scholarly journals Assessing consumer preferences and willingness to pay for organic tomatoes in Albania: a conjoint choice experiment study

2017 ◽  
Vol 15 (3) ◽  
pp. e0114 ◽  
Author(s):  
Engjell Skreli ◽  
Drini Imami ◽  
Catherine Chan-Halbrendt ◽  
Maurizio Canavari ◽  
Edvin Zhllima ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Choice Experiment ◽  
Latent Class ◽  
Consumer Preferences ◽  
Organic Food ◽  
Product Attributes ◽  
Agriculture Sector ◽  
Production Type ◽  
Conjoint Choice ◽  
Conjoint Choice Experiment

Albania has potential for developing the organic agriculture sector; however, it is a new industry and constraints abound including lack of consumer preferences information for organic food. Knowledge on consumer preferences and behaviour toward organic (bio) products is crucial for market development benefiting potential entrepreneurs and government policies. They need to know the preference for preferred product attributes and willingness to pay. Tomato, which is the most important vegetable in terms of consumption and production in Albania, is the subject of this study. A conjoint choice experiment with the most important product attributes: production type (bio vs. conventional), production system (open field vs. greenhouse), origin and price were used to design the choice surveys. Four distinct classes have been identified as significant using latent class analysis. The classes are summarized as: bio-ready consumers, price sensitive consumers, variety seeking consumers and quality seeking consumers. Origin played a small influence on preference. Education and income did show some influence on preference for organic tomatoes. Although the organic food market in Albania is in its infancy stage, organic tomatoes are clearly preferred and many consumers are willing to pay a premium price.

scholarly journals Analysis of urban consumer preferences for honey in the context of a transition economy – A case study for Albania

2020 ◽  
Vol 70 (4) ◽  
pp. 237-248
Author(s):  
Alban Cela ◽  
Edvin Zhllima ◽  
Drini Imami ◽  
Engjell Skreli ◽  
Maurizio Canavari ◽  
...  
Keyword(s):  
Transition Economy ◽  
Latent Class ◽  
Consumer Preferences ◽  
Natural Landscape ◽  
Economic Development Policy ◽  
Conjoint Choice ◽  
The Government ◽  
Small Producers ◽  
Conjoint Choice Experiment

Summary This paper aims to analyze urban consumer preferences for Albanian honey, focusing on key product attributes such as origin, type, location and price, using a conjoint choice experiment and latent class approach. Origin and location-landscape were found to be the most important factors for most surveyed consumers. Albanian consumers prefer honey produced in mountainous forests and on pastures. Moreover, multi-flower honey is preferred compared to chestnuts honey. These results can be used to producers’ advantage when local branding and well-perceived certification (e.g., producer associations’ brands) would be applied in order to increase the consumer awareness and strengthen the intrinsic features of the product especially for small producers. Labeling should be clear and emphasize the origin as well as the natural landscape where beehives are kept. Furthermore, in its regionalization economic development policy, the government may consider supporting honey produced from the mountainous areas.

scholarly journals Is India Ready for Alt-Meat? Preferences and Willingness to Pay for Meat Alternatives

2020 ◽  
Vol 12 (11) ◽  
pp. 4377 ◽  
Author(s):  
Rashmit S. Arora ◽  
Daniel A. Brent ◽  
Edward C. Jaenicke
Keyword(s):  
Willingness To Pay ◽  
Choice Experiment ◽  
Latent Class ◽  
Consumer Preferences ◽  
Latent Class Model ◽  
Future Price ◽  
Indian Market ◽  
Viable Option ◽  
Class Model ◽  
Generation Plant

Little is known about the consumer preferences of next-generation plant-based and cell-based meat alternatives, two food technologies that offer a demand-side solution to the environmental, nutritional, and other societal concerns associated with animal-intensive agriculture. To address this gap, this paper estimates consumers’ willingness to pay for four sources of protein (conventional meat, plant-based meat, cell-based meat, and chickpeas) in a developing country with rising demand for meat—India. A latent class model of a discrete choice experiment conducted in Mumbai identifies four heterogeneous segments in the Indian market. Aggregating across all four segments, respondents are willing to pay a premium for plant-based meat and a smaller premium for cell-based meat over the price of conventional meat. However, our main findings show that these premiums strongly differ across the four consumer-class segments. The results offer important insights into future price points and policy options that might make these meat alternatives commercially successful, and therefore, a viable option in addressing societal concerns.

scholarly journals Consumer Preferences for Private Label Brand vs. National Brand Organic Juice and Eggs: A Latent Class Approach

2021 ◽  
Vol 13 (13) ◽  
pp. 7028
Author(s):  
Ellen J. Van Loo ◽  
Fien Minnens ◽  
Wim Verbeke
Keyword(s):  
Orange Juice ◽  
Latent Class ◽  
Consumer Preferences ◽  
Latent Class Model ◽  
Organic Food ◽  
Food Products ◽  
Organic Production ◽  
Private Label ◽  
National Brand ◽  
Major Barrier

Many retailers have expanded and diversified their private label food product assortment by offering premium-quality private label food products such as organic products. With price being identified as the major barrier for organic food purchases, private label organic food products could be a suitable and more affordable alternative for many consumers. While numerous studies have examined consumer preferences for organic food, very few organic food studies have incorporated the concept of private labels. This study addresses this research gap by studying consumer preferences and willingness to pay for national brand and private label organic food using a latent class model. Specifically, this study analyzes consumer preferences for organic eggs and orange juice and the effect of national branding versus private label. Findings show heterogeneity in consumer preferences for production method and brand, with three consumer segments being identified based on their preferences for both juice and eggs. For eggs, about half of the consumers prefer private label and organic production, whereas one-quarter clearly prefers organic, and another quarter is indifferent about the brand and the organic production. For orange juice, the majority (75%) prefer the national brand. In addition, one-quarter of the consumers prefers organic juice, and about one-third values both organic and the national brand.

scholarly journals Consumer willingness to pay for fair-trade attributes of goat meat in Kenya: A choice experiment analysis

2020 ◽  
Vol 15 (4) ◽  
pp. 372-386
Author(s):  
David Jakinda Otieno ◽  
Keyword(s):  
Willingness To Pay ◽  
Fair Trade ◽  
Value Chain ◽  
Choice Experiment ◽  
Consumer Preferences ◽  
Random Parameter ◽  
Developed Countries ◽  
Support Provision ◽  
Goat Meat ◽  
Domestic Markets

Fair trade is an important ethical concern in the food value chains of developed countries. However, there is a dearth of empirical insights into consumer preferences for this critical aspect in the domestic markets of developing countries. The current study analysed consumer willingness to pay (WTP) for fair-trade attributes in the goat meat value chain in Nairobi, Kenya. Choice experiment data from 270 randomly sampled consumers was analysed using the random parameter logit (RPL) model. The results show that 56% of the consumers were aware of the fair-trade concept and 64% of them were willing to pay for fair-trade-compliant practices. Specifically, consumers were willing to pay a premium of 62% to prevent child labour, 45% to support provision of medical insurance for workers in the meat value chain, 40% for direct purchase from producers, 39% for fair-trade labelling and 30% to support disabled people as part of corporate social responsibility

scholarly journals Consumers’ Trade-Off between Nutrition and Health Claims under Regulation 1924/2006: Insights from a Choice Experiment Analysis

Nutrients ◽  
2019 ◽  
Vol 11 (12) ◽  
pp. 2881 ◽  
Author(s):  
Rosaria Viscecchia ◽  
Giuseppe Nocella ◽  
Biagia De Devitiis ◽  
Francesco Bimbo ◽  
Domenico Carlucci ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Choice Experiment ◽  
Latent Class ◽  
Health Claims ◽  
Omega 3 ◽  
Health Claim ◽  
Nutrition Claims ◽  
Marketing Segmentation ◽  
Depth Interviews ◽  
Heterogeneity Of Preferences

The aim of this paper is to investigate consumers’ preferences and willingness to pay (WTP) for functional mozzarella cheese whose health benefits (reduced fat and enrichment in omega-3) are communicated by using nutrition claims (article 8) and health claims (articles 13 and 14) of the EU Regulation 1924/2006. In order to achieve the stated objective a choice survey was developed and administered to a sample of Italian respondents. The product attributes and attribute levels included in the choice experiment were obtained from in-depth interviews conducted with stakeholders working on the development of this new product in the Italian region of Puglia. Results show that many participants were not aware of functional food. Marketing segmentation performed via latent class analysis indicates that the development of this hypothetical product should be based on the addition of naturally enriched omega-3. In terms of health communication under Regulation 1924/2006, heterogeneity of preferences of the nine identified segments reveals that respondents have a clear preference for products from the Puglia region, for the combined nutrition claim over single nutrition claims and for the reduction of disease health claim (article 14) over the health claim (article 13). In monetary terms, willingness to pay for health claims is higher than nutrition claims.

scholarly journals Consumer Preferences for Different Designs of Carbon Footprint Labelling on Tomatoes in Germany—Does Design Matter?

2019 ◽  
Vol 11 (6) ◽  
pp. 1587 ◽  
Author(s):  
Stephan Meyerding ◽  
Anna-Lena Schaffmann ◽  
Mira Lehberger
Keyword(s):  
Carbon Footprint ◽  
Choice Experiment ◽  
Latent Class ◽  
Consumer Preferences ◽  
Significant Proportion ◽  
Climate Impact ◽  
Traffic Light ◽  
Tomato Production ◽  
Impact Reduction ◽  
Northern European

The climate impact of tomato production is an important issue in the sustainability of tomatoes, especially in northern European countries, such as Germany. Communicating the climate impact of products to the consumer is difficult and the design of the label might be the key to its success. For this reason, the present study compares the utilities of six different carbon footprint labels to evaluate which label design works best for the consumer. 598 consumers were surveyed in a representative online choice-experiment. The participants had to choose between tomatoes with different product characteristics, such as origin, price, organic label, and carbon footprint label. A split sample approach was used where each sub-sample with around n = 100 saw a different carbon footprint label design in the choice-experiment. The results suggest that qualitative carbon footprint labels using color-coded traffic light labelling are superior to those that claim climate impact reduction or neutrality, including those that provide more details regarding the climate impact of the product and the company. The latent class analysis with four consumer segments shows that a significant proportion of consumers in Germany would consider a carbon footprint label as an important characteristic.

Is “Localness” about Distance or Relationships? Evidence from Hard Cider

2019 ◽  
Vol 14 (3) ◽  
pp. 252-273 ◽  
Author(s):  
Jarrad Farris ◽  
Trey Malone ◽  
Lindon J. Robison ◽  
Nikki L. Rothwell
Keyword(s):  
Discrete Choice Experiment ◽  
Discrete Choice ◽  
Choice Experiment ◽  
Latent Class ◽  
Consumer Preferences ◽  
Geographic Distance ◽  
Social Capital Theory ◽  
The State ◽  
Travel Distance ◽  
Local Foods

AbstractWhile many studies have evaluated consumer demand for local foods, fewer studies have focused on the mechanism that has created the positive willingness-to-pay for local foods. This article compares the role of geographic distance and attachment value in consumer preferences for locally produced hard cider. Consumer valuations are estimated via a “branded” discrete choice experiment where the respondents chose between an in-state hard cider, an out-of-state hard cider, and a no buy option. Our measure of travel distance is based on the optimal driving route between each consumer's GPS location and the locations of the cideries while our attachment value measure is based on social capital theory. This allows us to analyze individual-specific travel distance heterogeneity in consumer choice as it relates to attachment value. Based on a latent class logit model estimated from a discrete choice experiment with 441 participants, we show that attachment value is higher for a cider produced within the state than for a cider produced outside the state. Furthermore, we show that increases in attachment value increase demand for locally produced hard cider more than an equal increase in attachment value for non-locally produced hard cider. Our findings are consistent with “local” preferences based on geopolitical boundaries (e.g., the state of Michigan) and not distance. (JEL Classifications: B55, M3, Q13, C83)

WILLINGNESS TO PAY FOR RECREATIONAL ATTRIBUTES OF PUBLIC PARKS: A CHOICE EXPERIMENT APPROACH

2015 ◽  
Vol 60 (05) ◽  
pp. 1550048 ◽  
Author(s):  
BAKTI HASAN-BASRI ◽  
MOHD ZAINI ABD KARIM ◽  
NORMIZAN BAKAR
Keyword(s):  
Willingness To Pay ◽  
Choice Experiment ◽  
Latent Class ◽  
Social Values ◽  
Public Parks ◽  
Kuala Lumpur ◽  
Recreational Facilities ◽  
Individual Preferences ◽  
The Social ◽  
Parks Management

The choice to visit a park depends on individual preferences and understanding these preferences will be useful to parks’ management decisions on facilities and infrastructure needs and maintenance. Choice experiment (CE) method is used to inform parks’ management in Kuala Lumpur City, Malaysia on the social values of attributes available at the park. The latent class (LC) model is used to explore the effect of taste heterogeneity on the attributes. The results in the LC models indicate that the most preferred attribute at parks in Kuala Lumpur is recreational facilities. The willingness to pay (WTP) for these facilities range from RM3.25 to RM39.96. This shows that individuals can afford to pay up to RM40.00 per visit for such improvement in the attributes.

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