Normative Desires and Visual Sobriety

Author(s):  
Veronica Pravadelli

This chapter argues that in the mid-1930s, American cinema perfected a classical form that dominated till the end of the decade. This form arose out of a new convergence between lifestyle and film style: in ideological terms, the period supported normative and traditional images of femininity and masculinity, and its film style privileged unified narratives based on action, dialogue, and continuity editing. The return to traditional values is manifested by a renewed interest in masculinity: in contrast to the earlier period, which is dominated by female stars, the most popular figured in the second half of the 1930s are male stars, along with child and teenage actors. This trend influences the most important genres of the period: screwball comedy, adventure, and biopic.

Author(s):  
Derek Nystrom

American cinema has undergone a series of profound transitions since 1976. In many histories of American film, 1976 marks the end of one New Hollywood—the so-called “Hollywood Renaissance” of art cinema-inspired, personal filmmaking driven by young auteurs—and the start of another New Hollywood, this one more oriented toward blockbuster films that, many critics argue, eschew classical principles of narration in order to foreground special effects sequences and to provide opportunities for merchandizing and other product tie-ins. Whether or not one agrees with this characterization of what these critics call “postclassical” film style, it is indisputable that Hollywood’s corporate and industrial structures in this period treat the domestic theatrical release of a narrative feature film as just one moment in the cultural and economic life of a given “property.” Significant developments in exhibition technologies—cable television, home video, and the Internet—created multiple windows of release for a particular film, not to mention the increasingly important foreign markets. Meanwhile, the return of vertical integration by the incorporation of US film studios into multinational corporate parent companies enabled the monetizing of different film-related properties across multiple markets and media streams, thus dispersing our understanding of what constitutes the film “text.” These changes in industrial practice took place during larger shifts in the United States’ position on the world stage, as the Cold War’s end scrambled one set of geopolitical coordinates while the 9/11 attacks and the ensuing wars generated another. American cinema registered these shifts in a number of ways, both in its depiction of political and military conflicts—many of which rerouted contemporary issues through earlier moments in US history (especially the Vietnam War)—and through its reimagination of gender identity, particularly the various forms of masculinity that critics have aligned with the Reagan, Clinton, and Bush eras. Other changes in race, gender, and sexual identity in American life often found their most provocative expression in the rise of a new “independent” American film movement. Critics have explored whether this movement has generated genuinely alternative forms of film narration and aesthetics, as well as whether their “independence” from major studios is better understood as a partial or qualified one. This article outlines the various critical resources that address these developments, as well as related questions, such as the relationship of American cinema to postmodernism and the shifts in film genre that attended the aforementioned developments.


Author(s):  
Veronica Pravadelli

This chapter examines the early sound period. From a formal perspective, the dominant film style has an affinity with silent cinema; it is filled with superimpositions, extended dissolves, elaborate optical effects, and a wide range of “attractions.” Consequently, the films of this period rely heavily on visual rather than verbal devices. The chapter then argues that between the end of the 1920s and the early 1930s, American cinema privileges plots of female emancipation and images of the New Woman. The figure of the New Woman, combined with the aesthetic of attractions, can be interpreted in light of the “modernity thesis.”


Author(s):  
Marina L. Levitina

STARS OF EARLY AMERICAN CINEMA AS MODELS OF NEW FEMININITY AND MASCULINITY IN SOVIET RUSSIA IN THE 1920S This paper explores some of the cinematic links that existed in the 1920s between Soviet Russia and its great "Other", America. It argues that in that decade, stars of silent American cinema, in particular Douglas Fairbanks Sr., Pearl White, and Mary Pickford offered the Soviet viewers, as well as critics and filmmakers, alternative models of new masculinity and femininity. For Soviet Russia in the 1920s, America became a kind of measuring stick of success(1) on the road toward the new, technologically advanced and efficient Soviet society. While the communist future was not yet attained, and the country was undergoing a process of massive transformation, the adjective "American" acquired a new meaning: it became a metaphor for excellence(2) and led to the appearance and wide use of the discursive practice...


2021 ◽  
Vol 27 (3) ◽  
pp. 35-49
Author(s):  
Arseniy Tumanov

This article touches upon the topic of the relationship between national identity and works of art. The author focuses on cinema as one of the most massively consumed and popular forms of art of our time. To uncover this subject matter, the cinema of the USA, USSR and modern Russia are considered. By the example of different movements of various periods of moviemaking in these countries, one can feel the mood and make sense of the views and values of an era in which a picture was created. Thus, films become visual markers of modernity, which allow subsequent generations to find a connection with their past. That, of course, is an important part of the process of forming a national identity. In addition, the author describes how Hollywood conservative cinema of the 40s and 50s differs from the American cinema of the New Hollywood of the 60s and 70s, which was characterized by greater frankness in covering certain topics and problems. Also, the article touches upon how Hollywood returned to traditional values in the eighties during the presidency of Ronald Reagan. Furthermore, as an example of how movies capture the zeitgeist the author cites soviet movies of the Thaw and of the Era of Stagnation. Also, this study uncovers the problem of the insolvency of modern Russian cinema in comparison with the Soviet movie industry in relation to its place in the mass consciousness of Russian people and its cultural significance. The author also writes about how the shortcomings of the state management of the modern Russian industry impede the creation of more films that can affect formation of national identity.


Author(s):  
Silas DENZ ◽  
Wouter EGGINK

Conventional design practices regard gender as a given precondition defined by femininity and masculinity. To shift these strategies to include non-heteronormative or queer users, queer theory served as a source of inspiration as well as user sensitive design techniques. As a result, a co-design workshop was developed and executed. Participants supported claims that gender scripts in designed artefacts uphold gender norms. The practice did not specify a definition of a queer design style. However, the co-design practice opened up the design process to non-normative gender scripts by unmasking binary gender dichotomies in industrial design.


2015 ◽  
Vol 12 (4) ◽  
pp. 539-555 ◽  
Author(s):  
Kevin M. Flanagan

This article traces Ken Russell's explorations of war and wartime experience over the course of his career. In particular, it argues that Russell's scattered attempts at coming to terms with war, the rise of fascism and memorialisation are best understood in terms of a combination of Russell's own tastes and personal style, wider stylistic and thematic trends in Euro-American cinema during the 1960s and 1970s, and discourses of collective national experience. In addition to identifying Russell's recurrent techniques, this article focuses on how the residual impacts of the First and Second World Wars appear in his favoured genres: literary adaptations and composer biopics. Although the article looks for patterns and similarities in Russell's war output, it differentiates between his First and Second World War films by indicating how he engages with, and temporarily inhabits, the stylistic regime of the enemy within the latter group.


1988 ◽  
Vol 42 (1) ◽  
pp. 58-58
Author(s):  
Ernest Callenbach
Keyword(s):  

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