scholarly journals Influence of social networks on the supporters communities in Bulgaria in the 2020/2021 season

Author(s):  
Hristina Yordanova ◽  
Minko Pondev

The development of technology and the transformation of the Internet into a dominant channel of communication have led to intense and diverse changes in the behavior of moderate and extreme supporters of sports teams. The report presents a brief overview of the characteristics of the communities of supporters in Bulgaria: profile, structure and dynamics of formal and informal fan organizations throughout the country and abroad. The global pandemic and the closure of sports facilities have led to an intensification of the importance of cyberspace as a substitute for real events and phenomena. This report focuses on the features and dynamics of open and closed fan groups on social networks. For this purpose, 150 pages of organizations and groups of supporters of the most active communities in Bulgaria were studied through the method of content analysis. The report presents a brief overview of the socio-psychological characteristics of fan communities and makes a typology of groups and pages in the Bulgarian virtual space by deriving four main types with their basic characteristics: common pages, national groups, regional factions and leaders' pages. The analysis focuses on their mechanisms of influencing the attitudes and behavior of both extreme and moderate supporters, through identified behavioral patterns online and live in the relatively short period of attending sporting events.

2018 ◽  
Vol 8 (3) ◽  
pp. 257-275 ◽  
Author(s):  
Katherine Rose Nakamoto Reifurth ◽  
Matthew J. Bernthal ◽  
Bob Heere

Purpose Sport management research that examines children as a distinct group of sport consumers is sparse, and therefore the authors know relatively little about how and why children become fans of sport teams. The purpose of this paper is to explore the game-day experiences of children in order to better understand how these experiences allow children to socialize into the team community and become fans of the team. Design/methodology/approach The authors examine this through exploratory observational analysis and 26 semi-structured interviews with children at professional sporting events. Findings Among the results, it was found that children primarily focus on exploring ways to build membership in the fan community as opposed to initially building connections to the team itself. In addition, those children that watched the games with their peers demonstrated greater in-game emotional responses than those children that viewed the game with family. Research limitations/implications This study provides support for the importance of community membership in the initial stages of sport team fandom as well as the varying effects of different groups within fan communities on child fans. However, further research is needed to increase the generalizability of the results. Practical implications It is recommended that sport teams increasingly target groups that will bring children to games with their peers in order to enhance their game experience and increase their socialization into fandom. Originality/value This paper is one of the first in sport management to directly look to better understand children and the ways in which they become fans of sports teams.


2019 ◽  
Vol 117 ◽  
pp. 328-343 ◽  
Author(s):  
Catia Batista ◽  
Julia Seither ◽  
Pedro C. Vicente

1963 ◽  
Vol 28 (4) ◽  
pp. 555-557 ◽  
Author(s):  
Gifford S. Nickerson

AbstractThe designation pot-hunter, as used by American archaeologists, is examined with respect to both its provenience in England and its relatively recent reinterpretation in the New World. Rather than being coined in American archaeology to designate “a hunter of pots,” this appellation, with its explicit derogatory connotation, clearly has its roots in various sporting events of 16th-century England. The essence of its meaning, then, does not relate to pots or vessels, per se, but to non-scientific attitudes and behavior toward antiquities. Pot-hunter has been reinterpreted in North America to signify the archaeological vandal or spoiler and, although specific definitions of the term often lack precision, there is a remarkable consensus among North American archaeologists as to its import. The functional utility of pot-hunter, in categorizing a segment of individuals interested in antiquities, is clearly demonstrated by its tenacious persistence in North American archaeology.


2015 ◽  
Vol 74 (3) ◽  
pp. 169-175 ◽  
Author(s):  
Lohyd Terrier ◽  
Benedicte Marfaing

This research applies the binding communication model to the sustainable communication strategies implemented in most hotels. The binding communication model links a persuasive message with the implementation of a low-cost commitment to strengthen the link between the attitudes and behavior of those receiving the message. We compared the effectiveness of a classical communication strategy (n = 86) with that of a binding communication strategy (n = 101) to encourage guests to choose sustainable behavior. Our results show that using the binding communication strategy generates significantly more sustainable behavior in guests than using the classical communication strategy. We discuss our results and suggest future avenues of research.


2005 ◽  
Vol 10 (1) ◽  
pp. 25-38 ◽  
Author(s):  
Hilde Iversen ◽  
Torbjørn Rundmo ◽  
Hroar Klempe

Abstract. The core aim of the present study is to compare the effects of a safety campaign and a behavior modification program on traffic safety. As is the case in community-based health promotion, the present study's approach of the attitude campaign was based on active participation of the group of recipients. One of the reasons why many attitude campaigns conducted previously have failed may be that they have been society-based public health programs. Both the interventions were carried out simultaneously among students aged 18-19 years in two Norwegian high schools (n = 342). At the first high school the intervention was behavior modification, at the second school a community-based attitude campaign was carried out. Baseline and posttest data on attitudes toward traffic safety and self-reported risk behavior were collected. The results showed that there was a significant total effect of the interventions although the effect depended on the type of intervention. There were significant differences in attitude and behavior only in the sample where the attitude campaign was carried out and no significant changes were found in the group of recipients of behavior modification.


2020 ◽  
Vol 19 (2) ◽  
pp. 86-96
Author(s):  
Isaac A. Lindquist ◽  
Emily E. Adams ◽  
Joseph A. Allen

Abstract. Most employees participate in workplace meetings, and their experiences in meetings can vary greatly, which can lead to positive or negative effects on both job attitudes and behavior. In this study, we examined the effect that a meeting attendee’s competence in the meeting topic had on their participation in the meeting and their perception of meeting effectiveness. Results indicated those with higher levels of competence in the meeting topic were more likely to participate and through participation found their meeting more effective; this relationship was stronger when employee dissent in the meetings was high. Leaders should ensure that those who are present in a meeting are competent in the topic of the meeting and encourage them to participate.


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