To know a society usually starts from the contact with its people through their names. Names are told to each other at the first encounter. People all form distinct impressions when they first hear a name. A name is not only a mark or a symbol that distinguishes people from each other but also full of cultural message of a nation. Such as, language, history, geography, religion, customs, value and class status, etc… With the globalization all over the world, people can use lots of ways contact with foreigners. As we know in term of the eastern and western cultures, the Chinese and English are the typical representatives. It was originated from two different traditions, and manifest two distinct cultural backgrounds. So there are great differences on philological view, religious belief and historical development. Hence, the perception of name also has something different. In some way, these differences influence severely of intercultural communications. In a word, it is necessary for people to know and learn how to improve it. Therefore, there is no doubt that people should pay more attention to the study of differences in names of Chinese and English in Cross-cultural Communication. The most key point is that people should try their best to avoid misunderstanding and conflict that caused by different names perspective while communicating. So, our intercultural communication activities can make a great progress.
A Brief Analysis of the Use of Appellation in Cross-Cultural Communication and the Pragmatic Failure: Taking Chinese and English as Examples