Debating ‘Distinctiveness’: How Useful a Concept is it in Measuring the Value and Impact of the BBC?

Author(s):  
Peter Goddard

This chapter considers the concept of distinctiveness in public service broadcasting. The notion of distinctiveness is relatively new in regulatory terms. The words ‘distinctive’ or ‘distinctiveness’ do not appear at all in the 2007 Charter and only once (requiring the BBC to enrich ‘the cultural life of the UK through creative excellence in distinctive and original content’) in the accompanying Agreement. Distinctiveness can be taken to mean original rather than imitative, foregrounding quality and public value, antipopulist, and different from other channels' programming. Hence, although these might all be worthy aspirations for a public service broadcaster, it appears that distinctiveness is a rather elastic term and at times a contradictory one.

Author(s):  
Julian Petley

This chapter focuses on a report on the future of broadcasting in the UK commissioned in 1960 by the then Conservative government. It suggests that the most significant part of the report for current debates about the future of the BBC in particular, and of public service broadcasting in general, is its robust and combative dismissal of the populist approach to television — an approach which thoroughly infused many of the attacks on the report and which has become a hallmark of the many onslaughts on public service broadcasting in the intervening years. Today, we desperately need an analysis of both the strengths and weaknesses of public service broadcasting as it currently exists, as well as a blueprint for its future, which is as profound, challenging, well-informed, and intellectually self-confident as was the report when it was published in 1962.


Author(s):  
Philip Schlesinger

This chapter illustrates how ‘most of the Holyrood political class has been reluctant to explore the boundaries between the devolved and the reserved’, even on less life-and-death issues such as broadcasting. Conversely, it also tells of at least one post-devolution success story for classic informal pre-devolution-style ‘Scottish lobbying’ in Westminster. Scotland is presently one of the UK's leading audiovisual production centres, with Glasgow as the linchpin. The capacity of the Scottish Parliament to debate questions of media concentration but also its incapacity to act legislatively has been observed. There are both political and economic calculations behind the refusal to devolve powers over the media via the Communications Act 2003. Ofcom now has a key role in policing the terms of trade for regional production that falls within a public service broadcaster's target across the UK. The BBC's position as the principal vehicle of public service broadcasting has come increasingly under question. The Gaelic Media Service set up under the Communications Act 2003 has a line of responsibility to Ofcom in London. Scottish Advisory Committee on Telecommunications (SACOT) determined four key regulatory issues needing future attention by Ofcom.


2016 ◽  
Vol 1 (1) ◽  
pp. 40-51
Author(s):  
Gurvinder Aujla-Sidhu

This paper examines the problems the BBC has in engaging and representing minority audiences. The Director General of the BBC, Tony Hall, has claimed that he wants the future BBC to “represent every family and community in the UK” (June 2014). Not an easy feat when the BBC’s own research indicates that it is failing to attract ethnic minority audiences (BBC Service Review 2012). Critics such as Hall (1990) have suggested the problem is the media construction of “race” as an issue and its definitions. The paper will focus on the BBC Asian Network, a radio station which was almost closed down in 2010, ostensibly because it was the most expensive BBC radio service to operate, and had very low listener figures. Producers and Editors explain the issues they face in attracting and retaining the target audience.


Author(s):  
Sonia Livingstone ◽  
Claire Local

Much has been said about the future of public service content, the growth of multiple platforms, new market and regulatory pressures, and changing audience preferences and practices, among other widely debated topics. However, little attention has been paid to the role that public service television plays in educating, entertaining, and broadening the horizons of children in the UK. This chapter focuses on how public service television can better serve a child audience that spends on average at least 35 hours per week consuming broadcast, on-demand, and online content. It discusses how children still view public service television on a television set; whether children's television viewing really in decline; the case for online provision of children's public service television; the case for online provision for children of other public service content; and the case for enhancing the ‘discoverability’ of children's public service content.


This chapter traces the history of public service television. The history of British public service broadcasting policy in the 20th century is characterized by a series of very deliberate public interventions into what might otherwise have developed as a straightforward commercial marketplace. The creation of the BBC, the launch of an ITV network required to produce public service programming, and the addition of the highly idiosyncratic Channel 4 gave the UK a television ecology animated by quality, breadth of programming and an orientation towards serving the public interest. At each of these three moments, the possibilities of public service television were expanded and British culture enriched as a result. The 1990 Broadcasting Act and the fair wind given to multichannel services may have ended the supremacy of the public service television ideal. However, public service television has survived, through the design of the institutions responsible for it, because of legislative protection, and as a result of its continuing popularity amongst the public.


2015 ◽  
Vol 52 (1) ◽  
pp. 75-99 ◽  
Author(s):  
Dennis C. Grube

The reach of social media is prodigious. Its ubiquitous nature has reshaped the ways in which government agencies can communicate with citizens. But amidst the rush to embrace the opportunities of Twitter, Facebook and other platforms, governments have had to lay down rules to govern how and when public service departments should use social media. This article undertakes a comparative analysis of the formal rules and guidelines in place across four Westminster jurisdictions – Australia, New Zealand, Canada and the UK – to identify the types of behaviours and activities that are seen as desirable when public servants are reaching out to the wider public through social media. The article argues that the horizontal communication patterns associated with social media are fundamentally at odds with the hierarchical structures of the Westminster system of government.


Author(s):  
Caitriona Noonan ◽  
Sian Powell

This chapter discusses the role of public service broadcasting and its broadcasters in Wales. Public service broadcasting plays a crucial role in enhancing citizens' understanding of their culture, history, and political system. In Wales particularly, there is a limited range of news sources about devolved politics. A 2016 survey in Wales found that many readers relied on news produced in England, or UK-wide news, which has limited information about Welsh affairs. Therefore, while the provision of an effective public service broadcasting service is crucial throughout the UK, it is central to the future of a well-informed citizenry and publicly accountable government in Wales. One of the biggest changes in television provision in Wales relates to English-language programming. With the significant decrease within both the BBC and ITV in terms of both output and spend, there has been a narrowing of programmes and genres in Wales.


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