scholarly journals What Influences the Repurchase Intention for Luxury Brands?-The Relative Impacts of Luxury Value Dimensions

2016 ◽  
Vol 9 (5) ◽  
pp. 11 ◽  
Author(s):  
Alev Kocak Alan ◽  
Inci Dursun ◽  
Ebru Tumer Kabadayi ◽  
Kenan Aydin ◽  
Fikret Anlagan
Keyword(s):  
Undergraduate Students ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Equation Modeling ◽  
Future Research ◽  
Repurchase Intention ◽  
Luxury Brands ◽  
Value Drivers ◽  
Managerial Implications ◽  
Individual Value

<p>This paper investigates the main antecedents of repurchase intention for luxury brands. In addition to the traditional understanding of repurchase by trust and satisfaction this study specifically focuses on the relative and indirect impacts of luxury value drivers. Four different facets of luxury value (i.e. social value, individual value, financial value and functional value) were proposed to influence repurchase intention through encouraging brand trust and brand satisfaction. The researchers administer a survey to 500 undergraduate students in consideration of the luxury product -sunglasses- which they bought recently. Data analysis was performed using structural equation modeling. Results confirmed some of indirect encouraging effects of luxury value dimensions on repurchase intention. Functional and financial facets of luxury value were found to be essential for consumer satisfaction while individual value provided by a luxury brand was the main driver for consumer trust. Results, managerial implications and future research directions are discussed.</p>

Consumer Confusion in Mobile Application Buying

2014 ◽  
Vol 10 (4) ◽  
pp. 52-70 ◽  
Author(s):  
Tathagata Ghosh ◽  
Venu Gopal Rao
Keyword(s):  
Consumer Behavior ◽  
Structural Equation ◽  
Need For Cognition ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Future Research ◽  
Consumer Confusion ◽  
Managerial Implications ◽  
Research Findings

This study aims to examine effects of consumer confusion proneness on two consumer behavior variables, word of mouth and buying decision, in a confusion prone product market like smartphone and mobile applications (app). Additionally, the study examines the moderating influence of a personality trait variable pertinent to information processing – need for cognition, on the afore-mentioned relationships. Data were collected via a survey from 254 post-graduate students and analyzed with the help of structural equation modeling with a partial least square (PLS) approach using SmartPLS 2.0. Research findings indicate that the dimensions of consumer confusion proneness behave differently in terms of their linkages with consumer behavior. Further, as expected, consumers' need for cognition also play a major moderating role which helps to fathom the concept of consume confusion in the context of mobile and smartphone applications. Academic and managerial implications as well as scope for future research are also discussed.

scholarly journals FACTORS INFLUENCING REPURCHASE INTENTION IN ONLINE SHOPPING CONTEXT: THE MEDIATING ROLE OF SATISFACTION

2018 ◽  
Vol 2 (1) ◽  
pp. 29-43
Author(s):  
Xin Jean Lim ◽  
Eugene Cheng-Xi Aw ◽  
Kenny Guan-Cheng Teoh
Keyword(s):  
Structural Equation ◽  
Online Shopping ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Future Research ◽  
Repurchase Intention ◽  
Performance Expectancy ◽  
Factors Influencing ◽  
Effort Expectancy

This study investigates the factors influencing repurchase intention in online shopping context.Self-efficacy and trust were integrated with Unified Theory of Acceptance and Use of Technology (UTAUT) components, namely performance expectancy and effort expectancy in explaining online repurchase intention. It was hypothesized that performance expectancy, effort expectancy, self-efficacy, and trust influence satisfaction and online repurchase intention. Satisfaction was posited to mediate the relationships between the proposed antecedents and online repurchase intention. 211 use able responses were collected through purposive sampling method and the data was analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). All proposed hypotheses were supported except the effects of effort expectancy and performance expectancy on online repurchase intention. All mediating effects of satisfaction proposed were found to be significant. Based on the findings, implications and future research directions were discussed.

An Empirical Study of Building Social Relationships within Virtual Teams

2011 ◽  
pp. 271-291
Author(s):  
Ying Chieh Liu
Keyword(s):  
Virtual Teams ◽  
Social Relationships ◽  
Structural Equation ◽  
Positive Impact ◽  
Relationship Building ◽  
Equation Modeling ◽  
Future Research ◽  
Relationship Model ◽  
Managerial Implications ◽  
Positive Direct

Although virtual teams have been widely utilized nowadays, social relationships are considered highly problematic within virtual teams. This study addresses social dimensions to provide suggestions for mangers to improve the performance and satisfaction of virtual teams. We build a model derived from a comprehensive literature review and conduct an experiment to validate it through Structural Equation Modeling. The results reveal: (1) communication has a direct positive impact on relationship building, but indirect positive effects on performance and satisfaction; (2) relationship building impacts directly with strong and positive impacts on cohesion and trust, but indirectly with strong impacts on performance and satisfaction ; (3) cohesion has a direct, strong and positive impact on performance but a strong indirect impact on satisfaction; (4) trust has a positive direct impact on performance but an indirect positive impact on satisfaction; (5) performance has a strong and positive impact on satisfaction. In addition, this study confirms that relationship building is a vital mediator in the social relationship model. Managerial implications and future research directions are identified.

How sociable is your university brand? An empirical investigation of university social augmenters’ brand equity

2018 ◽  
Vol 32 (5) ◽  
pp. 912-930 ◽  
Author(s):  
Ahmed Eldegwy ◽  
Tamer H. Elsharnouby ◽  
Wael Kortam
Keyword(s):  
Undergraduate Students ◽  
Brand Equity ◽  
Structural Equation ◽  
Equation Modeling ◽  
University Administrators ◽  
Student Interactions ◽  
Content Type ◽  
Empirical Survey ◽  
University Branding ◽  
Managerial Implications

PurposeThe purpose of this paper is to integrate branding and higher education literature to conceptualize, develop, and empirically examine a model of university social augmenters’ brand equity.Design/methodology/approachDrawing on an empirical survey of 401 undergraduate students enrolled in private universities in Egypt, this study model was tested using structural equation modeling.FindingsThe findings reveal that university social augmenters’ reputation, coach-to-student interactions, and student-to-student interactions influence students’ satisfaction with social augmenters. The results also suggest that students satisfied with university social augmenters are more likely to exhibit outcomes of brand equity – namely, brand identification, willingness to recommend, and willingness to incur an additional premium cost.Practical implicationsThe results offer managerial implications for university administrators in their quest to enrich students’ university experiences and build strong sub-brands within the university setting. University social augmenters are found to have strong brand equity manifestations and may hold the potential to differentiate university brands in an industry dominated by experience and credence.Originality/valueThis research contributes to the extant literature by filling two gaps in university branding literature. First, previous research has never unified separate streams of literature related to augmented services and brand equity. Second, limited conceptual and empirical research on university branding in general and university social augmentation in particular has been conducted in emerging markets, which has resulted in conceptual ambiguity for the key factors constructing students’ university social experiences.

scholarly journals Understanding Key Antecedents of Consumer Loyalty toward Sharing-Economy Platforms: The Case of Airbnb

2019 ◽  
Vol 11 (19) ◽  
pp. 5195 ◽  
Author(s):  
Kim
Keyword(s):  
Decision Making ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Sustainable Consumption ◽  
Sharing Economy ◽  
Equation Modeling ◽  
Future Research ◽  
Consumer Loyalty ◽  
Collaborative Consumption ◽  
Decision Making Processes

Amidst collaborative consumption and developments in information and communication technology, the sharing economy has attracted worldwide attention, being considered sustainable consumption as it shares time, resources, and materials with others. However, because sharing-economy platforms offer nearly homogeneous assets to traditional business firms, enhancing consumer loyalty presents a huge challenge. This study provides a theoretical view for understanding the mechanisms behind user loyalty in the sharing economy. It identifies consumer satisfaction and trust in Airbnb as the key antecedents of consumer loyalty. Moreover, this study investigates the different effects of economic, hedonic, and symbolic benefits on consumers’ decision-making processes. A structural equation modeling method was used to check the research hypotheses based on a sample of 317 Airbnb consumers in South Korea. The analysis results reveal that in the case of Airbnb, consumer loyalty is jointly shaped by consumer satisfaction and trust, with entertainment and recognition significantly influencing both consumer satisfaction and trust. Moreover, money savings and exploration are not significantly related to consumers’ decision-making processes. Although social benefits significantly influence trust in Airbnb, these have no significant effect on consumer satisfaction. The findings provide theoretical and practical implications and future research direction.

A narrative review and meta-analysis of service interaction quality: new research directions and implications

2015 ◽  
Vol 29 (1) ◽  
pp. 3-14 ◽  
Author(s):  
Kumar Rakesh Ranjan ◽  
Praveen Sugathan ◽  
Alexander Rossmann
Keyword(s):  
Consumer Satisfaction ◽  
Structural Equation ◽  
Multilevel Models ◽  
Meta Analysis ◽  
Narrative Review ◽  
Equation Modeling ◽  
Future Research ◽  
Content Type ◽  
Interaction Quality ◽  
Service Interaction

Purpose – This paper aims to conceptualize and empirically test the determinants of service interaction quality (SIQ) as attitude, behavior and expertise of a service provider (SP). Further, the individual and simultaneous effects of SIQ and its dimensions on important marketing outcomes are tested. Design/methodology/approach – The narrative review of extant research helps formulate a conceptual model of SIQ, which is investigated using the univariate and multivariate meta-analysis. Findings – There are interdependencies between drivers of SIQ that underlines the need to conceptualize service interaction as a dyadic phenomenon; use contemporary multilevel models, dyadic models, non-linear structural equation modeling and process studies; and study new and diverse services contexts. Meta-analysis illustrates the relative importance of the three drivers of SIQ and, in turn, their impact on consumer satisfaction and loyalty. Research limitations/implications – The meta-analysis is based on existing research, which, unfortunately, has not examined critical services or exigency situations where SIQ is of paramount importance. Future research will be tasked with diversifying to several important domains where SIQ is a critical aspect of perceived service quality. Practical implications – This study emphasizes that, although the expertise of an SP is important, firms would be surprised to learn that the attitude and behavior of their employees are equally important antecedents. In fact, there is a delicate balance that needs to be found; otherwise, attitudinal factors can have an overall counterproductive effect on consumer satisfaction. Originality/value – This paper provides an empirical synthesis of SIQ and opens up interesting areas for further research.

scholarly journals PENGARUH PERSEPSI KEINFORMATIFAN, HARGA, KEGUNAAN, DAN KEMUDAHAN PENGGUNAAN TERHADAP MINAT PEMBELIAN ULANG KONSUMEN GO-FOOD

2021 ◽  
Vol 10 (8) ◽  
pp. 820
Author(s):  
Elrio Purnomo Hidayat ◽  
Eristia Lidia Paramita
Keyword(s):  
Consumer Satisfaction ◽  
Global Economy ◽  
Structural Equation ◽  
Total Sample ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Repurchase Intention ◽  
Perceived Ease Of Use ◽  
Online Questionnaire

Technology’s rapid advancement has transformed the global economy, making it more futuristic. Companies must be dedicated to serving customers in an increasingly advanced industrial environment. The realization of repurchase intention is heavily influenced by consumer satisfaction. This study aims to describe the influence of four important perceptual factors on repurchase intention through consumer satisfaction in the Go-Food application. An online questionnaire was used to collect the data, with a total sample size of 200 respondents. The analysis technique used is Structural Equation Modeling (SEM). According to the results, perceived of price and perceived usefulness have a substantial effect on customer satisfaction, while perceived informativeness and perceived ease of use have no significant impact. Keywords: Perception of informativeness; Perception of Price; TAM; Consumer Satisfaction; Repurchase Intention

scholarly journals A look at the bright side of dance: Analysis of the relationship between dance experience, experience quality, satisfaction and word of mouth

2021 ◽  
Vol 13 (2) ◽  
pp. 93-104
Author(s):  
METIN ARGAN ◽  
SABRI KAYA ◽  
CANER OZGEN ◽  
GOZDE YETIM ◽  
ALIKHAN GUSEYNO
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
Practical Implication ◽  
Equation Modeling ◽  
Future Research ◽  
Key Factors ◽  
Significant Relationships ◽  
Study Results ◽  
Managerial Implications ◽  
The Relationship

Background: Leisure experience, including dance motivation, is one of the key factors for participation in dance events or festivals. Therefore, the experience quality that facilitates individual relationships is likely to influence the dancers’ participation. The purpose of this study is to determine and to analyze dance experience motivations, experience quality, satisfaction and word-of-mouth. Material and methods: The sample of this study consisted of 201 persons who attended the Turkey Dance Festival and who were selected by the convenience sampling method. In this study, the theoretical principles of structural equation modeling (SEM) were applied with the Amos 20 program to analyze the data. Results: The results showed that there were significant relationships (<0.05) between dance experience motivations, experience quality, satisfaction and WOM. This study results are important both as significant and practical implication for leisure managers’ strategies regarding their leisure and experience motivation, and contribution to the leisure literature. Conclusions: The findings of this study can help event managers contribute to increased participation in sustainable dance practices, and the participant-based experience value can be used as a planning tool to attract the attention of event organizers. The findings of this study also give useful insights into theoretical, practical and managerial implications for dance event organization and provide suggestions for future research.

Unveiling the effects of figurative meanings in manipulated online hotel reviews on consumers' behavioral intentions

2020 ◽  
Vol 32 (8) ◽  
pp. 1799-1821
Author(s):  
Naeem Akhtar ◽  
Muhammad Nadeem Akhtar ◽  
Umar Iqbal Siddiqi ◽  
Muhammad Riaz ◽  
Weiqing Zhuang
Keyword(s):  
Structural Equation ◽  
Descriptive Analysis ◽  
Equation Modeling ◽  
Future Research ◽  
Word Choice ◽  
Sentence Structure ◽  
Content Type ◽  
Positive Effects ◽  
Online Ratings ◽  
Managerial Implications

PurposeThe present study develops a conceptual model that shows how the manipulation attributes of word choice, sentence fluency, convention of meaning, and organization of sentence structure in online hotel reviews are connected to linguistic errors, such as spelling and grammar and argument errors, how such errors intensify the likelihood that messages will be misunderstood, and how these misunderstandings affect customers' responses.Design/methodology/approachA structured questionnaire was employed to collect data from 591 inbound tourists in Beijing, China. Data analysis was conducted using SPSS 25.0 and Amos Graphics 23.0. Descriptive analysis was performed to explain the sociodemographic characteristic of respondents. Structural equation modeling was performed to examine hypothesized relationships.FindingsResults demonstrate that manipulation attributes increase linguistic errors, and two linguistic errors have profound positive effects on customers' understanding of meaning, which influence their responses in the form of negative online ratings and low purchase intentions.Originality/valueThe study's findings contribute to the literature on hospitality, linguistics, and consumer behavior, and have managerial implications for online review websites, online travel agents, and hotel management. Research limitations lead to suggestions for future research for hospitality scholars.

Understanding Users’ Continuance of Facebook

2013 ◽  
pp. 47-61
Author(s):  
Chia-Lin Hsu ◽  
Cou-Chen Wu
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Equation Modeling ◽  
Future Research ◽  
Flow Experience ◽  
Continuance Intention ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Managerial Implications ◽  
Expectation Disconfirmation

The purpose of this study is to develop an integrated model designed to examine users’ continuance of Facebook based on the unified theory of acceptance and use of technology (UTAUT), the expectation disconfirmation model (EDM), and flow theory. Empirical data collected from 482 users who have experience with Facebook are subjected to structural equation modeling based on the proposed research model. Results show that users’ continuance intention of Facebook is determined by social influence, performance expectancy, effort expectancy, flow experience, and satisfaction. Satisfaction is significantly affected by flow experience and disconfirmation. Results also suggest that effort expectancy is positively related to flow experience. Based on the findings, managerial implications are discussed in this paper and directions for future research are also highlighted.

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