Public Relations and Technology Transfer Offices

2004 ◽  
Vol 18 (4) ◽  
pp. 227-234
Author(s):  
James M. Haney ◽  
Andrew Cohn
Keyword(s):  
Technology Transfer ◽  
Public Relations ◽  
Business Partnerships ◽  
Electronic Survey ◽  
Government Relations ◽  
Effective Evaluation ◽  
Technology Transfer Offices ◽  
The Usa ◽  
Sound Media ◽  
Communication Operations

This article discusses the importance for technology transfer offices of sound media and government relations strategies. It reports the results of a nationwide electronic survey in the USA and interviews with technology transfer managers on how they handle public relations issues in their offices. Strengths and weaknesses of their communication operations are highlighted, and perceived training needs are identified. Based on their research, the authors recommend: (a) more proactive public relations activities for technology transfer offices, (b) increased promotion of business partnerships, (c) effective evaluation of current activities, (d) possible best practices, (e) specific training initiatives and (f) ways to improve responses to attacks on the Bayh–Dole Act.

Commercialization of University Research for Technology-Based Economic Development

2011 ◽  
Vol 25 (3) ◽  
pp. 161-172
Author(s):  
W. Ker Ferguson
Keyword(s):  
Technology Transfer ◽  
Economic Impact ◽  
Best Practice ◽  
University Research ◽  
Technology Transfer Office ◽  
Federally Funded ◽  
Practice Model ◽  
Technology Transfer Offices ◽  
The Usa ◽  
Commercialization Of University Research

This empirical study investigates the hypothesized relationship between US federally funded university research and development (R&D) and its resulting economic impact, as measured by the level of licensing revenue generated by US universities. The author also examines the key operating statistics of the top-ten licensing income-producing technology transfer offices in the USA to determine what may differentiate them from their counterparts in other institutions and whether there are identifiable traits within the data that could be incorporated into a best practice model for the rest of the industry. It is found that there is a small but statistically significant correlation between R&D spending and economic impact. However, university licence income is found to be more a function of the system-wide volume of R&D funding than individual technology transfer office behaviour.

The Bayh–Dole Act, Technology Transfer and the Public Interest

2014 ◽  
Vol 28 (2) ◽  
pp. 143-151 ◽  
Author(s):  
Jason F. Perkins ◽  
William G. Tierney
Keyword(s):  
Economic Growth ◽  
Technology Transfer ◽  
Public Interest ◽  
Research Universities ◽  
The Public ◽  
Technology Transfer Offices ◽  
The Usa ◽  
The University

Passed to stimulate innovation and economic growth in 1980, the Bayh–Dole Act caused research universities in the USA to increase their focus on patenting and licensing activities. While Bayh–Dole appears to have led to an escalation in licensing and patenting applications through technology transfer offices, some question the Act's utility and influence with regard to the traditional mission of the university. This paper describes the Act's operation and influence, and analyses its consequences for academia, industry and the mission of research universities.

Technology transfer offices and academic spin-off creation: the case of Italy

2011 ◽  
Vol 38 (4) ◽  
pp. 382-400 ◽  
Author(s):  
Bernardina Algieri ◽  
Antonio Aquino ◽  
Marianna Succurro
Keyword(s):  
Technology Transfer ◽  
Technology Transfer Offices

FDA’s reduced exposure marketing order for IQOS: why it is not a reliable global model

2021 ◽  
pp. tobaccocontrol-2020-056316
Author(s):  
Lauren Kass Lempert ◽  
Stella Bialous ◽  
Stanton Glantz
Keyword(s):  
Public Relations ◽  
Tobacco Control ◽  
Scientific Evidence ◽  
Tobacco Product ◽  
Tobacco Products ◽  
Sales And Marketing ◽  
Philip Morris ◽  
The Us ◽  
The Usa ◽  
The Difference

The US Food and Drug Administration (FDA) issued orders in July 2020 authorising Philip Morris Products S.A. to market its heated tobacco product (HTP) IQOS inside the USA with claims that it reduces exposure to some dangerous substances. FDA’s ‘reduced-exposure’ orders explicitly prohibit the marketing of IQOS with claims that IQOS will reduce harm or the risk of tobacco-related diseases. Under US law, FDA’s IQOS orders are problematic because FDA disregarded valid scientific evidence that IQOS increases exposure to other dangerous toxins and that Philip Morris Products S.A. failed to demonstrate that consumers understand the difference between reduced-exposure and reduced-harm claims. Unfortunately, both ‘reduced-exposure’ and ‘reduced-harm’ are classified as ‘modified risk tobacco products’ under US law. Exploiting this confusion, Philip Morris International used the FDA decision as the basis for marketing and public relations campaigns outside the USA to press governments to reverse policies that ban or regulate the sales and marketing of HTPs, including IQOS. Parties to the WHO Framework Convention on Tobacco Control should reject tobacco companies’ unsubstantiated explicit or implied claims of reduced harm associated with HTPs and resist Philip Morris International’s and other companies’ calls to relax HTP regulations based on the FDA’s actions. Instead, parties should adopt policies aligned with the Framework Convention on Tobacco Control when dealing with HTPs and other novel tobacco products.

scholarly journals Government relations and public administration in Ukraine: the latest forms of interaction between government and business

2018 ◽  
Vol 5 (11) ◽  
pp. 94-104
Author(s):  
S. A. Kvitka
Keyword(s):  
Civil Society ◽  
Public Relations ◽  
Public Administration ◽  
Public Affairs ◽  
Power Structures ◽  
Democratic Development ◽  
Government Relations ◽  
Market Participants ◽  
Public Consciousness ◽  
The Difference

The article is devoted to the analysis of theoretical and practical aspects of the implementation of government relations (GR) mechanisms in the system of interaction between government and business. GR is considered in comparison with lobbying, public relations and public affairs. The article notes that GR creates new opportunities for ensuring coordination of the interests of power, business and civil society in Ukraine. In this sense, GR is a socially important mechanism for the democratic development of the society, since it enables businesses and civil society institutions to influence government decisions.At this time, some authors associate GR with lobbyism, believing that these concepts are identical. However, the difference in these areas is significant. Unlike traditional forms of lobbyism, which are closely linked to interpersonal interaction with politicians and civil servants, GR has a number of strategic advantages.First, in public consciousness in Ukraine, lobbyism, in contrast to GR, practically became synonymous with corruption, since the contacts of interested persons with the representatives of the political establishment take place behind the scenes. The secrecy of this process leads to the effect of negative perception in the social consciousness.Secondly, lobbying leads to the dependence of subjects of lobbying on personalities in power structures, on their subjective preferences and wishes. This negatively affects long-term planning, and also places market participants in an uneven position, for example, when state broadcasting is distributed in favor of one of the participants.Thirdly, the feature of GR is the constant use of new innovative communication technologies that come from foresight, marketing, PR and electoral campaigns.The article concludes that GR in Ukraine is an important tool for dialogue between the state and business, on which depends: the quality of public administration, the market conditions, the conditions of competition, the development of business in general. Such a dialogue requires legislative protection and mechanisms for the adoption of binding decisions for all parties on the basis of it, because a perspective-oriented business first of all expects from the authorities the stable rules of the game and their observance by all players. It is the practice of GR in Ukraine that meets the stated requirements and goals.

scholarly journals Aktivitas Public Relations dalam Mengelola Citra di Industri Financial Technology

2020 ◽  
Vol 12 (2) ◽  
pp. 285-300
Author(s):  
Kevin Zaprilan Lovis
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Brand Management ◽  
Customer Relations ◽  
Community Relations ◽  
Media Relations ◽  
Government Relations ◽  
Corporate Social ◽  
Financial Technology

Citra perusahaan yang baik di mata publik menjadi salah satu faktor yang harus diperhatikan di tengah persaingan bisnis saat ini. Bagi perusahaan fintech lending yang bergerak pada layanan keuangan dan beroperasional secara online, trust dan citra positif dari pengguna atau calon pengguna menjadi hal yang penting. Membangun trust dan citra positif merupakan fungsi dari public relations dalam sebuah perusahaan. Melalui penelitian ini akan dilihat bagaimana praktisi public relations Investree menjalankan aktivitas PR dalam rangka mengelola citra perusahaan. Penelitian ini menggunakan paradigma interpretif dan pendekatan kualitatif, dengan wawancara sebagai metode utama dalam pengumpulan data. Hasil penelitian menunjukkan bahwa posisi PR di Investree sudah dijalankan secara strategis dengan aktivitas PR yang paling dominan dilakukan adalah media relations, customer relations, dan content and brand management. Akan tetapi, aktivitas lainnya seperti community relations, government relations, corporate social responsibility dan lain sebagainya juga dilakukan oleh tim lainnya dalam departemen Marketing & Communications. Selanjutnya, semua tools PR juga telah dimanfaatkan oleh tim PR Investree, mulai dari controlled PR, uncontrolled PR, dan juga semi-controlled PR, termasuk salah satunya adalah media sosial dalam mengelola citra positif di mata publik. Kata Kunci: Citra, Public Relations, Fintech Lending, Media Relations, PR Tools

scholarly journals Determinants of ICT Innovations: Lessons Learned from Sweden and Sri Lanka

2021 ◽  
Vol 11 (4) ◽  
pp. 135
Author(s):  
Chaminda Wijesinghe ◽  
Henrik Hansson ◽  
Love Ekenberg
Keyword(s):  
Technology Transfer ◽  
Sri Lanka ◽  
Developing Country ◽  
Risk Taking ◽  
Lessons Learned ◽  
Living Standards ◽  
Innovation Activities ◽  
Doing Business ◽  
Technology Transfer Offices ◽  
Essential Services

Innovation is critical for enterprises and the country’s economy, and it has resulted in an improvement in living standards. There may be appropriate lessons to learn from other countries, but their adoption must be assessed due to education and living standards variations. This paper aims to build an in-depth understanding of the stimulating factors for ICT innovations from Sweden, and examines their adoption in the context of a developing country, Sri Lanka. ICT innovations significantly impact development in other sectors, as they can ease doing business and other essential services. This study is based on seven interviews, including key people leading innovation activities in Sweden. Then, it critically analyses and presents the application of stimulating factors in Sweden to the context of a developing country, namely Sri Lanka. The results indicate that education and mindset, a risk-taking environment, embracing failures, digitalisation and collaboration are the critical determinants of ICT innovations in Sweden. This research is vital for educational policymakers in universities, technology transfer offices, and governmental policymakers.

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