Investment Decision Factors Influencing the Share Market Investors in Chennai City

Author(s):  
V Venkatragavan ◽  
M Chandran

The purpose of investment is to gain a profitable returns by investing money .A variety of investment avenues are available to individuals fixed deposit, insurance policies, government securities, corporate bonds, Shares and mutual fund, real estates, commodities, chit funds, post office schemes, investment in gold and silver. Various factors influences the investment decision of the individual. Demographic profile also plays a vital role in investment decision of the individual. Thus, this study aims to find out attitudedifferences in the perception of individual investors on factors influencing investment decision on the basis demographical profile of the individuals. The survey was collected from 374 individuals in Chennai, Tamil Nadu. Descriptive statistics (t-test and f-test) are used to find out the value of mean, standard deviation, standard error, mean of factors influencing individual investment decision. The results found that factors of selection of investment varies according to gender, age, occupation, usage of internet, level of computer knowledge, usage of online trading.


2014 ◽  
Vol 988 ◽  
pp. 683-686
Author(s):  
Jia Yang Li ◽  
Qin Xue ◽  
Jia Xing Tong

In Intelligent Transportation microscopic study, driver's physical and psychological factors play an important role for driving decisions . Considered by static factors and dynamic factors, this paper establishes 22 the driver's car-following decision factors in hierarchy.We use principal component analysis gain that nine indicators play a crucial role in driving the decision-making.Conclusion in this article provides theoretical support for the establishment of the next drive decision-making model .


2021 ◽  
Vol 11 (2) ◽  
pp. 1933-1940
Author(s):  
Dr. Kalaivani M.

Health drink is one of the growing market today in India, It has been focused for every people especially for children. Most of the parents have considered this health drinks as a greater supplement food for their growing children and that makes every producer to concentrate to give qualifiable product according to the customer and consumer expectations. Due to the large number of Producers in the market, the consumer are getting confused and lot of factors influencing them to take purchase decision. This study is focused on Consumer satisfaction towards Boost (health Drinks) with special reference to Chennai City. It is based on the factors influencing on purchase behaviour of the consumer conducted a sample survey among the consumer to know their satisfaction level on Boost. Descriptive research design has been used in this study and the data were collected through questionnaire with 130 sample. Study found that more than 82% of the consumers are satisfied and highly satisfied of using Boost. Hence overall Consumer satisfaction towards boost is High.


2021 ◽  
Vol 6 (1) ◽  
pp. 53-73
Author(s):  
Prem Prasad Silwal ◽  
Shreya Bajracharya

Purpose: The purpose of this study is to identify the behavioral factors influencing individual investors’ decisions and to analyze the relationship between these factors and investment decision performance. Design/Methodology/Approach: The tested variables were: Anchoring bias, Gambler’s Fallacy, Overconfidence bias, Availability and Representativeness bias from heuristics factor, Mental Accounting, Loss and Regret Aversion from prospect factor, and Market variables and Herding factors. The study employed exploratory and confirmatory factor analysis. In addition, structural equation modeling is applied for the testing of the hypotheses. Findings: Prospect behavioral factor is seen to have negative correlation to investment performance. Herding, Market variables and Heuristic (including overconfidence and anchoring bias) are found to have positive correlation to investment performance. Implications: To cope with intense competition among the competitors in Nepali stock market, this study provides strong evidence herding and heuristic approach that have positive indication to investment performance


2021 ◽  
Vol 20 (1) ◽  
pp. 69-87
Author(s):  
Gowtham Ramkumar ◽  
S Chitra

In this paper, we seek to identify the factors influencing the investment decision of individual investors. Further, in the existing pandemic situation, which will cover the scope of the VUCA environment, it is important to understand the factors influencing investor’s investment decision. For this purpose, we used exploratory factor analysis to group the factors affecting an investor’s investment decision. Based on the findings, we identified four factors influencing investment preferences and the reliability of these factors are supported by strong statistical measures


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