scholarly journals Factors Affecting Consumers’ Intention to Purchase Counterfeit Products in Fashion Industry

2020 ◽  
Vol 10 (10) ◽  
Author(s):  
Muhammad Amirul Hanif B Md Yunos ◽  
Masri Bin Abdul Lasi
Keyword(s):  
Fashion Industry ◽  
Factors Affecting ◽  
Intention To Purchase ◽  
Counterfeit Products

Buying-Shopping Disorder among Women: The Role of Vulnerability to Marketing, Buying Motives, Impulsivity, and Self-Esteem

2020 ◽  
Vol 27 (4) ◽  
pp. 294-303
Author(s):  
Emeline Chauchard ◽  
Julie Mariez ◽  
Marie Grall-Bronnec ◽  
Gaëlle Challet-Bouju
Keyword(s):  
Online Survey ◽  
Marketing Research ◽  
Self Esteem ◽  
Marketing Strategies ◽  
Fashion Industry ◽  
Intention To Purchase ◽  
And Coping ◽  
Alcohol Users ◽  
The Relationship

<b><i>Introduction:</i></b> The influence of marketing on addictive behaviours has been studied among tobacco and alcohol users. Although the fashion industry is highly influenced by marketing, research has poorly studied vulnerability to fashion marketing as a factor related to buying-shopping disorder (BSD) while considering psychological characteristics (buying motives, impulsivity, and self-esteem). <b><i>Objective:</i></b> The objective of the present work is to investigate the relationship between vulnerability to marketing and BSD. <b><i>Methods:</i></b> Women (<i>n</i> = 242) were exclusively recruited through social networking. They completed an online survey exploring the severity of BSD using the <i>Compulsive Buying Scale</i> (CBS) and the psychological factors associated with BSD (impulsivity, self-esteem, and buying motives) and an experimental task designed to investigate the intention to purchase in several situations, where marketing modalities such as price, brand, and packaging fluctuate. <b><i>Results:</i></b> Among the 242 participants in the study, 34 were identified as compulsive buyers (14%). Income level was considered, and compulsive buyers displayed a higher level of vulnerability to marketing, except for the packaging modality. High levels of positive urgency, lack of premeditation, and coping motivation were found to be significant predictors of the CBS score, but vulnerability to marketing was not. <b><i>Discussion and Conclusions:</i></b> Compulsive buyers seem to be more sensitive to marketing strategies, although vulnerability to marketing was not identified as a predictor of the severity of BSD. Given the enormous literature on the role of marketing in other addictive behaviours, further studies are needed to better understand the role of marketing in BSD to develop appropriate public health policies.

Factors affecting consumers’ intention to purchase counterfeit product

2017 ◽  
Vol 29 (4) ◽  
pp. 837-853 ◽  
Author(s):  
Farzana Quoquab ◽  
Sara Pahlevan ◽  
Jihad Mohammad ◽  
Ramayah Thurasamy
Keyword(s):  
Purchase Intention ◽  
Ethical Concern ◽  
Partial Least Square ◽  
Behavioural Intention ◽  
Ethical Aspect ◽  
Ethical Aspects ◽  
Content Type ◽  
Counterfeit Product ◽  
Intention To Purchase ◽  
Counterfeit Products

Purpose Most of the past studies have considered social and personal factors in relation to counterfeit product purchase intention. However, there is a dearth of research that linked ethical aspects with such kind of product purchase intention. Considering this gap, the purpose of this paper is to investigate the direct as well as indirect effect of ethical aspects on the attitude of consumers’ counterfeit product purchase in the Malaysian market. Design/methodology/approach A total of 737 questionnaires were distributed in China Town, Low Yat Plaza, as well as a few “pasar malam” (night markets), which yielded 400 completed usable responses. Partial Least Square Smart PLS software and SPSS were utilised in order to analyse the data. Findings The results revealed that the ethical aspect in term of religiosity, ethical concern, and perception of lawfulness directly and indirectly affect consumers’ behavioural intention to purchase counterfeit products. Practical implications It is expected that the study findings will enhance the understanding of marketers as well as policymakers about consumers’ purchase intention of such fake products. Eventually, it will help them to come up with better marketing strategies to purchase counterfeit products and to encourage them to purchase the original product. Originality/value This is relatively a pioneer study that examines the effect of ethical aspects of consumers in term of their religiosity, ethical concern, and perception of lawfulness on their attitude towards buying counterfeit products. Additionally, this study examines the mediating role of consumer attitude to purchase counterfeit product between ethical aspects and behavioural intention, which is comparatively new to the existing body of knowledge. Last, but not the least, this research has examined these relationships in a new research context i.e., Malaysian market, which can advance the knowledge about consumer behaviour in the East Asian context.

Influence of the love of money and morality on intention to purchase counterfeit apparel

2018 ◽  
Vol 46 (9) ◽  
pp. 1421-1436 ◽  
Author(s):  
Beyza Gültekin
Keyword(s):  
Moral Judgment ◽  
Purchase Intention ◽  
Consumer Demand ◽  
Counterfeit Product ◽  
Intention To Purchase ◽  
Love Of Money ◽  
The Love Of Money ◽  
The Rich ◽  
Counterfeit Products

I examined the influence of dimensions of the love of money (rich, importance, achievement, budget) and moral judgment toward counterfeit product purchase, on consumers' intention to purchase counterfeit apparel. Data were collected from 185 participants in Ankara, Turkey, who had purchased counterfeit apparel. Results showed that the achievement and budget dimensions of the love of money positively influenced counterfeit purchase intention and, as predicted, moral judgment toward counterfeit product purchase negatively affected the intention to purchase counterfeit apparel. In contrast, the influence of the rich and importance dimensions of the love of money on counterfeit purchase intention was nonsignificant. My aim was that the practical outcome of this study would be to reduce consumer demand for counterfeit products through achieving an increase of awareness of morality, which reduces counterfeit purchase intention.

scholarly journals Factors affecting the intention to purchase halal cosmetics on Instagram: E-WOM and brand image

2020 ◽  
Vol 2 (1) ◽  
pp. 1-11
Author(s):  
Muhammad Farid Wajdi ◽  
Hendy Mustiko Aji ◽  
Suwarsono Muhammad
Keyword(s):  
Brand Image ◽  
Factors Affecting ◽  
Intention To Purchase

Consumer Behaviour Towards Purchasing Counterfeit Products

2020 ◽  
pp. 21-38
Author(s):  
Demetris Vrontis ◽  
Marwa Maarabani ◽  
Sam El Nemar
Keyword(s):  
College Students ◽  
Social Influence ◽  
Purchase Intention ◽  
Positive Relationship ◽  
Brand Image ◽  
Novelty Seeking ◽  
Chi Square ◽  
Factors Affecting ◽  
Counterfeit Products ◽  
Structured Questionnaire

This chapter analysed factors affecting the consumer purchase behaviour towards counterfeit products, and attitudes effect on the purchase intention of consumers. The considered variables are brand image, social influence, price-quality inferences, novelty seeking, and intention towards counterfeit products. A survey was conducted on university and college students in Lebanon. This research employed a structured questionnaire to measure the attitude of consumers using a Likert scale. Variables were measured using chi-square testing to identify their relationship. Results found that customer behaviour towards counterfeit products has a positive relationship with brand image, social influence, novelty seeking, intention, and price-quality inferences.

How fashion influencers contribute to consumers' purchase intention

2020 ◽  
Vol 24 (3) ◽  
pp. 361-380 ◽  
Author(s):  
Youssef Chetioui ◽  
Hikma Benlafqih ◽  
Hind Lebdaoui
Keyword(s):  
Conceptual Model ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Brand Attitude ◽  
Perceived Behavioral Control ◽  
Fashion Industry ◽  
Content Type ◽  
Factors Affecting ◽  
Consumer Purchase Intention ◽  
The Impact

PurposeThis study examines the impact of attitudes toward fashion influencers (FIs) on brand attitude and consumer purchase intention. It also aims to identify factors affecting consumers' attitudes toward FIs.Design/methodology/approachTo achieve this goal, the authors propose a conceptual model that combines the theory of planned behavior (TPB) and theoretical outcomes of prior literature related to influencer marketing. Based on data collected from 610 Moroccan respondents, the authors empirically test the conceptual model using a partial least squares (PLS) estimation.FindingsThis study illustrates that attitudes toward FIs positively impact brand attitude and consumer purchase intention. The authors also demonstrate that perceived credibility, trust, perceived behavioral control, perceived subjective norms, perceived expertise and perceived congruence positively impact attitudes toward FIs.Practical implicationsThe study findings help marketers and advertisers in the fashion industry to understand how influencer marketing contributes to consumer purchase intention. They also allow marketers to understand factors explaining attitudes toward FIs and therefore better select influencers capable of creating purchase intentions among existing and potential customers.Originality/valueThe present paper bridges a gap pertaining to antecedents and factors that impact attitudes toward FIs and consumer purchase intention. To the authors’ knowledge, this study is the first of its kind to investigate the impact of attitudes toward influencers on both brand attitude and purchase intention in the fashion industry.

scholarly journals Will the Thai ABC Car Owners, Buy a Smart ABC Car? a Case Study in Bangkok Metropolis

2018 ◽  
Vol 7 (3.30) ◽  
pp. 202
Author(s):  
Keerati Sittichainarong ◽  
Aaron Loh ◽  
Preecha Methavasaraphak ◽  
John Barnes
Keyword(s):  
Automobile Industry ◽  
Autonomous Vehicles ◽  
New Technology ◽  
Influential Factors ◽  
Self Identity ◽  
Factors Affecting ◽  
Intent To Purchase ◽  
Intention To Purchase ◽  
Near Future

Thailand is the biggest manufacturer of trucks and cars outside of Japan and China in Asia. Many had reported that "smart" technology especially that which leads towards driverless or autonomous vehicles will be the most important single development that will affect the automobile industry both domestically and globally.  Hence this research is therefore on the readiness of Thai car owners to adopt the new technology and the intention to purchase a smart car in the near future. Specifically, it is a case study on the influential factors affecting the intent to purchase a smart car by owners of a top Japanese brand in Bangkok. A questionnaire survey was conducted on 385 existing car owners of the Japanese brand under consideration in metropolitan areas of Bangkok and the data returned analyzed by multiple linear regression. The outcome of the research pointed towards ‘Self-identity” and ‘Emotional connection’ as the most influential factors towards the intent to purchase a smart car.  

The effects of platform as a technology standard on platform-based repurchases

2017 ◽  
Vol 19 (2) ◽  
pp. 153-167 ◽  
Author(s):  
Hongbum Kim ◽  
Dong-Hee Shin
Keyword(s):  
Critical Incident ◽  
Integrated Approach ◽  
Information And Communications Technology ◽  
Content Type ◽  
Factors Affecting ◽  
Intention To Purchase ◽  
Technology Standard ◽  
Personal Experiences ◽  
Positive Experiences ◽  
Lock In

Purpose Using the critical incident technique, this study aims to identify the attributes of a platform as a technology standard and to investigate their effects on platform-based repurchases. Design/methodology/approach Smartphone users’ personal experiences and levels of satisfaction or dissatisfaction were collected and categorized into technology standard attributes to estimate those factors affecting consumers’ intention to purchase platform-based products and services. Findings The study findings show the importance of understanding which attributes are important to promoting future platform-based purchases and maximizing positive experiences when using platform-based products and services. Research limitations/implications Given the effect of the platform vendor on repurchases, and that various lock-in strategies are being implemented, firms attempting to be leaders in the information and communications technology (ICT) ecosystem should seek appropriate strategies to lock-in their installed base. Originality/value Including discussions on the competition in the ICT ecosystem, this study also provides some policy suggestions and contributions for applicability to an integrated approach.

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