scholarly journals The effect of dual information sources perspective in online shopping malls: information satisfaction, trust, and loyalty

2010 ◽  
Vol 19 (3) ◽  
pp. 13-34 ◽  
Author(s):  
Ju-Min Lee
Keyword(s):  
Information Sources ◽  
Online Shopping ◽  
Shopping Malls

A study of Leakage Ratio for increasing performance of online keyword search advertising

2019 ◽  
Vol 118 (1) ◽  
pp. 36-41
Author(s):  
Jung-Woo Lee ◽  
Seung-Cheon Kim ◽  
Sung-Hoon Kim ◽  
Jin-Ho Lim
Keyword(s):  
Online Shopping ◽  
Keyword Search ◽  
Online Advertising ◽  
The Internet ◽  
Shopping Malls ◽  
Portal Site ◽  
Internet Portal ◽  
Search Advertising ◽  
Large Size ◽  
Low Efficiency

Background/Objectives: In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.

A study of Leakage Ratio for increasing performance of online keyword search advertising

2019 ◽  
Vol 118 (8) ◽  
pp. 308-314
Author(s):  
Jung-Woo Lee ◽  
Seung- Cheon ◽  
Sung-Hoon Kim ◽  
Jin-Ho Lim
Keyword(s):  
Online Shopping ◽  
Keyword Search ◽  
Online Advertising ◽  
The Internet ◽  
Shopping Malls ◽  
Portal Site ◽  
Internet Portal ◽  
Search Advertising ◽  
Large Size ◽  
Low Efficiency

In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.

Exploring stickiness intention of B2C online shopping malls

2018 ◽  
Vol 14 (2) ◽  
pp. 177-192 ◽  
Author(s):  
Zheshi Bao ◽  
Taozhen Huang
Keyword(s):  
Structural Equation ◽  
Information Quality ◽  
Online Shopping ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Flow Experience ◽  
Shopping Malls ◽  
Mediation Effects ◽  
Content Type ◽  
Online Consumers

Purpose The purpose of this paper is to explore the roles of flow experience and e-trust in online consumers’ stickiness intentions from a perspective of information quality and discuss how to retain these consumers. Design/methodology/approach The authors proposed a research model by integrating three dimensions of information quality, flow experience and e-trust. These factors were analyzed to explore the direct and indirect effects on consumers’ stickiness intention. Online questionnaires were adopted to collect data and 259 valid samples were analyzed by structural equation modeling approach. Findings The findings show that information quality provided by B2C online shopping malls can indirectly affect consumers’ stickiness intention through the mediation effects of flow experience and e-trust. Besides, flow experience can also significantly affect e-trust and then indirectly influence stickiness intention. Research limitations/implications The findings suggest that information quality can trigger the effects of flow experience and e-trust to keep stickiness of online consumers. Besides, in the context of online shopping, flow experience would promote consumers’ trust toward e-retailers. Some other theoretical and practical implications are also provided. Originality/value This study indicates the effects of flow experience and e-trust on stickiness intention from an information quality perspective. Meanwhile, the authors also intend to discuss the relationship between consumers’ flow experience and e-trust in the context of B2C online shopping.

Proposal of Nail Tip Size by Measuring Nail Size of Korean Women in Their 30s: Focusing on Size Comparison Through Direct Measurement and 3D Scanner Measurement

2020 ◽  
Vol 21 (3) ◽  
pp. 51-63
Author(s):  
Eun-Sil Lee ◽  
Eun-Sil Kim
Keyword(s):  
Direct Measurement ◽  
Global Economy ◽  
Measurement Method ◽  
Online Shopping ◽  
The Self ◽  
Korean Women ◽  
Shopping Malls ◽  
3D Scanner

In recent years, the global economy has been shifting from manufacturing to service, and especially in the beauty industry, interest is increasing in the nail industry as well as in the theoretical field. With the introduction of nail art in Korea, it entered the mid-2000s, and even the self-nail group appeared. In addition, as the demand for online shopping malls and offline shopping malls surges, more and more consumers enjoy self-nailing. In addition, as it was revitalized around women in their 20s and 30s, looking at the tendency of domestic women in their 30s, the highest proportion of consumers who thought they were the consumer was the highest. In the meantime, the previous study suggests measurements of fingernail size and tip size, but the results of the previous study have only performed direct measurement. Therefore, in this study, direct measurement and 3D scanner measurement were measured for women in their 30s among domestic women. The purpose of this study is to compare and analyze the nail size of 30 nails, and then to suggest the size of the nail tip. In addition, it is of great significance that the measurement was attempted using a 3D scanner measurement method.

scholarly journals Future Shift for ‘Big Things’: From Starchitecture via Agritecture to Parkitecture

2021 ◽  
Vol 7 (4) ◽  
pp. 236
Author(s):  
Philip Cooke
Keyword(s):  
Online Shopping ◽  
City Centre ◽  
Shopping Malls ◽  
Urban Farming ◽  
Time And Space ◽  
Urban Competitiveness ◽  
Modern City ◽  
High Rise ◽  
Working From Home ◽  
Property Markets

This article analyses three recent shifts in what called the geography of ‘Big Things’, meaning the contemporary functions and adaptability of modern city centre architecture. We periodise the three styles conventionally into the fashionable ‘Starchitecture’ of the 1990s, the repurposed ‘Agritecture’ of the 2000s and the parodising ‘Parkitecture’ of the 2010s. Starchitecture was the form of new architecture coinciding with the rise of neo-liberalism in its brief era of global urban competitiveness prevalent in the 1990s. After the Great Financial Crash of 2007–2008, the market for high-rise emblems of iconic, thrusting, skyscrapers and giant downtown and suburban shopping malls waned and online shopping and working from home destroyed the main rental values of the CBD. In some illustrious cases, ‘Agritecture’ caused re-purposed office blocks and other CBD accompaniments to be re-purposed as settings for high-rise urban farming, especially aquaponics and hydroponic horticulture. Now, COVID-19 has further undermined traditional CBD property markets, causing some administrations to decide to bulldoze their ‘deadmalls’ and replace them with urban prairie landscapes, inviting the designation ‘Parkitecture’ for the bucolic results. This paper presents an account of these transitions with reference to questions raised by urban cultural scholars such as Jane M. Jacobs and Jean Gottmann to figure out answers in time and space to questions their work poses.

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