scholarly journals R U ready 4 new subtitles? Investigating the potential of social translation practices and creative spellings

Author(s):  
Alina Secară

In this paper I investigate novel and creative linguistic features used in non-conventional subtitling settings such as fansubbing, arguing that they can be advantageously used in professional subtitling practices for a specific medium, such as the Internet. The integration of txt lingo in subtitling is supported by the recent explosion of social translation practices as a response to an ever-growing audience fragmentation as well as changes in technology which make the integration of several customised subtitling tracks possible. In an attempt to provide empirical evidence to support this argument I present the initial results of a pilot eye-tracker-based experiment to elicit data on the reception of “unregimented” subtitling when offered as an alternative to conventional subtitling from consumers in selected new subtitling contexts.

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110299
Author(s):  
Cong Zhang ◽  
Rui Yuan

The differences of linguistic features between Chang Hen Ge ( Ge) and Chang Hen Ge Zhuan ( Zhuan) have rarely been mentioned in the relevant fields. Nevertheless, these differences can best highlight the specialness of poetry, for the two works were written contemporaneously by two friends on the same subject, in distinct styles. This article employs quantitative methods and indicators to provide empirical evidence for the specialness of Ge through comparisons between the two. The results show that, on the premise of expressing the same subject in different styles, Ge does have certain linguistic characteristics compared with Zhuan. Its particularity is reflected not only in fewer repeat characters and words but also in their richness, as well as in the use of more content words and fewer function words. Moreover, all of these characteristics have had a great influence on Ge’s artistic level and dissemination. Through this study, we hope that our methods provide a new perspective and shed some light on this area.


2021 ◽  
Vol 9 (2) ◽  
pp. 407-424
Author(s):  
Seçil Toros

The debate on deceptive advertising is getting more critical alongside the proliferation of the Internet and global e-commerce. This study aims to portray the nature and variances of deceptive tactics employed in online shopping sites by utilising an original database and a content analysis. Findings verified that the use of online deceptive advertising practices is common among Turkish online-shopping sites. First and foremost, the study displayed the high propensity of advertisers to omit or obscure information within the online ad content. The findings also provided empirical evidence on the correlational nature of involvement level and price with the deception levels.


2003 ◽  
Vol 33 (2) ◽  
pp. 165-184 ◽  
Author(s):  
Isabel Gonzalez-Pueyo ◽  
Alicia Redrado

This article studies a set of scientific/technical articles published in Internet homepages. Focusing upon current trends on genre theory and the functional approach deployed by Halliday and Martin [1], linguistic features and schematic structure are analyzed in relation to more standard genres. The structural analysis suggests that these kind of texts imaginatively realize and assume the standpoint and main tenets of a lay audience that just consumes specific genres, most being analogous to the persuasive, manipulative, amusement-oriented genres of TV news stories, tabloids, and commercials. It is pondered that much of the “technological utopianism” (term used by Kling [2] surrounding the ever increasingly standardized Internet discourse turns the Internet into a productive vehicle to sustain technoscience as modern myth by spreading and forging that utopian imagery into the audience's consciousness, and that scientists are taking fruitful advantage of the utopian, futurist, and often sensationalist accounts of the Internet as a formidable frame to advertise themselves and the deeds achieved in their laboratories.


10.28945/2731 ◽  
2003 ◽  
Author(s):  
Hong Wang ◽  
Xin-An (Lucian) Lu

Naturally, humans seek physical and psychological joy. Romance, for instance, is one of the means. People are making quick use of the Internet technology to facilitate their seeking of romantic and quasiromantic experience via “virtual reality.” In this paper we concern ourselves mainly with meaning generation and interpretation in the virtual world. With analysis of a reported case of online deception as empirical evidence, we question in the conditions and assumptions Grice based on for his theoretical proposition of the Cooperative Principle. Our research suggests that deception in online romance is hard to find out because the virtual reality does not provide sufficient conditions for generation of conversational implicatures as suggested by Grice’s Cooperative Principle.


2021 ◽  
Vol 1 (5) ◽  
pp. 101-106
Author(s):  
Kateryna Ivanchuk

2020 ◽  
pp. 98-114

This article reflects the experience of a comprehensive systematic and phenomenological study of computer and the Internet jargon, which is now widely recognized as an important tool and subject. One of the unique features of computer and the Internet terminology is the emergence of computer jargon specific to their users. After all, special vocabulary is only used in industry and is self-explanatory. This research is devoted to the study of the sources of computer and the Internet jargon in Uzbek and English. In fact, the language of science and technology emerges and develops on the basis of the general literary language. The structure of the language of the science and technology obeys the rules of the language, the main types of language units are expressed in it. The relationship between the language of the science and technology and the general literary language has been analyzed by the author in the way of analyzing the jargons of the computer and the Internet systematically. That is to say, it has been undertaken in the examples of the literary language relations. The literary language and the language of the science and technology practically use the commonly-used words and scientific lexical units. The terminological lexical units are also connected with the general literary language, which means that it gives the chance of representing and naming newly appeared notions. Practical means of creating the terms are determined in the process as well. Meanwhile, professional jargons are also enriched by means of non-professionally-used terminological lexical units in its turn. Before analyzing the linguistic features of computer and the Internet jargon, we considered it necessary to analyze the terms/terminology, computer and the Internet terms, theoretical views given to them by linguists and experts in this field. In the modern English and Uzbek languages jargons are widely used in terms of many concepts related to computer and the Internet activities.


2021 ◽  
Vol 3 ◽  
Author(s):  
David Rozas ◽  
Nigel Gilbert ◽  
Paul Hodkinson ◽  
Samer Hassan

Peer production communities are based on the collaboration of communities of people, mediated by the Internet, typically to create digital commons, as in Wikipedia or free software. The contribution activities around the creation of such commons (e.g., source code, articles, or documentation) have been widely explored. However, other types of contribution whose focus is directed toward the community have remained significantly less visible (e.g., the organization of events or mentoring). This work challenges the notion of contribution in peer production through an in-depth qualitative study of a prominent “code-centric” example: the case of the free software project Drupal. Involving the collaboration of more than a million participants, the Drupal project supports nearly 2% of websites worldwide. This research (1) offers empirical evidence of the perception of “community-oriented” activities as contributions, and (2) analyzes their lack of visibility in the digital platforms of collaboration. Therefore, through the exploration of a complex and “code-centric” case, this study aims to broaden our understanding of the notion of contribution in peer production communities, incorporating new kinds of contributions customarily left invisible.


2016 ◽  
Vol 4 (3) ◽  
pp. 4-12 ◽  
Author(s):  
Kathryn L. Mills

The rise of digital media use and the ability to be in almost constant connection to the Internet has raised a number of concerns about how Internet use could impact cognitive abilities. In particular, parents and policy makers are concerned with how being ‘constantly online’ might disrupt social and cognitive development. This review integrates the latest empirical evidence on Internet use with relevant experimental studies to discuss how online behaviors, and the structure of the online environment, might affect the cognitive development of adolescents. Popular concerns are discussed in light of the reviewed evidence, and remaining gaps in knowledge are highlighted.


Author(s):  
Jan Chovanec

This contribution discusses linguistic aspects of discussion and interaction in a new genre of journalism?live text commentary?that has recently come into existence thanks to new communication technologies, most notably the Internet. Live text commentary is a professional journalistic text that is produced online contemporaneously with the event that it describes. The technology enables the text’s consumers to provide instant feedback to the author, thus enhancing interpersonal interaction. Structurally, the resulting texts contain elements of discussion because readers’ comments are used to co-construct the texts, while also manifesting numerous linguistic features of reader-oriented interactiveness. Live text commentary is viewed as an instance of mediated quasi-interaction. This is because the readers interact in a virtual space, discursively enacting their membership in an imaginary community, rather than participating in a real interpersonal interaction. Using material from live text commentaries of sports events, this contribution provides an analysis of such online discussion and interaction from the perspective of discourse analysis and sociolinguistics.


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