scholarly journals Comparative Move Analysis of Chinese and English Product Description on eBay

2021 ◽  
Vol 4 (10) ◽  
pp. 124-136
Author(s):  
Tang Lei
Keyword(s):  
Cross Cultural ◽  
Cultural Communication ◽  
Valuable Resource ◽  
Cross Cultural Communication ◽  
Analysis Theory ◽  
Online Shoppers ◽  
Detail Page ◽  
Similarities And Differences ◽  
Product Description ◽  
Chinese And English

Based on the move analysis theory of the ESP school, this research selects 10 product description pages of both Chinese and American e-stores on the international e-commerce platform eBay as the corpus of this paper. Quantitative analysis is used to compare the distinctive move structures of the product description in Chinese and American e-stores in order to find out the similarities and differences of moves employed between different countries and try to give explanations for the reasons behind these differences from the perspective of cross-cultural communication. The results of this paper can be regarded as a valuable resource for those online shoppers from both China and America so that they can have a better idea to edit the product detail page and it is hoped that this paper could also provide some inspiration on the ESP teaching.

scholarly journals The Metaphorical Expressions of Basic Color Words in English and Chinese

2020 ◽  
Vol 13 (3) ◽  
pp. 84
Author(s):  
Tinghua Li
Keyword(s):  
Language Learning ◽  
Cross Cultural ◽  
Cultural Communication ◽  
Cross Cultural Communication ◽  
Teaching Language ◽  
Translation Practice ◽  
Basic Color ◽  
Similarities And Differences ◽  
Basic Color Terms ◽  
Chinese And English

This study makes a comparison of color metaphors about the similarities and differences between English and Chinese for few articles study the metaphorical usage of shared basic color terms in Chinese and English. The author makes a relatively systematic study of the color metaphors, which has some significance in the light of the cross-cultural communication, language teaching, language learning, as well as translation practice.

scholarly journals The Metaphorical Expressions of Basic Color Words in English and Chinese

2020 ◽  
Vol 13 (3) ◽  
pp. 85
Author(s):  
Tinghua Li
Keyword(s):  
Language Learning ◽  
Cross Cultural ◽  
Cultural Communication ◽  
Cross Cultural Communication ◽  
Teaching Language ◽  
Translation Practice ◽  
Basic Color ◽  
Similarities And Differences ◽  
Basic Color Terms ◽  
Chinese And English

This study makes a comparison of color metaphors about the similarities and differences between English and Chinese for few articles study the metaphorical usage of shared basic color terms in Chinese and English. The author makes a relatively systematic study of the color metaphors, which has some significance in the light of the cross-cultural communication, language teaching, language learning, as well as translation practice.

scholarly journals A Contrastive Analysis of Chinese Humor and English Humor in Intercultural Communication

2019 ◽  
Vol 9 (12) ◽  
pp. 1595
Author(s):  
Sha Zhu
Keyword(s):  
Interpersonal Communication ◽  
Cross Cultural ◽  
Cultural Communication ◽  
Contrastive Analysis ◽  
Cultural Backgrounds ◽  
Cross Cultural Communication ◽  
Transcultural Communication ◽  
Figure Of Speech ◽  
English Speaking ◽  
Chinese And English

Humor plays an important role in daily life and also quite useful in interpersonal communication. Nowadays, the cross-cultural communication between the English-speaking countries and China becomes more and more frequent while some humor is difficult to appreciate with diverse cultural backgrounds. Therefore, this paper aims at analyzing the Chinese and English humor from their similarities, like the use of ambiguity and figure of speech, as well as differences, especially in functions, topics and ways of expression. Related causes are further discussed the differences. Hopefully, the findings will help to reduce the obstacles in understanding humor in different culture and promote transcultural communication in a delightful manner.

GlobalMind

2011 ◽  
pp. 205-229
Author(s):  
Hyemin Chung ◽  
Henry Lieberman
Keyword(s):  
Cultural Differences ◽  
Machine Translation ◽  
Common Sense ◽  
Cross Cultural ◽  
Cultural Communication ◽  
Language Resources ◽  
Language Differences ◽  
Cross Cultural Communication ◽  
Similarities And Differences ◽  
Common Sense Knowledge

The need for more effective communication between people of different countries has increased as travel and communications bring more of the world’s people together. Communication is often difficult because of both language differences and cultural differences. Attempts to bridge these differences include many attempts to perform machine translation or provide language resources such as dictionaries or phrase books; however, many problems related to cultural and conceptual differences still remain. Automated mechanisms to analyze cultural similarities and differences might be used to improve traditional machine translators and as aids to cross-cultural communication. This article presents an approach to automatically compute cultural differences by comparing databases of common-sense knowledge in different languages and cultures. Global- Mind provides an interface for acquiring databases of common-sense knowledge from users who speak different languages. It implements inference modules to compute the cultural similarities and differences between these databases. In this article, the design of the GlobalMind databases, the implementation of its inference modules, as well as an evaluation of GlobalMind are described.

scholarly journals An Intercultural Comparative Study on Names of Chinese and English

2019 ◽  
Vol 9 (10) ◽  
pp. 1332
Author(s):  
Rongmei Yu
Keyword(s):  
Cross Cultural ◽  
Cultural Communication ◽  
Cultural Backgrounds ◽  
Cross Cultural Communication ◽  
Language History ◽  
Intercultural Communications ◽  
Great Progress ◽  
Class Status ◽  
Chinese And English ◽  
Cultural Message

To know a society usually starts from the contact with its people through their names. Names are told to each other at the first encounter. People all form distinct impressions when they first hear a name. A name is not only a mark or a symbol that distinguishes people from each other but also full of cultural message of a nation. Such as, language, history, geography, religion, customs, value and class status, etc… With the globalization all over the world, people can use lots of ways contact with foreigners. As we know in term of the eastern and western cultures, the Chinese and English are the typical representatives. It was originated from two different traditions, and manifest two distinct cultural backgrounds. So there are great differences on philological view, religious belief and historical development. Hence, the perception of name also has something different. In some way, these differences influence severely of intercultural communications. In a word, it is necessary for people to know and learn how to improve it. Therefore, there is no doubt that people should pay more attention to the study of differences in names of Chinese and English in Cross-cultural Communication. The most key point is that people should try their best to avoid misunderstanding and conflict that caused by different names perspective while communicating. So, our intercultural communication activities can make a great progress.

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