scholarly journals The use of consumer neuroscience in aroma marketing of a service company

10.5219/1465 ◽  
2020 ◽  
Vol 14 ◽  
pp. 1200-1210
Author(s):  
Jakub Berčí­k ◽  
Anna Mravcová ◽  
Jana Gálová ◽  
Martin Mikláš
Keyword(s):  
Consumer Preferences ◽  
Positive Impact ◽  
Objective Assessment ◽  
Service Company ◽  
Service Companies ◽  
Consumer Neuroscience ◽  
Questionnaire Method ◽  
The Right ◽  
Face Reading ◽  
The Impact

In today's highly competitive era, it is becoming increasingly difficult for businesses to attract and keep customers. Modern marketing strategies focused on examining customer behavior, and possibilities of the business sector in influencing them are becoming increasingly beneficial. Consumer neuroscience has great potential here, as it reveals internal consumer preferences by using innovative techniques. Human senses play an important role in affecting these preferences, and smell has the greatest potential to influence customers subconsciously, and thus support the sale of products, keep customers in the store longer, or build a brand. Aroma marketing is the continuously developing field of consumer neuroscience. The paper aims to examine the use of consumer neuroscience in aroma marketing of a service company. After theoretical analysis, we carried out practical research aimed at examining the impact of aroma marketing in a selected service company – Sport Café in Nitra – to increase the sales of a particular product, and its real impact on the economic indicators of this company through the use of consumer neuroscience tools and questionnaire survey. In aromatization, choosing the right aroma is of the utmost importance, therefore in our research, this selection was done in the Laboratory of Consumer Studies at the Faculty of Economics and Management, SUA in Nitra. The research was carried out through conscious and unconscious testing of selected aromas by a randomly chosen sample of customers. Conscious testing included using a questionnaire method and unconscious testing was done using a face-reading device that provides an objective assessment of emotions based on facial expressions. The choice of aroma was followed by testing in real conditions, by diffusing the aroma in the café. Based on the collected data, we confirmed the positive impact of aromatization on coffee sales. In conclusion, we present some recommendations for service companies, focused mainly on cafés, with emphasis on the importance of aromatization for attracting and keeping customers and improving profitability.

scholarly journals Review of the Potential of Consumer Neuroscience for Aroma Marketing and Its Importance in Various Segments of Services

2021 ◽  
Vol 11 (16) ◽  
pp. 7636
Author(s):  
Jakub Berčík ◽  
Katarína Neomániová ◽  
Anna Mravcová ◽  
Jana Gálová
Keyword(s):  
Service Providers ◽  
Consumer Preferences ◽  
Positive Impact ◽  
Business Environment ◽  
Great Ability ◽  
Service Companies ◽  
Innovative Methods ◽  
Consumer Neuroscience ◽  
Human Perceptions ◽  
Sufficient Degree

In the current era of a strongly competitive business environment, it is more difficult for companies to attract customers. Consumer neuroscience has growing potential here, as it reveals internal consumer preferences by using innovative methods and tools, which can effectively examine consumer behavior and attract new customers. In particular, smell has a great ability to subconsciously influence customers and, thus, support profitability. This paper examines the importance of consumer neuroscience and its modern technologies used for exploring human perceptions to influence customers and benefit from the aromatization of business spaces. We focused our analysis on various service sectors. Despite the potential of the examined issue, there are a limited number of studies in the field of service providers that use neuroscience tools to examine the effect of aromas on human emotions. Most studies took place in laboratory conditions, and the used methodological procedures varied widely. Our analysis showed that, in spite of the positive impact of aromatization in the majority of aromatized spaces, service companies still do not use the potential of consumer neuroscience and aroma marketing to a sufficient degree. Innovative methods and tools, in particular, are still very underused.

FAKTOR PENANGULANGAN TERJADINYA WASTE PADA PROYEK KONSTRUKSI DI SURABAYA

EXTRAPOLASI ◽  
2020 ◽  
Vol 17 (2) ◽  
pp. 1-10
Author(s):  
Michella Beatrix ◽  
Nurul Rochmah ◽  
Gede Sarya ◽  
Pebru Dwijayanto
Keyword(s):  
Waste Management ◽  
Construction Projects ◽  
Positive Impact ◽  
Scale Construction ◽  
Small Scale ◽  
Construction Costs ◽  
Warehouse Storage ◽  
The Right ◽  
The Impact ◽  
Material Requirements

AbstractLarge and small scale construction projects have waste that cannot be predicted in advance, even the amount cannot be predicted directly, whether it is in large or small amounts. The existence of waste can have a significant impact that can affect construction costs. Waste can have both negative and positive impacts. Good waste management will have a positive impact on the company in terms of cost, even time, and quality, but if the waste that occurs cannot be handled or managed properly it will harm the company in terms of cost, time, and even in terms of quality. In this case, the party that always gets the impact of the waste is the contractor.This study focuses on mitigating the occurrence of waste that is how to minimize it. Thisstudy uses the distribution of questionnaires to the contractor in Surabaya. The results of this study are 5 item indicators on how to minimize the highest ranking. The 5 items are Updating material requirements, Mixing, transporting, and placing concrete at the right time, Increasing the competence and expertise of labor, Provision of good and adequate material/warehouse storage facilities, and accurate material measurement.  Abstrak Proyek konstruksi dalam skala besar maupun kecil, memiliki waste yang tidak dapat diprediksi sebelumnya, bahkan jumlahnya pun tidak dapat diprediksi secara langsung, apakah itu dalam jumlah besar ataupun jumlah yang kecil. Adanya waste dapat memberikan dampak yang signifikan yang dapat mempengaruhi biaya konstruksi. Pada dasarnya waste dapat memberikan dampak negatif maupun positif. Pengelolaan waste yang baik akan memberikan dampak positif bagi perusahaan dalam segi biaya, bahkan waktu dan mutu, namun apabila waste yang terjadi tidak dapat diatasi atau dikelola dengan baik maka akan memberikan dampak negatif bagi perusahaan dalam segi biaya, waktu bahkan dalam hal mutu. Dalam hal ini pihak yang selalu mendapatkan dampak dari adanya waste adalah pihak kontraktorPenelitian ini memfokuskan pada faktor penanggulangan terjadinya waste yaitu cara meminimalisirnya. Penelitian ini menggunakan penyebaran kuisioner kepada pihak kontraktor di Surabaya. Hasil dari penelitian ini adalah 5 item indicator cara meminimalisir yang memiliki ranking tertinggi. 5 item tersebut adalah Updating kebutuhan material, Mencampur, mengangkut dan menempatkan beton pada waktu yang tepat, Meningkatkan kompetensi dan keahlian tenaga kerja, Penyediaan fasilitas penyimpanan material/gudang yang baik dan memadai, dan Pengukuran bahan yang akurat.

scholarly journals Tentative Exploration of Bacterial Concrete with Partial Replacement of Stone Dust

2019 ◽  
Vol 8 (4) ◽  
pp. 3610-3615
Keyword(s):  
Liberal Arts ◽  
Positive Impact ◽  
Partial Replacement ◽  
X Ray Diffraction ◽  
Stone Dust ◽  
Scale Breaking ◽  
The Right ◽  
The Impact ◽  
3D Shapes

Concrete remains the foremost magnificently used artifact on the soil. The vulnerability of concrete to very little scale breaking decreases its quality and toughness. The repair steel onself for splits is pricey, time disbursement and gets to be arduous in blocked off regions. A self mending bioremediation procedure consolidating spar quick microorganism has been projected among the show take into consideration which could operate the arrangement to this issue. The being spar precipitation will naturally recuperate the smaller scale splits and pores inside the concrete and avoid the broadening of splits. this could cause the thrifty of costs and times went through for maintenance and avoid the subsequent misfortune in quality and solidness of concrete. The concentration of true bacteria Megatherium 10^5cfu/ml and salt were introduced in auxiliary concrete to comprehend the right concentration of microbes. the quality of the foremost elevated review of being concrete had progressed as compared to the foremost reduced review due to the classification of the component. The cogitate has been created to assess the impact on mechanical and toughness properties of M35 review concrete created with substitution of cement with quarry clean ( third,15%,20% and, twenty five and 30%) for each set mechanical property wear examined by liberal arts compression check for 3d shapes, flexural check for bars at that quality ar progressing to be reached thereon result able to embrace the true bacteria Megaterum and at the instant another time discover out the compression take a look at for 3d shapes, flexural check for bars. being spar precipitation was evaluated utilizing associate X-ray diffraction investigation visualized by filtering research and analyzed by vitality dispersive spectroscope. it had been found that the right concentration of B.megaterium had a positive impact on quality auxiliary concrete.

Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards

2002 ◽  
Vol 39 (2) ◽  
pp. 155-170 ◽  
Author(s):  
Ran Kivetz ◽  
Itamar Simonson
Keyword(s):  
Alternative Explanation ◽  
Consumer Preferences ◽  
Marketing Mix ◽  
Customer Relationship ◽  
Customer Preferences ◽  
The Individual ◽  
The Right ◽  
The Impact ◽  
Level Of Effort ◽  
Practical Implications

Although frequency programs (FPs) have become ubiquitous in the marketplace and a key marketing-mix tool for promoting customer relationship and loyalty, little is known about the factors that determine how such programs are evaluated by consumers. The authors investigate the impact of the level of effort participants must invest to obtain the reward on the types of rewards they prefer and, consequently, on the decision to join the FP. In particular, the authors propose that higher required effort shifts consumer preferences from necessity to luxury rewards, because higher efforts reduce the guilt that is often associated with choosing luxuries over necessities. A series of studies with approximately 3100 consumers demonstrated that (1) higher program requirements shift preferences in favor of luxury rewards, (2) this effect is also observed when consumers choose between luxury and necessity rewards (of the same value) that they themselves proposed, and (3) the effect of program requirements on reward preferences is stronger among consumers who tend to feel guilty about luxury consumption and among those for whom the effort is invested in the context of work rather than pleasure. In addition, contrary to an alternative explanation based on the notion that higher requirements signal higher value of luxury rewards, the authors show that (1) when the program requirements are held constant but the individual consumer's effort is higher, the shift in preference toward luxuries is still observed and (2) increasing the monetary cost of participating in the FP decreases consumer preferences for luxury rewards. The authors discuss the theoretical implications of this research and the practical implications with respect to the design, targeting, and promotion of FPs.

scholarly journals Influence of group purchasing organizations on financial situation of Polish SMEs

2018 ◽  
Vol 9 (1) ◽  
pp. 87-104 ◽  
Author(s):  
Grzegorz Zimon
Keyword(s):  
Positive Impact ◽  
Value Added ◽  
Financial Situation ◽  
Balance Sheets ◽  
Progressive Development ◽  
Group Purchasing Organization ◽  
Group Purchasing Organizations ◽  
Debt Collection ◽  
The Right ◽  
The Impact

Research background: SMEs often operate in markets where they compete with large companies. A fight for a customer, payment backlogs, problems with debt collection and new branches cause that managers are looking for solutions that will influence positively on the situation of financial companies. Maintaining liquidity and generating income are the primary steps to build a competitive position and a progressive development of enterprises. One of the most popular methods that allows companies to do profitable business and increase their chances for safety is operation within group purchasing organizations. Currently in the Polish market there are many different types of GPOs (Group Purchasing Organizations). The choice of the right one is a chance to improve their financial situation. Purpose of the article: The aim of the article is to present an impact of  group purchasing organizations on the financial situation of enterprises. In the article the classification of groups is done and there are shown the benefits that commercial enterprises operating in them gain. The article presents some obstacles to join specific group purchasing organizations and difficulties faced by companies operating in them. Methods: The studies were carried out on the basis of 60 SMEs. These companies operated in five Polish GPOs. The groups were divided into branch and multi-branch ones. The study period covered the years 2013–2015. In order to analyze the impact of purchasing groups on the financial situation of enterprises, some selected groups of financial ratios were used. A preliminary analysis of financial balance sheets and profit and loss account was conducted. Findings & Value added: The analysis showed that the choice of an appropriate group purchasing organization had a large impact on financial situation of companies. Different opportunities can be offered by a branch purchasing group than by the multi-branch one. Research has shown that better results relate to dynamics of revenues, costs, liquidity and profitability that are effects of operation within the branch purchasing groups. The analysis conducted has also showed that functioning within purchasing groups allows to maintain safe financial liquidity, apart from obtaining a low price of purchased goods and materials, and has a positive impact on the effectiveness of managing receivables and short-term liabilities.

scholarly journals Powers of the prosecutor during pretrial proceedings to protect the rights of victims of crimes

2021 ◽  
Vol 7 (3) ◽  
pp. 89-93
Author(s):  
Lilia R. Komarova ◽  
Mikhail V. Kolesov
Keyword(s):  
Law Enforcement ◽  
Positive Impact ◽  
Preliminary Investigation ◽  
Criminal Case ◽  
Law Enforcement Agencies ◽  
The Status ◽  
The Right ◽  
The Impact

The article substantiates the need to change the criminal procedural legislation that regulates the powers of the prosecutor and the status of the victim and gives the prosecutor the right to initiate a criminal case. The proposed changes in the procedural powers of the prosecutor are also considered through the prism of organizing the activities of law enforcement agencies and the impact of statistical reporting indicators on their activities. The experience of prosecutorial and investigative practices and the opinion of distinguished domestic legal scholars are analyzed. The changes proposed by the authors could have a significant positive impact on the work of preliminary investigation bodies and reduce the number of violations committed during preliminary investigation stages. In addition, bringing the status of the prosecutor and the preliminary investigation bodies into a logical procedural position could eliminate unnecessary and inherently harmful corporate competition.

Metastases resection in colorectal cancer patients with mutation in oncogene BRAF or tumors located on the right side: Experience at the HGUGM.

2020 ◽  
Vol 38 (15_suppl) ◽  
pp. 4041-4041
Author(s):  
Laura Ortega ◽  
Marianela Bringas Beranek ◽  
Natalia Gutiérrez Alonso ◽  
Javier Soto Alsar ◽  
Manuel Alva Bianchi ◽  
...  
Keyword(s):  
Colorectal Cancer ◽  
Overall Survival ◽  
Metastatic Disease ◽  
Positive Impact ◽  
Wild Type ◽  
Primary Tumors ◽  
Metastatic Lesions ◽  
Common Location ◽  
The Right ◽  
The Impact

4041 Background: Approximately 25% of patients with colorectal cancer (CRC) debut with metastatic disease. In addition, 25-35% of patients with localized disease at diagnosis develop metastatic lesions during the evolution of their disease. Consequently, approximately 50-60% of patients with CRC will present metastatic lesions at some point in their lives. Metastasis resection has improved the prognosis of these patients, achieving overall survival (OS) that exceed 40 months. However, there are doubts about the benefit of this approach in patients with mutations in oncogene BRAF or tumors located on the right-side, due their poor prognosis. The aim of the study is to analyze the impact of metastases resection on OS of these populations. Methods: We conducted a retrospective analysis of patients with mCRC attended in the Medical Oncology Department of the Hospital General Universitario Gregorio Marañón (Spain) between January 2010 and 2018. Results: 487 patients were identified and included in the analysis. Median age was 71 years (62-81). Most patients were males (62.4%). 55.2% had metastatic lesions at diagnosis. Most patients had ECOG 0-1 at diagnosis of metastatic disease (91.0%). 8.9% of patients had BRAF mutations (n = 21) and 31.8% of patients had primary tumors located on the right-side (n = 152). 474 patients received first-line chemotherapy (97.3%). OS of the entire cohort was 29.67 months; 30.69 months in BRAF mutated patients vs 35.89 in wild-type patients (p = 0.161); 25.29 months in right-side tumors vs 31.02 in left-side tumors (p = 0.044). 306 patients (62.8%) underwent metastases resection. Most common location was liver (51.4%). 147 patients (30.2%) underwent a second metastases resection. Mean number of metastases surgeries was 1.35 (+/-1.40). OS since metastases resection was 24.83 months in BRAF mutated patients vs 41.55 months in wild-type patients (p = 0.020). According to location, it was 35.49 months in right-side tumors vs 43.78 months in left-side tumors (p = 0.106). In BRAF mutated patients, OS was 38.19 months in patients underwent metastases resection vs 18.52 months in non-surgical patients (p = 0.043); 41.51 months vs 16.18 months respectively in patients with tumors located on the right-side (p < 0.001). Conclusions: Metastases resection has a positive impact on overall survival of patients with mutations in oncogene BRAF or right-side tumors, even though their prognosis is still poor compared to patients without these alterations.

The impact of digitalisation vision and information technology on organisations' innovation

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Farzana Parveen Tajudeen ◽  
Devika Nadarajah ◽  
Noor Ismawati Jaafar ◽  
Ainin Sulaiman
Keyword(s):  
Information Technology ◽  
Positive Impact ◽  
Process Innovation ◽  
Innovation Performance ◽  
Content Type ◽  
It Integration ◽  
And Performance ◽  
Questionnaire Method ◽  
The Impact

PurposeBased on the dynamic capability theory (DCT), this study examines the role of digitalisation vision and the impact of key information technology (IT) strategies, such as IT flexibility, IT integration and IT agility, on organisations' process innovation capability and the subsequent impact these may have on innovation performance.Design/methodology/approachData for this study were collected from 153 public listed organisations in Malaysia. The survey questionnaire method was used to collect the data from the organisations' representatives.FindingsResults showed that it is important for organisation to have a strategic digitalisation vision to improve their process innovation capabilities. IT agility and IT integration also had a significant positive relationship with the process innovation capabilities of the organisations, which in turn had a positive impact on innovation performance.Originality/valueDigital transformation and innovation are crucial for organisations to survive in the era of Industry 4.0. However previous studies have not captured the role of digitalisation vision, strategic IT components and its impact on process innovation capabilities. The current study filled up the gap and examined these relationships. The outcome of this study provides valuable insights for managers to understand the importance of digitalisation and the need to focus on key IT strategies. Such insights can be used to improve organisations' process capability which is critical for innovation and performance.

scholarly journals IMPROVEMENT, GREEN CONSTRUCTION AND LANDSCAPE DESIGN AS AN ACTUAL ECOLOGICAL CHALLENGE OF YOUTH

2020 ◽  
Author(s):  
D.N. Nedbaev ◽  
◽  
S.V. Nedbaeva ◽  
O.V. Goncharova ◽  
I.B. Kotova ◽  
...  
Keyword(s):  
Urban Areas ◽  
Positive Impact ◽  
Historical Memory ◽  
Urban System ◽  
Landscape Design ◽  
Red Oaks ◽  
Intergenerational Ties ◽  
The Right ◽  
Ecological Landscape ◽  
The Impact

The quality of life in the urban system is closely associated with environmental conditions. With the right use of design tools, it is possible to solve the environmental problems of youth through the impact of landscape design on human opinion. Such landscaping areas as territories of memorable historical places must be complied with the modern requirements of society to preserve historical memory. It is discussed in the article the issues of solving problems to improve the factors of the urban environment that have a positive impact on maintaining intergenerational ties. The relevance of the project "Living memory of the Great Victory: for the glory of life, unity and the future" is grounded on the beautification and landscape design of Armavir. It is described a new ecological landscape approach to the planting of greenery and improvement of memorial complexes, based on the creation of a natural, relatively sustainable ecosystem. It is described the concept of laying park sites, performing cognitive, patriotic, informational, and environmental functions. The proposed style of memorial park territories supports the general historical and local history orientation of the territory in the design and improvement of urban areas with minimal resources for planting red oaks, based on the independent cultivation of seedlings from acorns. Ecological and patriotic project is aimed at creating and maintaining a sustainable landscape structure.

scholarly journals US-China trade war: Impact on chemical exporting firms from India to US

2021 ◽  
Vol 5 (1) ◽  
pp. 75-84
Author(s):  
Areej Aftab Siddiqui ◽  
Parul Singh
Keyword(s):  
Positive Impact ◽  
Trade Patterns ◽  
Exporting Firms ◽  
China Trade ◽  
The Us ◽  
Policy Measures ◽  
Trade War ◽  
The Difference ◽  
The Right ◽  
The Impact

With the onset of the US-China trade war in July 2018, the trade patterns between China, the US, and India have undergone a tremendous change. The number of products in which China had a competitive advantage in terms of exports to the US has declined in the last 9 months. A number of developing countries may be benefitted from the ongoing tariff war between the US and China, like Vietnam, Brazil, India, and Korea. In the present study, an attempt has been made to analyse the impact of the US-China trade war on exports of India to the US. The sector which has been selected is the chemical sector comprising of organic and inorganic chemicals as chemicals are one of the top-exported products from India to the US. To analyse the impact, the difference-in-differences technique of regression has been applied. The results indicate that after July 2018, i.e., the commencement of the US-China trade war, the impact on firms exporting chemicals from India to the US has been significant and firms in India may be a potential source for chemicals for the US provided the right policy measures are exercised in India. The results indicate that the trade war between the US and China has had a positive impact on the chemical exports from India to the US. The chemical exports from India to the US have increased post-July 2018, though not at a steep rate. This indicates that India has the potential to export chemicals to the US

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