Het effect van personalisatie en leeftijdscongruentie in narratieve communicatie op website satisfactie en recall van online gezondheidsinformatie

2013 ◽  
Vol 41 (4) ◽  
Author(s):  
Nadine Bol ◽  
Julia van Weert ◽  
Hanneke de Haes ◽  
Eugène Loos ◽  
Ellen Smets
Keyword(s):  
Health Information ◽  
Emotional Support ◽  
Information Age ◽  
Online Health Information ◽  
Communication Tool ◽  
Mediation Effects ◽  
Narrative Engagement ◽  
The Relationship ◽  
Moderating Role ◽  
Practical Implications

The effect of personalization and age congruency in narrative communication on website satisfaction en recall of online health information. The effect of personalization and age congruency in narrative communication on website satisfaction en recall of online health information. The effect of personalization and age congruency on website satisfaction and recall of information was tested in a 2 (personalization: personalized vs. nonpersonalized video) × 2 (age congruency: congruent vs. incongruent) experimental design (n = 275). Personalization was found to be an effective communication tool to predict recall of information. Age congruency had an effect on satisfaction with the emotional support from the website. Narrative engagement predicted both website satisfaction and recall of information, but did not mediate the relationship between personalization and the outcomes. However, significant conditional mediation effects revealed that age congruency plays a moderating role in explaining the effects of personalization on website satisfaction and recall of online health information via narrative engagement. This study provides practical implications for developing online health messages for older adults.

The moderating role of previous venture experience on breadth of learning and innovation and the impacts on SME performance

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kanhaiya K. Sinha ◽  
Chad Saunders ◽  
Simon Raby ◽  
Jim Dewald
Keyword(s):  
Design Methodology ◽  
Leadership Team ◽  
Higher Learning ◽  
Curvilinear Relationship ◽  
Content Type ◽  
Innovation Activities ◽  
The Relationship ◽  
Moderating Role ◽  
Practical Implications

PurposeThe purpose of this paper is to investigate the moderating role of previous venture experience on the relationship between learning breadth and innovation breadth, defined as the range of innovation types within a firm, and the impacts on SME performance.Design/methodology/approachA theoretical model was developed, and hypotheses were tested using step-wise multivariate regressions on survey data from 509 North American SME respondents.FindingsThe results demonstrate that the previous venture experience of a firm's top management plays a key role in enhancing the innovation breadth for a given level of learning breadth. There is a curvilinear relationship between innovation breadth and learning breadth, and increases in innovation breadth lead to increases in firm performance.Practical implicationsThe results indicate that organizations seeking higher performance returns by expanding their breadth of innovations need parallel attention on higher learning breadth in order to adequately capture the value from this broader set of innovations.Originality/valueThe paper contextualizes learning and innovation in the SMEs and argues that the consideration of diversity (breadth) of learning and innovation can help us understand their performance implications across industries. It also extends the effect of previous venture experience (PVE) of the leadership team in explaining performance. Beyond their ability to address external factors, PVE has a moderating effect on the relationship between learning and innovation breadth across the organization. Previous venture experience serves as both a guide and catalyst for investments in learning activities that lead to a broader range of innovation activities across the firm.

Knowledge-Oriented Leadership, Team Cohesion, and Project Success: A Conditional Mechanism

2022 ◽  
pp. 875697282110631
Author(s):  
Shahida Mariam ◽  
Kausar Fiaz Khawaja ◽  
Muhammad Nawaz Qaisar ◽  
Farooq Ahmad
Keyword(s):  
Project Success ◽  
Positive Association ◽  
Leadership Team ◽  
Team Cohesion ◽  
Project Complexity ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role ◽  
Practical Implications

We examined the impact of knowledge-oriented leadership on project success via team cohesion and the moderating role of valuing people and project complexity on this relationship. We collected data from 121 project employees in Pakistan in a two-wave field survey at an interval of 15 days. The results showed a positive association between knowledge-oriented leadership and project success, and team cohesion partially mediated this relationship. Valuing people positively moderated the relationship between knowledge-oriented leadership and team cohesion. Project complexity had a negative but insignificant moderating effect on project success. The theoretical and practical implications of these findings are discussed.

Organizational injustice and knowledge hiding: the roles of organizational dis-identification and benevolence

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sadia Jahanzeb ◽  
Dirk De Clercq ◽  
Tasneem Fatima
Keyword(s):  
Well Being ◽  
Content Type ◽  
Mediating Role ◽  
Knowledge Hiding ◽  
The Relationship ◽  
Sense Of Obligation ◽  
Moderating Role ◽  
Practical Implications ◽  
Organizational Injustice

PurposeWith a basis in social identity and equity theories, this study investigates the relationship between employees' perceptions of organizational injustice and their knowledge hiding, along with the mediating role of organizational dis-identification and the potential moderating role of benevolence.Design/methodology/approachThe hypotheses were tested with three-wave survey data collected from employees in Pakistani organizations.FindingsThe experience of organizational injustice enhances knowledge hiding because employees psychologically disconnect from their organization. This mediation by organizational dis-identification is buffered by benevolence or tolerance for inequity, which reduces employees' likelihood of reacting negatively to the unfavourable experience of injustice.Practical implicationsFor practitioners, this study identifies organizational dis-identification as a key mechanism through which employees' perceptions of organizational injustice spur their propensity to conceal knowledge, and it reveals how this process might be mitigated by a sense of obligation to contribute or “give” to organizational well-being.Originality/valueThis study establishes a more complete understanding of the connection between employees' perceptions of organizational injustice and their knowledge hiding, with particular attention devoted to hitherto unspecified factors that explain or influence this process.

The relationship between ethical leadership and employee voice: The roles of error management climate and organizational commitment

2019 ◽  
pp. 1-19 ◽  
Author(s):  
Jin Cheng ◽  
Haiqing Bai ◽  
Caixia Hu
Keyword(s):  
Organizational Commitment ◽  
Ethical Leadership ◽  
Employee Voice ◽  
Error Management ◽  
Voice Behavior ◽  
Mediating Role ◽  
The Relationship ◽  
Moderating Role ◽  
Practical Implications

AbstractStudies have shown that voice could be utilized as an effective method to improve organizational effectiveness. This study explores the relationship between ethical leadership and employee voice behavior by focusing on the mediating role of the error management climate and the moderating role of the employee's organizational commitment. Analysis of data collected in three phases in China indicates that the error management climate partly mediates the relationship between ethical leadership and voice behavior. Also, organizational commitment is found to moderate the relationship between the error management climate and voice behavior. Theoretical and practical implications of these results are discussed.

Network position and cooperation partners selection strategies for research productivity

2015 ◽  
Vol 53 (3) ◽  
pp. 494-511 ◽  
Author(s):  
Chih-Hsing(Sam) Liu
Keyword(s):  
Interpersonal Relationships ◽  
Knowledge Creation ◽  
Research Productivity ◽  
Critical Position ◽  
Content Type ◽  
Network Position ◽  
Cooperation Partners ◽  
The Relationship ◽  
Moderating Role ◽  
Practical Implications

Purpose – The purpose of this paper is to explore how individuals can leverage interpersonal relationships and critical network position to acquire knowledge and information for generate research productivity. Specifically, this paper argues that the relationship between tie strength and scholar productivity will be an inverted U-shape, and critical position as moderating role in research productivity generation process. The robustness tests were also provided. Design/methodology/approach – Using panel data from scholars in tourism academic fields, this paper investigated the conditions under which maintenance of social relations affects knowledge creation. In total, two different regression models and robustness tests were used to test the hypotheses in a sample of 201 tourism scholars from Taiwan and an analysis of 1,198 publications. Findings – The results showed that the relationship between tie strength and scholar productivity will be an inverted U-shape. Moreover, the moderating role of critical position of structural holes and betweennesss are recognized: it positively moderates with tie strengths and research productivity. Research limitations/implications – The empirical results are derived from a sample of scholars in Taiwanese business management departments, thus raising concern about the external generalizability to other departments and countries. Future research is, therefore, suggested to empirically test the validity of the framework and hypothesis in other departments or countries. Practical implications – The practical implications of the results are that individuals need to know that there are two underlying governing forces on the choice of their knowledge exchange partners and occupying critical network position. A diversified social relation is beneficial to the knowledge creation performance because of more information knowledge sharing while a specialized knowledge would avoid the detrimental effects of coordination and conflict problems on research productivity. Therefore, individuals should understand and careful choice their cooperation partners and network position in order to achieve better knowledge creation outcome. Originality/value – This research extends developments in social capital theory and the relational view into interpersonal relationships between tourism scholars and their cooperation partners. Furthermore, the paper also examines how critical position has effects on scholar’s research productivity creation process. Finally, studies that examine the relationship between tourism academic networks and different measures of research productivity are few in number, and those that use such longitudinal empirical work are particularly lacking. This study addresses these issues.

Effects of intellectual capital on innovative performance

2015 ◽  
Vol 53 (1) ◽  
pp. 40-56 ◽  
Author(s):  
Yuqian Han ◽  
Dayuan Li
Keyword(s):  
Intellectual Capital ◽  
Dynamic Capability ◽  
Content Type ◽  
Innovative Performance ◽  
Mediating Role ◽  
Knowledge Based ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role ◽  
Practical Implications

Purpose – The purpose of this paper is to demonstrate the relationship between intellectual capital and innovative performance, and to specify the boundary conditions and mechanisms of the relationship from a knowledge-based dynamic capability perspective. Design/methodology/approach – This study empirically analyzes the impact of intellectual capital on innovative performance and the role knowledge-based dynamic capability plays with a sample of 217 firms in China. To test the research hypotheses, regression analysis is applied. Findings – The results show that intellectual capital positively affects innovative performance, and knowledge-based dynamic capability is a mediator rather than a moderator which partly mediates the relationship between intellectual capital and innovative performance. Practical implications – The findings suggest that realizing superior innovative performance is dependent on a firm’s intellectual capital and its ability to sense opportunities and threats, to make timely and correct decisions, and to facilitate necessary changes efficiently. Originality/value – This study is the first to clarify whether knowledge-based dynamic capability plays a moderating role or a mediating role between intellectual capital and innovative performance. The present study thus helps move forward the understanding on the conditions and mechanisms of the effects of intellectual capital.

scholarly journals Risk Propensity, Gambling Cognition and Gambling Behavior: The Role of Family and Peer Influences

2016 ◽  
Vol 6 (1) ◽  
pp. 77 ◽  
Author(s):  
Jianbin Situ ◽  
Ziying Mo
Keyword(s):  
Learning Style ◽  
Gambling Behavior ◽  
Peer Influences ◽  
Risk Propensity ◽  
Mediating Role ◽  
Local Residents ◽  
The Relationship ◽  
Moderating Role ◽  
Practical Implications

<p>Drawing on learning style theory (Curry, 1983), the present study examines the influence of risk propensity on gambling behavior by focusing on the mediating role of gambling cognition and the moderating role of both familial monitoring and peer gambling. Applying a survey of 207 local residents and tourists in Macau, we found that risk propensity positively related to gambling behavior through its influences on facilitating gambling cognition controlled by familial monitoring; and gambling cognition also positively linked to gambling behavior moderated by peer gambling. Moreover, the moderated path analysis suggests that familial monitoring weakened risk propensity’s direct influence on gambling cognition, and peer gambling strengthened the relationship between gambling cognition and gambling behavior. Theoretical and practical implications of the results are discussed.</p>

scholarly journals Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery

SAGE Open ◽  
2020 ◽  
Vol 10 (4) ◽  
pp. 215824402097748
Author(s):  
Diana Gavilan ◽  
Maria Avello
Keyword(s):  
Information Processing ◽  
Mental Imagery ◽  
Mental Images ◽  
Brand Familiarity ◽  
Visual Mental Imagery ◽  
The Relationship ◽  
Moderating Role ◽  
Practical Implications ◽  
Stimulation Of

This research provides evidence of the role played by a brand in the stimulation of mental imagery. We anticipate that a familiar (vs. unfamiliar) brand will evoke higher levels of visual mental imagery in the consumer. In addition, if the consumer exhibits favorability toward the brand, the visual mental imagery evoked will be enhanced. Therefore, we provide evidence of the moderating role of brand favorability in the relationship between brand familiarity and visual mental imagery. Our findings suggest that brands are evocative and are able to enhance (or reduce) information processing and, thus, the generation of visual mental images that we name “brand-evoked mental imagery.” The results contribute to the literature on branding and mental imagery and have several practical implications for marketers.

How can NGOs prevent volunteers from quitting? The moderating role of the NGO type

2019 ◽  
Vol 58 (2) ◽  
pp. 201-220 ◽  
Author(s):  
Jose Miguel Lorente-Ayala ◽  
Natalia Vila-Lopez ◽  
Ines Kuster-Boluda
Keyword(s):  
Self Determination Theory ◽  
Content Type ◽  
Different Types ◽  
Modelling Methodology ◽  
The One ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role ◽  
Practical Implications

Purpose The rise of non-governmental organisations (NGOs) during the last decades has made the volunteer a key element. Motivation and satisfaction have been indicated as predictive indices of their retention. The purpose of this paper is twofold. On the one hand, it seeks to better understand the motivations of the volunteers, addressing the effects of such motivations. On the other hand, it analyses whether the intensity of such antecedents and effects differs depending on the type of NGO with which they work: generalist vs specialist. Design/methodology/approach A study with 847 volunteers from different types of NGOs was done using structural modelling methodology and multi-sample analysis. Findings The type of NGO moderates the relationship between the satisfaction of the volunteer and the intention to recommend. Practical implications Given that in specialist NGOs the impact of satisfaction on the intention to recommend is significantly stronger than in generalist NGOs, making sure that volunteers are satisfied becomes a priority in this type of NGO. In this regard, satisfaction studies among volunteers could be conducted periodically to detect crisis situations and implement improvement actions to recover satisfaction in the occupied position. Originality/value First, to date, the motivations of the volunteer have been investigated from different disciplines, the self-determination theory (SDT) being an important motivational theory widely used in areas such as social, education and sports psychology. However, there is little research from a marketing approach to understand the background of the motivations of volunteers under this conceptual framework provided by the SDT. Second, there is also a scarcity of literature linking the motivations of a volunteer with the emotions they may feel, ultimately achieving consolidated lasting links with the NGO in which they are integrated. Third, most research on volunteering to date has focused on differentiating volunteers from non-volunteers and understanding the reasons for volunteering. However, the presence of studies on the differences in the motivation of the same according to the type of NGO with which they collaborate has been scarce.

Sign in / Sign up

Export Citation Format

Share Document