A Study on the effect of Environmental Consciousness and Eco-guilt on Pro-environmental Behavior of Food Delivery Comsumer -A moderating role of Eco-guilt-

2021 ◽  
Vol 24 (6) ◽  
pp. 133-157
Author(s):  
Yeon-Kyeong Kwak ◽  
Do-Hyun Jeon
Keyword(s):  
Environmental Behavior ◽  
Food Delivery ◽  
Environmental Consciousness ◽  
Moderating Role

Testing the Moderating Role of the Components of Norm Activation on the Relationship Between Values and Environmental Behavior

2009 ◽  
Vol 41 (1) ◽  
pp. 124-131 ◽  
Author(s):  
Taciano L. Milfont ◽  
Chris G. Sibley ◽  
John Duckitt
Keyword(s):  
Environmental Behavior ◽  
The Relationship ◽  
Moderating Role

scholarly journals How to Form Behavioral Intentions in the Field of Drone Food Delivery Services: The Moderating Role of the COVID-19 Outbreak

2020 ◽  
Vol 17 (23) ◽  
pp. 9117
Author(s):  
Jinsoo Hwang ◽  
Dohyung Kim ◽  
Jinkyung Jenny Kim
Keyword(s):  
Willingness To Pay ◽  
Behavioral Intentions ◽  
Positive Relationship ◽  
Word Of Mouth ◽  
Positive Influence ◽  
Food Delivery ◽  
Delivery Services ◽  
The Relationship ◽  
Moderating Role

This study was designed to identify the significance of drone food delivery services using the moderating role of the outbreak of COVID-19. More specifically, this study proposed that there is a positive relationship between the overall image and the desire. Additionally, it was hypothesized that the desire helps to enhance two types of behavioral intentions, which included word-of-mouth intentions and the willingness to pay more. Lastly, the moderating role of the outbreak of COVID-19 was proposed during this process. Six hypotheses were tested that used 335 samples before the outbreak of COVID-19, and 343 samples were used after the outbreak of COVID-19 in South Korea. The data analysis results indicated that the overall image has a positive influence on the desire, which in turn positively affects the word-of-mouth intentions and the willingness to pay more. Furthermore, this study identified the important moderating role of the outbreak of COVID-19 in the relationship between the desire and the word-of-mouth intentions.

The Dimensions of Place Attachment and its Effect on Environmental Responsible Behavior

2012 ◽  
Vol 524-527 ◽  
pp. 3483-3486
Author(s):  
Jian Xin Li ◽  
Li Liu ◽  
Dan Liu
Keyword(s):  
Significant Influence ◽  
Place Attachment ◽  
Environmental Behavior ◽  
Environmental Crisis ◽  
Environmental Attitude ◽  
Responsible Behavior ◽  
The Will ◽  
Moderating Role

World is facing serious environmental crisis, and the willingness to protect the environment becomes more and more positive, but environmental behavior don’t grow with the will. This paper tried to explain the gap between environmental attitude and environmental responsible behavior from place attachment, and explored the moderating role of environmental attitude. The findings showed that place attachment had significant influence on environmental responsible behavior, and the influence was moderated by the environmental attitude. Implications and limitations of these findings were discussed.

scholarly journals Consumer Adoption of Online Food Delivery Ordering (OFDO) Services in Pakistan: The Impact of the COVID-19 Pandemic Situation

2020 ◽  
Vol 7 (1) ◽  
pp. 10
Author(s):  
Saqib Ali ◽  
Nadeem Khalid ◽  
Hafiz Muhammad Usama Javed ◽  
Dewan Md. Zahurul Islam
Keyword(s):  
Low Income ◽  
Service Providers ◽  
Survey Methods ◽  
Food Delivery ◽  
Partial Least Square ◽  
Internet Technology ◽  
Situational Influences ◽  
The Impact ◽  
Moderating Role

Evolving internet technology has brought about changes in consumer lifestyle and increased online shopping. Grounded in the theory of technology readiness (TR), this study aims to examine the effect of factors such as optimism, innovativeness, insecurity, and discomfort that may motivate consumers’ adoption intentions towards online food delivery ordering (OFDO) services. Additionally, this study intends to investigate the moderating role of situational influences (COVID-19) in affecting such an online behavior. By using survey methods, a total of 439 usable responses were gathered through an online survey. Data were analyzed by using Partial least square (PLS) and multigroup analysis (MGA) techniques. The results revealed that optimism and innovativeness have positive influences on adoption intentions while insecurity and discomfort have negative influences on adoption intentions in the use of OFDO services. The results also supported the moderating role of situational influences such as the COVID-19 pandemic. Furthermore, the PLS-MGA results indicate that the effects of optimism and innovativeness are stronger in demographic variables, i.e., young, male, high income, high education, etc. On the contrary, the effects of insecurity and discomfort are stronger for the opposite, i.e., elder, female, low income, low education, etc. Finally, this paper depicts remarkable insights for researchers, practitioners, service providers, and marketers.

Environmental CSR and pro-environmental behaviors to reduce environmental dilapidation

2019 ◽  
Vol 42 (3) ◽  
pp. 332-351 ◽  
Author(s):  
Talat Islam ◽  
Ghulam Ali ◽  
Humaira Asad
Keyword(s):  
Organizational Identification ◽  
Design Methodology ◽  
Environmental Behavior ◽  
Underlying Mechanism ◽  
Environmental Behaviors ◽  
Content Type ◽  
Social Responsibilities ◽  
Hospitality Sector ◽  
Moderating Role

PurposeIt is evident that organizations are continuously contributing toward environmental dilapidation. This may be reduced by focusing their employees’ involvement in pro-environmental behaviors. Pro-environmental behaviors have ramifications for organizations, employees, leaders and natural environment. Therefore, this study aims at investigating environmental related social responsibility and identification as the predictors of pro-environmental behaviors through the moderating role of empathy in the hospitality sector.Design/methodology/approachThis study collected data from 201 pairs (i.e. supervisors and their subordinates) working in the hospitality sector.FindingsThe study found that employees with high empathy exhibit more pro-environmental behavior and organizational identification when perceiving their organization’s involvement in environment-related social responsibilities.Research limitations/implicationsThe data for this study were collected at one point of time and it has implications for organizations and employees.Originality/valueThis study aims to fill the gap of the underlying mechanism that how perceived CSR affect employee pro-environmental behavior.

scholarly journals Green Marketing Strategies on Online Platforms: A Mixed Approach of Experiment Design and Topic Modeling

2021 ◽  
Vol 13 (8) ◽  
pp. 4494
Author(s):  
Eunhye Park ◽  
Junehee Kwon ◽  
Sung-Bum Kim
Keyword(s):  
Topic Modeling ◽  
Behavioral Intentions ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Environmental Consciousness ◽  
Online Platforms ◽  
Positive Attitudes ◽  
Mixed Approach ◽  
Moderating Role

This study aimed to examine the effects of two types of green information conveyed via online platforms and the moderating role of environmental consciousness on customers’ green perceptions, positive attitudes, and behavioral intentions. This study performed a 2 (firm-initiated green information: absent, present) × 2 (customer-generated green information: absent, present) experiment. These mixed methods were further implemented by using both open-ended surveys and structured measurements. Open-ended survey answers were analyzed with structural topic modeling to discover customers’ green perceptions. The results highlighted the importance of customer-generated green information to support firm-initiated green marketing, consequently leading to enhanced customer satisfaction and behavioral intentions. Although displaying green information generated by both the company and its customers is effective in enhancing green perceptions, customers may react differently depending on their levels of environmental consciousness.

scholarly journals The Effects of Expected Benefits on Image, Desire, and Behavioral Intentions in the Field of Drone Food Delivery Services after the Outbreak of COVID-19

2020 ◽  
Vol 13 (1) ◽  
pp. 117
Author(s):  
Jinsoo Hwang ◽  
Hyunjoon Kim
Keyword(s):  
Social Influence ◽  
Behavioral Intentions ◽  
Positive Influence ◽  
Food Delivery ◽  
Five Dimensions ◽  
Delivery Services ◽  
Expected Benefits ◽  
The Relationship ◽  
Moderating Role

Food delivery services using drones have emerged, but there is not much research on it. Thus, this study was designed to examine how to form behavioral intentions based on the concept of expected benefits in the field of drone food delivery services. More specifically, this study proposed the five dimensions of expected benefits, such as compatibility, social influence, convenience, function, and emotion, have a positive influence on image. In addition, it was proposed that image has a positive influence on desire, which in turn positively affects behavioral intentions. Lastly, this study hypothesized the moderating role of gender in this process. To achieve this purpose, 343 responses were collected in South Korea. The data analysis results showed that five dimensions of expected benefits, such as compatibility, social influence, convenience, function, and emotion have a positive influence on image. In addition, the image aids to enhance desire, which in turn positively affects behavioral intentions. Lastly, gender moderated the relationship between desire and behavioral intentions. The important theoretical and practical implications of this study are discussed later in the paper.

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