PENGARUH ASOSIASI MEREK, KESETIAAN MEREK, KESADARAN MEREK, DAN CITRA MEREK TERHADAP EKUITAS MEREK PADA PENGGUNA SMARTPHONE OPPO

The very high growth of smartphone users in Indonesia makes companies that issue smartphone products have to try to be the best among other smartphone companies. Currently, OPPO is in second place in the smartphone market share in Indonesia in the second quarter of 2019. The aim of this study is to determine brand association, brand loyalty, brand awareness and brand image have an influence on brand equity. The sampling technique was carried out by purposive sampling. The questionnaire was distributed to 150 respondents in Karawaci Tangerang who were OPPO smartphone users. The results of this study indicate that there is an effect of brand association on brand equity, meanwhile, brand loyalty, brand awareness, and brand image have no influence on brand equity.

PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA KEDAI KIRANI COFFEE

Penelitian ini memliki tujuan untuk a)mengetahui ada tidaknya pengaruh kualitas pelayanan terhadap keputusan pembelian pada Kedai Kirani Coffe, b) mengetahui ada tidaknya pengaruh harga terhadap keputusan pembelian pada Kedai Kirani Coffe, c) mengetahui ada tidaknya pengaruh kualitas pelayanan dan harga terhadap keputusan pembelian pada Kedai Kirani Coffe. Penelitian ini merupakan penelitian asosiatif yang bertujuan untuk mengetahui pengaruh kualitas pelayanan dan harga secara parsial dan simultan terhadap Keputusan Pembelian pada Kedai Kirani Coffe. Populasi dalam penelitian ini adalah seluruh konsumen yang pernah berkunjung di Kedai Kirana Coffe. Menurut Aminulah (2013), menyetakan bahwa jumlah sampel pada penelitian asosiatif sebanyak 50 orang. Sehingga dalam penelitian ini sampel sebanyak 50 responden. Teknik sampling yang digunakan oleh peneliti dalam penelitian ini adalah pengambilan teknik sampling purposive sampling. Purposive sampling adalah teknik penentuan sampel dengan pertimbangan tertentu, dalam penelitian ini yaitu konsumen yang pernah berkunjung di di Kedai Kirana Coffe. Hasil penelitian menunjukkan bahwa a) Kualitas Pelayanan Berpengaruh Positif dan Signifikan Terhadap Keputasan Pembelian pada Kedai Kirani Coffe, b) harga Berpengaruh Positif dan Signifikan Terhadap Keputusan Pembelian pada Kedai Kirani Coffe, c) Kualitas Pelayanan dan harga secara simultan Berpengaruh Positif dan Signifikan Terhadap Keputasan Pembelian pada Kedai Kirani Coffe.

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA JALUR NUGRAHA EKAKURIR (JNE) KABUPATEN BIMA

Penelitian ini bertujuan untuk mengetahui ada tidaknya pengaruh kualitas pelayanan terhadap konsumen pada Jalur Nugraha Ekakurir (JNE) Kabupaten Bima. Populasi yang di gunakan yaitu seluruh konsumen yang melakukan transaksi di jalur nugraha ekakurir (JNE) kabupaten bima. Peneliti membatas penelitian hanya di JNE yang terletak di Padolo Kabupaten bima. Pemilihan lokasi ini dikarenakan Padolo Kabupaten Bima terletak di tengah kota sehingga mudah dijangkau oleh masyarakat . Oleh karena itu untuk menentukan jumlah sampel dalam populasi yang tidak di ketahui maka di gunakan rumus unknown population sehingga diperoleh 96 reponden. Teknik sampling yang digunakan yaitu accidental sampling yaitu konsumen JNE yang secara kebetulan bertemu dengan peneliti dapat digunakan sebagai sampel disesuaikan dengan kebutuhan peneliti. Hasil penelitian ini menunjukkan bahwa Kualitas Pelayan berpengaruh positif dan signifikan terhadap Kepuasan Konsumen pada JNE Kabupaten Bima. Besarnya pengaruh kualitas pelayanan terhadap kepuasan konsumen pada JNE kabupaten bima sebesar 29,4%

ANALISIS PENGARUH GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP SEMANGAT KERJA PEGAWAI PADA DINAS LINGKUNGAN HIDUP (DLH) KOTA BIMA

Penelitian ini bertujuan untuk mengetahui Gaya kepemimpinan dan Lingkungan Kerja terhadap Semangat KerjaPegawai pada Dinas Lingkungan Hidup (DLH) Kota Bima). Penelitian ini dilakukan pada Kantor Dinas Linglungan Hidup (DLH) Kota Bima. Penelitian ini di lakukan dengan menggunakan jenis penelitian asosiatif. Populasi yang di gunakan dalam penelitian ini pegawai Kantor Dinas Linglungan Hidup (DLH) Kota Bima sejumlah 137 pegawai. Dengan sampel penelitian 100 Aparatul Sipil Negara, dengan tekhnik pengambilan sampel menggunakan teknik purposive sampling. Teknik pengumpulan data yang di gunakan , 1,observasi, 2 dokumentasi, 3, kuisoner 4, studi pustaka. Teknik analisa data yang di gunakan, , uji validitas, uji realibilitas, uji asumsi klasik, uji normalitas, uji multikolineritas, uji Heteroskedastisitas, Uji koofesien korelasi, Uji koofesien Determinasi, Uji Analisis regresi Berganda, uji hipotesi (Uji t dan Uji F). Hasil penelitian ini menunjukah bahwa Gaya kepemimpinan dan lingkungan kerja bersamaan berpengaruh secara silmutan dan signifikan terhadap semangat kerja pegawai pada kantor Dinas Lingkungan Hidup (DLH) Kota Bima.

PENGARUH MOTIVASI KERJA DAN KEPUASAN KERJA TERHADAP KOMITMEN ORGANISASI PEGAWAI PERUSAHAAN PADA MITRA PT.PLN (PERSERO) ULP KOTA BIMA

This study aims to determine the effect of work motivation and job satisfaction on organizational commitment of company employees at partners PT.PLN (Persero) ULP Kota Bima. This research was conducted at Partners PT.PLN (Persero) ULP Kota Bima. This research was conducted using associative research. The population used in this research is 46 employees of the contract at partners of PT. PLN (Persero) Ulp. Bima City are 46 employees. With a research sample of 34 permanent employees, with the sampling technique using purposive sampling technique. Data collection techniques used, 1, observation, 2 documentation, 3, questionnaire 4, literature study. The data analysis technique used is, validity test, reliability test, classic assumption test, normality test, multicolinearity test, heteroscedasticity test, correlation coefficient test, determination coefficient test, multiple regression analysis test, hypothesis test (t test and F test). The results of this study indicate that Work Motivation and Job Satisfaction simultaneously influence the Company's Employee Organizational Commitment at Partners PT PLN (Persero) ULP Kota Bima.

DAMPAK PANDEMI COVID-19 TERHADAP LOYALITAS PELANGGAN PADA MCDONALD’S CABANG SHINTA KARAWACI

The fast food industry is one of the sectors affected by the COVID-19 pandemic. The prohibition of large-scale social interaction in the community, such as holding meetings during the Large-Scale Social Restrictions (PSBB) established by each region, also contributed to a sharp decline in food and beverage sales. The average result of the COVID-19 pandemic impact variable questionnaire (X) at McDonald's Shinta Karawaci Branch was 68% in the good category. Of all the indicators of the statement, it can be seen that the lowest indicator is "Is the pandemic affecting your income" with a result of 52%, which can be seen from the general description of the respondents of McDonald's customers at Shinta Karawaci Branch, most of whom are private employees. The average result of the questionnaire total Customer Loyalty (Y) at McDonald's Shinta Karawaci Branch is 71.8% which is included in the good category. Of all these indicators, there is one indicator that has the smallest value, namely "Customers have a desire to recommend McDonald's Shinta Karawaci Branch to others". From the results of observations and interviews conducted, this is caused by several factors, one of which is the price of products offered by McDonald's Shinta Karawaci Branch which is in the upper middle category and Shinta Karawaci Branch's McDonald's outlets are still not evenly distributed, there are only a few in the city center. big. From the results of simple linear regression analysis, it is known that the influence of variable X for the COVID-19 pandemic has no effect on customer loyalty at McDonald's Shinta Karawaci Branch, variable Y.

PENGARUH SOCIAL IDENTITY, EWOM, PERCEIVED RISK, DAN TRUST TERHADAP PURCHASE INTENTION DAN DAMPAKNYA TERHADAP PURCHASE DECISION PADA E-COMMERCE

This study was designed to test empirical truths between two or more research variables that have been formulated in the hypothesis. The research variables tused twere social identity, EWOM, perceived risk, trust, purchase intention, tand tpurchase decision. Exogenous variables in this study are social identity, EWOM, and perceived risk. Endogenous variables in this study are trust, purchase intention, and purchase decision. Methods of collecting data using questionnaires and data analysis methods using partial least square. The results of the study concluded that hypothesis 4 tand 5 was tnot significant. There was no effect of perceived risk on trust and there was no effect of perceived risk on purchase intention.

FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI MAKANAN ORGANIK

Penelitian ini bertujuan untuk mengetahui apakah Tingkat Kesadaran Kesehatan, Perhatian terhadap Keamanan Pangan, dan Persepsi Nilai memiliki pengaruh terhadap Minat Beli makanan organik di Jakarta. Metode pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner dengan pendekatan kuantitatif. Sampel yang digunakan dalam penelitian ini adalah 40 responden yaitu anggota Gold’s Gym di Mal Ciputra Jakarta yang pernah membeli dan mengkonsumsi makanan organik di Jakarta. Teknik pengumpulan sampel yang digunakan non-probability sampling dengan metode convenience sampling. Hasil dalam penelitian ini menunjukkan :1) tingkat kesadaran kesehatan berpengaruh terhadap minat beli makanan organik. 2) perhatian terhadap keamanan pangan berpengaruh terhadap minat beli makanan organic.3) persepsi nilai berpengaruh terhadap minat beli makanan organic.

PRAKTIK BALANCED SCORECARD SEKTOR PUBLIK: SISTEM PENGUKURAN KINERJA UNTUK MENINGKATKAN PERFORMA ORGANISASI

This study aims to explore performance based on the Balanced Scorecard in the public sector, namely the Center for Information Systems and Financial Technology. Although initially the BSC measurement system was designed for the private sector from the perspective of customer, financial, internal business processes, and learning & growth, public organizations have also adopted it, of course, with modifications to suit organizational needs. The Ministry of Finance began implementing the Balanced Scorecard in 2007, and until now it has covered all levels of the organization, including the Center for Information Systems and Financial Technology. The study results show a summary of the perspectives into three perspectives of stakeholders (customers), internal business processes, and learning & growth; The target achievement of the Key Performance Indicators (KPI) based on the BSC can be achieved, thus encouraging improvements and improvements in future performance.

Analisis Pergeseran Perilaku Konsumen Dalam Niat Beli Di Sektor Otomotif E-Commerce Indonesia

The growth of active internet users in Indonesia is increasing positively. Smartphone users in Indonesia are projected to be the largest in the world wide. This traction creates opportunity for the presence of e-commerce. Nowadays, e-commerce is not only selling a low involvement product but also selling high involvement product in this study a new car. This study aims to analyze the relationship between social commerce construct to trust and purchase intention, consumer trust to purchase intention and perceived risks, perceived risk to purchase intention and perceived benefit to purchase intention. This study used questionnaire as tools to gather data from 200 respondents who never bought a new car through e-commerce. Partial least squares structure equation modelling (PLS-SEM) is used in this study to analyze the data. The result of this study showed that social commerce construct has influence on trust and purchase intention, other variable such as perceived risk also has influence on purchase intention