scholarly journals Dynamic Impact of Unprofitable Cross-buying on Purchase Incidence and Purchase Amount

2018 ◽  
Vol 10 (2) ◽  
pp. 65
Author(s):  
Makoto Morisada ◽  
Yukihiro Miwa ◽  
Wirawan Dony Dahana
Keyword(s):  
Behavioral Outcomes ◽  
Buying Behavior ◽  
Dynamic Impact ◽  
Consumer Decisions ◽  
Product Categories ◽  
Purchase Incidence ◽  
Managerial Implications ◽  
Short And Long Term ◽  
Time Variables

This study investigates how unprofitable cross-buying, defined as the tendency to buy different product categories during price promotion, affects consumer decisions of whether and how much to buy in the short- and long-term periods. We utilize a type II Tobit model of purchase incidence and purchase amount and apply the model to purchase history data of an online shopping mall’s customers to capture the dynamic impacts of unprofitable cross-buying. The results reveal that unprofitable cross-buying behavior leads to lower purchase probability and purchase amount in the short-term. On the contrary, in the long-term, unprofitable cross-buying behavior appears to have positive impacts on both behavioral outcomes. Additionally, we also discovered the significant effects of customer characteristics and time variables on the extent to which customers engage in this behavior. Theoretical and managerial implications of these findings are discussed.

Advertising Frequency Decisions in a Discrete Markov Process under a Budget Constraint

1998 ◽  
Vol 35 (3) ◽  
pp. 399-406 ◽  
Author(s):  
Bart J. Bronnenberg
Keyword(s):  
Markov Process ◽  
Transition Probabilities ◽  
Optimal Level ◽  
Long Term Effects ◽  
Carryover Effects ◽  
Advertising Budget ◽  
Managerial Implications ◽  
Functional Forms ◽  
Short And Long Term

The author studies the optimality of advertising pulsing under the assumption that demand follows a discrete and interpretable Markov process and that the advertising budget is constrained. The author develops two main results. First, when pulsing is optimal, the prevalence of advertising effects on switching or repurchasing affects the length of the pulse (shorter versus longer, respectively), as well as the optimal level of advertising. Second, the author identifies the functional forms of the short- and long-term effects of advertising in the discrete Markov process and shows that pulsing can be optimal if the transition probabilities are concave in advertising. As an alternative to a pure Markov carryover (if any), the author considers that carryover effects of advertising also might be caused by accumulation of memory for the advertisement. Although general results are difficult to obtain, the author analyzes one case of the compound dynamics of the Markov process and memory effects for advertising with results similar to the pure Markov process. Similarities and differences with continuous-time models, as well as managerial implications, are discussed.

Students with Parents Involved in Substance Abuse or Dependence

2020 ◽  
pp. 181-194
Author(s):  
Celeste M. Malone ◽  
Tierra T. Ellis ◽  
DeLon Isom
Keyword(s):  
Substance Use ◽  
Behavioral Outcomes ◽  
Adverse Outcomes ◽  
Long Term Effects ◽  
Social Emotional ◽  
Wide Range ◽  
Short And Long Term ◽  
Parental Substance Use ◽  
The Individual

Substance use affects more than the individual user; all those who have relationships with the person using are impacted and suffer the consequences of substance use. Parental substance use places children at risk for a wide range of adverse physical, psychological, social-emotional, and behavioral outcomes at all stages of the developmental continuum. However, schools can help mitigate those adverse outcomes by providing children with access to social support and helping them to develop coping skills. This chapter provides an overview of the short- and long-term effects of parental substance use and its impact on youth functioning and provides educators with strategies and resources to support these students and meet their needs.

scholarly journals Online Shopping Malls: Behavioral Impacts of Short- and Long-term Store Loyalty

2018 ◽  
Vol 11 (3) ◽  
pp. 10
Author(s):  
Yukihiro Miwa ◽  
Makoto Morisada ◽  
Wirawan D. Dahana
Keyword(s):  
Time Trend ◽  
Online Shopping ◽  
Shopping Mall ◽  
Store Loyalty ◽  
Type Ii ◽  
Shopping Malls ◽  
Purchase Incidence ◽  
Negative Effect ◽  
Short And Long Term

This study addresses how customers develop loyalty toward focal stores within an online shopping mall, and how this construct affects behavioral mall loyalty in both the short- and long-term. We employ a type II Tobit model to dynamically capture the short- and long-term impacts of store loyalty on purchase incidence and purchase amount. We further embed this model within a model of store loyalty formation to elucidate its driving factors. Applying the models to purchase history data of new customers in an online shopping mall, we observe that store loyalty has an immediate negative effect on purchase incidence; however, given a purchase, this variable increases the purchase amount in the long-term. Additionally, the formation of store loyalty appears to be significantly affected by gender, age, cumulative purchase amount, cumulative purchase frequency, and time trend. We discuss the implications of these findings for mall owners in an effort to increase revenue contribution of their tenants.

scholarly journals SHORT AND LONG-TERM PRICE ELASTICITY OF ROOM DEMAND-A TOOL FOR REVENUE MANAGEMENT: A HOTEL CASE STUDY IN BALI

2015 ◽  
Vol 14 (1) ◽  
Author(s):  
Ida Bagus Made Wiyasha ◽  
I Nyoman Arcana
Keyword(s):  
Revenue Management ◽  
Hotel Industry ◽  
Daily Observation ◽  
Research Activities ◽  
Managerial Implications ◽  
Short And Long Term ◽  
Research Questions ◽  
Hotel Managers

Room revenue is one of the biggest revenues in the hotel industry which is cited in the literature contributed 70-75% to total hotel revenue. Due to these roles, extant studies have been done in room revenue management. This study applied archival data to answer the proposed research questions. Prior to conducting empirical research personal approaches have been done by contacting directly hotel managers in resort area of Nusa Dua Bali to see the possibility of obtaining theneeded data. We got information that data on revenues especially rooms were prohibited for research activities. It may only be used for internal hotel use only. The managerial implications of this study are the following. First, that the management of MBLH hotel should design itsroom rate structures in such a way that could capture the dynamics of the seasons and guest segments. Second, that the management of MBLH hotel should review its policy on marketing especially on room rates contracts with all of its partners. The findings of this study areapplicable only for the MBLH hotel and thus they cannot be generalized for hotels in Bali. Second, the length of daily observation covered only for 488 daily observations. It needs a longer daily observation to achieve a better result. Based on those limitations it is strongly suggested to conduct a similar study covering all classes of hotels all over Bali province with longer daily observations.

Short- and Long-Term Results of Total vs Subtotal Thyroid- ectomies in the Surgical Treatment of Graves' Disease

Swiss Surgery ◽  
2001 ◽  
Vol 7 (1) ◽  
pp. 20-24 ◽  
Author(s):  
Robert ◽  
Mariéthoz ◽  
Pache ◽  
Bertin ◽  
Caulfield ◽  
...  
Keyword(s):  
Recurrent Laryngeal Nerve ◽  
Nerve Palsy ◽  
Recurrent Laryngeal Nerve Palsy ◽  
Laryngeal Nerve ◽  
Long Term Results ◽  
Graves Disease ◽  
Laryngeal Nerve Palsy ◽  
Short And Long Term

Objective: Approximately one out of five patients with Graves' disease (GD) undergoes a thyroidectomy after a mean period of 18 months of medical treatment. This retrospective and non-randomized study from a teaching hospital compares short- and long-term results of total (TT) and subtotal thyroidectomies (ST) for this disease. Methods: From 1987 to 1997, 94 patients were operated for GD. Thirty-three patients underwent a TT (mostly since 1993) and 61 a ST (keeping 4 to 8 grams of thyroid tissue - mean 6 g). All patients had received propylthiouracil and/or neo-mercazole and were in a euthyroid state at the time of surgery; they also took potassium iodide (lugol) for ten days before surgery. Results: There were no deaths. Transient hypocalcemia (< 3 months) occurred in 32 patients (15 TT and 17 ST) and persistent hypocalcemia in 8 having had TT. Two patients developed transient recurrent laryngeal nerve palsy after ST (< 3 months). After a median follow-up period of seven years (1-15) with five patients lost to follow-up, 41 patients having had a ST are in a hypothyroid state (73%), thirteen are euthyroid (23%), and two suffered recurrent hyperthyroidism, requiring completion of thyroidectomy. All 33 patients having had TT - with follow-ups averaging two years (0.5-8) - are receiving thyroxin substitution. Conclusions: There were no instances of persistent recurrent laryngeal nerve palsy in either group, but persistent hypoparathyroidism occurred more frequently after TT. Long after ST, hypothyroidism developed in nearly three of four cases, whereas euthyroidy was maintained in only one-fourth; recurrent hyperthyroidy was rare.

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