scholarly journals Visual Patterns in Reading Tasks: An Eye-Tracking Analysis of Meares-Irlen Syndrome Simulation Effects

2019 ◽  
Author(s):  
João Vitor Macedo Romera ◽  
Rafael Nobre Orsi ◽  
Rodrigo Filev Maia ◽  
Carlos Eduardo Thomaz
Keyword(s):  
Visual Perception ◽  
Eye Tracking ◽  
High Accuracy ◽  
Cognitive System ◽  
Visual Patterns ◽  
Irlen Syndrome ◽  
Visual Stress ◽  
Reading Patterns

This work investigates reading patterns based on effects of the Meares-Irlen Syndrome (SMI), a visual-perception deficit that affects indirectly our cognitive system. The most common symptoms related to SMI in reading tasks are visual stress, sensation of moving letters and distortions in the text. These effects have been computationally simulated here and using eye-tracking information of a number of participants we have been able to linearly classify each effects with high accuracy.

scholarly journals Mining reading patterns from eye-tracking data: method and demonstration

2019 ◽  
Vol 19 (2) ◽  
pp. 345-369 ◽  
Author(s):  
Constantina Ioannou ◽  
Indira Nurdiani ◽  
Andrea Burattin ◽  
Barbara Weber
Keyword(s):  
Eye Tracking ◽  
Tracking Data ◽  
Reading Patterns

Eye-Tracking Analysis on Potential Art Festival Goers

2021 ◽  
Author(s):  
Henrique F. B. Ngan ◽  
Weng Si (Clara) Lei ◽  
Joanne Yu
Keyword(s):  
Eye Tracking ◽  
Attentional Processes ◽  
Event Marketing ◽  
Visual Patterns ◽  
Promotional Materials ◽  
Marketing Materials ◽  
Promotional Video

In today’s buyer-empowered world, it is critical to design event marketing materials in a more effective way to attract potential event goers. Not surprisingly, official event websites and promotional videos have been widely used to allow the potential visitors to pre-experience the events. Yet, whilst acknowledging the power of this technique, the effects of using different media in attracting the visitors remain unclear. Hence, this study analyses the visual patterns of potential event goers towards differing promotional materials as well as how the attentional processes relate to their motivational aspects and visiting intentions. Results indicated that event goers focused more on the center of the screen when it comes to the promotional video; when browsing the website, their attention was attracted mainly by programmes related to dance. In practice, the findings benefit event marketers by providing important directions and implications for the design of the promotional materials.

scholarly journals Eye Gazes Based on Associative Relevance Assist in Decision Making Processes during Scene Perception

2016 ◽  
Vol 8 (2) ◽  
pp. 74
Author(s):  
Gufran Ahmad
Keyword(s):  
Decision Making ◽  
Information Processing ◽  
Eye Movements ◽  
Visual Perception ◽  
Eye Tracking ◽  
Scene Perception ◽  
Cognitive Dynamics ◽  
Movement Data ◽  
Business Applications ◽  
Decision Making Processes

<p>Research studies on eye movements in area of information processing task, such as scene perception have recently advanced towards understandings of underlying visual perception mechanism and human cognitive dynamics. Besides, business applications of eye tracking are endlessly revealing groundbreaking trends based on practical scenarios. In this study, we conducted a number of eye tracking experiments to establish our hypothesis that the eye gazes based on the associative relevance found within the contexts of scenes during scene perception significantly supported the processes of decision making. The collected eye movement data from participants who viewed artistic scenes discovered that the tracks of eye gazes traversed along the existing associative relevance among the elements of scenes for decision making processes. These experimental evidences confirmed our hypothesis that the eye gazes based on associative relevance assisted in decision making processes during scene perception.</p>

scholarly journals Look before you leap

2014 ◽  
Vol 4 (1) ◽  
pp. 3-24 ◽  
Author(s):  
Ruth Koops van ’t Jagt ◽  
John Hoeks ◽  
Gillis J. Dorleijn ◽  
Petra Hendriks
Keyword(s):  
Eye Tracking ◽  
Dynamic Model ◽  
Language Processing ◽  
Reading Patterns ◽  
Physical Layout ◽  
Integrative Processes

This study describes two eye tracking experiments investigating the processing of poetry with and without enjambments. In Experiment 1, poetic fragments with authentic prospective (syntactically incomplete) or retrospective (syntactically complete) enjambments were investigated; in Experiment 2, enjambments were created — for the purpose of the experiment — from poetry that did not originally contain enjambments. We hypothesized that the layout of the text in poetic fragments would affect the degree to which integrative processes take place: in case of prospective enjambments, the syntactic incompleteness may preclude integration at the end of the line (before going to the next line), whereas retrospective enjambments may cause considerable re-interpretation at the next line. We indeed found significant differences in reading patterns between prose and poetry, poetry with and without enjambment, and poetry with prospective and retrospective enjambment. We interpret these results as favoring a dynamic model of language processing, where the amount and type of integration is determined by syntactic (in)completeness, semantic (in)completeness, but also the physical layout of the text.

scholarly journals Full Access to Cultural Spaces (FACS): Mapping and evaluating museum access services using mobile eye-tracking technology

Ars Aeterna ◽  
2017 ◽  
Vol 9 (2) ◽  
pp. 18-38
Author(s):  
Francesca Raffi
Keyword(s):  
Eye Tracking ◽  
Universal Access ◽  
Special Focus ◽  
Eye Tracker ◽  
National Cinema ◽  
Museum Visitors ◽  
Cultural Spaces ◽  
Reading Patterns ◽  
The University ◽  
Access Services

Abstract The present paper aims to present significant results stemming from the FACS (Full Access to Cultural Spaces) project, launched in 2014 by the University of Macerata and concluded in 2016. In particular, this paper reports on stages one and two of the FACS project which aimed first to explore the state of the art of universal access services across a large variety of museums in Italy and nine other EU countries. Based on the first stage, an analysis of some of the most significant data obtained from a questionnaire sent out to over 1,200 European museums will be presented, with a special focus on multilingual devices and access services for the sensory impaired. The first stage was followed by an eye-tracking study on an Italian museum, Turin’s Museo Nazionale del Cinema (National Cinema Museum), aimed at evaluating visitors’ experience, attitudes and patterns of fruition through a test with a portable eye tracker (Tobii Pro Glasses 2, 50 Hz). Based on this second stage, the fruition of information panels by museum visitors at the Museo Nazionale del Cinema will be explored, specifically focusing on reading patterns and behaviours.

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