scholarly journals A Study on the Buying Behavior of Fashion Products in the Group Buying Type of Social Commerce - Focused on Shopping Value, Attitude, Purchase Intention, and Clothing Involvement -

2012 ◽  
Vol 62 (8) ◽  
pp. 134-148 ◽  
Author(s):  
Yunjin Cho ◽  
Sangwoo Seo
Keyword(s):  
Purchase Intention ◽  
Social Commerce ◽  
Buying Behavior ◽  
Group Buying ◽  
Fashion Products

The Effects of National Culture on Social Commerce and Online Fashion Purchase Intention

2018 ◽  
pp. 870-896
Author(s):  
Sarah Josephine Hepple ◽  
Julie A. Dennison
Keyword(s):  
National Culture ◽  
Significant Influence ◽  
Social Group ◽  
Cultural Difference ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Social Commerce ◽  
Research Instrument ◽  
Fashion Products ◽  
Shopping Experience

This chapter investigates the effects of national culture on social commerce and in turn, online fashion purchase intention. Using a deductive approach, hypotheses were developed that sit within the context of shopping for fashion products online. A quantitative research instrument was developed to test for difference between Chinese and British online fashion consumers. Results show that national culture has a significant influence on social commerce engagement, with Chinese participants found to be greatly influenced by their social group when shopping online. The study also found that purchase intention is positively influenced by social commerce engagement across both cultures. As this study argues that global fashion consumers are not homogenous in their shopping habits, fashion brands are advised to acknowledge cultural difference across markets to ensure an optimal shopping experience. Investment in website localisation using local expertise should increase purchase intention in overseas markets.

The Effects of National Culture on Social Commerce and Online Fashion Purchase Intention

2017 ◽  
pp. 250-276
Author(s):  
Sarah Josephine Hepple ◽  
Julie A. Dennison
Keyword(s):  
National Culture ◽  
Significant Influence ◽  
Social Group ◽  
Cultural Difference ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Social Commerce ◽  
Research Instrument ◽  
Fashion Products ◽  
Shopping Experience

This chapter investigates the effects of national culture on social commerce and in turn, online fashion purchase intention. Using a deductive approach, hypotheses were developed that sit within the context of shopping for fashion products online. A quantitative research instrument was developed to test for difference between Chinese and British online fashion consumers. Results show that national culture has a significant influence on social commerce engagement, with Chinese participants found to be greatly influenced by their social group when shopping online. The study also found that purchase intention is positively influenced by social commerce engagement across both cultures. As this study argues that global fashion consumers are not homogenous in their shopping habits, fashion brands are advised to acknowledge cultural difference across markets to ensure an optimal shopping experience. Investment in website localisation using local expertise should increase purchase intention in overseas markets.

scholarly journals Understanding Online Impulse Buying Behavior in Social Commerce: A Systematic Literature Review

IEEE Access ◽  
2020 ◽  
Vol 8 ◽  
pp. 89041-89058
Author(s):  
Samah Abdelsalam ◽  
Naomie Salim ◽  
Rose Alinda Alias ◽  
Omayma Husain
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Impulse Buying ◽  
Social Commerce ◽  
Buying Behavior

When social media met commerce: a model of perceived customer value in group-buying

2016 ◽  
Vol 30 (4) ◽  
pp. 398-410 ◽  
Author(s):  
Yong-Ki Lee ◽  
Sally Y. Kim ◽  
Namho Chung ◽  
Kwanghoon Ahn ◽  
Jong-Won Lee
Keyword(s):  
Social Media ◽  
Least Squares ◽  
Significant Influence ◽  
Customer Value ◽  
Design Methodology ◽  
Social Commerce ◽  
Research Directions ◽  
Content Type ◽  
Group Buying ◽  
Perceived Customer Value

Purpose Social commerce using social media has been on the rapid increase. Among various social commerce models, group-buying has become the mainstream. There is a paucity of research related to how customers perceive value in group-buying situations. This paper aims to examine and analyze various factors that influence perceived customer value in group-buying. Design/methodology/approach Data were collected using a survey on customers who had purchased a restaurant service deal on a group-buying site. A partial least squares technique was used to estimate the model. Findings Results show that perceived customer value affects customers’ group buying intentions and that all four antecedents of perceived value (low price, valence of experience, trust in social media and reputation of the group-buying site) have a significant influence. Implications and further research directions are discussed at the end of the paper. Originality/value This study provides valuable strategic implications for social commerce firms.

Online group‐buying : The effect of deal popularity on consumer purchase intention

2021 ◽  
Author(s):  
Cheris W. C. Chow ◽  
Clement S. F. Chow ◽  
Jennifer Y. M. Lai ◽  
Lida L. Zhang
Keyword(s):  
Purchase Intention ◽  
Group Buying ◽  
Consumer Purchase Intention ◽  
Online Group

scholarly journals The Effects of Power, Weather, and Mood on Customers’ Impulsive Buying Behavior

2021 ◽  
Vol 9 (5) ◽  
pp. 131-138
Author(s):  
Sang-Uk Jung ◽  
Nayoung Woo
Keyword(s):  
Purchase Intention ◽  
Empirical Studies ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Buying Behavior ◽  
Luxury Goods ◽  
Intention To Purchase ◽  
Impulsive Buying ◽  
Power Group ◽  
The Difference

In this study, the consumer types were divided into two groups: power and powerless. First, depending on the sense of power, the interaction effect between power and powerless was verified based on two types of weather: sunny and cloudy. Secondly, the purchase intention of luxury goods was examined as a dependent variable and the difference in purchase behavior patterns were observed. Lastly, based on the mood-congruent effect of consumer purchase intentions, it was confirmed that power influences weather, and the weather and mood are influenced by each other, as also manifested in empirical studies. In particular, the power group had a more significant effect than the powerless group, and the positive mood and weather played a big role for consumers’ intention to purchase luxury goods. Therefore, this study can contribute both theoretically and practically to prepare appropriate marketing strategy plans based on weather and consumer roles—power and powerless.

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