scholarly journals Sustainable marketing in the function of sustainable urban mobility

2021 ◽  
Vol 7 (3) ◽  
pp. 167-200
Author(s):  
Sonja Vujović ◽  
Tanja Vujović

As the survival and destiny of mankind are originally and inextricably conditioned by the state of the natural environment, it has become clear over time that man's relationship to the environment and economic growth and development at all costs were no longer possible or acceptable, and that man is, in fact, part of the ecosystem beyond whose legality will not be able to go unpunished. Faced with problems that, as a by-product of modernization, have for decades devastated and violated the quality of life in urban environments, the environmentally conscious global community has been pushing for the creation of sustainable cities and greener urban mobility. Hence the author's intention to emphasize the importance of accepting the concept of sustainable marketing in order to, by raising the collective awareness of the importance of transition to a low-emission society, encourage the substitution of urban mobility habits and behaviour that are in contrast the idea of sustainable urban form and the vision of a green city. The research is based on the use of secondary data, analysis of the content of available professional literature and relevant reports of the United Nations and national institutions, as well as on the application of descriptive methods and methods of analysis and synthesis. The article concludes by offering a framework for the implementation of sustainable marketing and measures that can be taken in the field of creating sustainable urban mobility.

2019 ◽  
Vol 65 (2) ◽  
pp. 1-5
Author(s):  
Jasmina Bunevska Talevska ◽  
Marija Malenkovska Todorova

The current urban planning principles are based on the renewal and use of the cities’ available potentials, with the aim of their sustainable urban mobility development. Today, according to the literature, there is no doubt that urban reconstruction is a much better direction for the development of smart cities since numerous challenges threaten the ability of cities to become viable pillars of sustainable development. The main objective of this paper is to adopt recently developed methodology for the analysis and selection of pedestrian crossing types on the case study location example regarding first phase on sustainable urban mobility plan development for the Municipality of Bitola, North Macedonia, as well as to underline the principles and assessment procedure for the re-design of urban network in Bitola as a sustainable urban form.


2017 ◽  
Vol 10 (6) ◽  
pp. 361
Author(s):  
Monica Latu Melati ◽  
Ariadne Kristia Nataya ◽  
Alfonsus Arianto Wibowo

Abstract:Semarang Chinatown  is a special  district in Semarang City  known with its chineese culture, where chineese citizen of Semarang have been living  for centuries. The sustained chineese culture in this area makes Semarang Chinatwon as an urban heritage and cultural artefact in Semarang City. The aims for this paper are to investigate the factors shaping Chinatown Semarang, the development of Chinatown Semarang from time  to time, the urban form elements in Semarang Chinatown, and the correlation between morphological components of Semarang Chinatown. This writing use some review methods, first theoritical overview to get secondary data about physical or non-physical factors forming city, second observation area such as collecting photos and interviewing to get primary data. Data review analysis use qualitative data analysis which is configure with the problems and aims that have been appointed.Keywords:elements of urban form, morphological components, history of Semarang ChinatownAbstrak: Kawasan Pecinan Semarang adalah sebuah kawasan di kota Semarang yang sangat kental dengan budaya Tionghoa. Di sinilah warga keturunan Tionghoa sejak berabad-abad silam menetap di Semarang. Adanya budaya Tionghoa yang masih sangat terjaga menjadikan Kawasan Pecinan Semarang ini sebagai kawasan urban heritage dan artefact budaya di kota Semarang. Tujuan penulisan adalah untuk menemukan faktor pembentuk Kawasan Pecinan Semarang, mengetahui perkembangan Kawasan Pecinan Semarang dari masa ke masa, mengetahui pola bentuk dan elemen kawasan pada Kawasan Pecinan Semarang, serta mengetahui kaitan antara faktor pembentuk kawasan terhadap perkembangan Kawasan Pecinan Semarang. Penulisan ini menggunakan metode kajian berupa tinjauan teori untuk memperoleh data sekunder mengenai faktor-faktor pembentuk kota baik secara fisik maupun non fisik, serta observasi lapangan berupa pengumpulan foto yang dilengkapi dengan wawancara untuk memperoleh data primer. Analisis data kajian dilakukan dengan menggunakan analisis data kualitatif yang disesuaikan dengan permasalahan dan tujuan yang telah ditetapkan.Kata kunci:Elemen Kawasan, Faktor Pembentuk Kawasan, PerkembanganSejarah Kawasan Pecinan Semarang


2021 ◽  
Vol 13 (4) ◽  
pp. 1709
Author(s):  
Maria Morfoulaki ◽  
Jason Papathanasiou

Since 2013, the European cities have been encouraged to develop local Sustainable Urban Mobility Plans (SUMPs) according to the specific procedure that was launched by the Directorate-General for Mobility and Transport (DG Move) and updated in 2019. One of the most critical steps in this 12-step procedure is the assessment—with specific criteria—of all the alternative measures and infrastructure, which will be optimally combined, in order to better satisfy the problems and the achieve the vision of each area. The aim of the current work is to present the development and implementation of a methodological framework based on the use of multicriteria analysis. The framework targets the capturing of opinions of the relevant local experts in order to evaluate alternative sustainable mobility measures, and also prioritize them using the Sustainable Mobility Efficiency Index (SMEI).


2021 ◽  
Vol 13 (3) ◽  
pp. 1037
Author(s):  
Radoje Vujadinović ◽  
Jelena Šaković Jovanović ◽  
Aljaž Plevnik ◽  
Luka Mladenovič ◽  
Tom Rye

The paper presents the results of the application of a practical approach for collecting data, which provides a simple, cost efficient, and easily reproducible method that was applied to obtain the necessary data for the status analysis of the Sustainable Urban Mobility Plan (SUMP) for Podgorica, the capital of Montenegro. Important data for the estimation of the existing condition of the traffic system were collected through desk research from the appropriate institutions and organizations. Several surveys and focus group interviews were conducted, in which about 5000 residents of Podgorica participated. In addition to answering questions, residents made numerous suggestions, confirming the correctness of a participatory approach in the new traffic planning paradigm that provides the SUMP with crucial advantages. A manual cordon count of traffic on five bridges for the traffic of the motor vehicles, as well as on two pedestrian-only bridges, was performed by students from the study program Road Traffic, and there are plans to repeat this in the coming years in order to enable more reliable monitoring and evaluation of the obtained data. Contemporary quality management tools such as BYPAD and ParkPAD were also used to assess the status of cycling and parking policy, respectively. It is especially important to emphasize that Podgorica is the first city in the West Balkans, and the fourth city in Europe, in which the ParkPAD tool was applied. A wide range of negative phenomena and trends was identified, like a rapid increase in the number of registered vehicles, an increase in the motorization rate and the number of traffic accidents, increased non-compliance with traffic rules, excessive use of passenger cars and auto-taxi vehicles, insufficient use of unattractive public transport, walking and cycling, etc. Based on the data collected, key challenges in status analysis in Podgorica were identified, which the SUMP should try to overcome.


2021 ◽  
Vol 13 (8) ◽  
pp. 4403
Author(s):  
Ilenia Spadaro ◽  
Francesca Pirlone

The topic of sustainable mobility is now a priority at the urban level. Today’s cities are often very busy, polluted, and dangerous. Therefore, to encourage sustainable mobility is important; it brings territorial development, environment, health, society, and economy benefits. The corona virus disease-19 (COVID) emergency, which occurred at the beginning of 2020, highlighted the already critical situation in many cities and how our mobility habits were not, even before, so sustainable. Within sustainable mobility, the concept of safety and security is important to consider. In the literature, safe mobility is often associated with the theme of accidents. The pandemic has highlighted the need to consider safety also from a health point of view. Municipalities, as known, also according to European guidelines, have a specific tool at their disposal to promote sustainable mobility: the Sustainable Urban Mobility Plan (SUMP). This paper intends to propose a methodological approach aimed at integrating the health security aspect in the SUMP. In this research, in order to promote safe mobility, different aspects were considered: accidents, risk perception, and health emergencies. For each aspect, specific indicators and good practices were proposed for the achievement and monitoring of the expected results. The paper refers to the European context with particular attention to Italy; La Spezia was chosen as a case study.


2021 ◽  
Vol 13 (10) ◽  
pp. 5591
Author(s):  
Mark Muller ◽  
Seri Park ◽  
Ross Lee ◽  
Brett Fusco ◽  
Gonçalo Homem de Almeida Correia

Mobility as a Service (MaaS) is an emerging concept that is being advanced as an effective approach to improve the sustainability of mobility, especially in densely populated urban areas. MaaS can be defined as the integration of various transport modes into a single service, accessible on demand, via a seamless digital planning and payment application. Recent studies have shown the potential reduction in the size of automobile fleets, with corresponding predicted improvements in congestion and environmental impact, that might be realized by the advent of automated vehicles as part of future MaaS systems. However, the limiting assumptions made by these studies point to the difficult challenge of predicting how the complex interactions of user demographics and mode choice, vehicle automation, and governance models will impact sustainable mobility. The work documented in this paper focused on identifying available methodologies for assessing the sustainability impact of potential MaaS implementations from a whole system (STEEP—social, technical, economic, environmental, and political) perspective. In this research, a review was conducted of current simulation tools and models, relative to their ability to support transportation planners, to assess the MaaS concept, holistically, at a city level. The results presented include: a summary of the literature review, a weighted ranking of relevant transportation simulation tools per the assessment criteria, and identification of key gaps in the current state of the art. The gaps include capturing the interaction of demographic changes, mode choice, induced demand, and land use in a single framework that can rapidly explore the impact of alternative MaaS scenarios, on sustainable mobility, for a given city region. These gaps will guide future assessment methodologies for urban mobility systems, and ultimately assist informed decision-making.


Author(s):  
Raman Kazhamiakin ◽  
Annapaola Marconi ◽  
Mirko Perillo ◽  
Marco Pistore ◽  
Giuseppe Valetto ◽  
...  

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