PURCHASING INFLUENCE FOR UNAUTHORIZED ENTERTAINMENT PRODUCT CONSUMERS IN NEW YORK

2016 ◽  
Vol 05 (06) ◽  
pp. 35-47
Author(s):  
Christian Akaeze ◽  
Nana Shaibu Akaeze
Keyword(s):  
New York ◽  
New York City ◽  
Economic Benefits ◽  
Final Report ◽  
Policy Makers ◽  
Planned Behaviors ◽  
Multiple Case ◽  
Entertainment Products ◽  
Theory Of Planned Behaviors

Product piracy inhibits creative talents, innovation and significantly affects the economic benefits for original creators of entertainment ideas and products. Based on Theory of Planned Behaviors, the purpose of this qualitative multiple-case study was to explore some consumer behaviors which influence purchases of pirate entertainment products in New York City. Data were collected from 50 participants who have purchased pirated entertainment products for atleast 2 years. Data analysis involved thematic analysis. The 3 emergent themes in final report related to Personal, Cultural, and Social Influences on entertainment consumers purchases of pirated products. The findings could result in strategies for managers to inhibit piracy and alleviate damaging effects to sales and profitability of entertainment products. This study is beneficial to the entertainment practitioners, academics, managers and policy makers.

scholarly journals Exploring Factors That Influence Consumer Loyalty to Automobile Dealerships in New York

2017 ◽  
Vol 5 (2) ◽  
pp. 98 ◽  
Author(s):  
Dr. Christian O. Akaeze ◽  
Dr. Nana A. Shaibu Akaeze
Keyword(s):  
New York ◽  
Product Quality ◽  
Customer Loyalty ◽  
Reasoned Action ◽  
Attrition Rate ◽  
Final Report ◽  
Business Managers ◽  
Policy Makers ◽  
Multiple Case ◽  
Customer Attrition

<em>Customer attrition has severe effects on profitability and organizations incur high costs acquiring new </em><em>customers while existing ones generates more profits. However, when an organization reduces </em><em>customer quitting by 5%, it raises profits by 2-8% (Khan &amp; Rizwan, 2014). Previous studies gave much </em><em>attention to factors of customer loyalty such as product quality and customer satisfaction but none have </em><em>qualitatively explored the factors relative to automobile dealerships businesses in New York City. The </em><em>aim with this study was to fill the research gap. Based on Theory of Reasoned Action, the purpose of </em><em>this qualitative multiple-case study was to explore some factors that influence customer loyalty towards </em><em>automobile dealerships after initial purchases. Data were collected from 50 participants who have </em><em>purchased, leased, or serviced automobiles from same dealership for over 60 months. Data analysis </em><em>involved thematic and content analysis. The 3 emergent themes in final report related to Customer </em><em>Satisfaction, Product Quality and Service Quality influences on consumers loyalty towards dealerships. </em><em>Findings could result in retention programs and strategies for automobile business managers to inhibit </em><em>attrition rate while alleviating the damaging effects to sales and profitability. This study is beneficial to</em><br /><em>automobile business managers, policy makers, and academics.</em>

Territorial capital as a company intangible

2016 ◽  
Vol 17 (1) ◽  
pp. 148-167 ◽  
Author(s):  
Mariachiara Barzotto ◽  
Giancarlo Corò ◽  
Mario Volpe
Keyword(s):  
Great Difficulty ◽  
Future Research ◽  
Manufacturing Companies ◽  
Policy Makers ◽  
Content Type ◽  
Capital Growth ◽  
Multiple Case ◽  
Definition Of ◽  
A Company

Purpose – The purpose of this paper is twofold. First, to explore to what extent being located in a territory is value-relevant for a company. Second, to understand if a company is aware of, and how it can sustain, the territorial tangible and intangible assets present in the economic area in which it is located. Design/methodology/approach – The study presents an empirical multiple case-study, investigating ten mid-/large-sized Italian companies in manufacturing sectors. Findings – The results indicate that the sampled manufacturing companies are intertwined with the environment in which they are embedded, both in their home country and in host ones. The domestic territorial capital has provided, and still provides, enterprises with workers endowed with the necessary technical skills that they can have great difficulty in finding in other places. In turn, companies support territorial capital generation through their activities. Research limitations/implications – To increase the generalisability of the results, future research should expand the sample and examine firms based in different countries and sectors. Practical implications – Implications for policy makers: developing effective initiatives to support and guide a sustainable territorial capital growth. Implications for managers and investors: improving managerial and investors’ decisions by disclosing a complete picture of the enterprise, also outside the firm boundaries. Originality/value – The study contributes to intangibles/intellectual capital literature by shedding light on the importance of including territorial capital in a company’s report to improve the definition of the firm’s value. Accounting of the territorial capital would increase the awareness of the socio-economic environment value in which companies are located and its use.

Teaching a “Critical Accessibility Case Study”

2016 ◽  
Vol 47 (4) ◽  
pp. 440-463 ◽  
Author(s):  
Ella R. Browning ◽  
Lauren E. Cagle
Keyword(s):  
New York ◽  
New York City ◽  
Disability Studies ◽  
Classroom Practices ◽  
New Technologies ◽  
Technical Information ◽  
Disability Theory ◽  
Pedagogical Goals ◽  
Do So

As technical communication (TC) instructors, it is vital that we continue reimagining our curricula as the field itself is continually reimagined in light of new technologies, genres, workplace practices, and theories—theories such as those from disability studies scholarship. Here, the authors offer an approach to including disability studies in TC curricula through the inclusion of a “critical accessibility case study” (CACS). In explicating the theoretical and practical foundations that support teaching a CACS in TC courses, the authors provide an overview of how TC scholars have productively engaged with disability studies and case studies to question both our curricular content and classroom practices. They offer as an example their “New York City Evacuation CACS,” developed for and taught in TC for Health Sciences courses, which demonstrates that critical disability theory can help us better teach distribution and design of technical information and user-based approaches to TC. The conceptual framework of the CACS functions as a strategy for TC instructors to integrate disability studies and attention to disability and accessibility into TC curricula, meeting both ethical calls to do so as well as practical pedagogical goals.

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