MARKETING COMMUNICATIONS IN THE DIGITAL ENVIRONMENT AS A TOOL FOR PROMOTING ADDITIONAL EDUCATION SERVICES

2021 ◽  
Author(s):  
E.A. Lysova ◽  
I.G. Mokrushina
Keyword(s):  
Marketing Communications ◽  
Digital Environment ◽  
Education Services ◽  
Additional Education

Providing additional education services for children: Challenges and solutions

2020 ◽  
Vol 18 (4) ◽  
pp. 675-687
Author(s):  
Yu.I. Brodovskaya ◽  
T.A. Smirnova
Keyword(s):  
Consumer Preferences ◽  
Methodological Approach ◽  
Management Decision ◽  
Public Authorities ◽  
Education Services ◽  
Supplementary Education ◽  
Management Decision Making ◽  
Additional Education ◽  
Sociological Studies ◽  
Municipal Level

Subject. This article considers the issues of provision of supplementary education services for children and methodological tools for the formation of educational environment. Objectives. The article aims to assess the level of development of the system of supplementary education of children in Krasnoyarsk and offer a methodological approach to improving the management decision-making procedure in the formation of a portfolio of supplementary education services at the municipal level. Methods. For the study, we used the methods of theoretical, empirical, and logistic analyses, and sociological studies. Results. The article offers concrete solutions to the lack of a methodological approach to providing supplementary education services, considering one of the micro-districts of Krasnoyarsk as a case in point. It also offers tools that can be used by public authorities to organize educational space at the municipal level. Conclusions. A unified methodological approach should be used to provide a system of supplementary education, taking into account financial means, as well as differentiation in the distribution of educational facilities throughout the area. The relevance of the set of supplementary education services and consumer preferences should be taken into account, as well.

Conceptual Aspects of Digital Marketing

2019 ◽  
Vol 6 (6) ◽  
pp. 12-19
Author(s):  
В. Поляков ◽  
V. Polyakov ◽  
Ирина Фомичева ◽  
Irina Fomicheva
Keyword(s):  
Industry 4.0 ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Marketing Communications ◽  
Integrated Marketing Communications ◽  
Digital Environment ◽  
Integrated Marketing ◽  
Digital Revolution ◽  
Marketing Environment ◽  
Service Oriented

The stages of evolutionary formation of digital marketing depending on the concept of the industry, stages of development of marketing and marketing environment are considered. The features of marketing tools (4p) in digital marketing are revealed. New markets of the digital revolution are presented. Digital marketing strategies in industry 4.0 are proposed in accordance with the concept of customized marketing. The features of the development of integrated marketing communications in the digital environment are highlighted. The approach of “service-oriented design” in consumer activity in digital marketing is considered.

scholarly journals MANAGEMENT OF EDUCATION IN THE CONTEXT OF ITS FINANCIAL SUPPORT AS A PUBLIC-PRIVATE GOOD

2018 ◽  
Vol 4 (1) ◽  
pp. 163-173
Author(s):  
Tetiana Vasylieva ◽  
Serhiy Lyeonov ◽  
Anna Vorontsova
Keyword(s):  
Financial Support ◽  
Basic Education ◽  
Tertiary Education ◽  
Social Significance ◽  
Public And Private ◽  
Private Goods ◽  
Education Services ◽  
Post Secondary ◽  
Funding Sources ◽  
Additional Education

In the article the essence and main characteristics of public and private goods are investigated, their main differences are revealed. Based on this, the main features of public goods were identified, including the nature of consumption, exclusivity of consumption, level of competition in providing services, exhaustiveness of services, level of social significance, etc. A comparative analysis of the peculiarities of funding for education at different levels (primary, secondary education, post-secondary/total tertiary education) and funding sources (public and private expenditures) has been conducted. It is substantiated that the basis for determining the optimal financial support structure for LLS development should be the level of compliance of educational services with the criteria for meeting public and private goods. On the basis of this, it was found that the ratio of budget and extrabudgetary funding for basic education services should be 90 to 10%; for vocational education services – 60–70% to 30–40%; and for services of additional education – 20–40% to 60–80%.

SMM-Promotion of Additional Education Services in the Aspect of Vocational Guidance for Schoolchildren

2020 ◽  
pp. 39-44
Author(s):  
I. Voinova ◽  
L. Safonova
Keyword(s):  
Social Network ◽  
Educational Institution ◽  
Federal State ◽  
Professional Orientation ◽  
Education Services ◽  
Mathematical School ◽  
Internet Resources ◽  
State Pedagogical ◽  
State Pedagogical Institute ◽  
Additional Education

The article shows a number of problems of modern Russian education and outlines ways to solve them through additional education, which allows you to implement the professional orientation of schoolchildren. To select additional education courses, the younger generation turns, first of all, to Internet resources, often to social networks. SMM promotion technology can be applied in the field of education to popularize scientific knowledge, attract and inform consumers of educational services. The purpose of the article is to describe the effective experience of SMM-promotion of additional education services in the aspect of professional orientation for schoolchildren on the VKontakte social network. The functionality of this social network allows you to create conversations, thematic groups and place informational messages and educational media content in them. The article describes the community "Physico-mathematical school" Quantum"", representing the school of the same name, operating on the basis of physical and mathematical faculty of the federal state budgetary educational institution of higher education "Mordovian State Pedagogical Institute named after M. Ye Evseveva".

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