scholarly journals E-Marketing via Social Networking and Its Role on the Enhancement of Small Business Projects

2017 ◽  
Vol 9 (1) ◽  
pp. 65
Author(s):  
Najah Hassan Salamah

This study aimed to highlight the concepts of e-marketing through social networking sites and its role in the enhancement of small business projects; and the extent to which it is effective for proprietors of such projects. Questionnaire technique was used for collecting data from large number of individuals. Analysis of data was performed by using the analytic and descriptive approaches. The population was comprised of some directors of the small business projects in the Kingdom of Saudi Arabia. The study evaluated that there is a general recognition for the significance of using social networking sites in marketing. To advertise the products and services of the small business projects in consideration with social media sites as a modern method for e-marketing together with its widespread application, it is essential to utilize the need for taking advantage from the revolution of social networking sites in marketing sector. Doing so will give attention to creative activities related to the sorts of such small projects, and attempt to know continuously the latest electronic applications. The retrieved outcomes of the study demonstrate that how e-marketing and social networking sites support small business projects and identify the major obstacles faced by the proprietors in Saudi Arabia. 

Author(s):  
Saly Ibraheim

This study is intended to identify the public’s attitudes towards spreading misinformation about COVID-19 through social media sites in the Jizan region in the Kingdom of Saudi Arabia. Being a descriptive study, it depends on the survey approach. The field study was conducted using an intentional sample of those who follow the developments of the COVID pandemic through social networking websites. 300 users completed an online survey. The study found high public awareness of the meaning of “rumor,” its effects, the reasons for its proliferation, and the potential motives of its promoters. Study recommendations include the importance of confronting rumors by promoting media awareness campaigns. These campaigns can emphasize the risks of rumors to the individual and to society as a whole by confronting the rumors directly and limiting their spread.


2019 ◽  
Vol 10 (1) ◽  
pp. 241
Author(s):  
Saleh Alrasheedi

This study provides an argumentative literature review of the research done in the use of social media in EFL acquisition in Saudi Arabia since 2014. Starting from 455 sources, 15 articles were selected using predefined selection criteria. The documents were analyzed and coded using these classifications: participants, educational level, study design, SNS being reviewed, pedagogical practice, and learning impact. This information allowed identification of major educational outcomes related to the integration of social networking sites (SNSs) into English as Foreign Language (EFL) learning and teaching in Saudi Arabia. It also shed light on reservations and difficulties faced in integrating SNSs into the EFL acquisition classroom. The results of this literature review indicate the importance of adopting social networking sites in elementary and preparatory stages in Saudi Arabia. Additionally, there should be an interest in analyzing learners’ and teachers’ motivations and attitudes toward social networking sites.


Author(s):  
Amir Manzoor

The use of social media around the globe is increasing at an exponential rate. An increasing number of individuals have become members of one or more social networking sites leading to soaring membership numbers, largely because these sites are free and easy to use. This trend is important for libraries. Being part of the community, libraries need to capitalize the potential of social media for instant and direct communication with their members. The librarians are gradually showing a positive attitude towards social media tools. The objective of this chapter is to review the social media use by libraries around the globe. The chapter also provides specific recommendations for social media use in libraries.


2019 ◽  
Vol 2 (3) ◽  
pp. 1
Author(s):  
Qassim Alwan Saeed ◽  
Khairallah Sabhan Abdullah Al-Jubouri

Social media sites have recently gain an essential importance in the contemporary societies، actually، these sites isn't simply a personal or social tool of communication among people، its role had been expanded to become "political"، words such as "Facebook، Twitter and YouTube" are common words in political fields of our modern days since the uprisings of Arab spring، which sometimes called (Facebook revolutions) as a result of the major impact of these sites in broadcasting process of the revolution message over the world by organize and manage the revolution progresses in spite of the governmental ascendance and official prohibition.


2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Shaista Salman Guraya ◽  
Salman Yousuf Guraya ◽  
Muhamad Saiful Bahri Yusoff

Abstract Background Despite a rapid rise of use of social media in medical disciplines, uncertainty prevails among healthcare professionals for providing medical content on social media. There are also growing concerns about unprofessional behaviors and blurring of professional identities that are undermining digital professionalism. This review tapped the literature to determine the impact of social media on medical professionalism and how can professional identities and values be maintained in digital era. Methods We searched the databases of PubMed, ProQuest, ScienceDirect, Web of Science, and EBSCO host using (professionalism AND (professionalism OR (professional identity) OR (professional behaviors) OR (professional values) OR (professional ethics))) AND ((social media) AND ((social media) OR (social networking sites) OR Twitter OR Facebook)) AND (health professionals). The research questions were based on sample (health professionals), phenomenon of interest (digital professionalism), design, evaluation and research type. We screened initial yield of titles using pre-determined inclusion and exclusion criteria and selected a group of articles for qualitative analysis. We used the Biblioshiny® software package for the generation of popular concepts as clustered keywords. Results Our search yielded 44 articles with four leading themes; marked rise in the use of social media by healthcare professionals and students, negative impact of social media on digital professionalism, blurring of medical professional values, behaviors, and identity in the digital era, and limited evidence for teaching and assessing digital professionalism. A high occurrence of violation of patient privacy, professional integrity and cyberbullying were identified. Our search revealed a paucity of existing guidelines and policies for digital professionalism that can safeguard healthcare professionals, students and patients. Conclusions Our systematic review reports a significant rise of unprofessional behaviors in social media among healthcare professionals. We could not identify the desired professional behaviors and values essential for digital identity formation. The boundaries between personal and professional practices are mystified in digital professionalism. These findings call for potential educational ramifications to resurrect professional virtues, behaviors and identities of healthcare professionals and students.


2021 ◽  
Vol 20 (2) ◽  
pp. 61-74
Author(s):  
Franciska Krings ◽  
Irina Gioaba ◽  
Michèle Kaufmann ◽  
Sabine Sczesny ◽  
Leslie Zebrowitz

Abstract. The use of social networking sites such as LinkedIn in recruitment is ubiquitous. This practice may hold risks for older job seekers. Not having grown up using the internet and having learned how to use social media only in middle adulthood may render them less versed in online self-presentation than younger job seekers. Results of this research show some differences and many similarities between younger and older job seekers' impression management on their LinkedIn profiles. Nevertheless, independent of their impression management efforts, older job seekers received fewer job offers than younger job seekers. Only using a profile photo with a younger appearance reduced this bias. Implications for the role of job seeker age in online impression management and recruitment are discussed.


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