The Global Appeal of Digital Pastors: A Comparative Case Study of Joseph Prince, and Brian and Bobbie Houston
Digital technology has facilitated new ways for pastors and the faithful to congregate. No longer are congregations limited to physical and temporal boundaries with sermons streamed live, or as podcasts for viewing anywhere and anytime. Moreover, the visibility of pastors in their churches giving charismatic sermons and surrounded by musical performers in front of huge and sometimes emotional crowds are slick theatrical productions that not only maintain spiritual manna for church members near and far, but also appealing to new converts. This chapter investigates the transnational and cross-cultural appeal of the prosperity gospel movement’s Asia-Pacific stars – Brian and Bobbie Houston (Hillsong Church) and Joseph Prince (Joseph Prince Ministries, New Creation Church and Grace Ministries) on their culturally diverse and ethnically pluralistic global congregations.