Relaciones Públicas. 2.0: El uso de los Medios Sociales en la estrategia de comunicación online demarcas ciudad españolas.- Public Relations. 2.0: Using Social Media in the communication online strategy of brands Spanish cities

As professionals who recognize and value the power and important of communications, audiologists and speech-language pathologists are perfectly positioned to leverage social media for public relations.

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The Specific Features of Public Relations Maintained by Libraries, Acting as Cultural Institutions

Cultural Management Science and Education ◽

10.30819/cmse.4-1.09 ◽

2020 ◽

Vol 4 (1) ◽

pp. 145-152

Author(s):

Radosław Molenda

Keyword(s):

Social Media ◽

Public Relations ◽

Social Environment ◽

Review Article ◽

Cultural Institutions ◽

Negative Stereotypes ◽

The Public ◽

The Social ◽

Public Consciousness ◽

Significant Question

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.

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Wykorzystanie mediów społecznościowych w komunikacji z klientem na przykładzie firm sektora piwowarskiego

Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej ◽

10.22630/eiogz.2015.111.42 ◽

2015 ◽

pp. 161-176 ◽

Cited By ~ 1

Author(s):

Piotr Szamrowski ◽

Adam Pawlewicz

Keyword(s):

Social Media ◽

Public Relations ◽

Small Enterprises ◽

Brewing Industry ◽

Video Sharing ◽

Advantages And Disadvantages ◽

Media Platform ◽

The Individual ◽

Media Channels ◽

Regional Character

The main objective of this paper is to identify the platforms and social media tools utilized by the brewing industry in communication with the stakeholders, mainly with potential clients. In addition, the study sought to determine the nature of the published content, identify those responsible for their management, and present the advantages and disadvantages of their conduct in communication and creating the image of the company. The results indicate that only 25% of the surveyed companies do not use social media in PR. This applies only to small enterprises, with regional character. All the major brewing companies in their public relations activities use at least one type of social media, focusing in most cases on social networking (Facebook) and Video Sharing (YouTube). In addition, some of the largest brands included in the individual equity groups have their own social media channels used to communicate with the stakeholders. General promotion of company products and, what is very important, creating a dialogue with social media platform community, were seen as the most important benefits of using social media.

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