Narrative Constitution of Identities and Profiles of Multinational Corporations of China: A Case Study

Author(s):  
Wang Li ◽  
◽  
Ang Lay Hoon ◽  
Sabariah Md Rashid ◽  
Hazlina Abdul Halim ◽  
...  

Under the context of the ‘Trade War,’ Chinese multinational corporations are experiencing difficulty in overseas markets due to retarded globalization. Therefore, they have become increasingly aware of the significance of presenting themselves to foreign markets through ‘telling good stories.’ Narratives in these contexts are reframed from Chinese into English corporate profiles of these multinational corporations, so as to present the corporate identities of these corporations as more acceptable to target foreign stakeholders. This paper purports to investigate how profiles of Chinese corporations in the domestic market are reframed for overseas markets. Tthis paper thus creates a case study of English corporate identities of the corporate profiles of the CRRC (China Railway Rolling Stock Corporation), the world’s largest supplier of rail transit equipment. A combination of content analysis and thematic analysis is used in the data analysis. Narrative reframing strategies from source to the target texts are examined and analyzed by content analysis. Thematic analysis is employed for identifying the corporate identities constructed through this data.

2016 ◽  
Vol 2 (3-4) ◽  
pp. 128-145 ◽  
Author(s):  
Fateme Dinmohammadi ◽  
Babakalli Alkali ◽  
Mahmood Shafiee ◽  
Christophe Bérenguer ◽  
Ashraf Labib

Author(s):  
Wan Yusoff Wan Shaharuddin ◽  
Soo Yin See

This qualitative study focuses on the semantical interpretation of the post-electoral newspaper reporting in gaining the legitimacy from the citizens. The study is being addressed through two research questions: 1) what are the semantical interpretation of the newspaper articles’ headlines in the mainstream and the oppositions’ newspapers? 2) What are the issues highlighted in the newspaper during the post-electoral period of the 13th General Election? The data for the entire research were obtained through the mainstream newspapers which are Utusan Malaysia, Kosmo and Harian Metro and also the opposition’s newspaper represented by Harakah. The data were also collected based on the newspapers that were published after the Election Day has ended. However, the newspapers were not collected daily as the researcher has chosen a few newspapers that contained the traits of having portrayed electoral campaign. The data were analysed using the thematic analysis by deriving themes from the content analysis of the newspapers. The findings were divided into two sections which are semantical interpretations of newspaper articles’ headlines during post-electoral period and issues highlighted in the political campaigns. The researcher has come to a conclusion that both mainstream and opposition based newspapers were portraying improper political headlines during the post-electoral period.


2021 ◽  
Vol 11 (3) ◽  
pp. 126
Author(s):  
David C. Coker

Thematic analysis is a methodology with wide use in content analysis and field work through interviews, observations, and focus groups. Despite popularity with researchers, there are several questions and problems with the methodology. There was an absence in exploration and explanation of the methods and hidden steps in thematic analysis. Using a case study with a thematic analysis of the methods of thematic analysis and an autoethnography, issues and concerns were examined across a broad sample of articles published using thematic analysis. Seven major problems permeate thematic analysis research, and recommendations to improve thematic analysis and all qualitative research are presented.


2020 ◽  
Vol 10 (4) ◽  
pp. 44-52
Author(s):  
LARISA ZAITSEVA ◽  

The territorial image is formed both purposefully by the subjects of image-making, and spontaneously-based on the influence of information content published in various media. The purpose of the research is to analyze the image of the Republic of Mordovia in the information space of the Volga Federal district. The image of the territory formed by external target audiences by means of news materials is studied using the method of case study and content analysis of publications: “Volga news”, “Federal Press” news of the PFD, “Pravda PFD”. The authors conclude that modern reality is perceived through the prism of the information field created by mass media. The media creates images filled with certain data, facts, colored by emotions, on the basis of which representations, opinions, judgments, and assessments are subsequently formed. The media play a significant role in shaping the territorial image, especially for external target audiences who are not familiar with the region and do not have their own assessment knowledge and experience. Most of the information content about the Republic in the studied media is related to the main thematic blocks: politics, economy, social sphere, culture (art, sports). Moreover, if in the publications “Volga news” and “Pravda PFD” mention of the region prevails in the economic block, then in the publications “Federal Press” and “Nezavisimaya Gazeta” - in the political one. The Volga news publication significantly dominates the rest in terms of the number of publications about Mordovia. The content of publications is mostly positive and neutral related to the issues of economic development of the territory and the preparation and holding of the world football championship. Pravda PFD mentions the Republic in the context of news from neighboring territories, most of the publications date back to 2018, but here the context is related to the Republic's positions among the regions of the PFD in various ratings. The publication “Federal-Press” forms a generally reflective image of the territory, focusing on the negative aspects of regional life. “Nezavisimaya Gazeta”, giving priority to political news, maintains a neutral and reflective context of publications, paying attention to the key problems of the territory. Thus, the desired image of the region is counter-dictated to the image broadcast by the media through various information channels, so it is necessary to constantly monitor the information space and timely correction of the broadcast materials.


Revista Foco ◽  
2018 ◽  
Vol 11 (3) ◽  
pp. 110
Author(s):  
Rafaella Cristina Campos ◽  
Natália Fernandes Fonseca ◽  
Odemir Vieira Baeta

O objetivo é averiguar a correlação dos fatores motivacionais e produtivos no contexto institucional da Polícia Civil. O estudo de caso foi conduzido por entrevistas em profundidade com um Delegado de Polícia, um Investigador de Polícia, e um Escrivão de Polícia. A análise de conteúdo foi utilizada. Conclui-se que há evidente correlação entre o desenvolvimento de artefatos motivacionais, sejam eles de ordem ambiental ou individual, com a produtividade na instituição da Polícia Civil. Destaca-se também, que apesar do controle e avaliação dos índices de produtividade serem predominantemente burocráticos, institucionalizados e legitimados, a ligação que se estabelece com a manifestação dos artefatos motivacionais é subjetiva, relacional e intangível nas normas institucionais. Destaca-se este evento neste artigo, porque como foi visto anteriormente, tanto a natureza do trabalho, quanto o ambiente da Polícia Civil, estão em total desencontro ao desenvolvimento de produtividade e motivação no sentido clássico destas vertentes. The aims is to determine the correlation of the motivational and productive factors in the institutional context of the Civil Police. The case study was conducted by in-depth interviews with a Chief of Police, Police Investigator, and Actuary Police. The content analysis was used for fixed grid. It is concluded that there is clear correlation between the development of motivational artifacts, whether environmental or individual order, with productivity in the civil police institution. Also noteworthy is that despite the control and evaluation of productivity indexes were predominantly bureaucratic, institutionalized and legitimized, the connection that is established with the manifestation of motivational artifacts is subjective, relational and intangible assets in the institutional rules. It highlights this event in this article, because as discussed above, both the nature of the work, as the environment of the Civil Police, are in complete disagreement with the development of productivity and motivation in the classical sense of the aforementioned areas.


Author(s):  
M.V. Polosin ◽  
◽  
A.D. Makarevich ◽  
A.A. Rogov ◽  
◽  
...  

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