scholarly journals Assessing the level of implementation of corporate social responsibility in Serbian banking sector

2020 ◽  
Vol 10 (2) ◽  
pp. 82-96
Author(s):  
Nevena Jolović ◽  
Sonja Đuričin
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Banking Sector ◽  
Basic Feature ◽  
Scientific Publications ◽  
Analysis And Synthesis ◽  
The Republic ◽  
Business Behavior ◽  
High Level ◽  
Corporate Social

The integration of the social, economic, and environmental dimension of business into day-to-day business operations is a basic feature of corporate social responsibility. The new millennium saw the concept of social responsibility introduced in the Serbian banking sector. Originally perceived as a risky and intriguing phenomenon, today it is an indispensable part of many Serbian banks' business. For this reason, the aim of the research is to assess the level of implementation of corporate social responsibility in the Serbian banking sector. The sample consisted of a number of active and systemically important banks in the Republic of Serbia. We examined the propensity of Serbian banking entities to behave responsibly towards the community, the environment, their employees, investors, clients, and suppliers. For the purpose of this research, descriptive statistics, analysis and synthesis techniques, and a detailed analysis of scientific publications by Serbian and foreign authors from the relevant field were used. The results supported the premise that the Serbian banking sector exhibits a high level of implementation of socially responsible behavior, with a tendency towards further growth. This business behavior, generally speaking, indirectly affects corporate performance, stakeholder loyalty, and the reputation of the financial institutions.

Consequences of corporate social responsibility on employees

2019 ◽  
Vol 49 (1) ◽  
pp. 231-249
Author(s):  
Evans Asante Boadi ◽  
Zheng He ◽  
Eric Kofi Boadi ◽  
Josephine Bosompem ◽  
Philip Avornyo
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Exchange ◽  
Structural Equation ◽  
Social Exchange Theory ◽  
Banking Sector ◽  
Work Motivation ◽  
Content Type ◽  
Time Lagged ◽  
Corporate Social

Purpose The purpose of this paper is to draw on affect social exchange theory and related literature to develop and test a research model linking employees’ perception of corporate social responsibility (CSR) to their outcomes [performance and organisational pride (ORP)] with moderating variables: perceived work motivation patterns (autonomous and controlled motivation) to sustain firm’s operations through their employees. Design/methodology/approach The authors used Ghana as a case for this study due to recent turbulences in the banking sector of Ghana. A sample data of 244 subordinate/supervisor dyads from rural and community banks was collected with a time-lagged technique and analysed through a structural equation modelling for this study. Findings These employee’s perceptions of CSR positively related to their performance and ORP. Autonomous motivated employees had a stronger positive moderated impact on perceived CSR-Performance link whereas controlled motivated employees recorded a stronger impact on perceived CSR-ORP link. Practical implications Based on these results, managers and human resource (HR) professionals can aim at acquiring favourable employees’ perception of their firms’ CSR initiatives. In that, it can help firms to remain in business particularly in difficult times. Also, autonomous and controlled motivators may seem inversely related, however, they are not contradictory to each other. Both can coexist within a firm and it is crucial that HR professionals and managers endeavour to balance them discreetly to attain organisational goals. Originality/value Despite the growing interest in CSR across continents, CSR outcomes on employees among small and medium scale firms especially in Africa has fairly been toned-down by respective management of firms, governments and researchers.

scholarly journals THE APPROACHES OF THE ROMANIAN AUTHORS REGARDING THE CSR CONCEPT

2020 ◽  
Vol 5 (2) ◽  
pp. 63-71
Author(s):  
Nicoleta-Daniela Milu
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Research Methodology ◽  
Business Environment ◽  
Significant Progress ◽  
Analysis And Synthesis ◽  
History Of ◽  
Corporate Social ◽  
Development Prospects ◽  
Great Development

In Romania, large companies, most of which are multinationals, have made significant progress in integrating the concept of corporate social responsibility (CSR) into their activity. The concept of CSR in small and medium-sized companies is still in the early stages of reporting, but with great development prospects. Romanian companies have gradually begun to develop their own culture in terms of social responsibility. The main objective of this article is to analyze how Romanian authors approach CSR theories in their research. The CSR action is seen by the authors as an interdependent relationship between corporations and society. Social requirements are generally considered to be a way in which society interacts with the business environment and gives it a certain legitimacy and prestige. Given that the history of the concept of CSR is long and diverse, I must emphasize that this article focuses on the publications of Romanian authors who based their work on a theory of CSR, providing an original perspective and understanding of the concept of CSR. The research methodology approached involves analysis and synthesis appeal. The study shows that integrative theories are the most common, based on the papers of Romanian authors regarding the concept of CSR. Most articles are based on the idea that the business depends on society to continue its activity and to develop, there is an interdependent relationship between the company and society.

scholarly journals CORPORATE SOCIAL RESPONSIBILITY IN INDIAN BANKING INDUSTRY: STUDY ON ATTEMPTS OF HDFC BANK

2016 ◽  
Vol 4 (8) ◽  
pp. 62-74
Author(s):  
Nidhi
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Financial Institutions ◽  
Banking Sector ◽  
Banking Industry ◽  
Self Regulation ◽  
Secondary Data ◽  
Moral Obligations ◽  
Industry Study ◽  
Corporate Social

This paper is the study about the Corporate Social Responsibilities of the banking industry in India. Social Responsibility of business refers to what a business does over and above the statutory requirement for the benefit of the society. The word “responsibility” emphasizes that the business has some moral obligations towards the society. Corporate Social Responsibility also called Corporate Conscience or Responsible Business is a form of corporate self-regulation integrated into a business model. The paper is based on secondary data. Now-a-days CSR has been assuming greater importance in the corporate world including financial institutions and banking sector. Banks and other financial institutions start promoting environment friendly and socially responsible lending and investment practices. The paper consists of key areas of 6 banks and a case study on HDFC Bank.

Impact of Corporate Social Responsibility on Service Performance in Mediating Effect of Brand Equity With Reference to Banks in India

2019 ◽  
pp. 1421-1432
Author(s):  
T. Praveen Kumar
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Brand Equity ◽  
Structural Equation ◽  
Banking Sector ◽  
Sampling Technique ◽  
Service Performance ◽  
Brand Performance ◽  
Corporate Social ◽  
The Impact

In competitive global scenario banks are very keen in branding their corporate social responsibility to enhance their service performance to compete effectively. This study was carried out to explore and assess the impact of corporate social responsibility on service performance in banking sector through reputation. To measure the corporate social responsibility, Maignan and Ferrell (2004) CSR scale, for the service performance the SERVPERF Model Parasoarman (1985), and for brand equity the brand equity (BI) index, developed by Aaker (1991) were used. The simple random sampling technique was used to collect the data from 617 banking customers. Structural Equation Modelling was used to measure the impact of corporate social responsibility on service performance through brand equity. The findings of the study indicates that CSR initiatives were linked to stronger service performance of the bank which ends stronger brand performance with the bank.

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