Badrun Zaman ◽  
Syariefull Ikhwan

The product's quality and price are two considerations that consumers weigh before making a purchase. With the Gebug milkfish micro, small, and medium enterprises (MSME), as many as 17 businesses in Losari District, Brebes Regency, this study aims to evaluate the impact of product quality and price on customer satisfaction. The participants in this study were 212 Losari District buyers of MSME milkfish products. With a total sample size of 34 consumers, this analysis used the random sampling technique. Quantitative analysis using a survey approach was used in this study. The price variable received a T-count value of 4,196 with a significance value of 0.001 less than 0.05 (0.001 0.05) based on the results of the t-test statistic, and the regression coefficient has a positive value of 0.715, so it can be inferred that the commodity price has a positive impact on buying decisions. The regression coefficient has a negative value of -0.148, and the T-test statistical results of the product quality variable obtained a t-value of -0.748 with a significant value of 0.459 greater than 0.05 (0.459 0.05) that the quality of a commodity has a positive impact on buying decisions. In this research, product quality and price influence buyer decisions for Gebug milkfish in Brebes Regency's Losari District. Since the regression coefficient is negative (-0.148), it can be inferred that product quality positively impacts buying decisions. In this research, product quality and price influence buyer decisions for Gebug milkfish in Brebes Regency's Losari District. Since the regression coefficient is negative (-0.148), it can be inferred that product quality positively impacts buying decisions. In this research, product quality and price influence buyer decisions for Gebug milkfish in Brebes Regency's Losari District.


2021 ◽  
Vol 5 (1) ◽  
pp. 78-91
Author(s):  
Muhammad Saif Furqan Abdullah ◽  
Yessy Artanti

The COVID-19 pandemic situation makes people tend to consume video on demand as an alternative for home entertainment. This makes video on demand service providers compete by taking advantage of this situation. Sometimes the existing stimulus can lead people to buy products impulsively. This study aims to examine the effect of situational factor, visual merchandising, and electronic word of mouth on impulse buying behavior. This study used non-probability sampling techniques and the method used was judgmental sampling. This study focuses on Netflix consumers aged 18-39 who bought Netflix products impulsively during the COVID-19 pandemic. 200 respondents collected using the online bilingual questionnaire in English and Indonesian and spread over 32 countries. Data were analyzed using a multiple linear regression method. The results showed that situational factor and electronic word of mouth significantly influence on impulse buying behavior. Meanwhile, visual merchandising has no influence on impulse buying behavior. This can be used as a reference in increasing sales by maximizing consumer impulse buying behavior.


2021 ◽  
Vol 5 (1) ◽  
pp. 109-126
Author(s):  
Lady Oktafia Alfatekha W ◽  
Budiono

Bank Jatim or PT Bank Pembangunan Daerah Jawa Timur Tbk , on august 17, 1961 Bank Jatiwas establised in Surabaya. as a BUMD, Bank Jatim is the largest bank in East Java. The goal of this research is to examine and analyze the impact of employee’s perceived organizational support on work engagement through job crafting at the General Division in Bank Jatim Surabaya. This study is a causal research of quantitative approach. A total of 56 respondent are used for the sampling technique. With the support of SmartPLS v.3.6.2 software, the statistical analysis used in this research is Partial Least Square (PLS). The analysis outcomes indicate that perceived organizational support has a significant positive effect on work engagement, perceived organizational support has a significant positive effect on job crafting, job crafting has a significant positive effect on work engagement, and job crafting has successfully mediated the effect of perceived organizational support on work engagement.


2021 ◽  
Vol 5 (1) ◽  
pp. 127-141
Author(s):  
Respati Wulandari ◽  
Maria Grace Herlina

 This study further examines the influence of entrepreneurship in the innovation of the non-formal English language education industry (English course) that is oriented towards the achievement of competitive advantage. Entrepreneurship is characterized by entrepreneurial leadership, entrepreneurial culture, and an entrepreneurial mindset. This research approach is undertaken with strategic entrepreneurship. The method used is a quantitative method that begins with an explorative study of the English course industry in DKI Jakarta. The results of the discussion of institutional course data using a franchise system in which entrepreneurial mindset has no significant effect on entrepreneurial leadership and innovation strategy, as well as entrepreneurial culture, has no significant impact on innovation strategy. On the other side, institutional course data using a non-franchise system found that entrepreneurial leadership has no significant effect and is inversely proportional to innovation strategy. This research provides a new repertoire of entrepreneurial fusion and its impact on organizational innovation so that competitive advantage can be achieved. The entrepreneurial typology and innovation of the research results are given in managerial implications as the contribution of this study.


2021 ◽  
Vol 5 (1) ◽  
pp. 142-148
Author(s):  
Sri Dewi Anggadini ◽  
Wulandari Dianti Putri

This study aims to determine whether e-Money boosts income in Small Micro Medium Enterprises. This study used descriptive quantitative method. Some people including SMEs entrepreneurs feel that making digital payments e-Money types are helpful in the transaction process because they are non-cash and can be keep in electronic devices minimizing risks of theft. E-Money or electronic money involved in the type of digital payment that involves the use of a computer network. The result of this paper is that E-money has many benefits for consumers, especially for MSMEs (Micro, Small, and Medium Enterprises) because its existence will shorten the time and cost of efforts to develop MSME businesses.


2021 ◽  
Vol 5 (1) ◽  
pp. 1-15
Author(s):  
Koko Haryono

The aim of this research is to reveal the effect of organizational culture and empowerment correlated to work engagement as an intervening variable in relations to general affairs quality serviceability in term of directly nor indirectly, as well as considering the adjusted strategy to enhance serviceability quality. This research uses survey method in quantitative research. The sum of this research is depicted from staff members of General Affairs at The Indonesian Foreign Affairs of The Republic of Indonesia. It is denoted as N = 307 staffs using Slovin Theory obtained n = 76. The technique in analyzing data used SPSS and LISREL. In the result of the research revealed that (1) the culture of an organization has a direct impact towards the quality of a service, (2) empowerment gives a direct positive impact on service quality, (3) work bonding also gives a positive reaction on a quality of a service, (4) moreover, an organizational culture response a straight positive outcome on a network, (5) empowerment also give a straightforward outcome on work bondage, (6) culture of an organization also gives a direct impact on empowerment, (7 ) the culture of an organization through empowerment results a positive impact on service quality, (8) culture of an organization through a work bondage gives a positive effect on service quality at General Affairs at The Indonesian Foreign Affairs of The Republic of Indonesia. Based on a hypothetical analysis it was discovered that an organizational culture has a high encounter on a service quality of 0,323 or 32,3%. Whereas a variable indirect impact resulted organizational culture had no direct impact on service quality through empowerment with the value of 0,509 or 50,9%. This result will be used as a testimony for the institution in order to maintain as well as elevate and expand the dimension and it’s indicator I order to increase service quality of General Affair’s staffs. Thus, can be concluded that in order to generate an optimal service quality among staffs, an organization necessitates to manufacture and uplift organizational culture, empowerment and work bond among the staffs.


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