A Community-Based Marketing Campaign at Farmers Markets to Encourage Fruit and Vegetable Purchases in Rural Counties With High Rates of Obesity, Kentucky, 2015–2016

AbstractObjectiveTo explore the effect of seasonality on fruit and vegetable availability and prices across three outlet types (farmers’ markets, roadside stands and conventional supermarkets).DesignCross-sectional survey of geographically clustered supermarkets, farmers’ markets and roadside stands. Enumerators recorded the availability and lowest price for eleven fruits and eighteen vegetables in each season of 2011.SettingPrice data were collected at retail outlets located in central and eastern North Carolina.SubjectsThe sample consisted of thirty-three supermarkets, thirty-four farmers’ markets and twenty-three roadside stands.ResultsOutside the local harvest season, the availability of many fruits and vegetables was substantially lower at farmers’ markets and roadside stands compared with supermarkets. Given sufficient availability, some items were significantly cheaper (P<0·05) at direct retail outlets in the peak season (e.g. cantaloupe cost 36·0 % less at roadside stands than supermarkets), while others were significantly more expensive (e.g. carrots cost 137·9 % more at farmers’ markets than supermarkets). Although small samples limited statistical power in many non-peak comparisons, these results also showed some differences by item: two-thirds of fruits were cheaper at one or both direct outlets in the spring and autumn, whereas five of eighteen vegetables cost more at direct retail year-round.ConclusionsCommonly consumed fruits and vegetables were more widely available at supermarkets in central and eastern North Carolina than at direct retail outlets, in each season. Contingent on item availability, price competitiveness of the direct retail outlets varied by fruit and vegetable. For many items, the outlets compete on price in more than one season.

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Improving Fruit and Vegetable Consumption Among Low-Income Customers at Farmers Markets: Philly Food Bucks, Philadelphia, Pennsylvania, 2011

Preventing Chronic Disease ◽

10.5888/pcd10.120356 ◽

2013 ◽

Vol 10 ◽

Cited By ~ 66

Author(s):

Candace R. Young ◽

Jennifer L. Aquilante ◽

Sara Solomon ◽

Lisa Colby ◽

Mukethe A. Kawinzi ◽

...

Keyword(s):

Low Income ◽

Vegetable Consumption ◽

Fruit And Vegetable Consumption ◽

Farmers Markets ◽

Fruit And Vegetable

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Systematic review of school and community-based fruit and vegetable interventions for minority children

Pediatric Health Medicine and Therapeutics ◽

10.2147/phmt.s56206 ◽

2014 ◽

pp. 111 ◽

Cited By ~ 3

Author(s):

Sarah Rush ◽

Adam Knowlden

Keyword(s):

Systematic Review ◽

Fruit And Vegetable ◽

Community Based ◽

Minority Children ◽

School And Community

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Associations between farmers’ market shopping behaviors and objectively measured and self-reported fruit and vegetable intake in a diverse sample of farmers’ market shoppers: a cross-sectional study in New York City and rural North Carolina

Public Health Nutrition ◽

10.1017/s1368980021004602 ◽

2021 ◽

pp. 1-19

Author(s):

Casey J. Kelley ◽

Karla L. Hanson ◽

Grace A. Marshall ◽

Leah C. Volpe ◽

Stephanie Jilcott Pitts ◽

...

Keyword(s):

New York ◽

North Carolina ◽

New York City ◽

York City ◽

Farmers Markets ◽

Fruit And Vegetable ◽

Cross Sectional ◽

Convenience Sample ◽

Farmers Market ◽

Objectively Measured

Abstract Objective: To examine cross-sectional associations between farmers’ market shopping behaviors and objectively measured and self-reported fruit and vegetable (FV) intake among rural North Carolina (NC) and New York City (NYC) shoppers. Design: Cross-sectional intercept surveys were used to assess self-reported FV intake and three measures of farmers’ market shopping behavior: (1) frequency of purchasing FV, (2) variety of FV purchased, and (3) dollars spent on FV. Skin carotenoids, a non-invasive biomarker for FV intake, were objectively measured using pressure-mediated reflection spectroscopy. Associations between farmers’ market shopping behaviors and FV intake were examined using regression models that controlled for demographic variables (e.g., age, sex, race, smoking status, education, income, and state). Setting: Farmers’ markets (n=17 markets) in rural NC and NYC. Participants: A convenience sample of 645 farmers’ market shoppers. Results: Farmers’ market shoppers in NYC purchased a greater variety of FV and had higher skin carotenoid scores compared to shoppers in rural NC. Among all shoppers, there was a positive, statistically significant association between self-reported frequency of shopping at farmers’ markets and self-reported as well as objectively assessed FV intake. The variety of FV purchased and farmers’ market spending on FV also were positively associated with self-reported FV intake, but not skin carotenoids. Conclusion: Those who shop for FV more frequently at a farmers’ markets, purchase a greater variety of FV, and spend more money on FV have higher self-reported, and in some cases higher objectively measured FV intake. Further research is needed to understand these associations and test causality.

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Implementing Population-wide Mass Media Campaigns: Key Driving Factors to Meet Global Recommendations on Fruit and Vegetable Consumption

10.21203/rs.3.rs-754266/v1 ◽

2021 ◽

Author(s):

Sirinya Phulkerd ◽

Sasinee Thapsuwan ◽

Aphichat Chamratrithirong ◽

Rossarin Soottipong Gray ◽

Umaporn Pattaravanich ◽

...

Keyword(s):

Mass Media ◽

Vegetable Consumption ◽

Binary Logistic Regression Analysis ◽

Sociodemographic Characteristics ◽

Fruit And Vegetable ◽

Community Based ◽

Thai Population ◽

Media Campaigns ◽

Minimum Requirement ◽

Recommended Level

Abstract Background While the influence of implementation of mass media and community-based campaigns has been evident elsewhere, this information has been notably absent in Thailand. This study aimed to investigate the association between implementation of mass media campaigns (MMC) and community-based campaigns (CBC) for increased fruit and vegetable (FV) consumption to meet the global recommended level in the Thai population. Methods The sample was obtained from a nationally-representative, longitudinal household survey of the Thai population, Wave1 (2018) and Wave2 (2019). The study applied a multi-stage sampling design to obtain a sample of persons age 15 years or older. Face-to-face interviews were conducted with 3,010 respondents who successfully participated in both Wave1 and Wave2 surveys. Information on FV consumption, exposure to Government MMC, ThaiHealth MMC including social marketing (MMSMC) and CBC, and sociodemographic characteristics were collected. Binary logistic regression analysis was used to investigate the association between implementation of those campaigns and increased FV consumption compared to the recommended level. Results Of the total respondents, only 11.3% had higher FV consumption and also met the minimum requirement. Respondents who lived in rural areas, were farmers, and grew FV at home had the highest probability of increased FV consumption. Exposure to the MMC and CBC was also associated with an increase in FV consumption. Above all, those who had exposure to the MMSMC, who reported either having high level of perception (OR=1.832, 95% CI 1.259-2.666) or ever heard or seen (OR=1.770, 95% CI 1.264-2.479) or heard and seen (OR=1.698, 95% CI 1.131-2.550) campaign information were more likely to have a substantial increase in FV consumption and meeting/exceeding the recommended level than those who were not exposed to these campaigns. Other associated factors include education, occupation and physical activity. Conclusions Implementation of MMSMC can help the population meet the global recommended level of FV consumption. MMC and CBC should also be promoted together with support systems to increase their intensity to a level that can increase population FV consumption to meet the recommended level. Sociodemographic characteristics should be taken into account, and targeted media is needed to effectively reach specific sub-groups of the population.

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WIC Cash Value Voucher Redemption Behavior in Jefferson County, Alabama, and Its Association With Fruit and Vegetable Consumption

American Journal of Health Promotion ◽

10.1177/0890117117730807 ◽

2017 ◽

Vol 32 (2) ◽

pp. 325-333 ◽

Cited By ~ 4

Author(s):

Chelsea R. Singleton ◽

William Opoku-Agyeman ◽

Ermanno Affuso ◽

Monica L. Baskin ◽

Emily B. Levitan ◽

...

Keyword(s):

Vegetable Intake ◽

Vegetable Consumption ◽

Farmers Markets ◽

Grocery Stores ◽

Jefferson County ◽

Fruit And Vegetable ◽

Cross Sectional ◽

Supplemental Nutrition Program ◽

Study Participants ◽

Cash Value Voucher

Purpose: To examine cash value voucher (CVV) redemption behavior and its association with fruit and vegetable (FV) consumption among women who participate in the Supplemental Nutrition Program for Women, Infants, and Children (WIC). Design: Cross-sectional. Setting: Jefferson County, Alabama. Participants: Between October 2014 and January 2015, 300 women (mean age: 27.6 years; 66.8% non-Hispanic black; 45.1% obese) who participated in the Birmingham WIC program were surveyed. Measures: Self-reported information on demographics, produce shopping behaviors, and residential access to fresh produce retailers (eg, supermarkets and farmers markets) was examined. Fruit and vegetable intake was collected via the Block Fruit–Vegetable–Fiber screener. Participants who self-reported redeeming the WIC CVV in each of the 3 prior months were classified as regular redeemers. Analysis: Multivariable-adjusted regression models were used to examine associations between variables of interest and regular WIC CVV redemption. Results: There were 189 (63.0%) study participants classified as regular WIC CVV redeemers. Regular redeemers and other participants (ie, irregular redeemers and nonredeemers) were similar with respect to demographics. Regular redeemers were more likely to use grocery stores to purchase FVs ( P = .003) and consumed significantly more servings of FVs per day (β = .67; standard error = 0.24; P = .007). Conclusion: Regular WIC CVV redemption was associated with some produce shopping behaviors and increased FV consumption and among WIC participants in Jefferson County, Alabama.

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