scholarly journals The role of individual values in the behavior of using discount coupons

2021 ◽  
Vol 14 (3) ◽  
pp. 568-591
Author(s):  
Alice Chaves ◽  
Leonardo Flach ◽  
Jonatas Dutra Sallaberry

Purpose – The research analyzed the determinants (Performance Expectation, Expectation of Effort, Social Influence, Facilitating Conditions, Hedonic Motivation, Value and Habit) of the intention and the behavior of using online discount coupons, through UTAUT2 in the Brazilian context. Design/methodology/approach – The survey was adopted with an instrument adapted from Yang (2010) and Christino et al. (2019) validated by experts. Made available online, the instrument collected 309 responses for analysis using the structural equation modeling technique. Findings – The results validated the positive relationships for Facilitating Conditions, Hedonic Motivation, Perceived Value, Habit and Performance Expectation - the highest’s coefficients. The influence of Expectation on Effort and Social Influence has not been validated. Research limitations/implications – The results cannot be generalized to all Brazilian individuals, in addition to considering recognized determinants of international literature. For this reason, suggestions are made for continuing and deepening the research. Practical implications – The results contribute by indicating the main perceptions that lead to the intention and use of discount coupons, which are the performance expectation and the habit. Thus, managers can develop their sales strategies considering such factors while society can establish strategies to more sustainable purchases. Originality/value – The research discusses the determinants of UTAUT2 in the Brazilian context to explain the intention and behavior of using online discount coupons, which are grouped together are unprecedented in Brazilian literature.

2020 ◽  
Vol 4 (1) ◽  
pp. 174
Author(s):  
Miharni Tjokrosaputro ◽  
Cokki Cokki

Tujuan penelitian ini adalah untuk mengetahui apakah keinovatifan dapat memoderasi peran pengaruh sosial terhadap minat pembelian kopi Starbucks sebagai produk hijau. Penelitian ini menggunakan metode survey. Responden adalah 100 konsumen Starbucks. Teknik pengambilan sampel adalah convenience sampling. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis data menggunakan Partial Least Square-Structural Equation Modeling. Hasil penelitian menunjukkan bahwa pengaruh sosial berpengaruh terhadap niat membeli kopi Starbucks dan keinovatifan konsumen tidak memoderasi peran pengaruh sosial terhadap minat pembelian kopi Starbuck sebagai produk hijau. The purpose of this study was to determine whether innovativeness can moderate the role of social influence in the purchase intention of Starbucks coffee as a green product. Respondents were 100 Starbucks consumers. The sampling technique is convenience sampling. Data collection techniques using a questionnaire by survey method. Data analysis techniques using Partial Least Square-Structural Equation Modeling. The results showed that social influence had effect on Starbucks coffee purchase intentions and consumer innovativeness did not moderate the role of social influence on the purchase intention of Starbuck coffee as a green product. This might be due to brand equity factors, collectivistic culture and limited sample size, which can be suggested for future researchers.


2021 ◽  
Vol 23 (1) ◽  
pp. 16-32
Author(s):  
Titi Laras ◽  
Rutha Mathilde Santana ◽  
Bambang Jatmiko ◽  
Tiyas Puji Utami

Research aims: This study aims to examine the role of career development in mediating the relationship between intellectual capital and organizational culture on employee performance.Design/Methodology/Approach: This study used a proportional stratified random sampling method with 126 permanent employees of local banks in Yogyakarta, Indonesia, as research respondents. The respondents included Head Office, Main Branch Office, and Senopati Branch Office. The data were collected by distributing a questionnaire, and the secondary data were in the form of data or documents that supported and strengthened the primary information from books, magazines, journals, and other documents. Then, the analytical tool utilized in this study was SEM (Structural Equation Modeling) to test the research hypotheses.Research findings: The results showed that intellectual capital and organizational culture had a positive and significant effect on career development and performance, but career development had no positive and significant effect on performance. Meanwhile, career development could not mediate the effect of intellectual capital and organizational culture on performance.Theoretical contribution/Originality: The study results contribute to the literature (body of knowledge), especially as additional discussion toward theory and literature related to intellectual capital, organizational culture, career development, and performance in local banks, which is still very limited.


2021 ◽  
Vol 49 (3) ◽  
pp. 1-15
Author(s):  
Jian-Li Gao ◽  
Dong-Sheng Li ◽  
Mary-Louise Conway

Entrepreneurial passion is seen as a valuable predictor of entrepreneurs' behavior and performance. We explored what makes entrepreneurs passionate by adopting a qualitative research method from a social support perspective. To test our hypotheses we conducted a survey with 287 young entrepreneurs in China. Using structural equation modeling we studied the impact of three types of support from the family on entrepreneurial passion. The results show that financial support and social capital support had a stronger influence on entrepreneurial passion than did emotional support. Further, psychological capital played a partial mediating role in the relationship between family support and entrepreneurial passion. This study enhances the integrity of previous research conclusions on entrepreneurial passion and, in particular, provides further insight into the development of nascent entrepreneurs and their new businesses.


2021 ◽  
Vol 49 (7) ◽  
pp. 1-8
Author(s):  
Guodong Yang

Leader humor plays an important role in organizations because it affects employees' attitude and behavior. The positive effect of humor in organizations has been widely touted; however, research on the effect of leader humor on employee creativity is still rare. This study addressed how leader positive humor affects employee creativity and whether work engagement mediates this relationship. Data were collected from 233 supervisor–subordinate dyads in 23 Chinese hightech companies. Results of structural equation modeling indicate that leader positive humor was positively related to work engagement, and that work engagement was positively related to employee creativity. Additionally, work engagement mediated the relationship between leader positive humor and employee creativity. Thus, organizations should encourage managers to use positive humor to enhance employees' engagement at work, which will, in turn, lead to creative outcomes. This research extends understanding of the leader positive humor–employee creativity relationship.


2019 ◽  
Vol 13 (3) ◽  
pp. 296-310 ◽  
Author(s):  
Thi Hong Nguyen ◽  
Angelina Nhat-Hanh Le

Purpose The paper aims to explore the role of climate for creativity and innovation as the situational variable to lead to both expected and unexpected consequences (e.g. performance and unethical behavior), by discovering the relationships among task characteristics (e.g. difficulty, clarity and performance pressure), individual psychological aspects (e.g. mindfulness and self-justification) and work environmental conditions (e.g. peer behavior and climate for creativity and innovation). In this study, task characteristics are proposed to positively associate with unethical behavior via mindfulness. Moreover, climate for creativity and innovation is proposed to moderate the relationship between self-justification and unethical behavior. Finally, unethical behavior is predicted to positively influence on performance. Design/methodology/approach Data were collected from the sample of salespeople, who are working for variety of companies in Vietnam. Partial least squares structural equation modeling (PLS-SEM) and SmartPLS 3 are implemented to test the path model. Findings Emphasizing both bright and dark sides of promoting creativity and innovation, the study highlights the role of climate for creativity and innovation in strengthening the positive relationship between self-justification and unethical behavior. In turn, unethical behavior positively influences performance. Further, the findings indicate that mindfulness contributes in explaining unconscious unethical behavior. Originality/value Exploring the relationships among climate for creativity and innovation, unethical behavior and performance, this paper contributes for deeper understanding of variety aspects of innovation. Demands for an intelligent management in modern workplaces are suggested.


2014 ◽  
Vol 13 (1) ◽  
pp. 1-10 ◽  
Author(s):  
Nele De Cuyper ◽  
Bert Schreurs ◽  
Tinne Vander Elst ◽  
Elfi Baillien ◽  
Hans De Witte

Impression management is typically seen as a means to achieve success. Little is known about potential side effects for the self, or about impression management aimed at prevention of loss. Here, we probe the relationship between exemplification (impression management aimed at acquiring the image of model employee) and performance and emotional exhaustion, accounting for the moderating role of job insecurity. We use the Resource Model of Self-regulation and the Conservation of Resources Theory to propose that the association of exemplification with performance and emotional exhaustion is more positive with increased job insecurity. Hypotheses were tested in a sample of 603 Peruvian workers using structural equation modeling (SEM). The pattern of results supported our hypotheses: Exemplification has unintended effects when workers feel insecure.


2020 ◽  
Vol 11 (2) ◽  
pp. 54-73
Author(s):  
R.M. Shamionov

Objective. Study of the role of individual values, authoritarian attitudes and social identity in the expression of discriminatory orientation of the personal in Russia. Background. Discriminatory attitudes not only hinder social development, but also negatively affect interpersonal and intergroup relationships, creating social and humanitarian problems. Therefore, finding out and explaining the reasons for the formation of a discriminatory attitude and determining how to eliminate them are the most important tasks of modern social psychology. Study design. The paper studied the relationship between the degree of dislike for representatives of various discriminated groups and the areas of discrimination by calculating the Pearson correlation. Predictors of discriminatory attitudes are established using regression analysis (step-by-step method). Structural modeling of the determinants of discriminatory attitudes of the individual by area (sphere) of discrimination and subject (discriminated group) using the SEM method is carried out. Participants. The study involved 217 people (the average age is 28.9±11.2 years, 36% of men). Measurements. We used the developed questionnaire and scales of discriminatory attitudes, the method of assessing values of Sh. Schwartz, a short version of the scales of the method of J. Dukkit. All scales are checked for meaningful validity and reliability. Results. It was found that the discriminatory attitude is most pronounced in the sphere of sports, education and career. Biases and rejection of representatives of different groups in various spheres of life are associated with the high significance of the values of personal and social security, power — resources, traditions (positive); values of interpersonal conformity and independence — thoughts (negative) and reputation as a desire to maintain a public image (ambivalent in different areas). The directions of relations between values, authoritarian attitudes, social identity and discriminatory attitudes are established. Сonclusions. It is shown that civil identity is a factor of institutional discrimination rather than domestic one. Adherence to an ethnic group affects the strength of a domestic discriminatory attitude directly, and institutional attitudes indirectly, through civic identity. As a result of structural equation modeling, a suitable model has been determined that explains up to 24% of variations in the outgroup discriminatory attitude and up to 25% of variations in the manifestation of biases in various spheres of life.


2020 ◽  
Vol 4 (5) ◽  
pp. 199
Author(s):  
Anggit Mardiana Permatasari ◽  
Hetty Karunia Tunjungsari

The current era is called the information age, where humans really need information. The existence of the internet on smartphones makes it easier for humans to get information and enjoy content wherever and whenever. One of the content services in Indonesia is the MNC Group's RCTI + application. Although RCTI + is a new company, RCTI + has an active number of users of 302,569 until November 2019. RCTI + has a fairly high market share because the digital era is growing rapidly. This study measures the interest of users of RCTI + applications in Indonesia by using a modified UTAUT2 research model, where researchers analyze the variables Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Habit, and Content on Behavioral Intention. The data used in this study were 89 valid respondents obtained online using a questionnaire. Respondents are users of the RCTI + application. Researchers used Structural Equation Modeling (SEM) with SmartPLS software version 3.0 to test hypotheses. The results showed that Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Habit and Content had an influence on Behavioral Intention. However, Hedonic Motivations has a negative influence on Behavioral Intention. The Age variable as a moderator variable influences Content on Behavioral Intention, while Gender has no effect. This study resulted in an R2 of 0,900 and included in the moderate category. This research, has found that the variable that most influences Behavioral Intention is Habit.


2021 ◽  
Vol 16 (1) ◽  
pp. 1-16
Author(s):  
Mohannad Abu Daqar ◽  
Milan Constantinovits ◽  
Samer Arqawi ◽  
Ahmad Daragmeh

This study aims to investigate the role of Fintech in predicting the spread of COVID-19 based on consumers’ Fintech perceptions and behavior before and after the outbreak of COVID-19. The study used a questionnaire-based survey distributed in different countries of the world using the LinkedIn platform for this purpose to reach the targeted population. The snowball sampling technique was used. The study targeted consumers with Fintech experience, especially in digital payments services. 507 samples were retrieved. For the analysis, the Structural Equation Modeling (SEM) was used. The study revealed novel results in predicting COVID-19 spread; these three variables (Fintech Behavior before COVID-19, Fintech Behavior after COVID-19, and Fintech Perception after COVID-19) could predict 52.5% of the variance in the dependent variable (COVID-19 Spread) (R² = 0.525, p < 0.05). The findings show that Higher Fintech perception and behavior among Fintech users will help in reducing the spread of COVID-19 by avoiding the use of contact payment methods. Contactless payment methods are the main tools in Fintech that might help in avoiding the probability of COVID-19 spread. Consumers’ Fintech perceptions and behavior are the most influencing factors that could predict the spread of COVID-19 in this study, where digital payments are the main concern. It is recommended that consumers adopt digital payment methods and tools, especially contactless payment methods, to fulfill their financial services. Other researchers are also encouraged to use the same model to predict the spread of this virus in the Fintech context.


2019 ◽  
pp. 49-70
Author(s):  
Mehree Iqbal ◽  
Nabila Nisha ◽  
Afrin Rifat ◽  
Pradiptarathi Panda

This article describes how in response to the global initiative to save the environment, many emerging economies today promote environmental-friendly practices by implementing various forms of green banking services. Beyond its usefulness for the environment, green banking also benefits the clients by offering new channels of financial services delivery. As such, there may be various factors which can shape the behavioral intentions of clients for adopting green banking, including their environmental concerns, perceived financial cost and timeliness factor attached to these services. Using UTAUT model and Structural Equation Modeling (SEM), this paper thus proposes a model to identify such adoption factors in the context of an emerging economy. The article finds that timeliness, facilitating conditions, environmental concerns, effort expectancy and performance expectancy, plays an important role in capturing clients' overall perceptions of green banking. Results therefore indicate clients may be fairly pragmatic in developing general attitudes towards the use of green banking.


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