scholarly journals DAMPAK PANDEMI COVID-19 TERHADAP LOYALITAS PELANGGAN PADA MCDONALD’S CABANG SHINTA KARAWACI

2021 ◽  
Vol 10 (1) ◽  
pp. 255-271
Author(s):  
Andres Dharma Nurhalim
Keyword(s):  
Customer Loyalty ◽  
Fast Food ◽  
Large Scale ◽  
Linear Regression Analysis ◽  
General Description ◽  
Simple Linear Regression ◽  
City Center ◽  
Fast Food Industry ◽  
Food And Beverage ◽  
The City

The fast food industry is one of the sectors affected by the COVID-19 pandemic. The prohibition of large-scale social interaction in the community, such as holding meetings during the Large-Scale Social Restrictions (PSBB) established by each region, also contributed to a sharp decline in food and beverage sales. The average result of the COVID-19 pandemic impact variable questionnaire (X) at McDonald's Shinta Karawaci Branch was 68% in the good category. Of all the indicators of the statement, it can be seen that the lowest indicator is "Is the pandemic affecting your income" with a result of 52%, which can be seen from the general description of the respondents of McDonald's customers at Shinta Karawaci Branch, most of whom are private employees. The average result of the questionnaire total Customer Loyalty (Y) at McDonald's Shinta Karawaci Branch is 71.8% which is included in the good category. Of all these indicators, there is one indicator that has the smallest value, namely "Customers have a desire to recommend McDonald's Shinta Karawaci Branch to others". From the results of observations and interviews conducted, this is caused by several factors, one of which is the price of products offered by McDonald's Shinta Karawaci Branch which is in the upper middle category and Shinta Karawaci Branch's McDonald's outlets are still not evenly distributed, there are only a few in the city center. big. From the results of simple linear regression analysis, it is known that the influence of variable X for the COVID-19 pandemic has no effect on customer loyalty at McDonald's Shinta Karawaci Branch, variable Y.

scholarly journals A Model for Complex Subsidence Causality Interpretation Based on PS-InSAR Cross-Heading Orbits Analysis

2019 ◽  
Vol 11 (17) ◽  
pp. 2014 ◽  
Author(s):  
Bahaa Mohamadi ◽  
Timo Balz ◽  
Ali Younes
Keyword(s):  
Regression Analysis ◽  
Urban Areas ◽  
Rock Type ◽  
Linear Regression Analysis ◽  
City Center ◽  
Causal Factors ◽  
Final Model ◽  
Alexandria City ◽  
The City ◽  
Central South

Urban areas are subject to subsidence due to varying natural and anthropogenic causes. Often, subsidence is interpreted and correlated to a single causal factor; however, subsidence is usually more complex. In this study, we adopt a new model to distinguish different causes of subsidence in urban areas based on complexity. Ascending and descending Sentinel-1 data were analyzed using permanent scatterer interferometry (PS-InSAR) and decomposed to estimate vertical velocity. The estimated velocity is correlated to potential causes of subsidence, and modeled using different weights, to extract the model with the highest correlations among subsidence. The model was tested in Alexandria City, Egypt, based on three potential causes of subsidence: rock type, former lakes and lagoons dewatering (FLLD), and built-up load (BL). Results of experiments on the tested area reveal singular patterns of causal factors of subsidence distributed across the northeast, northwest, central south, and parts of the city center, reflecting the rock type of those areas. Dual causes of subsidence are found in the southwest and some parts of the southeast as a contribution of rock type and FLLD, whereas the most complex causes of subsidence are found in the southeast of the city, as the newly built-up areas interact with the rock type and FLLD to form a complex subsidence regime. Those areas also show the highest subsidence values among all other parts of the city. The accuracy of the final model was confirmed using linear regression analysis, with an R2 value of 0.88.

Calories and Cents

2016 ◽  
Vol 22 (4) ◽  
pp. 325-339 ◽  
Author(s):  
David Gertner ◽  
Alex K. Gertner ◽  
Denizar Vianna Araujo ◽  
Luciana Bahia ◽  
Isabel Bouzas
Keyword(s):  
Fast Food ◽  
Customer Value ◽  
Quantity Discounts ◽  
Fast Food Industry ◽  
Obesity Epidemic ◽  
Lifestyle Choices ◽  
Food And Beverage ◽  
Global Health Issue ◽  
Value Pricing ◽  
New Consumer

In recent decades, obesity has become a critical global health issue. Experts and laypeople alike attribute high obesity rates to lifestyle choices involving diet and exercise. Following decades of increasing portion sizes and decreasing nutritional value, the food and beverage and fast-food industries have felt intense pressure to answer to new consumer priorities and what some see as their role in fueling the obesity epidemic. This article examines marketing and pricing practices implemented by some of the most popular food and beverage and fast-food industry players in the U.S. market that are involved in this response. Although marketers claim they are offering healthier choices and supporting the fight against obesity, our analysis reveals common industry strategies, including value pricing, psychological pricing, quantity discounts, and combo deals that undermine healthy food choices. We argue that in order to truly encourage healthy eating, these industries must revise not only their products but also their fundamental approach to creating customer value. It is also imperative that consumers, legislators, and the media be informed about deceitful strategies used pervasively by food and beverage manufacturers and fast-food restaurant chains that ultimately aggravate the obesity epidemic.

scholarly journals KUALITAS PRODUK DAN KUALITAS PELANAN SEBAGAI ANTASEDEN KEPUASAN PELANGGAN DALAM MEMBENTUK LOYALITAS PELANGGAN (Studi Pada Pelanggan Waroeng Spesial Sambal “SS” Cabang Veteran Yogyakarta)

2020 ◽  
Vol 9 (1) ◽  
pp. 14
Author(s):  
Alo Rahmawati Mulyana ◽  
Hendro Setyono
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Customer's Loyalty ◽  
The City

 The aim of study is to  analyze about effect  product  quality  and  service  quality  on customer’s satisfaction to build customer’s loyalty at Waroeng Spesial Sambal “SS” in the branch of Veteran Yogyakarta. Population in this study are all consumers who make  purchases at Waroeng Spesial Sambal “SS” the branch in the  branch of Veteran Yogyakarta. While the sample  in  this  study  is a portion of consumers who have  made  purchases at least twice in the past year. The sampling technique uses purposive sampling. The data  used in this study is primary data. The number  of studies  in  this  study were  sixty  samples  in  the  city of Yogyakarta which  were processed  using  multiple linear regression  analysis  and mediation analysis  using SPSS 20 for windows. The results of the analysis in this study are: product quality dosen’t have a significant effect on customer satisfaction,  service quality has a significant effect on customer satisfaction, customer satisfaction doesn’t have a significant effect on customer loyalty, product quality  dosen’t  have a significant  effect on  customer loyalty and service quality has a significant effect on customer loyalty of the two independentvariables dosen’t indicate a mediating  relationship  with  customer  satisfaction as a mediator variable.

scholarly journals Architecture of modern coastal development. Saint Petersburg realias and experience of Amsterdam, Rotterdam and Hamburg

2020 ◽  
Vol 164 ◽  
pp. 05022
Author(s):  
Fedor Perov ◽  
Leonid Lavrov ◽  
Aleksandra Eremeeva
Keyword(s):  
Large Scale ◽  
Negative Impact ◽  
Coastal Development ◽  
Planning System ◽  
Gulf Of Finland ◽  
Western Coast ◽  
City Center ◽  
Saint Petersburg ◽  
The City ◽  
The Gulf Of Finland

Results of the first stage of territory development in the Gulf of Finland near the western coast of Vasilyevsky Island in Saint Petersburg are rated unsatisfactory. Results in the field of aesthetics, ecology, social stability and functional arrangement of the urban environment on new lands are negative. According to the analysis of experience in coastal areas' reconstruction in Amsterdam, Rotterdam and Hamburg, ambitious goals that were set for the project in Saint Petersburg were not achieved due to defects of the urban planning system — there was no centralized project management, activities of contractors, who neglected exclusive potential of the coastal area and its proximity to the historical core of the city, were insufficiently coordinated and controlled. It is argued that this is due to inertia of the Saint Petersburg design and construction system. During many years, it was focused on large-scale residential development of vast peripheral territories and, therefore, it was not capable to resolve issues related to development of highly urbanized environment in the city center. Omissions made during construction of a highway through the residential area are identified. The highway design does not provide reliable protection against negative impact on residential quarters. The route of the highway was designed as a bypass of the city center, but it became the shortest route to the center. It is noted that further development will offer opportunities for partial correction of the errors made. The new management team of the city architectural services considers the territory perspective for expansion of the Saint Petersburg center towards the water area of the Gulf of Finland.

scholarly journals EFFECTS OF FOOD QUALITY, SERVICE QUALITY, PRICE, ENVIRONMENT, AND LOCATION TOWARDS CUSTOMER LOYALTY OF INDONESIA’S LOCAL FAST FOOD INDUSTRY

2019 ◽  
Vol 14 (3) ◽  
pp. 119
Author(s):  
Indryati Sunaryo
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Food Quality ◽  
Customer Loyalty ◽  
Fast Food ◽  
Food Industry ◽  
Quality Attributes ◽  
Mediating Effect ◽  
Fast Food Industry ◽  
Related Quality

This study aims to measure and analyze the effect of several restaurant-related quality attributes toward customer loyalty with a mediating effect from customer satisfaction in the local fast-food industry in Indonesia. The nature of local fast-food industry is different compared to its global counterpart, so a new perspective has to be taken into account. Based on literature review of previous studies, the quality attributes that are selected for this study are food quality, service quality, environment, price, and location. Data in this study were collected from the responses of 461 participants and analyzed using Structural Equation Model (SEM). The SEM result shows that only price and location significantly affect customer loyalty through customer satisfaction. When customer satisfaction is removed and restaurant-related quality attributes is directly tested towards customer loyalty, only price and food quality significantly affect customer loyalty. Both with and without mediating effect from customer satisfaction, price keeps influencing customer loyalty. This result is against the majority of fast-food customer loyalty studies which usually emphasize on food or service quality as the main factor that influences customer loyalty and customer satisfaction.

scholarly journals The Perception and Attitudes Towards City Garbage Management: A First Analysis

2017 ◽  
Vol 3 (1) ◽  
pp. 75
Author(s):  
Francesco Ceresia ◽  
Rosa Marìa Molina Moreno ◽  
Ángel Solanes Puchol
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Predictor Variables ◽  
Survey Questionnaire ◽  
Simple Linear Regression ◽  
Dependent Variables ◽  
The City ◽  
Management Issues

The main aim of this paper is to to explore the perception and attitude of people toward an important issue like the City Garbage Management. A new Survey Questionnaire to measure the perception and attitudes towards city garbage management has been developed by the Authors, in order to realize a very first analysis of compatibility of the Comprehensive Action Determination Model - CADM (Klöckner, 2013) with City Garbage Management issues. To test the application of the CADM model to City Garbage Management, a simple linear regression was calculated to predict the dependent variables based on predictor variables according the CADM model. The linear regression analysis shows a first confirmation of the CADM model applied to the perception and attitudes towards city garbage management.

scholarly journals PENGARUH KOMUNIKASI PEMASARAN DAN KERELASIAN NASABAH TERHADAP LOYALITAS NASABAH BANK NAGARI CABANG UTAMA PADANG

2020 ◽  
Author(s):  
Fisky Noverta ◽  
Desfriana Sari
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Customer Relationship ◽  
Tourist Attraction ◽  
Marketing Communication ◽  
Analysis Techniques ◽  
The City

This study aims to determine the factors of customer loyalty, the population used in this study is customers who come to Bank Nagari, the Main Branch of the City of Padang. The sample of this study is 100 respondents and the technique used is the Slovin formula which has fulfilled the requirements that are feasible to be used as samples. Data analysis techniques used multiple linear regression analysis. The results of the study show that the variable (Y) Marketing Communication (X1), Customer Relationship variable (X2) simultaneously (together) affects the Customer Loyalty of the Main Branch of Bank Nagari in Padang and the indicators in this study are valid. Based on the results of the study obtained a figure of 19.1% that affects Customer Loyalty to Bank Nagari Padang Main Branch can be explained by tourist attraction objects, location and facilities. While the remaining 80.9% is influenced by other factors not tested in this study.

Evaluation of Bus Reliability Measures and Development of a New Composite Indicator

2015 ◽  
Vol 2533 (1) ◽  
pp. 91-99 ◽  
Author(s):  
Antonio Gittens ◽  
Amer Shalaby
Keyword(s):  
User Behavior ◽  
Waiting Times ◽  
Linear Regression Analysis ◽  
Time Of Day ◽  
Travel Times ◽  
City Center ◽  
Route Length ◽  
Time Buffer ◽  
Stop Spacing ◽  
The City

Reliability is cited as a key aspect of service quality, but many of the indicators in use today do not measure reliability from the user's perspective. A review of earlier work on transit user behavior concluded that the traveler's perspective of reliability was driven by punctuality in arriving at the destination, short waiting times at the origin stop, and consistent wait and travel times. Twenty indicators were assessed, but none were well suited to capturing all of these elements of reliability. A new measure, journey time buffer index (JTBI), was therefore proposed; the index used estimates of wait times at bus stops while capturing variability in wait and travel times that tended to increase the disutility of transit travel. Alternative formulations were developed for short and long headway service, and the new indicator was applied to the London Transit Commission's bus network in London, Ontario, Canada. This procedure demonstrated that the JTBI was better suited to identifying the factors contributing to unreliable service than metrics that focused on a single component of reliability. A linear regression analysis also highlighted that route length, stop spacing, time of day, route orientation relative to the city center, and passenger load all influenced reliability although the low adjusted R2 value of .298 showed that some major causes of reliability were not captured by the model.

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