scholarly journals The innovation ICT strategy in agri-food sector

2013 ◽  
Vol 5 (1) ◽  
Author(s):  
Luisa Sturiale ◽  
Alessandro Scuderi
Keyword(s):  
Communication Technology ◽  
Rapid Evolution ◽  
Information Communication ◽  
Market Place ◽  
Food Sector ◽  
Economic Competition ◽  
Business To Consumer ◽  
Approach Working ◽  
Marketing Methods ◽  
Business To Business

Abstract: The achievement of Information Communication Technology (ICT) as a new ground for economic competition is deeply affecting the trade organization in many merchant sectors. For Italian agri-food products it is of absolute importance for Internet marketing to be undertaken and to foresee the consequent scenarios. The aim of this research is to exactly assess the opportunities and problems of the distribution circuit based on the virtual scenario, with a methodological and empirical approach, working on the analysis of experiences already begun by agri-food companies established in Italy and engaged in “business to consumer” and “business to business”. The ICT is configured as a phenomenon in a continuous and rapid evolution, which makes it necessary for companies to continually adapt to it and to the habits of web-consumers. This means that it is necessary to effectively enter the network of agri-food firms, and to strategically revise marketing methods focusing on the market place.

scholarly journals Precursors and outcome of satisfaction in business-to-business relationship building: An information communication technology industry perspective in South Africa

2020 ◽  
Vol 20 (1) ◽  
Author(s):  
Mpho Hlefana ◽  
Mornay Roberts-Lombard ◽  
Beate E. Stiehler-Mulder
Keyword(s):  
Customer Satisfaction ◽  
Communication Technology ◽  
Customer Relationship Management ◽  
Service Providers ◽  
Corporate Image ◽  
Customer Relationship ◽  
Business Service ◽  
Information Communication ◽  
Mobile Business ◽  
Business To Business

Orientation: To secure a competitive business position, mobile business service providers need to explore the factors that, in predicting customer loyalty, will enable them to focus marketing efforts on improving their current customer management strategy, ultimately leading to enhanced satisfaction.Research purpose: This study intended to determine the influence of selected customer relationship management factors on customer satisfaction and customer loyalty.Motivation for the study: To ensure the loyalty of their customer base, mobile business service providers need to understand the factors that secure customer satisfaction in a competitive ICT business-to-business (B2B) market.Research design, approach and method: Data were gathered by means of a self-administered questionnaire, and a total of 253 responses were eligible for analysis. Simple regression analysis was applied to validate the hypotheses formulated.Main findings: It was established that corporate image, service quality, perceived value, customisation and trust have a significant and positive influence on ICT business customer satisfaction and loyalty.Practical/managerial implications: The findings suggest that efforts towards improving corporate image, service quality and customer perception of the value provided, focusing on the level of customisation and establishing trust among business customers will aid B2B mobile service providers in achieving satisfied and loyal customers.Contribution/value-add: This study adds to the body of knowledge by identifying and demonstrating the influence of five customer relationship management factors that contribute to achieving customer satisfaction and loyalty in the Business-to-business information communication technology (B2B ICT) industry of an emerging African market.

scholarly journals E-Commerce And Small Business Enterprise Some Evidence From Northern New Jersey

2011 ◽  
Vol 2 (7) ◽  
Author(s):  
Muroki F. Mwaura ◽  
Andrew B. Nyaboga
Keyword(s):  
New Jersey ◽  
Small Businesses ◽  
Industrial Revolution ◽  
The Internet ◽  
Business Enterprise ◽  
Market Place ◽  
Internet Commerce ◽  
The Face ◽  
Business To Consumer ◽  
Business To Business

The purpose of this research was to investigate the extent to which small businesses in Northern New Jersey are prepared for e-commerce. The Internet has changed the market place and the face of business more dramatically than any other technological innovation since the Industrial Revolution. In the last ten years, the Internet has changed and fundamentally restructured business to business, business to consumer and consumer to consumer relationships. Internet based commerce is estimated to be growing at the rate of 200% per annum and the volume of Internet commerce is estimated to exceed $2 trillion by 2003.

scholarly journals THE DIFFERENT APPROACHES FOR THE MARKET SEGMENT B2G (B2A) COMPARED TO B2B AND B2C, BASED ON A CASE STUDY FOR INFRASTRUCTURE IN THE PHILIPPINES

2020 ◽  
Author(s):  
Bernhard Alexander Krah ◽  
Keyword(s):  
The Philippines ◽  
Market Penetration ◽  
Market Segment ◽  
Pipe System ◽  
Business To Consumer ◽  
The Right ◽  
Marketing Methods ◽  
Business To Business ◽  
A Company

In today´s highly competitive marketing methods, the market segments B2B (Business-to-Business) and B2C (Business-to-Consumer) are very well established and applied. The worldwide largest market segment, the B2A/B2G (Business-to-Administration/Business-to-Government) however, has until now received little or no attention in the literature. In the theoretical part of this paper, a focus has been placed on the measurements, how a company is able to find the right approach to operate its business successfully in this very specific business segment, where the players have completely different motivations. The aim of this paper is to gain insight into the basic concepts what rules must be followed to avoid delays, errors and losses, especially considering suppliers, who want to work internationally. This paper is complemented by a case study of an infrastructure product (sewage pipe system), that was manufactured and successfully launched and installed in the Philippines. This research shows the strategy for an infrastructure product market penetration for a new player in the market, with a „non-existent “product.

Gospodarka elektroniczna - formy elektronicznego biznesu

2001 ◽  
pp. 31-33
Author(s):  
Arkadiusz Januszewski
Keyword(s):  
Business To Consumer ◽  
Business To Business

Obecnie Internet, obok zastosowań edukacyjnych i domowych, stał się narzędziem do prowadzenia biznesu. Coraz większą popularność zdobywają takie pojęcia, jak gospodarka informacyjna i elektroniczna, elektroniczne rynki, elektroniczny biznes i elektroniczny handel. W artykule omówiono te pojęcia. Przedstawiono formy e-biznesu: B2C 9 (business to consumer), B2B (business to business), C2B (consumer to business), C2C (consumer to consumer).

Current Requirements of the Society to the Professional Training of Specialists in Information Technology Industry in Japan

2014 ◽  
Vol 4 (2) ◽  
pp. 84-89
Author(s):  
Inna Pododimenko
Keyword(s):  
Higher Education ◽  
Labour Market ◽  
Communication Technology ◽  
Information Technologies ◽  
Professional Training ◽  
Professional Competence ◽  
Information Communication Technology ◽  
Information Communication ◽  
Quality Of Higher Education

Abstract The problem of professional training of skilled human personnel in the industry of information communication technology, the urgency of which is recognized at the state level of Ukraine and the world, has been considered. It has been traced that constantly growing requirements of the labour market, swift scientific progress require the use of innovative approaches to the training of future ІТ specialists with the aim to increase their professional level. The content of standards of professional training and development of information technologies specialists in foreign countries, particularly in Japan, has been analyzed and generalized. On the basis of analysis of educational and professional standards of Japan, basic requirements to the engineer in industry of information communication technology in the conditions of competitive environment at the labour market have been comprehensively characterized. The competencies that graduate students of educational qualification level of bachelor in the conditions of new state policy concerning upgrading the quality of higher education have been considered. The constituents of professional competence in the structure of an engineer-programmer’s personality, necessary on different levels of professional improvement of a specialist for the development of community of highly skilled ІТ specialists, have been summarized. Positive features of foreign experience and the possibility of their implementation into the native educational space have been distinguished. Directions for modernization and upgrading of the quality of higher education in Ukraine and the prospects for further scientific research concerning the practice of specialists in information technologies training have been suggested

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