The Search for the Average Consumer: Modern Food as Mass-Consumed Food

Keyword(s):  
2020 ◽  
Vol 27 (3) ◽  
pp. 379-386
Author(s):  
Peter Rott

The Court of Justice had to decide on the transparency of information on the right of withdrawal in consumer credit law. Under German law, the creditor could describe the start of the withdrawal period by mere reference to a legal provision which then referred to other legal provisions which the consumer then had to interpret, which the Court of Justice considered to be lacking in transparency. In the background, there was a conflict between the referring court and the German Federal Supreme Court on the legal competence of the average consumer that the Court of Justice decided in favour of the referring court.


Author(s):  
Ken R. Tefertiller

Agriculture is one of the Nation’s most efficient industries. The cost of living for the average consumer would be considerably higher today without the low cost of food supplied by United States agriculture. This is particularly significant at a time when we hear so much about poverty in the United States and in other countries. Had it not been for the extremely low costs of food, there would be many more poverty stricken families today. Paper published with permission.


Author(s):  
Jennifer Le Zotte

The epilogue discusses the contining role of secondhand commerce and style in the twenty-first century United States. Throughout the twentieth century, used goods economies codified and expanded, branching out into million-dollar industries. Vintage exhibitionism and elective poverty merged even more decisively at the end of the millennium. After habitual heroin user Kurt Cobain took his own life with a shotgun in 1994, styles straight-facedly called shabby chic, heroin chic, or poor chic enjoyed greater cultural currency than ever before. Voluntary secondhand dress persists precisely because it suggests both cultural and economic distinction, and shoppers continued to view secondhand venues as exceptions to the social and economic critiques of dominant capitalisms. Secondhand styles satisfy a desire to be seen as different than the average consumer dupe, as willing to invest time in the cultivation of originality without utilizing class and wealth privilege. The success of the 2013 song, “Thrift Shop,” by independent rappers Macklemore and Lewis—born and raised in the hometown of grunge, Seattle— attests to the continuing relevance of secondhand to popular culture.


2007 ◽  
Vol 98 (3) ◽  
pp. 474-484 ◽  
Author(s):  
Peter D. Leathwood ◽  
David P. Richardson ◽  
Peter Sträter ◽  
Peter M. Todd ◽  
Hans C. M. van Trijp

Provided that they are scientifically substantiated, nutrition and health (NH) claims linked to food products can help consumers make well-informed food choices. The new European legislation on NH claims made on foods entered into force on 19 January 2007. The law sets out conditions for their use, establishes a system for their scientific evaluation, and will create European lists of authorised claims. An important aspect of this proposed legislation is that it states, in article 5.2, ‘the use of nutrition and health claims shall only be permitted if the average consumer can be expected to understand the beneficial effects expressed in the claim’. The present review examines consumer understanding of NH claims from a consumer science perspective. It focuses on the type of data and information that could be needed to provide evidence that the average consumer adequately understands a particular NH claim. After exploring several different methodologies, it proposes a case-specific approach using a stepwise procedure for assessing consumer understanding of a NH claim.


2016 ◽  
Vol 89 (8) ◽  
Author(s):  
Roberto De Luca ◽  
Marco Di Mauro ◽  
Angelo Falzarano ◽  
Adele Naddeo
Keyword(s):  

Utilitas ◽  
2020 ◽  
Vol 32 (4) ◽  
pp. 398-415
Author(s):  
C. E. Abbate

AbstractIn his influential article on the ethics of eating animals, Alastair Norcross argues that consumers of factory raised meat and puppy torturers are equally condemnable because both knowingly cause serious harm to sentient creatures just for trivial pleasures. Against this claim, I argue that those who buy and consume factory raised meat, even those who do so knowing that they cause harm, have a partial excuse for their wrongdoings. Meat eaters act under social duress, which causes volitional impairment, and they often act from deeply ingrained habits, which causes epistemic impairment. But puppy torturers act against cultural norms and habits, consciously choosing to perform wrongful acts. Consequently, the average consumer of factory raised meat has, while puppy torturers lack, a cultural excuse. But although consumers of factory raised meat aren't blameworthy, they are partially morally responsible for their harmful behavior – and for this, they should feel regret, remorse, and shame.


2015 ◽  
Vol 130 (4) ◽  
pp. 1669-1726 ◽  
Author(s):  
Bart J. Bronnenberg ◽  
Jean-Pierre Dubé ◽  
Matthew Gentzkow ◽  
Jesse M. Shapiro

Abstract We estimate the effect of information and expertise on consumers’ willingness to pay for national brands in physically homogeneous product categories. In a detailed case study of headache remedies, we find that more informed or expert consumers are less likely to pay extra to buy national brands, with pharmacists choosing them over store brands only 9 percent of the time, compared to 26 percent of the time for the average consumer. In a similar case study of pantry staples such as salt and sugar, we show that chefs devote 12 percentage points less of their purchases to national brands than demographically similar nonchefs. We extend our analysis to cover 50 retail health categories and 241 food and drink categories. The results suggest that misinformation and related consumer mistakes explain a sizable share of the brand premium for health products, and a much smaller share for most food and drink products. We tie our estimates together using a stylized model of demand and pricing.


EDIS ◽  
2019 ◽  
Vol 2005 (8) ◽  
Author(s):  
Rick Schoellhorn ◽  
Alexis A. Richardson

Pack trials are industry events held in early April each year highlighting the new releases in flowering crops for each year. This is an industry event and, generally, not open to the public. Most of the exhibiting companies are not familiar names to the average consumer because by the time the plant is sold at a retail nursery it is tagged by the nursery that produces it, not by the breeder company that created or released the plant. For that reason consumers should use the name of the plant when looking to buy plants listed here, while nurseries should contact their distributors and use the company name to get the correct source. This document is ENH899, one of a series of the Environmental Horticulture Department, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida. Original publication date May 16, 2005.


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