scholarly journals Measuring Internet Retail Service Quality Using Confirmatory Factor Analysis

2021 ◽  
Vol 23 (2) ◽  
Author(s):  
Jyoti Kumari ◽  
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Online Marketing ◽  
Early Years ◽  
Retail Service ◽  
Confirmatory Factor ◽  
Internet Retail ◽  
Online Stores

In the early years of online retailing, having an online presence and low prices were believed to be key drivers of success. More recently, electronic service quality has become essential as an online marketing strategy. Online stores provide higher service quality to create online customer loyalty, improve customer satisfaction and keep a lasting competitive advantage. Despite its recognized significance, there are few comprehensive empirical researches that analyze the quality of Internet retail services. Therefore, there is always a scope of conducting study on the development of e-service quality scales. This paper demonstrates the development of a new scale having new measures for measuring customer satisfaction and patronage intention in e-retailing. For the purpose, Confirmatory factor Analysis was used using AMOS 16.After analysis, the measures like website design, fulfillment, personalization, customer service and ratings & reviews are identified the crucial measures for determining the satisfaction level and patronage intentions of online customers. At the end of this paper, limitations and future scope of the study was given.

Analysis on Preception and Model for Service Quality in Chain Supermarkets Visited by Customers in China

2013 ◽  
Vol 709 ◽  
pp. 681-686
Author(s):  
Nian Liu
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Service Quality ◽  
Reliability And Validity ◽  
New Model ◽  
Chinese Characteristic ◽  
Retail Service ◽  
Confirmatory Factor ◽  
Perception Model ◽  
Retail Service Quality

for the economy, political and Consumption habits are different from which of the foreign counties, the authoritative retail service quality perception model abroad Dabholkar is not very fit to the Chinese characteristic economic environment. After constant comparison and research, we take Dabholkar model as the basis and then reviese variables to the model getting an new model that fit to China. At the same time, through researching on 126 consumers in chain supermarkets, we have validated the model we raised is reasonable by use of methods of reliability and validity analysis and confirmatory factor analysis.

scholarly journals THE INFLUENCE OF PRICE AND SERVICE QUALITY OF BRAND IMAGE AND ITS IMPACT ON CUSTOMER SATISFACTION GOJEK (STUDENTS STUDY ON A STATE UNIVERSITY OF JAKARTA)

2015 ◽  
Vol 6 (2) ◽  
pp. 639
Author(s):  
Mohammad Rizan ◽  
Dahliana Yulianti ◽  
Rahmi Rahmi
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Significant Influence ◽  
Brand Image ◽  
Sampling Techniques ◽  
State University ◽  
Confirmatory Factor

The purpose of the research are to: test empirically influence of price to brand image on customer satisfaction Gojek, test empirically influence of service quality to brand image on customer satisfaction Gojek, test empirically influence of price on customer satisfaction Gojek, test empirically influence of service quality on customer satisfaction Gojek, test empirically influence of brand image on customer satisfaction Gojek. This study used confirmatory factor analysis. The research was conducted in State University of Jakarta and used purposive sampling techniques, while the data collecting technique used questionaire, SPSS and SEM LISREL for data processing. The result shows a significant influence of price and service quality for brand image and its impact on customer satisfaction.   Keywords: price, service quality, brand image, customer satisfaction

scholarly journals The relationship of service quality dimensions of restaurant enterprises with satisfaction, behavioural intention, eWOM, and the moderating effect of atmosphere

2020 ◽  
Vol 16 (4) ◽  
pp. 23-35 ◽  
Author(s):  
Abdullah Uslu ◽  
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Service Quality ◽  
Moderating Effect ◽  
Behavioural Intention ◽  
City Centre ◽  
Confirmatory Factor ◽  
Quality Dimensions ◽  
Service Quality Dimensions ◽  
The Relationship

The aim of this research is to test the relationship between the service quality of restaurants and electronic word-of-mouth (eWOM) communication, satisfaction, and behavioural intention and to analyse the moderating effect of the restaurant atmosphere in the relationship between service quality and eWOM. The population of the research consists of local tourists who come to the restaurants located in the city centre of Diyarbakır. Questionnaires were used to obtain the data of the research. The data were analysed using 385 surveys collected from restaurant customers using package programs (SPSS and AMOS). As a result of explanatory factor analysis, 4 service quality dimensions were determined in restaurants (tangibles, assurance, reliability, empathy), and then confirmatory factor analysis, second-order confirmatory factor analysis, a measurement model, and path analyses were carried out. According to the results of the analysis, it was determined that the service quality dimensions of the restaurants have effects on satisfaction and eWOM. In addition, restaurant atmosphere has been found to have a moderating effect on the effect of service quality dimensions on eWOM in restaurants.

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