scholarly journals Role of Advertising Strategies on Product Performance of Manufacturing Firms in Rwanda: A Case of Rwaspices Ltd

2021 ◽  
Vol 4 (2) ◽  
pp. 21-26
Author(s):  
Mogusu Nyambane ◽  
◽  
Paul Muiruri ◽  
Keyword(s):  
Target Population ◽  
Small Population ◽  
Manufacturing Firms ◽  
Product Performance ◽  
Specific Reference ◽  
Behavioral Models ◽  
Validity And Reliability ◽  
Descriptive Research ◽  
Advertising Strategies

Advertising strategies and product performance are very important facets of a company for surviving in the worldwide competitive souk. Advertising strategies define the achievement of a business by the way advertising has be accomplished every day. The purpose of study was to explore the role of advertising strategies on product performance of manufacturing firms in Rwanda with specific reference to RwaSpices Ltd. The study is significant to the management of RwaSpices Ltd and other manufacturing firms. This study used three theories namely Bettman model, Consumer behavioral models and Howard – Sheth Model. The research design for this study was descriptive research and data was analyzed by use of quantitative and qualitative methods. The target population of the study comprised of ninety-nine (99) employees of RwaSpices Ltd. The study involved a small population hence a census was conducted. To ascertain the validity and reliability of the study, the researcher conducted a pilot study. Using descriptive and inferential statistics the researcher then made the conclusions on the study from the findings on how advertising strategies affect the product performance of local manufactured products using SPSS. Advertising has a great effect on product performance from the results it was found out that advertising had an overall mean 3.92 with a standard deviation of 0.415 which also showed that Rwaspices ltd have advertised their product well in the local markets.

scholarly journals Role of Competitive Strategic Responses on Performance of Fast-moving Consumer Goods Manufacturing Firms in Nairobi County, Kenya

2021 ◽  
pp. 59-71
Author(s):  
George Okumu ◽  
Paul Kariuki
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
Target Population ◽  
Positive Influence ◽  
Manufacturing Firms ◽  
Strategic Responses ◽  
Manufacturing Firm ◽  
Descriptive Research ◽  
Fast Moving Consumer Goods

The purpose of this study was to examine the role of competitive strategic responses on performance of fast moving consumer goods manufacturing firms in Nairobi County, Kenya. The study employed descriptive research design. The target population was 258 managers of these firms; from where a sample size of 157 respondents was obtained. Data was gathered using a semi structured questionnaire, administered using drop and pick method. This data was analyse using both qualitative and quantitative approaches where descriptive and inferential statistics were obtained. The study revealed that, each of competitive strategic responses; prospector strategy (p =0.047; β =.159), defender strategy (p =0.022; β =.135), analyzer strategy (p =0.013; β =.224) and reactor strategy (p < 0.01; β = .299) has a significant positive influence on performance of fast-moving consumer goods manufacturing firms in Nairobi County. These strategic responses account for 29.82% of change in performance of FMCG manufacturing firm in Nairobi County.

scholarly journals Fostering knowledge creation to improve performance: the mediation role of manufacturing flexibility

2020 ◽  
Vol 26 (7) ◽  
pp. 1871-1892 ◽  
Author(s):  
José Pinheiro ◽  
Graça Miranda Silva ◽  
Álvaro Lopes Dias ◽  
Luis Filipe Lages ◽  
Miguel Torres Preto
Keyword(s):  
Knowledge Creation ◽  
Structural Equation ◽  
Business Performance ◽  
Manufacturing Firms ◽  
Manufacturing Flexibility ◽  
Validity And Reliability ◽  
Content Type ◽  
Technological Turbulence ◽  
And Performance

PurposeThe purpose of this study is to examine the mediating role of manufacturing flexibility in the relationship between knowledge creation, technological turbulence and performance. In an increasingly competitive and changing environment, firms need to boost their technological and management know-how to adequately develop manufacturing flexibility.Design/methodology/approachThis study analyzes survey data collected from 370 manufacturing firms. Validity and reliability analyses were conducted using SPSS and Amos. The research hypotheses were tested using covariance-based structural equation modelling.FindingsThe main findings show that knowledge creation positively and significantly affects business and operational performances directly, and indirectly, through manufacturing flexibility. Moreover, technological turbulence has a positive and significant effect on it. This finding contributes to understanding why some firms get better outcomes from manufacturing flexibility than others, a disputed issue in the literature.Practical implicationsThis study highlights the need for manufacturing firms to foster cultures of knowledge creation, to better educate and train employees and to develop other instruments of knowledge creation.Originality/valueThis study makes several contributions to manufacturing flexibility literature: (1) establishing a link between technological turbulence and knowledge creation to develop manufacturing flexibility; (2) add empirical evidence on the relation between manufacturing flexibility and performance and (3) contributes to consolidating the mediation role of manufacturing flexibility in the relations between knowledge creation and business performance, as studies focussing on such a role are scarce in the literature.

scholarly journals ROLE OF VENDOR RESPONSIVENESS ON PROCUREMENT PERFORMANCE AMONG GOVERNMENT MINISTRIES IN KENYA

2019 ◽  
Vol 3 (2) ◽  
pp. 1
Author(s):  
JESCA CHEPNG’ETICH ◽  
DR. JOHN ACHUORA
Keyword(s):  
Total Sample ◽  
Technical Requirement ◽  
Delivery Time ◽  
Validity And Reliability ◽  
Explanatory Variables ◽  
Descriptive Research ◽  
Depth Study ◽  
Financial Requirement ◽  
The Relationship

Purpose: The main objective of the study was to examine the role of vendor responsiveness on procurement performance among government ministries in Kenya.Methodology: Descriptive research design was adopted. The study preferred this method because it allowed an in-depth study of the subject. The study used a sample size of 156 procurement staff. Census will be used in this study. Questionnaires were used to collect data. The questionnaires were tested for validity and reliability using 10% of the total sample respondents. Data was analysed through descriptive statistical methods such as means, standard deviation, frequencies and percentage. Inferential analyses were used in relation to correlation analysis and regression analysis to test the relationship between the four explanatory variables and the explained variable. Multiple regression models were used to show the relationship between the predicted variable and the predictor variables.Results: The findings of the study indicated that delivery time responsiveness, technical requirement responsiveness, financial requirement responsiveness and specifications requirement responsiveness have a positive relationship with procurement performance among government ministries.Conclusion: Based on the study findings, the study concludes that performance of government ministries can be improved by delivery time requirement responsiveness, technical requirement responsiveness, financial requirement responsiveness and specifications requirement responsiveness.Policy recommendation: The study recommended that institutions should embrace vendor responsiveness measures so as to improve procurement performance and further researches should to be carried out in other institutions to find out if the same results can be obtained.

Mobilising Social Capital in Healthcare Industry of Pakistan

2020 ◽  
Vol 4 (2) ◽  
pp. 101-118
Author(s):  
Mahreen Hussain ◽  
Mahwish Zeeshan ◽  
Abid Ghafoor Chaudhry
Keyword(s):  
Health Care ◽  
Social Capital ◽  
Social Identity ◽  
Target Population ◽  
Health Care Facilities ◽  
Public Health Care ◽  
Validity And Reliability ◽  
Policy Makers ◽  
The Social

This study intended to learn the mobilization of social capital for the access to better health care facilities emphasizing the role of religiosity culture and social identity. Social capital was limited to religiosity culture and the social identity using the bonding and bridging concepts for this study. The three variables gauged in the study were social capital, religiosity culture and social identity which are barely used for the health care industry. The target population was public health care practitioners of the Federal Capital with sample size of 215 doctors and nurses over a period of six months. The data was quantitative and analyzed through co-relational tests. Questionnaire was developed for the study using the validity and reliability statistics. However, the results from the study reflected the significant impact of religiosity culture and social identity. Thus, it was concluded that positive and negative externalities affect the social identity in the creation of social capital. The findings of this study can provide a framework for future reference and to the policy makers in enhancing the social responsibility through mobilization of social capital of healthcare professionals in the industry.

scholarly journals INFLUENCE OF PROCUREMENT PRACTICES ON PERFORMANCE OF STATE CORPORATIONS IN KENYA

2019 ◽  
Vol 3 (1) ◽  
pp. 76
Author(s):  
Dennis Muli Nganu ◽  
Dr. Patrick Mwangangi
Keyword(s):  
Relationship Management ◽  
Target Population ◽  
The State ◽  
Primary Data ◽  
Strategic Sourcing ◽  
Descriptive Research ◽  
Level Of Automation ◽  
Strategic Role ◽  
State Corporation

Purpose: The purpose of this study was to establish how procurement practices influence performance of state corporations in Kenya. This study specifically sought to establish the influence of relationship management, strategic sourcing, adoption of information technology, and procurement methods on performance of state corporations.Methodology: The study employed descriptive research design with target population of 146 State Corporations in Kenya and using census. The study used primary data which was collected using a comprehensive questionnaire. Quantitative data collected was analysed by the use of descriptive statistics using SPSS (version 23). Multiple regression analysis was used to establish the relation among the variables.Results: The study concludes that the set of independent variables are very significant and they therefore need to be considered in any effort to enhance perfomance of the state corporations in Kenya. From the study findings there is need for the organization to enhance supplier appraisal to improve performance of its suppliers. The organization should focus on building long lasting relationships with suppliers.There is need for the top management in the organization to emphasize the strategic role of the strategic functions. Sourcing long-range plan includes developing relationship with the key suppliers. It was concluded that supplier relationship management, adoption of IT, strategic sourcing and procurement methods had a significant  positive relationship with the perfomance of state corporations in Kenya.Recommendations: The study recommends that there is need for the adoption of the IT to enhance performance of the state corporation. The study recommends for the organization to ensure that there is adequate IT infrastructure; adequate level of automation for the procurement staff in the organization, enhanced e-procurement to facilitate reduction of costs and the organization should have adequate procurement usage to enhance implementation of rules and regulations.The study recommends that the organization need to adopt the appropriate procurement methods to reduce in average inventory held. Procurement methods can lead to improved quality for goods, works and services. Effective procurement methods  can match the demand and supply for goods and lead to the reduction of complaints from the users. The competitive procurement methods can reduce the overpriced bids and reduce unethical behaviour among the procurement staff.

Strategies Used to Mobilize Resources for Clergy Remuneration in Anglican Church of Kenya (ACK) Embu Diocese, of Embu County, Kenya

2020 ◽  
Vol 2 (2) ◽  
pp. 148-158
Author(s):  
Alexander Njue
Keyword(s):  
Data Collection ◽  
Research Design ◽  
Target Population ◽  
Validity And Reliability ◽  
Inferential Statistics ◽  
Anglican Church ◽  
Raw Data ◽  
Descriptive Research ◽  
Christian Population

This study sought to investigate strategies used to mobilize resources for clergy remuneration in ACK Embu Diocese. The study was carried in Nginda, Kagaari, Kianjokoma and Karungu districts, inferential statistics were obtained using SPSS. The district has a population of 278,196, with a total Christian population of ACK numbering to 25,000. The research used descriptive research design. Kerringer (1969) state, descriptive studies are not only restricted to the facts finding Kerringer (1969) state, descriptive studies are not only restricted to the facts finding but may frequently result in the formulation of critical principles of knowledge and solution but may often result in the formulation of important principles of knowledge and solution to significant problems. The study employed a questionnaire as the method of data collection. The researcher targeted a population of 300 people (clergy and laity). From the target population, a sample of 70 clergies and 120 laity people was purposively selected from the four archdeaconries. After data collection, the researcher put together all raw data and analyzed it by tabling it under respective groups of the respondent (clergy, laity and administration). At the end of analyses, the researcher presented the results in the form of tables, pie charts and bar charts from helping the readers understand the analyses in a better way. Validity and reliability were tested using pretesting methods. Validity is the accuracy and meaningfulness of the inferences, which are based on the research resource. Quota payments was the current major strategy used to mobilize resources for clergy payment. Respondents identified various strategies for mobilizing resources as decentralizing quota payments to the parish, (60% of quota to go to the diocese and 40% to pay the clergy) and by exploiting other resources available.

scholarly journals Influence of income-generating activities on management effectiveness of charitable children institutions in Nakuru Town East Sub-County

2020 ◽  
Vol 9 (5) ◽  
pp. 58-65
Author(s):  
John Anthony Waweru ◽  
Peter Koome ◽  
Alice Wairimu Omondi
Keyword(s):  
Mixed Method ◽  
Target Population ◽  
Effective Management ◽  
Validity And Reliability ◽  
Management Effectiveness ◽  
Key Informants ◽  
Descriptive Research ◽  
Analysis Technique ◽  
Income Generating Activities ◽  
Method Approach

This study investigates the influence of income-generating activities on the effective management of charitable children institutions (CCIs) with a particular focus on CCIs in Nakuru Town East Sub County, Kenya. The study was guided by the resource-based theory. The study adopted a mixed-method approach and deployed the descriptive research design to capture data from a target population of 45 respondents comprising of 39 CCI staff (both management and subordinate) and 6 key informants. A complete census was conducted on all the respondents and purposive sampling was utilized to identify key informants. Data from the CCI staff was collected using questionnaires while data from key informants was collected using discussion guides. A pilot study was conducted at Tumaini Bethany and Holy Family children in Nakuru Town West Sub-County to assess the validity and reliability of the instruments. Data were analyzed using the descriptive statistics with the help of the Statistical Package for Social Sciences software (SPSS) and the thematic content analysis technique. The findings from the study showed that income-generating activities had an influence on the effective management of CCIs. The study concluded that effective management of CCIs is shaped by the presence of income-generating activities in CCI, type of income-generating activities, and the amount of income generated by the activity in which the CCI is engaged. The study recommended that CCIs should develop income-generating activities in their institutional plans to mitigate shocks that occur when there is little funding from external partners.

scholarly journals INFLUENCE OF SUCCESSION PLANNING PRACTICES ON PERFORMANCE OF KENYA POWER LIMITED COMPANY

2016 ◽  
Vol 1 (1) ◽  
pp. 127
Author(s):  
Ruth Anyango Odengo ◽  
Mr Shadrack Bett
Keyword(s):  
Social Sciences ◽  
Performance Appraisal ◽  
Succession Planning ◽  
Target Population ◽  
Manufacturing Firms ◽  
Primary Data ◽  
Training Performance ◽  
Correlation And Regression Analysis ◽  
Descriptive Research ◽  
Limited Company

Purpose: The general objective of the study was to determine influence of succession planning practices on performance of Kenya Power Limited Company.Methodology: The study adopted a descriptive research design. The target population was 1000 employees of KPLC. The sample size was therefore 100 employees of KPLC. Primary data was collected through the administration of the questionnaires. The raw data obtained from the field was coded, scrutinized and then organized and edited to enhance accuracy and hasten analysis using statistical package for social sciences (SPSS) to produce graphs and tables in descriptive statistics such as frequencies, percentages, means and standard deviation and inferential statistics used both correlation and regression analysis. Correlation was used to find out the variables inter-relation while regression was used to find out the strength between the independent and dependent variable. Simple regression was used to determine whether the specific variables together can predict a given research gap.Results: The findings revealed a positive relationship between the career development, training, performance appraisal, organizational structure and the performance KPLC.Policy recommendation: The study recommended that large manufacturing firms should also invest more in research and development, training, networking and innovation

scholarly journals Role of Innovation Capability on firm performance in the context of Commercial Banks in Nairobi City County, Kenya

2020 ◽  
Vol 2 (3) ◽  
pp. 14-23
Author(s):  
Makena Mugambi ◽  
Godfrey M Kinyua
Keyword(s):  
Organizational Performance ◽  
Commercial Banks ◽  
Dynamic Capabilities ◽  
Technological Development ◽  
Target Population ◽  
Innovation Capability ◽  
Resource Based View ◽  
Descriptive Research ◽  
Self Administered Questionnaire

The Kenyan banking industry is characterized by increased environmental dynamism brought about by rapid technological development, customer sophistication and regulations. The achievement and sustenance of competitive advantage is important as any organization that does not gain and sustain this may not survive. In order for an organization to remain relevant, it must be able to leverage on innovation capability for effective adaptation to changes in the environment. This study therefore sought to assess the influence of innovation capability on performance of Commercial Banks in Nairobi City County, Kenya.The study was anchored on dynamic capabilities theory and resource-based view, Resource. Descriptive research design was used for this study. The target population was Commercial Banks in Nairobi City County. The unit of analysis was the commercial banks while the unit of observation was management. Data was gathered using self-administered questionnaire then analyzed using Statistical Package for Social Sciences (SPSS Version 25.0) software. Descriptive statistics such as frequencies, percentages and mean and inferential statistics such as correlation coefficient was used to analyze quantitative data. Charts, tables and graphs will be used to present the data. The study established that innovations capability positively and significantly affects performance. The study revealed that innovation capability is an important requirement for the effective management of inventions and creativity and the introduction of transformative technologies. The study recommends that in an era of faster competition and digitization, commercial banks in Nairobi City County, Kenya must increase their innovation capability. New innovations easily adopted in organizations enables banks to adjust to meet new customer needs and market changes. Innovation also enables creation of new products and services from time to time .Innovation capability of an organization affects organizational performance as it determines organization’s productivity and effectiveness.

scholarly journals Moderating effect of environmental uncertainties on the relationship between lean supply chain strategy and performance of manufacturing firms in Kenya

2021 ◽  
Vol 10 (7) ◽  
pp. 62-66
Author(s):  
Anthony Muriithi Karani ◽  
Sammy Odari Namusonge ◽  
Ishmail Noor Shalle
Keyword(s):  
Supply Chain ◽  
Target Population ◽  
Manufacturing Firms ◽  
Moderating Effect ◽  
Supply Chain Strategy ◽  
Moderating Variables ◽  
Descriptive Research ◽  
And Performance ◽  
The Relationship ◽  
Lean Supply Chain

The purpose of the study was to determine the moderating effect of environmental uncertainties on the relationship between lean supply chain strategy and the performance of manufacturing firms in Kenya. The study utilized a descriptive research design. The target population was 829 supply chain managers or directors from manufacturing firms around the country. A sample of 270 supply chain or procurement managers was selected using stratified random sampling. Results indicated that lean supply chain strategy explained 60.7% of the total variations in the performance of manufacturing firms. In addition, lean supply chain strategy had a positive and significant effect on the performance of manufacturing firms. With the introduction of moderating variables (environmental uncertainties); lean supply chain strategy explained 33% of the total variations in the performance of manufacturing firms. This denoted those environmental uncertainties had a negative moderating effect on the relationship between lean supply chain strategy and performance of manufacturing firms in Kenya. The study concluded that lean supply chain strategy had a positive and statistically significant effect on the performance of manufacturing firms in Kenya.

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