Selling White Supremacy in the United States
Keyword(s):
This chapter traces South African foreign policy responses to the civil rights movement in the United States. It explores how the National Party engaged with the racial politics of the Cold War in an attempt legitimize apartheid to an increasingly sceptical global audience. The National Party did not shy away from challenging negative portrayals of apartheid. In the United States, South African diplomatic officials mounted a systematic propaganda campaign to correct “misconceptions” and present the apartheid system in a positive light. Equating black protest with communist subversion, South African diplomats engaged in a deliberate and sustained effort to defend apartheid in the United States.