Face reading and attentional management in That Time

2020 ◽  
Keyword(s):  
Face Reading

scholarly journals Neurogastronomy as a Tool for Evaluating Emotions and Visual Preferences of Selected Food Served in Different Ways

Foods ◽  
2021 ◽  
Vol 10 (2) ◽  
pp. 354
Author(s):  
Jakub Berčík ◽  
Johana Paluchová ◽  
Katarína Neomániová
Keyword(s):  
Eye Movements ◽  
Air Quality ◽  
Eye Tracking ◽  
Facial Expressions ◽  
Visual Design ◽  
Personal Interview ◽  
Visual Preferences ◽  
New Perspective ◽  
Corporate Resources ◽  
Face Reading

The appearance of food provides certain expectations regarding the harmonization of taste, delicacy, and overall quality, which subsequently affects not only the intake itself but also many other features of the behavior of customers of catering facilities. The main goal of this article is to find out what effect the visual design of food (waffles) prepared from the same ingredients and served in three different ways—a stone plate, street food style, and a white classic plate—has on the consumer’s preferences. In addition to the classic tablet assistance personal interview (TAPI) tools, biometric methods such as eye tracking and face reading were used in order to obtain unconscious feedback. During testing, air quality in the room by means of the Extech device and the influence of the visual design of food on the perception of its smell were checked. At the end of the paper, we point out the importance of using classical feedback collection techniques (TAPI) and their extension in measuring subconscious reactions based on monitoring the eye movements and facial expressions of the respondents, which provides a whole new perspective on the perception of visual design and serving food as well as more effective targeting and use of corporate resources.

Face Reading

2008 ◽  
pp. 82-82
Author(s):  
Arup Kundu
Keyword(s):  
Face Reading

scholarly journals Readers’ interactions in an online reading group

2017 ◽  
Vol 19 (4) ◽  
pp. 129
Author(s):  
Christina Lima
Keyword(s):  
English Language ◽  
Electronic Version ◽  
English Language Teaching ◽  
Online Reading ◽  
Reading Group ◽  
Distinctive Features ◽  
Face To Face ◽  
Online Discussion Forum ◽  
Communicative Strategies ◽  
Face Reading

This study is an investigation of readers’ posts to an online discussion forum devoted to the discussion of short stories and poems. It was conducted in an online reading group, which is an electronic version of a face-to-face reading circle. The ELT Online Reading Group (ORG) aimed at promoting the development of reading skills and the reading of literature among teachers, trainee teachers and other professionals in the field of English language teaching (ELT). This paper focuses on the multi-layered relationships between readers in the group by looking at the distinctive features of participants’ posts. Results suggest that there is a dialogical orientation in the communicative strategies participants employ in the forum and that factors that contribute to successful discussions include the selection of texts, a range of different opinions in the group, and the diversity of background contexts and information that participants brought to the discussions.

Reading Face, Reading Health

2019 ◽  
Author(s):  
Xianghua Ding ◽  
Yanqi Jiang ◽  
Xiankang Qin ◽  
Yunan Chen ◽  
Wenqiang Zhang ◽  
...  
Keyword(s):  
Face Reading

scholarly journals Fisiognomi Imam Syafii dalam Naskah Wirasat Sapii

2018 ◽  
Vol 13 (2) ◽  
pp. 301
Author(s):  
Nur Fauzan Ahmad
Keyword(s):  
Head Hair ◽  
The Face ◽  
Face Reading

AbstractThe face can reflect the behavior and character of the owner. For that required expertise to read the face or face reading is known as physiognomy. This paper will discuss how to read the face according to Imam Syafii in the book Wirasat Sapii. The theory used is semiotics. The result shows that Imam Syafii who is the founder of the Syafii mazhab is known to have a high feeling, but in particular there is no work of his hunch. Furthermore in Wirasat Sapii stated that there are eight aspects of the premonition to recognize one's character is seen from the shape and color of the limbs, especially in the face. Eight aspects are head, hair, forehead, eyebrows, ears, eyes, nose, and lips. IntisariWajah bisa mencerminkan perilaku dan watak pemiliknya. Untuk itu diperlukan keahlian untuk membaca wajah atau face reading yang dikenal dengan fisiognomi. Tulisan ini akan membahas bagaimana cara membaca wajah  menurut Imam Syafii di dalam kitab Wirasat Sapii. Teori yang digunakan adalah  semiotika. Hasilnya menunjukkan bahwa Imam Syafii yang peletak mazhab Syafii memang dikenal mempunyai firasat tinggi, namun secara khusus tidak ada karya beliau terkait ilmu firasat. Selanjutnya di dalam Wirasat Sapii dinyatakan bahwa ada  delapan aspek ilmu firasat untuk mengenal watak seseorang dilihat dari bentuk dan warna anggota tubuh, khususnya di bagian wajah. Delapan aspek tersebut adalah kepala,  rambut, dahi,  alis,  telinga, mata, hidung, dan bibir.

scholarly journals The use of consumer neuroscience in aroma marketing of a service company

10.5219/1465 ◽  
2020 ◽  
Vol 14 ◽  
pp. 1200-1210
Author(s):  
Jakub Berčí­k ◽  
Anna Mravcová ◽  
Jana Gálová ◽  
Martin Mikláš
Keyword(s):  
Consumer Preferences ◽  
Positive Impact ◽  
Objective Assessment ◽  
Service Company ◽  
Service Companies ◽  
Consumer Neuroscience ◽  
Questionnaire Method ◽  
The Right ◽  
Face Reading ◽  
The Impact

In today's highly competitive era, it is becoming increasingly difficult for businesses to attract and keep customers. Modern marketing strategies focused on examining customer behavior, and possibilities of the business sector in influencing them are becoming increasingly beneficial. Consumer neuroscience has great potential here, as it reveals internal consumer preferences by using innovative techniques. Human senses play an important role in affecting these preferences, and smell has the greatest potential to influence customers subconsciously, and thus support the sale of products, keep customers in the store longer, or build a brand. Aroma marketing is the continuously developing field of consumer neuroscience. The paper aims to examine the use of consumer neuroscience in aroma marketing of a service company. After theoretical analysis, we carried out practical research aimed at examining the impact of aroma marketing in a selected service company – Sport Café in Nitra – to increase the sales of a particular product, and its real impact on the economic indicators of this company through the use of consumer neuroscience tools and questionnaire survey. In aromatization, choosing the right aroma is of the utmost importance, therefore in our research, this selection was done in the Laboratory of Consumer Studies at the Faculty of Economics and Management, SUA in Nitra. The research was carried out through conscious and unconscious testing of selected aromas by a randomly chosen sample of customers. Conscious testing included using a questionnaire method and unconscious testing was done using a face-reading device that provides an objective assessment of emotions based on facial expressions. The choice of aroma was followed by testing in real conditions, by diffusing the aroma in the café. Based on the collected data, we confirmed the positive impact of aromatization on coffee sales. In conclusion, we present some recommendations for service companies, focused mainly on cafés, with emphasis on the importance of aromatization for attracting and keeping customers and improving profitability.

scholarly journals Factors Affecting Consumer Food Preferences: Food Taste and Depression-Based Evoked Emotional Expressions with the Use of Face Reading Technology

2019 ◽  
Vol 2019 ◽  
pp. 1-10 ◽  
Author(s):  
Elena Bartkiene ◽  
Vesta Steibliene ◽  
Virginija Adomaitiene ◽  
Grazina Juodeikiene ◽  
Darius Cernauskas ◽  
...  
Keyword(s):  
Healthy Eating ◽  
Depressive Disorders ◽  
Food Preferences ◽  
Food Choices ◽  
Emotional Expressions ◽  
Factors Affecting ◽  
Experimental Scheme ◽  
Reading Technology ◽  
Positive Feelings ◽  
Face Reading

In this study, several factors (social status, age, gender, education, knowledge about healthy eating, and attitude to food) affecting consumer food choices (FC), including the relationship between the taste of food, FC, and depression, were analysed by using sensory traits and face reading technology. The first stage of the experimental scheme was the analysis of factors affecting consumer food preferences by using a questionnaire, while the second stage was evaluation of emotional expressions evoked by different food tastes in individuals with and without depressive disorders (DD), using the FaceReader 6 software. We show that gender is a significant factor for most emotional motivations, with a higher effect in females where there was an indication of increased cravings for sweets when feeling depressed. Age was a significant factor in the motivation to eat for positive feelings, while education had a significant influence on perceptions regarding healthy eating. Face reading technology was found to be sufficiently accurate to detect differences in facial expressions induced by different tastes of food, for groups with and without DD. In conclusion, many factors are of high importance in the analysis of food choices, and the results obtained using the FaceReader 6 technique are very promising for food-mood relation analysis. We suggest that mood has a strong link with the choice of food.

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