scholarly journals The Effects of Expected Benefits on Image, Desire, and Behavioral Intentions in the Field of Drone Food Delivery Services after the Outbreak of COVID-19

2020 ◽  
Vol 13 (1) ◽  
pp. 117
Author(s):  
Jinsoo Hwang ◽  
Hyunjoon Kim
Keyword(s):  
Social Influence ◽  
Behavioral Intentions ◽  
Positive Influence ◽  
Food Delivery ◽  
Five Dimensions ◽  
Delivery Services ◽  
Expected Benefits ◽  
The Relationship ◽  
Moderating Role

Food delivery services using drones have emerged, but there is not much research on it. Thus, this study was designed to examine how to form behavioral intentions based on the concept of expected benefits in the field of drone food delivery services. More specifically, this study proposed the five dimensions of expected benefits, such as compatibility, social influence, convenience, function, and emotion, have a positive influence on image. In addition, it was proposed that image has a positive influence on desire, which in turn positively affects behavioral intentions. Lastly, this study hypothesized the moderating role of gender in this process. To achieve this purpose, 343 responses were collected in South Korea. The data analysis results showed that five dimensions of expected benefits, such as compatibility, social influence, convenience, function, and emotion have a positive influence on image. In addition, the image aids to enhance desire, which in turn positively affects behavioral intentions. Lastly, gender moderated the relationship between desire and behavioral intentions. The important theoretical and practical implications of this study are discussed later in the paper.

scholarly journals How to Form Behavioral Intentions in the Field of Drone Food Delivery Services: The Moderating Role of the COVID-19 Outbreak

2020 ◽  
Vol 17 (23) ◽  
pp. 9117
Author(s):  
Jinsoo Hwang ◽  
Dohyung Kim ◽  
Jinkyung Jenny Kim
Keyword(s):  
Willingness To Pay ◽  
Behavioral Intentions ◽  
Positive Relationship ◽  
Word Of Mouth ◽  
Positive Influence ◽  
Food Delivery ◽  
Delivery Services ◽  
The Relationship ◽  
Moderating Role

This study was designed to identify the significance of drone food delivery services using the moderating role of the outbreak of COVID-19. More specifically, this study proposed that there is a positive relationship between the overall image and the desire. Additionally, it was hypothesized that the desire helps to enhance two types of behavioral intentions, which included word-of-mouth intentions and the willingness to pay more. Lastly, the moderating role of the outbreak of COVID-19 was proposed during this process. Six hypotheses were tested that used 335 samples before the outbreak of COVID-19, and 343 samples were used after the outbreak of COVID-19 in South Korea. The data analysis results indicated that the overall image has a positive influence on the desire, which in turn positively affects the word-of-mouth intentions and the willingness to pay more. Furthermore, this study identified the important moderating role of the outbreak of COVID-19 in the relationship between the desire and the word-of-mouth intentions.

Expected benefits with using drone food delivery services: its impacts on attitude and behavioral intentions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jinsoo Hwang ◽  
Jinkyung Jenny Kim
Keyword(s):  
Data Analysis ◽  
Behavioral Intentions ◽  
Design Methodology ◽  
Food Delivery ◽  
Research Model ◽  
Content Type ◽  
Delivery Services ◽  
Expected Benefits ◽  
First Time

Purpose This study aims to propose the effect of five sub-dimensions of the expected benefits, which include compatibility, social influence, convenience, function and emotion on attitude and behavioral intentions. Design/methodology/approach A research model including eight hypotheses was tested using 413 samples collected in South Korea. Findings The data analysis results indicated that the five sub-dimensions of expected benefits aid to enhance attitude, which plays an important role in the formation of behavioral intentions. Originality/value This study was designed to empirically identify the important role of expected benefits in the context of drone food delivery services for the first time.

scholarly journals The Importance of Philanthropic Corporate Social Responsibility and Its Impact on Attitude and Behavioral Intentions: The Moderating Role of the Barista Disability Status

2020 ◽  
Vol 12 (15) ◽  
pp. 6235 ◽  
Author(s):  
Jinsoo Hwang ◽  
Jinkyung Jenny Kim ◽  
Seokhoon Lee
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Behavioral Intentions ◽  
Positive Influence ◽  
Disability Status ◽  
Managerial Implications ◽  
Corporate Social ◽  
The Relationship ◽  
Moderating Role

Despite the increased attention to corporate social responsibility and employment of disabled people worldwide, there is insufficient evidence about the effect of these interrelated initiatives on the formation of consumer behavior. To fill this gap, this study was designed to understand consumers’ responses with respect to such activities in the coffee industry. More specifically, this study proposed that philanthropic corporate social responsibility (PCSR) aids to enhance attitude which subsequently increases behavioral intentions. In addition, this study examined the moderating role of barista disability status in the relationship between PCSR and attitude. The quantitative approach was used to examine hypotheses, and data were collected from the following two types of Starbucks: (1) Starbucks where disabled baristas provide services and (2) Starbucks where non-disabled baristas provide services. The results of data analysis showed that PCSR positively affects attitude, which in turn has a positive influence on intentions to use, word-of-mouth intentions, and willingness to pay more. Lastly, the moderating role of barista disability status was identified. Based on the findings, discussions involved theoretical and managerial implications of this study that include the encouragement of hiring people with disabilities in the coffee shops.

Looking beyond pasta and pizzas: examining personal and historical nostalgia as travel motives

2016 ◽  
Vol 10 (3) ◽  
pp. 296-309 ◽  
Author(s):  
Ian Phau ◽  
Vanessa Quintal ◽  
Chris Marchegiani ◽  
Sean Lee
Keyword(s):  
Negative Relationship ◽  
Mail Survey ◽  
Positive Influence ◽  
Tourist Destination ◽  
Content Type ◽  
Leisure Travel ◽  
Survey Results ◽  
The Relationship ◽  
Moderating Role

Purpose This paper aims to examine how nostalgia influences travel attitudes and intentions of tourist destination among travellers with Italian heritage. Perceived travel risks as a moderating role between the relationships between personal and historical nostalgia and travel attitudes are also examined. Design/methodology/approach A self-administered mail survey was used, targeting Australians of Italian heritage, to investigate the influence of nostalgia on attitudes and intentions to visit Italy as a tourist destination. A total of 218 usable responses were used for analysis. Exploratory factor analysis was utilised to assess the dimensionality of the constructs, and regression analysis was used to test the hypothesised relationships in the research model. Findings On analysis of the data collected through a mail survey, results showed that only personal nostalgia was found to exert a positive influence upon travel attitudes which in turn was positively related to travel intention toward Italy. Perceived travel risk factors did not moderate the relationship between personal nostalgia and travel attitudes. However, a negative relationship was found between perceived travel risk and travel intentions towards Italy. Practical implications The findings provide further validity to the personal and historical nostalgia scales as a means of understanding motivations to visit a tourist destination. Such findings are significant in adding destination managers and policymakers in developing marketing executions and policies that seek to capitalise on the nostalgic sentiments of the target segments. This study further contributes to the literature on perceived travel risks by highlighting its moderating effect on nostalgic motivations and travel attitudes. Originality/value This study aimed to enrich the theoretical base of the tourism discipline by reviewing the significance of personal and historical nostalgia as travel motives and their impact upon a tourist’s travel attitudes and intentions. It also examines the moderating role of perceived travel risks in an empirical model. Further, the current study is the first of its kind to empirically examine personal and historical nostalgia within a leisure travel context.

The Relationship between Tour Guide Humor and Tourists’ Behavior Intention: A Cross-Level Analysis

2019 ◽  
Vol 59 (8) ◽  
pp. 1478-1492 ◽  
Author(s):  
HongWei Tu ◽  
WeiFeng Guo ◽  
XinNi Xiao ◽  
Ming Yan
Keyword(s):  
Behavioral Intentions ◽  
Positive Emotion ◽  
Tour Guide ◽  
Mediating Role ◽  
Behavior Intention ◽  
Indirect Relationship ◽  
The Relationship ◽  
Moderating Role ◽  
Level Analysis

This study investigated how tour guide humor could influence tourists’ behavioral intentions in tour groups. Drawing on affective events theory, we explored the mediating role of positive emotion and the moderating role of the personality trait of openness on the influence of tour guide humor on behavioral intentions. Data were collected from 888 tourists nested within 52 tour groups. Findings clearly indicated that tour guide humor influenced tourists’ behavioral intentions directly, and indirectly through positive emotion. Furthermore, tourists’ openness significantly moderated the effects of tour guide humor on tourists’ positive emotion. Specifically, tourists with low openness were more likely to experience positive emotion as a result of tour guide humor. Additionally, tourists’ openness weakened the indirect relationship between tour guide humor and tourists’ behavioral intentions through positive emotion.

scholarly journals The Moderating Role of Sustainable Maintenance on the Relationship between Sustainable Manufacturing Practices and Social Sustainability: A Conceptual Framewor

2019 ◽  
Vol 8 (5C) ◽  
pp. 222-228 ◽  
Keyword(s):  
Sustainable Manufacturing ◽  
Social Sustainability ◽  
Positive Influence ◽  
Economic Returns ◽  
Theoretical Contribution ◽  
The Social ◽  
The Relationship ◽  
Moderating Role ◽  
Significant Positive Influence

It appears that companies' interest in achieving economic returns has made them neglect the social effects of their activities. With this imbalance in sustainability performance that causes environmental pollution and social damage, there is an urgent need to strike social sustainability. Therefore, this study aims to achieve social sustainability (SoS) by providing a proposed framework that integrates sustainable maintenance (SMA) into sustainable manufacturing practices (SMPs). Effective adoption of SMPs and SMA has a significant positive influence on SoS. Nevertheless, there are limited studies conducted on integrating SMA into SMPs and how it could impact SoS. The theoretical contribution of the present study depends mainly on expanding existing knowledge about highlighting the moderating role of SMA on the relationship between SMPs and SoS

Store equity and behavioral intentions: the moderating role of the retailer’s technology

2016 ◽  
Vol 25 (7) ◽  
pp. 642-650 ◽  
Author(s):  
Irene Gil-Saura ◽  
M. Eugenia Ruiz Molina ◽  
Gloria Berenguer-Contri
Keyword(s):  
Information And Communication Technology ◽  
Communication Technology ◽  
Brand Equity ◽  
Behavioral Intentions ◽  
Positive Impact ◽  
Positive Influence ◽  
Content Type ◽  
Information And Communication ◽  
The Relationship

Purpose In the current competitive environment in which retailers operate, store equity is seen as a key differentiating factor. In view of the scarce research on the dimensionality and correlates of brand equity related to the retailer, this paper aims to analyze the relationship between store equity and behavioral intentions and the influence of information and communication technology on this relation. Design/methodology/approach From a sample of 820 customers of store chains, a multigroup structural equation model is estimated considering the level of technological development of the retailer as a moderating variable. Findings The authors find evidence in favor of the positive influence of store equity on consumer behavioral intentions toward the retailer and the role of technology as a moderator in this relationship. Research limitations/implications This paper provides evidence about the multidimensionality of store equity and its positive influence on behavioral intentions towards the retailer. Furthermore, the authors find support for the notion that information and communication technology (ICT) solutions implemented by the retailer contributes to reinforce the positive impact of store equity on behavioral intentions. Practical implications Technology may be used to differentiate the retail chain from competitors. The retailer should concentrate its investments in ICT solutions that contribute to enhance the customer experience in the store. Originality/value Research on the brand equity concept in the context of retailing is still scarce. The results of this research provide support to the role of loyalty, service quality, product quality and perceived value as the dimensions of store equity. In addition to this, to the best of authors’ knowledge, this is the first paper that addresses the role of technology in the relationship between store equity and behavioral intentions.

scholarly journals Continuous Intention to Use Technology of Online Food Delivery Services Among Young Adults

2021 ◽  
Vol 7 (1) ◽  
pp. 56
Author(s):  
Shahira Ariffin ◽  
Hasman Abdul Manan ◽  
Norsiah Ahmad ◽  
Nur Shahrulliza Muhammad ◽  
Fairus Hamdan ◽  
...  
Keyword(s):  
Young Adults ◽  
Social Influence ◽  
Information Quality ◽  
Food Delivery ◽  
Influential Factor ◽  
Quality Performance ◽  
Performance Expectancy ◽  
Delivery Services ◽  
Continuous Use ◽  
The Relationship

Online food delivery services have experienced tremendous growth in the food industry. Food delivery apps had gathered this opportunity adjusting to restaurant and food delivery services as an alternative to increasing income and for customers to remotely order their foods. This study aims to determine the relationship between information quality, performance expectancy, effort expectancy and social influence with continuous use intention of food delivery apps from Malaysian young adults’ context. In this study, a total of 300 sets of questionnaires were successfully collected. The data was interpreted using SPSS Version 25. At the end of the study, it was found that the results of the analysis to be a positive relationship between information quality, performance expectancy and social influence with continuous use intention of food delivery apps among young adults. This study also revealed that social influence as the most influential factor affecting continuous use intention of food delivery apps.

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