Keeping the Flame in the Broadcast Era

Author(s):  
Travis Vogan

This chapter examines how broadcast television helped NFL Films transform pro football from a sport that appeared primarily on Sunday telecasts and evening news recaps into a spectacle that could be consumed throughout the entire week and year. It discusses NFL Films productions designed to augment and publicize exceptional National Football League (NFL) broadcast events, specifically the annual Super Bowl and ABC's Monday Night Football. It shows how NFL Films strengthened the NFL's relationship to television to attract television viewers (and sell advertising time) around the clock. The company's productions demonstrated that nonlive sports television programming could have appeal throughout the week and throughout the year. Furthermore, NFL Films anticipated and precipitated the continuous sports television that developed along with cable television.

Author(s):  
Travis Vogan

This chapter examines how the development of cable television and NFL Media enhanced the production and circulation of NFL Films content. As NFL Films' programming set the stage for the development of twenty-four-hour sports channels like ESPN, it established a starting point from which the National Football League (NFL) formed its own network, the NFL Network. In 2004 NFL Films was designated part of NFL Media, a multiplatform subsidiary run by former ESPN president Steve Bornstein that now includes the NFL Network, NFL.com, and offshoots like the RedZone specialty seasonal cable channel and the NFL Mobile smartphone application. This chapter explores how NFL Films, which established a foundation for the development of cable sports television and the transformation of the NFL into a multiplatform media institution, has been constrained to adjust its practices to maintain a place within the contemporary sports media landscape and league it helped create. It also considers how the Internet created new opportunities for the NFL to build and circulate its image.


2018 ◽  
Vol 5 (1) ◽  
pp. 21-33
Author(s):  
Verónica Heredia Ruiz

Netflix, a platform with more than 100 million users in the world, has forever changed the way television is produced and consumed. This article analyzes how this new television model convergent with Internet has transformed the concept of programming and teleclairvoyance through intensified viewing or binge watching. A conceptual review identifies the main theoretical displacements on television, programming and audiences generated by the platform, as well as a documentary analysis of news articles on the subject, and the visualization of the Original contents published until May 2017.Netflix, una plataforma con más de 100 millones de usuarios en el mundo, ha cambiado para siempre la forma como se produce y se consume la televisión. Este artículo analiza como este nuevo modelo de televisión convergente con internet ha transformado el concepto de programación y televidencias a través del visionado intensificado o binge watching. A través de una revisión conceptual se identifican los principales desplazamientos teóricos sobre televisión, programación y audiencias generadas por la plataforma, además de un análisis documental de artículos noticiosos sobre el tema, y la visualización de los contenidos originales publicados hasta mayo de 2017.


Author(s):  
Barbara Tepa Lupack

This introductory chapter provides an overview of the serial motion picture. Typically two-reel action-packed films that ran for ten, fifteen, or more installments, serials often ended with a cliffhanger and a promise “to be continued next week.” Episodically structured and suspensefully plotted, they not only served as the precursors of the popular installment dramas and crime procedurals that have become staples of modern network and cable television programming; they also anticipated the extended incremental storytelling methods and “thrilling episodes of inescapable fatality and hair-breath escapes” that later filmmakers would exploit in commercial blockbusters such as the Star Wars series and the Indiana Jones and Marvel movie franchises. Moreover, serials helped to forge a strong link between the print and the film industries. The chapter then traces the evolution of the serial form, looking at an early twelve-part Edison production, What Happened to Mary, whose first installment was released on July 26, 1912. It also describes the serial The Perils of Pauline (released beginning March 23, 1914), which not only heightened interest in the genre; it also immortalized its star, Pearl White, and became the most famous of all the early chapter plays. However, it was the pioneering serials produced by filmmakers Ted and Leo Wharton that would have the most profound and sustained impact on the genre.


2017 ◽  
Vol 3 ◽  
pp. 237802311771812 ◽  
Author(s):  
George M. Hayward ◽  
Anna Rybińska

Following the claim of a highly publicized National Football League (NFL) commercial, we test whether the Super Bowl provides a positive exogenous shock to fertility in counties of winning teams. Using stadium locations to identify teams’ counties, we analyze the number of births in counties of both winning and losing teams for 10 recent Super Bowls. We also test for state effects and general effects of the NFL playoffs. Overall, our results show no clear pattern of increases in the number of births in winning counties nine months after the Super Bowl. We also do not find that births are affected at the state level or that counties competing in the playoffs are affected. Altogether, these results cast doubt on the NFL’s claim that winning cities experience increases in births nine months after the Super Bowl.


Author(s):  
Sarah K. Fields

This chapter explores Joe Montana's lawsuit against the San Jose Mercury News. Montana was one of the best quarterbacks in the history of the National Football League. In San Francisco, he led four teams to victory in the Super Bowl and was named the Most Valuable Player of three of those games. After each Super Bowl victory, the local newspaper, not surprisingly, ran stories about Montana and the team and included photographs. These stories and photographs were clearly protected as documenting newsworthy events under the First Amendment. After the fourth Super Bowl victory, however, the San Jose Mercury News released and sold a poster that included photos of Montana from all four Super Bowls. Montana felt that the use of his photograph in the poster was a violation of his right of publicity—that the newspaper had used his image without his permission and profited from it. Montana's lawsuit highlighted the question of what was newsworthy and thus protected by freedom of speech, and how long that newsworthy privilege lasted. His case also reflected the shift in laws of reputation from protecting dignity to protecting the celebrity's financial interest in his image.


Author(s):  
Travis Vogan

This concluding chapter examines the continued presence of NFL Films' traditional practices—and the values they deliver—at a time when the National Football League (NFL) evidences less support for programming that displays these conventions. Despite its decreased importance to the contemporary league, the cultural and aesthetic significance of NFL Films productions exceeds the realm of pro football and even sports media. Despite their increased scarcity on venues like ESPN and NFL Network, NFL Films' traditional aesthetic practices and the values they convey circulate independently of the company's depictions of pro football. It is now virtually impossible to watch TV for very long during the football season without witnessing at least one commercial that evokes NFL Films' conventions. This chapter discusses the legacy of NFL Films, including the establishment of a league-owned media infrastructure upon which the NFL continues to expand and that all other major sports organizations have since emulated, along with the creation of a framework from which contemporary sports television developed its formal practices and enhanced its presence on the medium.


2017 ◽  
Vol 7 (3) ◽  
pp. 163-167
Author(s):  
Sarah A. MacLean ◽  
Corey H. Basch ◽  
Philip Garcia

Author(s):  
Akira Asada ◽  
Yuhei Inoue ◽  
Yonghwan Chang

The #TakeAKnee movement initiated by Colin Kaepernick and the measures taken by the National Football League (NFL) to handle the situation received mixed reactions from the public. The authors developed and tested a structural model using survey data collected from 698 residents of a Super Bowl host city. The results indicated a positive relationship between attitudes toward the movement and attitudes toward the league’s responses, which in turn influenced league credibility. However, after taking the indirect effect into account, attitudes toward the movement had a direct negative relationship with league credibility. In addition, people who viewed the NFL as a credible organization tended to perceive the Super Bowl as relevant to them and as impactful for the host city. Therefore, sport organizations should develop consistent, comprehensive communication strategies that enable them to maximize a positive synergy between their approach to crisis communication and their approach to other types of communication.


Author(s):  
Travis Vogan

NFL Films changed the way Americans view football. This book traces the subsidiary's development from a small independent film production company to the marketing machine that Sports Illustrated named “perhaps the most effective propaganda organ in the history of corporate America.” Drawing on research at the NFL Films Archive and the Pro Football Hall of Fame and interviews with media pioneer Steve Sabol and others, the book shows how NFL Films has constructed a consistent, romanticized, and remarkably visible mythology for the National Football League. The company packages football as a visceral and dramatic sequence of violent, beautiful, graceful, and heroic gridiron battles. Historically proven formulas for presentation are still used today. From the Vincent Price-narrated Strange but True Football Stories to the currently running series Hard Knocks, NFL Films distinguishes the NFL from other sports organizations and from other media and entertainment. The book tells the larger story of the company's relationship with and vast influence on our culture's representations of sport, the expansion of sports television beyond live game broadcasts, and the emergence of cable television and Internet sports media. This book presents sports media as an integral facet of American popular culture and NFL Films as key to the transformation of pro football into the national obsession commonly known as America's Game.


Sign in / Sign up

Export Citation Format

Share Document