Photography’s Viewers, Photography’s Histories
This book has investigated how viewer engagement with photography happens at the local, historically specific level. It has shown how, from the Civil War to the Great Depression, photography shaped a collective consciousness that enabled viewers to negotiate anxieties of the period, from war, poverty, and economic depression to national identity and citizenship. By closely reading traces of viewers' encounters with photography, the book has written a rhetorical history of photographic viewership showing that viewers were active agents who used their experiences of photography to deliberate about issues of common concern. This conclusion reflects on what such project tells us about the nature of the viewer, how it challenges our definitions of what a photograph is, and how the rhetorical study of viewership enriches our histories of photography. It argues that viewership is not the same in all places and situations; rather, it emerges from the photographic encounter in ways that are simultaneously contextual, communal, contestable, and contingent.