scholarly journals Role of Competitive Strategic Responses on Performance of Fast-moving Consumer Goods Manufacturing Firms in Nairobi County, Kenya

2021 ◽  
pp. 59-71
Author(s):  
George Okumu ◽  
Paul Kariuki
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
Target Population ◽  
Positive Influence ◽  
Manufacturing Firms ◽  
Strategic Responses ◽  
Manufacturing Firm ◽  
Descriptive Research ◽  
Fast Moving Consumer Goods

The purpose of this study was to examine the role of competitive strategic responses on performance of fast moving consumer goods manufacturing firms in Nairobi County, Kenya. The study employed descriptive research design. The target population was 258 managers of these firms; from where a sample size of 157 respondents was obtained. Data was gathered using a semi structured questionnaire, administered using drop and pick method. This data was analyse using both qualitative and quantitative approaches where descriptive and inferential statistics were obtained. The study revealed that, each of competitive strategic responses; prospector strategy (p =0.047; β =.159), defender strategy (p =0.022; β =.135), analyzer strategy (p =0.013; β =.224) and reactor strategy (p < 0.01; β = .299) has a significant positive influence on performance of fast-moving consumer goods manufacturing firms in Nairobi County. These strategic responses account for 29.82% of change in performance of FMCG manufacturing firm in Nairobi County.

Project MI-Net

2011 ◽  
pp. 70-87
Author(s):  
Pankaj Bagri ◽  
L. S. Murty ◽  
T. R. Madanmohan ◽  
Rajendra K. Bandi
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
Comprehensive Analysis ◽  
It Infrastructure ◽  
Cost Benefits ◽  
Related Data ◽  
Fast Moving Consumer Goods ◽  
Time Basis ◽  
Implementation Stage

This case gives a detailed description of the adoption of an e-business initiative by Miracle Industries Limited (MIL), a fast-moving consumer goods (FMCG) organization in India. The initiative involved linking up with key distributors so as to get important sales-related data on a real-time basis. The case describes how the decision to adopt the project was taken after a comprehensive analysis involving a detailed cost-benefits study, and an examination of the roles of various stakeholders — the distributors and the Territory Sales Officers. It also illustrates how the organization proactively managed the changes introduced by the adoption by communicating extensively about the benefits of the project to the stakeholders, and by providing training and incentives to them. The role of the existing IT infrastructure and unambiguous support from the top management in enabling a smooth rollout is also discussed. Finally, the dissatisfaction of some distributors in the post-implementation stage has been captured.

scholarly journals The role of leadership in shaping organisational climate: An example from the fast moving consumer goods industry

2014 ◽  
Vol 40 (1) ◽  
Author(s):  
Angela Eustace ◽  
Nico Martins
Keyword(s):  
South Africa ◽  
Consumer Goods ◽  
Fast Moving ◽  
Structural Equation ◽  
The Body ◽  
Sub Saharan Africa ◽  
Organisational Climate ◽  
Fast Moving Consumer Goods ◽  
The Relationship

Orientation: The 21st century has presented challenges and opportunities to organisations. Although South Africa is the most competitive economy in sub-Saharan Africa, the country needs to focus on these opportunities to improve competitiveness. Although there is research on leadership and organisational climate, a debate continues about the contribution of organisational climate and the role of leadership to creating the desired organisational climate.Research purpose: The aim was to explore the relationship between leadership and organisational climate in a South African fast moving consumer goods (FMCG) organisation.Motivation for the study: Few studies focus on leadership and organisational climate in South Africa. This study builds on the knowledge that exists. An understanding of the effect of leadership on organisational climate in South Africa allows for customised solutions to the problems of leadership, organisational climate and business performance.Research design, approach and method: Using a descriptive, cross-sectional field survey approach, 896 participants (all of whom worked in one organisation) participated in the survey.Main findings: An exploratory factor analysis (EFA) and structural equation modelling (SEM) multivariate analyses revealed a new set of organisational dimensions, confirmed the relationship between leadership and organisational climate as well as the relationship between organisational climate and its various dimensions.Practical/managerial implications: The findings emphasised the importance of certain generic and specific leadership practices for creating the desired organisational climate in South Africa and in the FMCG environment.Contribution/value-add: This study contributes to the body of knowledge about the relationship between leadership and organisational climate in South Africa.

scholarly journals Role of Advertising Strategies on Product Performance of Manufacturing Firms in Rwanda: A Case of Rwaspices Ltd

2021 ◽  
Vol 4 (2) ◽  
pp. 21-26
Author(s):  
Mogusu Nyambane ◽  
◽  
Paul Muiruri ◽  
Keyword(s):  
Target Population ◽  
Small Population ◽  
Manufacturing Firms ◽  
Product Performance ◽  
Specific Reference ◽  
Behavioral Models ◽  
Validity And Reliability ◽  
Descriptive Research ◽  
Advertising Strategies

Advertising strategies and product performance are very important facets of a company for surviving in the worldwide competitive souk. Advertising strategies define the achievement of a business by the way advertising has be accomplished every day. The purpose of study was to explore the role of advertising strategies on product performance of manufacturing firms in Rwanda with specific reference to RwaSpices Ltd. The study is significant to the management of RwaSpices Ltd and other manufacturing firms. This study used three theories namely Bettman model, Consumer behavioral models and Howard – Sheth Model. The research design for this study was descriptive research and data was analyzed by use of quantitative and qualitative methods. The target population of the study comprised of ninety-nine (99) employees of RwaSpices Ltd. The study involved a small population hence a census was conducted. To ascertain the validity and reliability of the study, the researcher conducted a pilot study. Using descriptive and inferential statistics the researcher then made the conclusions on the study from the findings on how advertising strategies affect the product performance of local manufactured products using SPSS. Advertising has a great effect on product performance from the results it was found out that advertising had an overall mean 3.92 with a standard deviation of 0.415 which also showed that Rwaspices ltd have advertised their product well in the local markets.

Exploration of the reward preferences of generational groups in a fast-moving consumer goods organisation

2020 ◽  
Vol 18 ◽  
Author(s):  
Dale Fobian ◽  
Frans Maloa
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
Generational Diversity ◽  
Scale Reliability ◽  
Fast Moving Consumer Goods ◽  
Generational Groups ◽  
Managerial Implications ◽  
Consumer Goods Industry ◽  
Value Add

Orientation: The generational diversity of employees evident in today’s workforce and the important role of reward in meeting a wide variety of needs to attract, motivate and retain employees for the organisation are a key strategic contribution.Research purpose: The purpose of this study was to explore how, whether and to what degree employees from different generational groups differ about preferences on total reward components in the fast-moving consumer goods industry, for purposes of attraction, retention and motivation.Motivation for the study: The rationale for this study was to explore and improve the understanding of reward preferences of different generation groups.Research design and method: The research was a quantitative, empirical and descriptive study of reward preferences in an industry-specific context. A self-administered survey instrument was used and analysed using tests for internal consistency and scale reliability, various measures for factor analysis and a general linear model, involving a multivariate analysis of variance (MANOVA), to test for significant differences between independent and dependent variables.Main findings: Baby Boomers, Xers and Millennials did not differ significantly about preferences regarding financial and non-financial rewards. Millennials do not prefer non-financial rewards to financial rewards. The variance, however, was not large.Practical or managerial implications: The research results provide management with informed knowledge of the types of rewards that can be administered to employees of different generational groups to attract, retain and motivate them.Contribution and value add: The research has added insight into the reward preferences of generational groups and made recommendations for improving reward strategy for the attraction, retention and motivation of employees in the fast-moving consumer goods industry.

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