Mobile Communication And Media Convergence A Case Study Of Satyabhama University

2016 ◽  
Vol 10 (3) ◽  
pp. 28
Author(s):  
A.R. Vimal Raj
Keyword(s):  
Mobile Communication ◽  
Media Convergence

Film Production and Consumption in Contemporary Taiwan

2016 ◽  
Author(s):  
Ya-Feng Mon
Keyword(s):  
Film Industry ◽  
Sensory Experience ◽  
Media Convergence ◽  
Film Production ◽  
Production And Consumption ◽  
And Control ◽  
Depth Interviews

This book uses the potent case study of contemporary Taiwanese queer romance films to address the question of how capitalism in Taiwan has privileged the film industry at the expense of the audience's freedom to choose and respond to culture on its own terms. Interweaving in-depth interviews with filmmakers, producers, marketers, and spectators, Ya-Fong Mon takes a biopolitical approach to the question, showing how the industry uses investments in techno-science, ancillary marketing, and media convergence to seduce and control the sensory experience of the audience-yet that control only extends so far: volatility remains a key component of the film-going experience.

Mobile Marketing Management

E-Marketing ◽  
2012 ◽  
pp. 1002-1011
Author(s):  
Key Pousttchi ◽  
Dietmar G. Wiedemann
Keyword(s):  
Mobile Communication ◽  
Empirical Studies ◽  
Case Study Research ◽  
Mobile Marketing ◽  
Study Research ◽  
Communication Techniques ◽  
Type Selection ◽  
Implementation Techniques ◽  
New Form

Mobile marketing is a new form of marketing communication using mobile communication techniques to promote goods, services, and ideas. The marketing instrument provides anytime and anywhere interaction, location and situation dependency, targeted addressing of consumers, and inherent measurement of campaign effectiveness. Based on case study research and empirical studies this chapter examines marketing objectives, types and implementation techniques of mobile marketing. Moreover two instruments for mobile marketing are provided: The campaign type implementation toolbox supports the development of campaigns on a tactical level and the campaign type selection toolbox enables a purposive planning of mobile marketing campaigns on a strategic level.

Mobile Media and Social Interaction

2016 ◽  
pp. 357-379
Author(s):  
Manuel José Damásio ◽  
Sara Henriques ◽  
Inês Teixeira-Botelho ◽  
Patrícia Dias
Keyword(s):  
Social Interaction ◽  
Technology Adoption ◽  
Mobile Communication ◽  
Social Practices ◽  
Mobile Internet ◽  
Mobile Media ◽  
Theoretical Approaches ◽  
The Social ◽  
Transformation Processes

This chapter discusses the new social configurations society is undergoing on the basis of media emergence. Media are embedded in the arousal of communication and information transmission becoming the form, the infrastructure and the institution for the social and culture. This chapter focuses on mobile communication, having as central goal to debate on the processes of mediatization and mediation of society, as well as on the processes of belonging and social cohesion. Data from mobile internet adoption and use will be discussed in the light of the above mentioned theoretical approaches. An empirical case study will also be approached and results will provide contributions for the understanding of this type of technology adoption processes and the increasing importance of mobility in cultural and social practices, promoting an exciting discussion on the centrality of media nowadays and the current transformation processes society is undergoing.

MANAGING INTERINDUSTRY DIFFERENCES THROUGH DYNAMIC CAPABILITIES: THE CASE STUDY OF NOKIA

2005 ◽  
Vol 02 (03) ◽  
pp. 235-257 ◽  
Author(s):  
ARABELLA BHUTTO
Keyword(s):  
Competitive Advantage ◽  
Mobile Communication ◽  
Mobile Networks ◽  
Consumer Goods ◽  
Dynamic Capabilities ◽  
Dynamic Capability ◽  
Communication Industry ◽  
Mobile Communication Industry ◽  
The Impact

This paper examines the case of Nokia as a player of the mobile communication industry and provider of mobile communication system: Mobile handsets (consumer goods) and mobile networks (CoPS). Our aim is to analyze the impact of strategic management and dynamic capability developed by a firm of such an industry, which supports the entire system and manages inter-industry differences of consumer goods and CoPS. Recent convergence among technologies has raised competition among firms. Achieving and sustaining competitive advantage in this converging market is therefore possible by identifying threats and then developing strategies and capabilities to resolve them. This article concludes by examining how the firm can achieve its competitive advantage.

scholarly journals Media Convergence and Human Resoucres Management in Sport Media Newsroom: Case Study in TopSkor Daily Newspaper

2017 ◽  
Vol 2 (2) ◽  
Author(s):  
Narayana Mahendra Prastya
Keyword(s):  
Human Resources ◽  
Print Media ◽  
Human Resources Management ◽  
Online Version ◽  
Media Convergence ◽  
Daily Newspaper ◽  
Resources Management ◽  
Sport Media ◽  
Media Companies

Nowadays, media companies can not avoid the demand of media convergence. Media companies need to make adjustments in human resources management (HRM), in order to gain success in media convergence. One unit that need for adjustment is the newsroom.   This study aims to find out how HRM in the newsroom of TopSkor Sport Daily Newspaper to deal with the challenge of media convergence. TopSkor was chosen as a research object because it offers a wealth of sports information in different platforms: printed and online. TopSkor have experience for more than a decade as sport print media; but their status are new comer in the online sport media competition.The results show that the activities of HRM by TopSkor newsroom are: developing the ability for their journalists, adding job obligations for their journalists, and recruiting for new personnel for the online version.

scholarly journals Backpack reporting of Typhoon Haiyan in the Philippines: Implications of convergent technologies on disaster journalism

2018 ◽  
Vol 24 (1) ◽  
pp. 102-122 ◽  
Author(s):  
Norman Zafra
Keyword(s):  
Personal Narratives ◽  
The Philippines ◽  
Media Convergence ◽  
Technological Determinism ◽  
News Production ◽  
Technical Issues ◽  
Disaster Reporting ◽  
Ethnographic Analysis ◽  
Post Disaster

This article offers an analysis of digital technologies’ implications on disaster reporting using the perspective of a journalism-documentary practitioner. The study uses Typhoon Haiyan disaster as a case study and is based on an ethnographic analysis of the author’s backpack news production in post-disaster regions in the Philippines. It supports the notion that media convergence adds valuable new elements to storytelling and presentation of news but it only refines and not replaces traditional newsgathering methodologies. Drawing on the theories of emotional discourses in disaster reporting (Pantti, Wahl-Jorgensen & Cottle, 2012), media convergence and technological determinism, this article argues that journalists practising the backpack-style are confronted with more technical issues and even higher stress-level working in disaster zones, but being solo provides more opportunities to practise humanistic storytelling. Backpack journalists immersing in disaster zones can collect more personal narratives from survivors of a disaster who feel less intimidated by their use of informal equipment.

scholarly journals Convergent landscape. 39 and a half as (multi) promotional intertext

2020 ◽  
Vol 1 (2) ◽  
pp. 139-155
Author(s):  
Katarzyna Kopecka-Piech
Keyword(s):  
Virtual Reality ◽  
Media Convergence ◽  
Commercial Television ◽  
Television Station ◽  
Media Usage ◽  
Production Distribution ◽  
The Media ◽  
Integrated Media

The purpose of this article is to provide a broader characterisation of the media convergence strategy applied by producers of the Polish commercial television station (TVN) series 39 and a half (39 i pół). In order to examine the convergence strategies of production, distribution, promotion and media usage, this paper analyzes metaphors of landscape, terrain, map and simulacrum. Moreover the concept of convergent (inter)text is proposed. In the case study of 39 and a half the author examines three main strategies implemented by the creators: the promotional virtualisation of reality, making virtual reality more real, and multiplied fiction. Transmedial and synergetic brands illustrate the hybridisation of the convergent and integrated media landscape.

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