Sustainable marketing in the function of sustainable urban mobility

As the survival and destiny of mankind are originally and inextricably conditioned by the state of the natural environment, it has become clear over time that man's relationship to the environment and economic growth and development at all costs were no longer possible or acceptable, and that man is, in fact, part of the ecosystem beyond whose legality will not be able to go unpunished. Faced with problems that, as a by-product of modernization, have for decades devastated and violated the quality of life in urban environments, the environmentally conscious global community has been pushing for the creation of sustainable cities and greener urban mobility. Hence the author's intention to emphasize the importance of accepting the concept of sustainable marketing in order to, by raising the collective awareness of the importance of transition to a low-emission society, encourage the substitution of urban mobility habits and behaviour that are in contrast the idea of sustainable urban form and the vision of a green city. The research is based on the use of secondary data, analysis of the content of available professional literature and relevant reports of the United Nations and national institutions, as well as on the application of descriptive methods and methods of analysis and synthesis. The article concludes by offering a framework for the implementation of sustainable marketing and measures that can be taken in the field of creating sustainable urban mobility.

Influence of strategic orientation to the relation between innovation portfolio management and success

Modern businesses emphasize the significance of intellectual property and knowledge as key factors that contribute to achieving competitive advantage. This requires new approaches in management and there is more talk about knowledge management as a process that will raise business efficiency. In a knowledge-based economy, many companies create, acquire and maintain a competitive advantage in a turbulent market with the help of innovation. Innovation Project Portfolio Management is a powerful tool for achieving innovation strategy and it is extremely important that existing knowledge is used in companies and new ones are created based on them. The paper tests the findings of a reference survey conducted in Germany in 2016, which analyzes the impact of strategic orientation on the relationship between innovation portfolio management and business success. The obtained knowledge from the reference research was tested through a questionnaire answered by companies from the Republic of Serbia in order to see their application in business processes and business success.

Development of small and medium enterprises in Serbia

The paper presents an analysis of attitudes of management or the management team of entrepreneurs in Serbia, which relate to examining attitudes regarding innovations in the future. The paper used a questionnaire, conceived by the authors on the basis of existing research and adapted it to this research. The research was conducted on the entire territory of Serbia. The total number of respondents in Serbia is 50. Data processing was done with the help of the statistical program SPSS version 23. Based on views of respondents, certain conclusions were reached on what is necessary to do in the future, given that in 2020 the country adopts a new small and medium enterprise development strategy plan.

Economic aspects of the integration processes of the Republic of Serbia

Exchange of goods and services is the most important domain of economic cooperation between the Republic of Serbia with the world and is crucial for faster growth of gross domestic product (and thus expected economic growth rates and faster social development and rising living standards) in the coming period. Due to this, paper analyses the degree of involvement of the Republic of Serbia in total world exports, its most important foreign trade partners, the degree of openness of the economy and the share of exports in gross domestic product, analyzing the period from 2008 to 2017. The aim of this paper is to study specific relations between the Republic of Serbia and its most important foreign trade partners and their interdependence with the integration processes through multilateral and bilateral cooperation with the European Union, Eurasian Economic Union, World Trade Organization and Central European Free Trade Agreement. Based on the updated statistical research and analysis of the content of the basic determinants of bilateral agreements, recommendations were given for the future development of integration processes within the European Union and the Eurasian Economic Union.

Researching the local community's satisfaction with the manifestation, International Carnival of Vrnjci

The International Carnival of Vrnjci is a manifestation that has been organized for 15 years in Vrnjačka Banja. As a manifestation that gathers a large number of tourists and visitors, besides its positive impacts, attention should be paid to the level of satisfaction of the local population in Vrnjačka Banja with this manifestation, which is the aim of this paper. In addition, the paper examines the existence of a statistically significant difference in the level of local population's satisfaction with this manifestation depending on their different socio-demographic characteristics. A survey method was applied to a sample of 300 respondents. Descriptive statistical analysis, independent sample t-test and one-factor analysis of variance (ANOVA) were used to process the collected responses. The results of the research showed that there is a statistically significant difference in the level of satisfaction with the Carnival of Vrnjci between respondents of different gender, as well as that the level of satisfaction of the respondents influenced by professional status, length of residence in Vrnjacka Banja and the connection between the respondent's job and tourism.

Activities and characteristics of a manager in the function of improving the strategic activity of a company

The paper deals with the analysis of the role of activities and characteristics of the manager as a factor in improving the strategic activity of a company. The survey included 327 managers of different levels who are employed in companies operating on the territory of the Republic of Serbia. Correlation analysis confirmed statistically significant relationships between observed activity variables and managerial characteristics and strategic action variables. The regression method confirmed that the variables communication and innovation and flexibility had the greatest influence on all analyzed variables of strategic action, while the variables of activity and characteristics of managers had the greatest importance on the variables of strategic decision making and quality of vision and mission. The aim of the presented research is to point out the importance of activities and characteristics of managers with the goal of business promotion, primarily through strategic action, and that they can be crucial for improving the market and competitive position of companies.

Choosing, creating and developing managers

Selection of people who will deal with management is crucial for the successful operation of any organization. This process involves respecting all relevant skills that candidates should possess, character traits, attitudes, and respect for the authority of the candidate by the group he or she should manage. The reason for conducting an adequate managerial selection procedure is the numerous findings that there are many management problems, but that there are very few sufficiently efficient managers. The aim of this paper is to point out the characteristics that need to be identified during the selection of managers in order to achieve successful business results.

Comparative analysis of the effect of tax evasion through tax havens

By looking at the most famous tax havens today, we turn our attention to research that will show the real problems and impact of tax havens on tax evasion. For the mentioned research, we will use a comparative analysis in which the tax system of the EU countries and the countries of tax havens will be included. In all modern countries, personal and corporate income tax are one of the safest sources of state budget revenue. The most significant direct taxes are personal income tax (tax) and corporate income tax.

Macroeconomic environment and the public sector: Place and role

In most modern countries, the social democratic and liberal approaches prevail on the place of the public sector in state management and socioeconomic development, which significantly reduces the role of the public sector in production activities, so the public sector today largely encompasses social activities, i.e. socially upgrading production activities. Regardless of the ideological approach, the public sector is undeniably the most important factor of the state, on whose efficiency and effectiveness the degree of economic and legal environment as a basic prerequisite for the development of society and the development of social activities depends.

Forfeting as a modern form of financing a company

Forfeiting technique includes the purchase of outstanding long-term foreign trade receivables that meet certain conditions in terms of maturity and type. In that way, the company has the opportunity to sell to a commercial bank or some other specialized financial body for forfeiting its foreign trade claim, which is not burdened by the possibility of recourse claims of other persons against the buyer of the claim, which is provided by some collateral. Through the forfeiting transaction, the company eliminates possible losses due to illiquidity, risks of rising interest rates in the future, risks based on fluctuating exchange rates, risk based on changes in creditworthiness and financial position of debtors, eliminates administrative problems and associated costs of debt collection. This paper aims to point out the process of applying the forfeiting technique and the discount rate mechanisms depending on the risk, repayment period, currency and the amount of the transaction itself.