scholarly journals An Approach for Customer Behavior Analysis Using Web Mining

2017 ◽  
pp. 1-6
Author(s):  
Preeti Sharma ◽  
SANJAY KUMAR
Keyword(s):  
Data Mining ◽  
Competitive Advantage ◽  
Web Mining ◽  
Customer Behavior ◽  
Success For All ◽  
Business Goals ◽  
Content Mining ◽  
Business Web ◽  
The Web

Customer satisfaction is the key secret of success for all industries regardless of whether it is web enabled or not. This paper focuses the role of web mining in achieving a viable edge in business. Web mining is becoming the tool for success for those who adopt electronic means of operation for conducting their business. Web mining is the application of data mining techniques to discover patterns from the Web through content mining, structure mining, and usage mining. Web mining can contribute to a large extent in gaining a competitive advantage in business. Business goals should be well understood.

A Heuristic Mining Algorithm Using Web Hyperlink Structure

2010 ◽  
Vol 108-111 ◽  
pp. 11-16
Author(s):  
Chun Lai Chai
Keyword(s):  
Data Mining ◽  
Web Mining ◽  
Web Usage Mining ◽  
Web Content ◽  
Web Content Mining ◽  
Web Structure ◽  
Mining Algorithm ◽  
Web Structure Mining ◽  
Content Mining ◽  
The Web

Web mining aims to discover useful information or knowledge from the Web hyperlink structure, page content and usage log. Based on the primary kind of data used in the mining process, Web mining tasks are categorized into three main types: Web structure mining, Web content mining and Web usage mining. Following is what they do on Web Data Mining. This paper proposed a heuristic mining algorithm.

scholarly journals User’s Behaviour inside a Digital Library

Data Mining ◽  
2013 ◽  
pp. 1312-1319
Author(s):  
Marco Scarnò
Keyword(s):  
Data Mining ◽  
Digital Library ◽  
Web Mining ◽  
Dynamic Change ◽  
Web Server ◽  
Scientific Field ◽  
Data Mining Techniques ◽  
Log File ◽  
The Web ◽  
The Way

CASPUR allows many academic Italian institutions located in the Centre-South of Italy to access more than 7 million articles through a digital library platform. The behaviour of its users were analyzed by considering their “traces”, which are stored in the web server log file. Using several web mining and data mining techniques the author discovered a gradual and dynamic change in the way articles are accessed. In particular there is evidence of a journal browsing increase in comparison to the searching mode. Such phenomenon were interpreted using the idea that browsing better meets the needs of users when they want to keep abreast about the latest advances in their scientific field, in comparison to a more generic searching inside the digital library.

The Role of Data Mining for Business Intelligence in Knowledge Management

2015 ◽  
pp. 12-33 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Data Mining ◽  
Knowledge Management ◽  
Human Resources ◽  
Organizational Performance ◽  
Business Intelligence ◽  
Statistical Significance ◽  
Practical Applications ◽  
Business Goals ◽  
Emerging Trends

This chapter introduces the role of Data Mining (DM) for Business Intelligence (BI) in Knowledge Management (KM), thus explaining the concept of KM, BI, and DM; the relationships among KM, BI, and DM; the practical applications of KM, BI, and DM; and the emerging trends toward practical results in KM, BI, and DM. In order to solve existing BI problems, this chapter also describes practical applications of KM, BI, and DM (in the fields of marketing, business, manufacturing, and human resources) and the emerging trends in KM, BI, and DM (in terms of larger databases, high dimensionality, over-fitting, evaluation of statistical significance, change of data and knowledge, missing data, relationships among DM fields, understandability of patterns, integration of other DM systems, and users' knowledge and interaction). Applying DM for BI in the KM environments will enhance organizational performance and achieve business goals in the digital age.

First Look on Web Mining Techniques to Improve Business Intelligence of E-Commerce Applications

2017 ◽  
pp. 298-314 ◽  
Author(s):  
G. Sreedhar ◽  
A. Anandaraja Chari
Keyword(s):  
Data Mining ◽  
Web Mining ◽  
Web Content ◽  
Web Data ◽  
Web Data Mining ◽  
Useful Knowledge ◽  
Web Usage ◽  
Web Structure ◽  
Web Structure Mining ◽  
Content Mining

Web Data Mining is the application of data mining techniques to extract useful knowledge from web data like contents of web, hyperlinks of documents and web usage logs. There is also a strong requirement of techniques to help in business decision in e-commerce. Web Data Mining can be broadly divided into three categories: Web content mining, Web structure mining and Web usage mining. Web content data are content availed to users to satisfy their required information. Web structure data represents linkage and relationship of web pages to others. Web usage data involves log data collected by web server and application server which is the main source of data. The growth of WWW and technologies has made business functions to be executed fast and easier. As large amount of transactions are performed through e-commerce sites and the huge amount of data is stored, valuable knowledge can be obtained by applying the Web Mining techniques.

scholarly journals The Role of Data Preprocessing System on Web Log Files for Mining Students Access Logs

2020 ◽  
Vol 9 (1) ◽  
pp. 1045-1050
Keyword(s):  
Data Storage ◽  
Web Mining ◽  
Web Log ◽  
Log Files ◽  
Significant Stage ◽  
Log File ◽  
Access Logs ◽  
The Web ◽  
The Ideal

Nowadays, WWW has grown into significant and vast data storage. Every one of clients' exercises will be put away in log record. The log file shows the eagerness on the website. With an abundant use of web, the log file size is developing hurriedly. Web mining is a utilization of information digging innovations for immense information storehouses. It is the procedure of uncover data from web information. Before applying web mining procedures, the information in the web log must be pre-processed, consolidated and changed. It is essential for the web excavators to use smart apparatuses so as to discover, concentrate, channel and assess the ideal data. The information preprocessing stage is the most significant stage during the time spent web mining and is basic and complex in fruitful extraction of helpful information. The web logs are circulated in nature also they are non-versatile and unfeasible. Subsequently we require a broad learning calculation so as to get the ideal data.

scholarly journals Improved Weighted Page Ranking Algorithm Based on Principal Component Analysis and Map Reduce Frame work for Web Access

2019 ◽  
Vol 8 (2) ◽  
pp. 32-39
Author(s):  
T. Mylsami ◽  
B. L. Shivakumar
Keyword(s):  
Data Mining ◽  
Principal Component Analysis ◽  
Web Mining ◽  
Principal Component ◽  
Component Analysis ◽  
Mean Value ◽  
Ranking Algorithm ◽  
Mean Values ◽  
Page Ranking ◽  
The Web

In general the World Wide Web become the most useful information resource used for information retrievals and knowledge discoveries. But the Information on Web to be expand in size and density. The retrieval of the required information on the web is efficiently and effectively to be challenge one. For the tremendous growth of the web has created challenges for the search engine technology. Web mining is an area in which applies data mining techniques to deal the requirements. The following are the popular Web Mining algorithms, such as PageRanking (PR), Weighted PageRanking (WPR) and Hyperlink-Induced Topic Search (HITS), are quite commonly used algorithm to sort out and rank the search results. In among the page ranking algorithm uses web structure mining and web content mining to estimate the relevancy of a web site and not to deal the scalability problem and also visits of inlinks and outlinks of the pages. In recent days to access fast and efficient page ranking algorithm for webpage retrieval remains as a challenging. This paper proposed a new improved WPR algorithm which uses a Principal Component Analysis technique called (PWPR) based on mean value of page ranks. The proposed PWPR algorithm takes into account the importance of both the number of visits of inlinks and outlinks of the pages and distributes rank scores based on the popularity of the pages. The weight values of the pages is computed from the inlinks and outlinks with their mean values. But in PWPR method new data and updates are constantly arriving, the results of data mining applications become stale and obsolete over time. To solve this problem is a MapReduce (MR) framework is promising approach to refreshing mining results for mining big data .The proposed MR algorithm reduces the time complexity of the PWPR algorithm by reducing the number of iterations to reach a convergence point.

An Analysis of Naïve Bayes Hypothesis for Web Scraping and Data Mining

2018 ◽  
Vol 6 (7) ◽  
pp. 234 ◽  
Author(s):  
Harmandeep Kaur ◽  
Kamaljit Kaur Dhillon
Keyword(s):  
Data Mining ◽  
Web Mining ◽  
Naive Bayes ◽  
Naïve Bayes ◽  
Web Scraping ◽  
The Web

This article approaches the utilization of the Naive Bayes (in a matter of moments NB) classifier. It exhibits that the count NB improves the assignments of the Web mining by the precision reports arrange. This recommendation separated the execution of Naïve Bayes count with other gathering frameworks. The probability of making a gathering model for doling out the Scholarships to understudies by focusing on precision of the system, numerous components have been bankrupt down, notwithstanding several them are discovered capable when accuracy was considered

Web Mining for Public E-Services Personalization

2010 ◽  
pp. 751-758
Author(s):  
P. Markellou
Keyword(s):  
Web Site ◽  
Web Mining ◽  
Web Usage Mining ◽  
Web Content ◽  
Web Personalization ◽  
Business Transactions ◽  
Web Structure ◽  
Web Structure Mining ◽  
Content Mining ◽  
The Web

Over the last decade, we have witnessed an explosive growth in the information available on the Web. Today, Web browsers provide easy access to myriad sources of text and multimedia data. Search engines index more than a billion pages and finding the desired information is not an easy task. This profusion of resources has prompted the need for developing automatic mining techniques on Web, thereby giving rise to the term “Web mining” (Pal, Talwar, & Mitra, 2002). Web mining is the application of data mining techniques on the Web for discovering useful patterns and can be divided into three basic categories: Web content mining, Web structure mining, and Web usage mining. Web content mining includes techniques for assisting users in locating Web documents (i.e., pages) that meet certain criteria, while Web structure mining relates to discovering information based on the Web site structure data (the data depicting the Web site map). Web usage mining focuses on analyzing Web access logs and other sources of information regarding user interactions within the Web site in order to capture, understand and model their behavioral patterns and profiles and thereby improve their experience with the Web site. As citizens requirements and needs change continuously, traditional information searching, and fulfillment of various tasks result to the loss of valuable time spent in identifying the responsible actor (public authority) and waiting in queues. At the same time, the percentage of users who acquaint with the Internet has been remarkably increased (Internet World Stats, 2005). These two facts motivate many governmental organizations to proceed with the provision of e-services via their Web sites. The ease and speed with which business transactions can be carried out over the Web has been a key driving force in the rapid growth and popularity of e-government, e-commerce, and e-business applications. In this framework, the Web is emerging as the appropriate environment for business transactions and user-organization interactions. However, since it is a large collection of semi-structured and structured information sources, Web users often suffer from information overload. Personalization is considered as a popular solution in order to alleviate this problem and to customize the Web environment to users (Eirinaki & Vazirgiannis, 2003). Web personalization can be described, as any action that makes the Web experience of a user personalized to his or her needs and wishes. Principal elements of Web personalization include modeling of Web objects (pages) and subjects (users), categorization of objects and subjects, matching between and across objects and/or subjects, and determination of the set of actions to be recommended for personalization. In the remainder of this article, we present the way an e-government application can deploy Web mining techniques in order to support intelligent and personalized interactions with citizens. Specifically, we describe the tasks that typically comprise this process, illustrate the future trends, and discuss the open issues in the field.

Performance Comparison of Data Mining Classifiers on Web Log Data

2020 ◽  
Vol 17 (11) ◽  
pp. 5113-5116
Author(s):  
Varun Malik ◽  
Vikas Rattan ◽  
Jaiteg Singh ◽  
Ruchi Mittal ◽  
Urvashi Tandon
Keyword(s):  
Web Mining ◽  
Performance Comparison ◽  
Web Usage Mining ◽  
Classification Algorithms ◽  
Web Content ◽  
Web Usage ◽  
Web Structure ◽  
Web Structure Mining ◽  
Content Mining ◽  
The Web

Web usage mining is the branch of web mining that deals with mining of data over the web. Web mining can be categorized as web content mining, web structure mining, web usage mining. In this paper, we have summarized the web usage mining results executed over the user tool WMOT (web mining optimized tool) based on the WEKA tool that has been used to apply various classification algorithms such as Naïve Bayes, KNN, SVM and tree based algorithms. Authors summarized the results of classification algorithms on WMOT tool and compared the results on the basis of classified instances and identify the algorithms that gives better instances accuracy.

scholarly journals On a Certain Research Gap in Big Data Mining for Customer Insights

2021 ◽  
Vol 11 (15) ◽  
pp. 6993
Author(s):  
Maria Mach-Król ◽  
Bartłomiej Hadasik
Keyword(s):  
Data Mining ◽  
Big Data ◽  
Big Data Analytics ◽  
Customer Behavior ◽  
Temporal Dimension ◽  
Big Data Mining ◽  
Analysis And Synthesis ◽  
Research Gap ◽  
Key Phrases

The main purpose of this paper is to provide a theoretically grounded discussion on big data mining for customer insights, as well as to identify and describe a research gap due to the shortcomings in the use of the temporal approach in big data analyzes in scientific literature sources. This article adopts two research methods. The first method is the systematic search in bibliographic repositories aimed at identifying the concepts of big data mining for customer insights. This method has been conducted in four steps: search, selection, analysis, and synthesis. The second research method is the bibliographic verification of the obtained results. The verification consisted of querying the Scopus database with previously identified key phrases and then performing trend analysis on the revealed Scopus results. The main contributions of this study are: (1) to organize knowledge on the role of advanced big data analytics (BDA), mainly big data mining in understanding customer behavior; (2) to indicate the importance of the temporal dimension of customer behavior; and (3) to identify an interesting research gap: mining of temporal big data for a complete picture of customers.

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