Adoption of O2O food delivery services in South Korea: The moderating role of moral obligation in meal preparation

2019 ◽  
Vol 47 ◽  
pp. 262-273 ◽  
Author(s):  
Minjung Roh ◽  
Kiwan Park
Keyword(s):  
South Korea ◽  
Moral Obligation ◽  
Food Delivery ◽  
Meal Preparation ◽  
Delivery Services ◽  
Moderating Role

scholarly journals How to Form Behavioral Intentions in the Field of Drone Food Delivery Services: The Moderating Role of the COVID-19 Outbreak

2020 ◽  
Vol 17 (23) ◽  
pp. 9117
Author(s):  
Jinsoo Hwang ◽  
Dohyung Kim ◽  
Jinkyung Jenny Kim
Keyword(s):  
Willingness To Pay ◽  
Behavioral Intentions ◽  
Positive Relationship ◽  
Word Of Mouth ◽  
Positive Influence ◽  
Food Delivery ◽  
Delivery Services ◽  
The Relationship ◽  
Moderating Role

This study was designed to identify the significance of drone food delivery services using the moderating role of the outbreak of COVID-19. More specifically, this study proposed that there is a positive relationship between the overall image and the desire. Additionally, it was hypothesized that the desire helps to enhance two types of behavioral intentions, which included word-of-mouth intentions and the willingness to pay more. Lastly, the moderating role of the outbreak of COVID-19 was proposed during this process. Six hypotheses were tested that used 335 samples before the outbreak of COVID-19, and 343 samples were used after the outbreak of COVID-19 in South Korea. The data analysis results indicated that the overall image has a positive influence on the desire, which in turn positively affects the word-of-mouth intentions and the willingness to pay more. Furthermore, this study identified the important moderating role of the outbreak of COVID-19 in the relationship between the desire and the word-of-mouth intentions.

scholarly journals The Effects of Expected Benefits on Image, Desire, and Behavioral Intentions in the Field of Drone Food Delivery Services after the Outbreak of COVID-19

2020 ◽  
Vol 13 (1) ◽  
pp. 117
Author(s):  
Jinsoo Hwang ◽  
Hyunjoon Kim
Keyword(s):  
Social Influence ◽  
Behavioral Intentions ◽  
Positive Influence ◽  
Food Delivery ◽  
Five Dimensions ◽  
Delivery Services ◽  
Expected Benefits ◽  
The Relationship ◽  
Moderating Role

Food delivery services using drones have emerged, but there is not much research on it. Thus, this study was designed to examine how to form behavioral intentions based on the concept of expected benefits in the field of drone food delivery services. More specifically, this study proposed the five dimensions of expected benefits, such as compatibility, social influence, convenience, function, and emotion, have a positive influence on image. In addition, it was proposed that image has a positive influence on desire, which in turn positively affects behavioral intentions. Lastly, this study hypothesized the moderating role of gender in this process. To achieve this purpose, 343 responses were collected in South Korea. The data analysis results showed that five dimensions of expected benefits, such as compatibility, social influence, convenience, function, and emotion have a positive influence on image. In addition, the image aids to enhance desire, which in turn positively affects behavioral intentions. Lastly, gender moderated the relationship between desire and behavioral intentions. The important theoretical and practical implications of this study are discussed later in the paper.

Supervisors' abuse of customers: The moderating role of moral obligation

2009 ◽  
Author(s):  
Rebecca L. Greenbaum ◽  
Mary Bardes ◽  
David M. Mayer ◽  
Manuela Priesemuth
Keyword(s):  
Moral Obligation ◽  
Moderating Role

scholarly journals Twitter and Encountering Diversity: The Moderating Role of Network Diversity and Age in the Relationship Between Twitter Use and Crosscutting Exposure

2017 ◽  
Vol 3 (3) ◽  
pp. 205630511771724 ◽  
Author(s):  
Chang Sup Park ◽  
Barbara K. Kaye
Keyword(s):  
South Korea ◽  
Older People ◽  
Information Seeking ◽  
Online Survey ◽  
Positive Association ◽  
Public Expression ◽  
Network Diversity ◽  
The Relationship ◽  
Moderating Role

This article investigates whether Twitter use motivations relate to exposure to discordant information. To this end, this research conducted an online survey of 1,350 adults of South Korea. The results reveal that using Twitter for information-seeking, public-expression, and leisure-seeking purposes helps users to encounter crosscutting exposure, while the use of Twitter for private expression does not. Offline network diversity has a significant association with crosscutting exposure, and it moderates the relationship between Twitter use for public expression or leisure seeking and crosscutting exposure. The positive association between Twitter use for leisure seeking and crosscutting exposure is stronger among younger people than among older people.

Expected benefits with using drone food delivery services: its impacts on attitude and behavioral intentions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jinsoo Hwang ◽  
Jinkyung Jenny Kim
Keyword(s):  
Data Analysis ◽  
Behavioral Intentions ◽  
Design Methodology ◽  
Food Delivery ◽  
Research Model ◽  
Content Type ◽  
Delivery Services ◽  
Expected Benefits ◽  
First Time

Purpose This study aims to propose the effect of five sub-dimensions of the expected benefits, which include compatibility, social influence, convenience, function and emotion on attitude and behavioral intentions. Design/methodology/approach A research model including eight hypotheses was tested using 413 samples collected in South Korea. Findings The data analysis results indicated that the five sub-dimensions of expected benefits aid to enhance attitude, which plays an important role in the formation of behavioral intentions. Originality/value This study was designed to empirically identify the important role of expected benefits in the context of drone food delivery services for the first time.

Application of the value-belief-norm model to environmentally friendly drone food delivery services

2020 ◽  
Vol 32 (5) ◽  
pp. 1775-1794 ◽  
Author(s):  
Jinsoo Hwang ◽  
Woohyoung Kim ◽  
Jinkyung Jenny Kim
Keyword(s):  
Online Survey ◽  
Environmentally Friendly ◽  
Food Delivery ◽  
Product Involvement ◽  
Content Type ◽  
Environmental Actions ◽  
Delivery Services ◽  
Norm Model ◽  
Sense Of Obligation ◽  
Moderating Role

Purpose This study aims to apply the value-belief-norm (VBN) model in the context of environmentally friendly drone food delivery services to understand ways to influence consumers’ behavior toward the services. The current study also attempted to deepen the VBN model using the moderating role of product involvement. Design/methodology/approach Data were collected from 428 respondents through an online survey in South Korea. Findings The results of the data analysis indicated that all proposed hypotheses have been statistically supported in the VBN model. Furthermore, product involvement played a moderating role in the relationship between the sense of obligation to take pro-environmental actions and intentions to use and a sense of obligation to take pro-environmental actions and willingness to pay more. Originality/value Although drone food delivery services have not yet been fully commercialized, many foodservice companies have conducted pilot tests and the services are likely to be commonly used in the near future. Thus, the findings of this study are expected to have important implications for companies preparing to roll out drone food delivery services.

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